Beauty Biz Year 16 Issue 2

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EDITORS

NOTE.

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Gay Wardle

Alanna Douglas

By James Vivian

Chereine Waddell

Paul Frasca

Rebecca Miller

Elle Wilson

Angeli Marie Shaw

Chrissy Alger

Robyn McAlpine

Gry Tømte

Nicola Le Lievre

Daniela Boerma

Angela Sanchez

Sarah Garner

Kayla Zigic

Kara Lehmann

Dear Beauty Biz readers,

Can you believe it? We’re already knee-deep into the second issue of 2024! The first quarter of 2024 has whizzed by so fast, and here we are, four months into the year, ready to dive into another exciting edition of Beauty Biz.

Let me start by reminiscing about the phenomenal Beauty Squad House event we recently hosted in beautiful Broadbeach, QLD. Linda Woodhead, Jarred Stedman, and I had the pleasure of welcoming our industry’s Beauty Squad Stars for three days of inspiration, education, and unforgettable experiences.

With generous support from our sponsors Elleebana, Inskin Cosmedics, Timely Software, Gay Wardle and Dermapenworld, the event was nothing short of spectacular. From coveted prize packs to intimate sessions with industry icons and mentors, the Beauty Squad House has certainly been one of the highlights of the year for me.

Speaking of highlights, wait until you see what’s in store for you in this issue. Our cover story shines a spotlight on Circadia, showcasing their pioneering excellence in skincare and education. We also delve into the remarkable journeys of individuals like Robyn McAlpine and SkintifiX, explore the tranquil haven that is Sense Of Self Bathhouse in Melbourne, and uncover the secrets behind the success of Diamond Skin & Body in Brisbane.

Plus, we spend 10 minutes with Maria Cocciolone! But that’s not all. Prepare to be wowed by the incredible talent of Sarah Smith from Make Me Over Artistry, and get an exclusive peek inside the Beauty Squad House, complete with heartfelt feedback from the Squad girls themselves. Trust me; it’s a feature you won’t want to miss!

Of course, we haven’t forgotten about our salon, clinic, and spa owners. Our business writers and bloggers are back with their invaluable advice, tips, and tricks to help you elevate your game in the industry. And don’t forget to check out our shop and news section for the latest product launches and industry updates.

Before I sign off, I want to remind everyone that the Australian Beauty Awards (ABIA) and Beauty Squad 2024 are officially open for entries! Make sure to mark your calendars: the entry deadline is 03/06/24, with finalists announced on 15/07/24 and the Gala Night set for 25/08/24. It’s your chance to shine, so don’t miss out!

Lastly, don’t forget to grab your tickets and book your accommodation for Beauty Expo Sydney 2024, taking place on 24-25 August at ICC Sydney Darling Harbour. It’s going to be a fantastic opportunity to connect with fellow beauty enthusiasts, soak up the latest trends, and, of course, celebrate in style at the Star Sydney during our annual ABIA Gala event.

Get ready to be inspired, informed, and uplifted by another incredible issue of Beauty Biz. Thank you for being part of our beautiful community, and here’s to a year filled with beauty, success, and endless possibilities.

Love and big hugs,

Louise May. Editor for Beauty Biz Magazine Editor-in-Chief for Mocha Group

louise@mochagroup.com.au

@mochabeautyaustralia

FINALISTS ANNOUNCED 15 JULY 2024

GALA NIGHT 25 TH AUGUST 2024

SHOWCASE YOUR SKILLS AND TALENTS AND BE RECOGNISED AMONG INDUSTRY GIANTS! brought to you by mochagroup

Empowering Beauty Professionals Worldwide.

By Louise May

SkintifiX was born out of a dream to create amazing careers for incredible therapists in the beauty industry. Something Robyn McAlpine, the visionary behind the brand, craved as an employee herself.

With a passion for fostering growth and empowerment, Robyn sought to establish a workplace that allowed individuals to flourish, tapping into their natural gifts and talents. As the founder and driving force behind SkintifiX, Robyn has always prioritised providing her team with everything they need to thrive in the treatment room, from top-of-the-line equipment to comprehensive training and ongoing support.

This commitment to empowering others has remained the cornerstone of the business, even 15 years on, guiding Robyn through both the triumphs and challenges of leadership. Inspired by her enduring vision, Robyn’s aspirations have expanded beyond the confines of her salon, reaching towards a goal of transforming the careers of 100,000 beauty therapists worldwide. Through initiatives like the Skinside Out Squad, her book, and therapist resources, as well as her future endeavours with Transforming Beauty, Robyn is poised to make a lasting impact, inspiring and supporting therapists as they step into their authority and leadership within the industry.

Beauty Biz Editor Louise May chats with Robyn McAlpine about her vision, the growth of SkintifiX, her deep love for education and her recent ABIA win of Australian Salon/Spa/Clinic of the Year for 4 Treatment Rooms or Less.

SkintifiX has achieved remarkable success, both in business growth and industry impact. What do you attribute this success to?

The short answer is sheer grit and determination most of the time! I was somehow gifted with a “never give up” attitude and one I’ve become more and more grateful for as business doesn’t really get any easier, we just become more resilient and equipped as the years go on.

The longer answer is having a healthy relationship with risk and a willingness to fail, and sometimes publicly. Whilst everyone sees the wins, there’s a whole lifetime of failures in my wake of each success. To lead you have to be willing to go first and for many firsts, like those you’ve seen and mentioned here- SkintifiX, the Squad, there are many iterations that didn’t stick that had just as much heart and soul poured into them. I’ve learned a hundred ways it doesn’t work before figuring out the one that does. There’s no luck or “yes but it’s easier for her” ... I grew up on the wrong side of the tracks so there’s not a whiff of nepotism over here. Success is simply a matter of truly believing that my world will again turn towards the sun, tomorrow and the next day and the day after that.

And a wise person recently told me, in the moments of highs and lows, it’s important to remember that things are rarely as bad or as good as they seem. They are usually somewhere in the middle and it’s important to have perspective.

Congratulations on your recent wins with the 2023 ABIA NSW/ ACT Salon/Spa/Clinic of the Year (4 Treatment Rooms or Less) and AUSTRALIAN SALON/SPA/CLINIC OF THE YEAR (4 TREATMENT ROOMS OR LESS)

What other accolades or milestones have you celebrated over the last 12 months?

Winning the top honour at the 2023 ABIA’s has certainly been a highlight for us over the last year and it’s certainly an honour to be recognised by industry peers for the hard work and effort that goes into creating an amazing business.

We’ve realised it’s really important to look at the small things because it’s not every day you win a trophy but there’s always a win in every day (yes, even the hard days).

This year alone we’ve created two new roles for therapists on our team and have seen so much growth in the business that we’re opening an extra treatment room to accommodate more clients and create more careers.

We’ve welcomed another apprentice. Offering apprenticeships is very new to the business in recent years as we could see an opportunity to invest in each step of a therapist’s career, graduating them with high level skills beyond the traditional pathway. Another exciting milestone was reaching the status of dermaviduals Platinum Partner, being in their top 3 salons in Australia. As a business we don’t push retail sales as our number one driver so hitting this milestone in a year that felt a little challenging was a testament to our skin consultation process and the connection we build with our clients.

Sustainability seems to be a core value at SkintifiX. How do you integrate environmental consciousness into your business practices?

For us, sustainability is not just about being environmentally conscious. That’s a given these days in incorporating waste management, responsible use of resources and recycling, reusing and minimising waste. We work hard to find balance between sustainability in our environment with commercial viability in an industry that requires single use, health, and safety options. From the products that end up down our drains and into waterways, to the number of single use items that are walking out or front door, every impact we have has been considered.

We also look at being sustainable as a lifestyle that runs through every part of the business. From our time management to our longevity and wellbeing as therapists to the financial health and sustainability of the business.

We manage this with a team first approach. Providing a safe and healthy workplace, balancing workload with rest and recuperation. Our focus has always been quality over quantity when it comes to

how we schedule our day and schedule our clients. Our business practice is about giving the team time to thrive and prepare and the time to understand the needs of each client and space and time to deliver it. Rushing and cramming clients in- it’s not sustainable in the long term, team burn out and also client fatigue is something we can manage with conscious practices and scheduling. We also focus on financial sustainability- it’s so important to understand the numbers. If this is overlooked, everyone loses, our team, our clients, our community. So, we look at the financial sustainability of our business costs to ensure we are viable for the long term, something that has sustained us in the last few years as our industry has seen a complete shift in the habits of our clients. The seasonal predictability is no longer there, and we are having to make adjustments to ensure the long-term health of the business.

Your commitment to staff training and development is evident. How does investing in your team contribute to SkintifiX’s overall success?

Having a confident team is everything to the success of SkintifiX. Our team is the face of the business as this is directly linked to the experience every client is going to have. From the moment they call the clinic- the interaction our customers have with our team is ultimately the experience the customers have with the business. Having a well-trained team is the make or break of this. At SkintifiX we have a very heavy focus on skin education and training. We set ourselves apart as leading experts who will truly help our clients achieve skin results and the only way to truly live up to that is to invest in our team’s knowledge and growth.

Every week we close the business for 90 minutes to dedicate this time to training our team. To some this would look like lost productivity and a sacrifice to income for that time across the whole team, but this training commitment is vital to every other hour in the business. By taking this time each week, we are ensuring that every single hour is more effective in the way we serve our clients.

SkintifiX has pioneered the “Skinside Out Squad” mentorship program. What inspired you to create this program, and what impact has it had on the industry?

It has been an honour to see the Skinside Out Squad grow and serve our industry on a global scale. Inspirations came as we were consistently approached by industry colleagues seeking career guidance, skin education support and mentorship in their own career growth.

It is evident in our industry the wide gap between education and execution. There are so many courses out there teaching the information, but we’re still struggling to successfully implement that in the treatment room. There are still so many therapists lacking the confidence and struggling to convert customers into long term clients and create successful businesses.

If education alone was the answer, we’d all be thriving in the treatment room, bookings exploding, results radiating and cash flowing. But many therapists walk away from training still not quite sure how to turn that knowledge into said results. There’s a missing link where education just isn’t translating into tangible success and it’s really stealing the confidence of therapists who invest in themselves but they’re not seeing it reflected in their day to day. This is where mentorship steps in.

Through the Skinside Out Squad, we have watched beauty therapists around the world transform their careers. By taking on the lessons shared in each mentoring session, we’ve seen therapists double their clientele, completely transform the way they retail to their clients and step into their leadership in the treatment room with confidence, all because we share our experiences and are here to help our industry thrive! We take that education and turn it into practical actions that will have a massive impact in the treatment room.

The past year has presented challenges for many businesses, yet SkintifiX has shown impressive resilience and growth. How have you navigated these challenges, particularly in terms of adapting your operational hours and increasing revenue?

Watching this global shift in our industry has been quite unnerving to say the least. The once predictable seasons and client behaviours are now a new world for everyone in our industry and navigating this has been a matter of trial and error as we learn the new “normal” for our industry. The most pivotal moment for SkintifiX was when we stopped looking around and started looking within. We looked at what numbers we needed to maintain in order to sustain this shift in our clients booking and buying habits. This is different for every business so instead of looking at what others were doing and taking solace in the fact it’s not just us and everyone is feeling it (that makes it too easy to assume it’s not our problem to fix) we looked at what our unique business specifically needed. It’s easy to get a little complacent when you’ve been in business for as long as we have. We forget the things we did in the early years to build and connect with new clients.

• cont’d from page 11

This year we’ve been going back to the basics of doing what it took back in the beginning, revisiting some of our “start-up” promotions and coming at this new climate with the freshness and energy of someone starting out. We are also looking much more closely at the numbers as our indicator of success.

One thing we teach in the Squad is that you cannot measure “warm fuzzies”, the feeling or the vibe. The “warm fuzzies” let you THINK you’re doing a good job (or not) but the numbers? They let you KNOW you’re doing a good job.

So, we have applied this approach with this shift in our industry. Instead of focusing on the quiet days as our measure of success or failure, we are looking at the numbers- because we might have weeks that feel quiet, but when we look at the numbers, we’ve still managed to generate revenue. So, we are taking the facts and making our moves from there instead of joining in the collective pity party that can happen when we all focus on the feelings, instead of the facts.

Could you elaborate on SkintifiX’s approach to customer experience and why it’s a top priority for your business?

With a salon or two on every corner, our industry is heavily saturated, and clients have a plethora of choices when it comes to their beauty needs. Having a unique customer experience is such an important part of our SkintifiX success as a way of standing out and setting the standards. Our customer experience is far more than a nice facial and a cup of tea at the end.

Our client experience begins from the moment they first stumble across us on Instagram, to the moment they float out the door and the touch points to check in, in the days and weeks after their treatments. We call it the “loving embrace” in which we hold our clients long after their visit with us.

Having this mapped out journey not only gives our clients the assurance that we’ve ‘got them’, they can see their plan and know that everything we do for them is intentional and focused on their needs and outcomes, it also helps us to keep track of every client in our care, ensuring that every touch point is unique.

This has been vital to the sustainability of the business over the last few years of unpredictability, helping us navigate testing times. When things get tight, we double down on our customer experience and take care of the clients who have chosen to make their skin health a priority when life’s other expenses could have taken preference.

Yes, we still offer cosy beds and a cup of tea, but the customer experience extends beyond our services and into the lives of our clients in between their visits to our skin saving haven.

What sets SkintifiX apart from other skin therapy clinics, particularly in terms of your consultation process and client relationships?

If you could see the smile, come across us as we type this answerwe want to shout it from the rooftops that the skin consultation is EVERYTHING to the success of SkintifiX and is the standout service that sets us apart, creating the entire basis of the business.

Booking an entire hour for a skin consultation may seem absurd for most business owners, but let me tell you, if you perfect this process, and truly master the consultation, everything, and we mean everything else in your business will flow and grow!

BUT we realise that not all therapists and salon owners understand the specific outcomes for a consultation that give these business building results and that is why we teach it in our Consultations Masterclass. That’s how much we believe in it!

A great consultation builds unbreakable trust with your clients, it builds commitment to a treatment plan and that is the key to business success. Clients that are committed to a treatment plan, who rebook and invest in their retail skincare are the exact clients a business can build a strong future with. An incredible consultation process is what creates these kinds of clients and that’s one of the biggest keys to standing out.

By mastering our consultation process, this is how we have built a strong client retention along with life changing results that make our business a standout amongst clients and industry peers alike, and it’s something we want every salon to be able to do.

Looking ahead, what are your future plans and aspirations for SkintifiX, both in terms of business and industry influence?

Even 16 years on, we still feel like there’s room for growth in everything we do. This year will see us expand from two rooms to three, allowing us to grow our team and create jobs for more amazing therapists to come join our team. It also allows us to expedite the training of our apprentices, giving them more hands-on growth and learning with real clients in the treatment room.

This year we are taking an even bigger step into giving back through our industry. Yes, it started with therapist careers at SkintifiX, then the global Skinside Out Squad, mentoring others in our industry, but this very week of writing this, we are flying to India to expand a project we’ve been quietly working on for the past 8 years.

We know that our industry empowers women. Both those working in the industry through building a career and businesses that predominantly support the confidence of women, but also in providing skin solutions that also enhance self-confidence for all clients.

“Transforming Beauty” is the next iteration of contribution for both SkintifiX and The Skinside Out Squad. “Transforming Beauty” is teaching beauty therapy skills to girls and women rescued from human trafficking in India. By giving these women transferable career skills to escape the cycle, we are also through the beauty industry, providing the skills for lifelong independence. Not only are we making a financial commitment with profit from each business funding monthly teacher wages and resources for students, we have created an opportunity for our wider industry to give back and join us on upcoming “Transformation Tours” travelling to India and personally mentoring these budding beauty therapists. I think we can safely say it will be a transformation for everyone involved.

@expert_skin_therapist @skintifix @skinsideout

10 Minutes with Maria Enna-Cocciolone

By Louise May

Maria Enna-Cocciolone is the thread that links INSKIN and its portfolio brands. Having graduated with her Diploma of Health Science in 1985, Maria worked for a range of leading skincare brands in diverse roles and positions until 2007, when she founded INSKIN COSMEDICS.

Today, with over 35 years industry experience, Maria is one of Australia’s most reputable skin gurus and the only Australian industry icon to have created two professional skincare brands from scratch.

Beauty Biz Editor Louise May spends 10 minutes with Maria chatting about life and business...

What got you into the beauty industry and inspired your approach to Cosmedical skincare?

A careers market, an acne skin and a multifaceted curriculum lured me in, it was love at first sight! Cosmedical is a term I coined in 2007 when I named INSKIN COSMEDICS, it was in that moment that I made a commitment to only endorsing skincare using clinical actives in their functional dose.

What do you believe sets INSKIN COSMEDICS apart from other skincare companies?

First and foremost, our vertically integrated setup, most of what we do is created by us, from R&D, formulating, manufacturing , brand creation and distribution, over and above we only distribute world leading , gold standard brands like DermapenWorld, innovative and clinically proven lines like OPTY.NC and finally our culture, we love people, put people first and treat them all like one big Italian family.

With the very exciting announcement of the recent ABGF funding, what’s on the horizon for INSKIN? Can you tell us where to next? Any exciting new products or plans for your brands coming up?

For O Cosmedics, NeuroCosmedics and Ginger&ME our goal “is one skin, one country at a time”; we have just entered into Ireland and The Netherlands with our sights on the UK next. Our final brand in our trilogy of brands, will launch in July 2024, it is marked to fill in a gap in the Professional Beauty Industry that no one is filling at the moment, big things are coming.

Your family are all in the business, what roles does each play in the business?

Mario my husband is the CFO, his always looked after the numbers even when he worked at Myers and Dick Smith, he now works in the business fulltime and oversees Finance, Operations and Logistics, leaving me to do the fun and creative stuff! Cassandra my daughter is the Marketing Manager, I sacked her the first time she came to work at INSKIN so that when she returned, she had a deeper appreciation for mum’s work, goals, and dreams. She now runs an incredible Department of Gems and brings those dreams and goals to life. Alexander my son, has worked his way through the business, started in the Warehouse (as did Cass and I, Mario was not allowed, he made too many mistakes), moved to Customer Experience, then Managed the Warehouse and now holds the role of Production and Procurement Manager. He also fell in love with Laura our beautiful and talented Customer Experience & Project Manager, who he will marry later this year.

Juggling work and personal life can be tough. How do you keep that balance?

It’s a discipline. Even though we work together every day, we focus on work between business hours and everything but in our personal time. We have Family Dinner every Tuesday night, INSKIN talk is banned and for the most we balance it well. In September of last year, the five of us took a three-week holiday to Italy (where Alex proposed), and whilst we were five key managers out of the business, we enjoyed a relatively work free break and the team at home not only held the fort but did so to perfection.

What are your thoughts on all these social media trends when it comes to beauty?

Do you try to keep up or stay in own lane? The criteria is simple, it’s got to make good skin sense. We move in the professional circle, with skin experts that are not easily lured into fads and innovations that don’t sit well with their education and neither are we. If a movement comes along that gain’s traction, we only consider it , if, we can give it a cosmedical spin, with a skin health edge.

Can you share a special moment from your career?

“A” special moment? One? No … impossible to choose. My special moment started when I stepped into Beauty Therapy and is still going. Blessed beyond belief!

With recent changes with TGA and the Beauty Industry, what are some ways that clinic owners and cosmetic injectors can navigate these new rules?

My heart breaks for this segment, they have hardly stepped out of a Pandemic only to be hit with these crazy, intense, new laws. I mean how do you recruit new patients if you can’t promote what you do? My advice is to reinvent your offer, identify a couple of modalities that you can promote (micro-needling, chemical peels, mesotherapy, microdermabrasion, cryo) and support it with a7Cosmedical skin care offer (not readily available online) so you have lots to talk about and reasons for customers to come to you. Once you have them in your door then you can present your entire offer. Promote skin youth, skin health and customised treatment plans that you can create during a thorough age management consultation.

After a busy day, how do you like to relax and unwind?

With wine! For optimum relaxation a wine in a magnesium bath before bed or wine with friends. Red, of course.

What’s are your 3 must have skincare products in your overnight bag and why?

Generally, a combination of O Cosmedics and NeuroCosmedics cleansers; it goes without saying cleansing is the base of good skincare and a step I don’t compromise on, ever.

Our new O Cosmedics Smart Serum with 12 clinical actives, used in their functional dose that treats a number of skin concerns in one application.

O Cosmedics Mineral Pro 50 tinted, the perfect protection and primer.

What does your ideal Sunday look like?

A sleep-in, brunch, a remedial massage and maybe depending on how lazy this Sunday is, dinner with family and friends.

If you could have a dinner party with three famous people, who would they be and why?

Define famous? My adored Dad, doesn’t get more famous for me, April will be 7 years since he left us, and I miss him like crazy. Mr Vincent De Lorenzo, my most influential mentor. And Prince William to get the final word on Catherine and what surgery she really had lol.

Favourite Holiday Destination?

Italy, Italy, and Italy!!!

Favourite Meal & Drink?

Italian food in Italy and a Classical Negroni (or two!)

@mariaennacocciolone

@inskincosmedics

Sense Of Self sets a new standard in Bathhouse Bliss !

By Louise May

Freya Berwick is the owner and director of Sense Of Self, an urban bathhouse on the border of Collingwood and Fitzroy in Melbourne’s thriving inner-north. Raised in Queensland’s tropical Daintree region on a small, sustainable farm, Freya has always believed in the power of connection with nature, place, and self. She went on to study Science with a major in Botany and Ecology at University, followed by a Masters Degree in Entrepreneurship.

Alongside her studies, Freya’s professional career spans across both hospitality management and the start-up industry; with the common denominator of bringing people together and establishing a connection to time and place through her work.

Freya’s passion for Scandinavian design and the Nordic way of life was born during three years living in Norway where she was exposed to the many benefits of communal bathing, cold water therapy and sauna.

With international hotel management experience under her belt, Freya returned to Australia with a sense of purpose to build a business that champions genuine hospitality, great design and is value-led at its core.

Beauty Biz Editor Louise May chats with Freya Berwick..

What inspired you to create Sense of Self, and how has your vision evolved since its founding?

Our mission at Sense Of Self is to create and serve places of belonging by bringing a new standard of wellbeing to our customers and our team, inspired by global bathing cultures as an antidote to the increasing stress and disconnection associated with our 24/7 lifestyles. Since launching the vision hasn’t really changed to be honest- we consider our purpose and values in everything we do, which helps us keep our value proposition super clear.

You have a background in hospitality design and botanical science, how has that influenced the development of Sense Of Self?

Alongside my studies, my professional career has spanned across both hospitality management and the start-up industry, with the common theme of bringing people together and establishing a connection to time and place through physical design and customer service. So, while it may seem a bit abstract on paper, opening something like Sense Of Self felt like the perfect culmination of everything I love!

Can you share a bit about your experience in Norway and how it shaped your understanding of sauna culture and design?

I love Norway! I spent three years there living in a small town up in the western fjords where I was introduced to sauna and cold bathing thanks to the little sauna we had where I worked, which was adjacent to the fjord. Whilst it wasn’t built while I lived there, the town now has a beautiful floating sauna on the fjord that locals and tourists enjoy year-round.

Norwegian sauna culture, though not as established as its Finnish counterpart, is deeply rooted in the Norwegian lifestyle and connection to nature. What struck me in Norway, and the rest of western Europe, was that the sauna is more than a functional space and instead seen as a place of relaxation, socialisation, and a way to connect with nature, and it is this approach that has been applied to Sense Of Self.

Freya Berwick

What sets Sense Of Self apart from other spas, and how do you ensure world-class customer service?

Internally we don’t really think of ourselves as a spa, and instead more like an extension of our home, so that is probably the first thing. We want every customer interaction to create meaning and connection for that person, and to never feel transactional. We maintain this by being very feedback oriented, having super detailed training, having clear processes so as to ensure consistency in the experience, and of course by exposing ourselves to the new and exciting things other people in hospitality are doing.

Could you elaborate on your belief in the power of connection with place and self, and how it’s reflected in Sense Of Self?

The belief in the power of connection with place and the self comes from the interplay between our external environment and internal world. Humans have an innate need to feel connected to their environment- when we establish a meaningful connection with our community or local surrounds, whether it’s a natural landscape, a neighborhood, or a cultural site, we feel a sense of belonging, and deepen our understanding of ourselves and our place in the world. At Sense Of Self we wanted to create an experience that is very deliberate (but subtle!) about this- a space dedicated to selfconnection and belonging. Connection is considered at every level of the experience from the values, through to the material choice and training materials. This all sounds very serious though and isn’t something we tout, just something we hope our guests feel without noticing!

How do you maintain inclusivity, ensuring it’s welcoming to all individuals?

First of all, I would like to acknowledge that inclusivity is something we strive for, not something we feel we will ever achieve, because what feels inclusive to one person might feel intimidating to another. As a business, our commitment is to always be open to learning and new perspectives, which we hope translates into a welcoming, safe, and respectful environment for as many people as possible.

Again, how we do this is multi-faceted and involves everything from engaging different cohorts of the community in design development, ensuring we hire a diverse group of people, through to training that exposes our staff to alternative life experiences.

What drives your passion for creating spaces that prioritise both beauty and holistic well-being?

For us, wellbeing means being comfortable and has very little to do with the way someone looks, so beauty outcomes for guests isn’t something we talk about. Beauty in our design and experience, however, is very much a part of our narrative, and that is because we believe good design and beautiful spaces can create opportunity for presence, delight, and transcending your everyday. Beautiful design is often a luxury, so we try to walk the fine line of occupying a beautiful space, without the intimidation factor.

How do you envision the future growth and direction of Sense Of Self?

We will continue doing what we are doing, doubling down on all the above as we build out to new sites and find ways to connect with our audience outside of our four walls!

From Finance to Facials .

By Louise May

Krystal Smith’s journey into the world of beauty entrepreneurship is a testament to resilience, determination, and a relentless pursuit of a better life for herself and her family. In 2019, Krystal found herself amidst the monotony of a 9-to-5 job at a finance company, struggling to make ends meet while raising her children. Feeling the strain of balancing work and family life, she seized an opportunity that presented itself through a Facebook ad—an invitation to a 5-day lash course.

Driven by her desire to spend more time with her children and break free from the constraints of traditional employment, Krystal embarked on this new path. Though she didn’t initially find her passion in lash extensions, a pivotal moment came when she discovered the world of brow tattooing through an Instagram post by her brow technician.

This marked the beginning of her journey towards establishing Diamond Brows Brisbane.

Undeterred by challenges, Krystal’s commitment to her craft remained unwavering. She continued to invest in her education, enrolling in a Diploma of Beauty while simultaneously managing her business and single-handedly raising her three children. Initially focused solely on brow tattooing, Krystal recognised the need for diversification in her business model to ensure sustainability and growth.

This realisation led her to pivot her business towards offering facials and body contouring services, giving birth to Diamond Skin & Body. Embracing this new venture with passion and determination, Krystal found herself captivated by the possibilities it offered. Her journey from humble beginnings to the successful owner of Diamond Skin & Body is a testament to her entrepreneurial spirit and unwavering dedication to her craft.

Beauty Biz Editor Louise May chats with Krystal Smith about her industry journey…

Can you tell us about Diamond Skin & Body and what inspired you to start the business?

I was so tired of working for someone else and honestly never having any freedom with my children, and barely making ends meet. On some weeks I struggled to pay my bills as I was not earning very much and had the whole responsibility of 2 young children at the time. (Now I have a soon to be husband and a third little one who is 3) honestly, I was miserable, plus at the time the company I worked for didn’t treat to well and I felt as though there was more to life. At the time, I loved all things beauty and being on my own at the time I would spend a small amount on myself each month to keep me going and working towards my goals. I was tired of going into different beauty salons and never feeling like I was special, I always felt as if I was just another number and I love all things beauty. I take pride in my appearance and taking care of my body. Incorporating my love for beauty and a need for a salon that made clients feel as if they were family was my mission and if you read my reviews, we have done just that.

know being a mother means putting yourself last - well in my salon you are always be made to feel first, feel wanted, and feel important.

How do you ensure that each client who walks through your doors feels valued and unique, avoiding the feeling of being just another customer?

I always treat my clients how I would want to feel going somewhere and paying for a service, I mean it’s hard to make money in the first place and when you go to someone to spend it you want to know your spending your money with someone who truly cares about your wellbeing. I treat my clients like family, they are indeed my work family. I always have high expectations in life and that flows onto my business.

In what ways do you create a supportive and nurturing environment for your clients?

From the moment my clients walk in the door they are transformed into a safe space where they can truly be themselves, my salon is comforting with snacks and drinks for the clients, soft subtle smells which make you feel at home. Greeting my clients as if I have known them for all our lives, sitting with them before their treatment and getting to know them on a more personal level and making sure they feel comfortable from the get-go is so important, after all they are trusting me with their skin and body journey. Plus, we all

When you come into the studio it’s all about you, upset - no worries we can chat, feelings anxious - no worries let discuss that first before your treatment. You will be met with someone who genuine cares about you as a person and your life outside the salon. When you leave, I always check in on my clients regularly, I always follow up how they are feeling after their treatments, and we even discuss life issues. My client’s sister was going through chemo, and I knew it was hard time for the family. So, I offered her sister a free facial to help her to feel a little like herself after what she was going through. Its small gestures that make big impacts in people’s lives. Building a nurturing relationship with my clients is at the forefront of my business. We have snacks and drinks for all clients that come through the door, after a facial treatment we provide tea, chocolates, and affirmation cards to end their service on a high.

Could you elaborate on your commitment to authenticity and understanding with your clients?

How does this philosophy shape the services you offer at Diamond Skin & Body?

Listening - listening to their needs, their concerns, their life, making them feel heard and inclusive, I only used high quality products that work, I have a less is more approach to skin care and the body, helping clients save money and getting top results.

For me I like to be open and be myself, showing my clients I am human, I have issues, I struggle with self-confidence and thinking I’m a bad mum most days. Being vulnerable with them creates a bond between each other where trust is built.

You mentioned creating a safe space where clients can feel comfortable in their own skin. How do you foster this atmosphere of acceptance and selflove within your clinic?

Think of it like a counselling session, I will build trust from the moment the client contacts me or the moment they walk through the door. I am easy going and kind, my energy comes off in studio like someone who can be trusted and someone who will look out for you. I

encourage clients in salon to talk to me, be open and be your complete self. Rawness and all. I won’t judge you, I will listen, and I will support you.

As a busy mother of three, how do you balance your personal life with running a successful business? Look, I don’t… lol. I do cry a lot it’s a very tough gig. I have a toddler who is very busy, and then two teenagers who are giving me grief most days, I have no family support here and it is a juggling act. I do make sure to have regular facials myself and massages when I can, I am very lucky to have a supportive partner that always comes home to take the load off.

my dad who has dementia and I believe the carers should have time away for themselves which a lot of the time they do not do. We also are heavily invested in becoming an ecofriendly salon and we at present take many measures to minimise our waste to help keep our planet intact for the next generations to come.

Your commitment to giving back to the community is commendable. Can you share some of the initiatives or activities through which Diamond Skin & Body contributes to the community?

We currently offer free facials to women/ men who are currently going through cancer treatments, have been diagnosed with cancer or are in remission, this allows for those struggling with one of the hardest times in their lives a chance to get away for an hour to relax, de-stress and take some of the burden away. We also offer this service for carers caring for someone with a mental illness, dementia, sickness - my mum is a carer for

Can you describe a typical client journey at Diamond Skin & Body, from the initial consultation to the treatment process and follow-up care?

From the moment of contact I want my clients to feel heard, listen to their concerns and organise a consultation or treatment to suit them.

Once the treatment in finalised we will sit and discuss how they are feeling after the treatment, show before and after photos and plan our next steps, we will rebook your next treatment and I will follow up with you the very next day to make sure you are feeling amazing after your treatment and if you had any questions and concerns, depending on when your next treatment is I will reach out again to touch base with you to see how you are and just a build a connection with you.

Looking ahead, what are your aspirations for the future of Diamond Skin & Body, and how do you envision continuing to positively impact the lives of your clients and the community?

I do hope to change many women’s lives by visiting us in salon, I hope they leave realising their true beauty and its ok to be them and that they are not alone. I would like to continue growing and eventually open a second studio on the sunshine coast. Continue my journey on giving back to the community.

house

Last month, mocha group and Beauty Biz magazine were proud to host the 3rd annual Beauty Squad House for the 2023 team. Sponsors, mentors, and icons within the industry were invited into the beautiful Broadbeach home, situated on the fabulous Gold Coast, to mix, mingle and chat with the team who shared this wonderful experience over 4 days.

CEO and founder Linda Woodhead, General Manager Jarred Stedman and Beauty Biz Editor Louise May were all there to guide, nurture and inspire the Squad, consisting of Chelsea Holmes - Skin Love Clinic, located in Camden NSW, Laura Mitchell - James Vivian, located in Toorak Melbourne VIC, Morgan Harris - The Beauty Extract, located in Vermont VIC, and unfortunately the lovely Elise Birchall from Lili Skin Clinic, located in Canberra ACT, could not join us as she was busy with her gorgeous newborn bubba.

The squad were treated to one-on-one sessions with a number of visitors, not to mention time with the mocha team and some fun along the way, in a journey of professional and self-development, culminating in a bond with each other that will last a lifetime. The experience started with everyone arriving at the House, settling in, and having a team dinner, to get to know each other over a beautiful meal, courtesy of Louise with some story telling over a few vinos! The team spoke

about their excitement towards the next 3 days highlighting all the things they were looking forward to with the house visitors.

Overall, the 4 day experience was one to remember which included a delicious dinner at Mamasan Kitchen in Broadbeach, a beautiful candle making evening in the house, and some powerful marital art board breaking to finish off the stay.

All wrapped up in an idyllic setting, the team left with direction and purpose on what was truly a life changing experience for all. Many thanks must go to our generous sponsors, all of whom not only spent time with the team but also provided incredible prizes in excess of $10,000

Thank you Dermapenworld, inskincosmedics, elleebana, Timely and Gay Wardle.

HOUSE VISITORS

Will Fennell

Via zoom, after a brief run down on his career and directions it had taken him, Will also spoke to the team about how to work with men in beauty using a different language and how to juggle life with balance between the salons, educating and being a product distributor. He spoke candidly about his love for the industry and how when things changed

for him, he looked at other opportunities to keep the passion alive.

Kayla Zigic

Social Media expert Kayla Zigic visited the house, with gifts for each of the team. Kayla spoke about social media marketing and the importance of connecting with your audience, not just posting with no purpose. So, building engagement, and really start connecting with your audience, so that you can fill up your books and getting people coming through your doors.

Was such a pleasure to have Kayla in the house.

Robyn McAlpine

Via Zoom, the squad were in for a treat with ABIA Australian winner Robyn McAlpine, owner of SkintifiX. The team used the opportunity to question Robyn on literally everything from her business to her education and her absolute love of corneotherapy. If you’re feeling stuck as a therapist, drowning in information, and gasping for some real guidance – you’ve just found your lifeline. Robyn danced through questions on dermal dilemmas and spoke about reclaiming the passion she has for the industry and those in it. The generously offered the quad a subscription to her online learning which was met with squeals of delight. Thank you, Robyn.

Corri Matthews

Having practiced in over 29 countries with over 22 years of clinical aesthetics and cosmetic chemistry expertise, Corri is an authority on technical education and Dermapen™ procedures.

She is the creator of Dp Dermaceuticals™, the world’s first skincare exclusively designed for micro-needling procedures and is passionate about making a difference in people’s lives. She is inspired by the many amazing skin transformation case studies around the globe and is keen to share her knowledge with others. As a very welcome guest, Corri delivered the team their incredible Dermapen kits valued in excess of $5000! The Squad were delighted and seemed mostly excited at the hard cover books she also presented them with, which included procedures and how to’s as a go-to manual! As our major sponsor and often overseas, it was an absolute treat to have Corri in the house and the team agreed they could have spent a full day with her! What knowledge she has! It was a highlight of the house stay and met with absolute gratitude and excitement!

Jasmine Scarr

Representing Timely in the house, starting her mobile tanning business in 2007 and seeing so many gaps in the marketplace, Jasmine decided to launch Bella Bronze Tan by developing a professional tanning solution, unlike any other, backed by two years of

research. In her house visit Jasmine spoke about her passion for creating a vegan and cruelty-free tanning formula and with the growth of her business made the switch to Timely in 2020. The impact on her business was huge. The partnership helped her to upscale and she is now a global ambassador for the brand. Jasmine spoke about entrepreneurship and how she went from a single operator to the owner of a Professional Spray Tanning Company with a team of 12, a wide range of products, training, and education. In fun cryptic form Jasmine also presented the squad each with an Apple Watch – timely! What an inspirational woman of true grit and determination!

Otto Mitter

Always a pleasure, Otto arrived as usually bringing gifts to all members of the house and then spoke about his history and love of the industry. Otto’s mother wrote and contributed to the first competency based beauty therapy training in Australia (wrote the Diploma of Beauty Therapy, Diploma of Health Science and Aesthetics, and founded the Gold Coast Training Academy who graduated thousands of beauty therapists in Australia) having been brought up by such an influential person in the industry it was only a natural progression that Otto found himself studying make up artistry, beauty therapy and all things lash & brow at the Gold Coast Training Academy straight out of high school.

Fast forward to now and after two decades of studying the art of lashes, brows, beauty and cosmetic formulation, Otto, and his team at ExImport currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe and have a combined team of over 300 trainers worldwide. Otto spoke about his ongoing dedication to education, which has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events. Otto is a true inspiration.

Nicola Le Lievre

Nicola’s story is one of astonishing resilience, generosity, and empowerment of not just herself but all the women around her because where there is an empowered woman, there is magic. Fast forward to today and Nicola is proudly surpassing 25 years in the professional beauty industry and has crafted her passion into becoming a multi-award-winning force to be reckoned with.

Nicola spoke about the Wonder Woman power within us, also gifting the team with a copy of her book, a beautiful mirror, and a toy crab!... (A great metaphor, you had to be there to understand!)

Nicola is a woman of discipline, determination, and courage.

• cont’d over page

With Otto MItter

With Gay Wardle With Robyn McAlpine

from page 21

Maria Cocciolone

Maria joined the house with a trip down memory lane to show where things started for her learning lessons along the way, and wow what a story! Having graduated with her Diploma of Health Science in 1985, Maria worked for a range of leading skincare brands in diverse roles and positions until 2007, when she founded INSKIN COSMEDICS. Today, with 35+ years industry experience, Maria is one of Australia’s most reputable skin gurus and the only Australian industry icon to have created two professional skincare brands from scratch.

In 2009 Maria created and launched O COSMEDICS, which was created to fight the five major causes of aging, using medical-grade active ingredients and proven delivery systems to prevent and correct skin aging and degradation. In 2017 she a co-created her second brand, GINGER&ME and introduced a Mindfulness category to the beauty world. Maria has a philosophy that all brands under her portfolio must make good business and good skin sense, supporting healthy businesses and skin too. She spoke to the squad about her journey, the ups and downs, which demonstrated her resilience and determination making everyone feel inspired and equally on a mission to be their authentic self and go for gold! A true powerhouse of a woman!

Squad Shadowing with Gay Wardle

The Beauty Squad were treated to a once in a lifetime experience visiting Gay Wardle at her Salon, Skin Energy, to shadow here for the afternoon over a 4-hour period! Just imagine learning one-on-one with the industry’s best, in a clinic environment and solely focused on transforming your treatment pathways. Well, that is exactly what the Squad got to do! The squad shadowed Gay as she performed her daily routine in her own clinic environment.

From her extensive signature skin consultation to seeing an unforgettable Gay Wardle treatment, this incredible experience showcased first-hand how to become an industry leader. The Beauty Squad joined Gay every step of the way to develop a solid understanding of the roles required to, boost client retention and achieve incredible clinical outcomes not to mention how to get more information from your client with her consultation techniques. This nurturing, one-on-one learning environment showing effective client communication and treatments was a priceless addition to the Beauty Squad mentorship program and one that was an absolute favourite. With a career dedicated to sharing her passion for lifelong learning, Gay Wardle has established herself as one of the beauty industry’s most respected icons with roles as an educator, business owner, mentor, coach, and skin expert. Our time with Gay proves beyond a doubt how committed she is to the personal and professional development of the industry at large.

Gay Wardle, you are seriously amazing!

Mocha House Mentors - Linda Woodhead, Jarred Stedman, Louise May

Staying in the house with the Beauty Squad was the mocha team made up of Linda, Jarred and Louise. Huge shout out to Louise who spent the whole time looking after everyone, keeping them all fed and watered, not to mention a great opening session working through a SWOT (Strengths/ Weaknesses/ Opportunities/Threats) ANALYSIS that was referred to many times throughout the stay.

With her knowledge in Product development and formulations, Salon ownership and business mentorship, not to mention her role as Beauty Biz editor, Louise always plays a key role in the house being professionally and personally available at any time of the day or night. Jarred used his experience during the stay with his photographic and videography expertise, also leading the team as a mentor and confidant. He also spoke to the team about the importance of branding and culture giving them all something to think about for the future and re-emphasised the importance of being truly YOU!

CEO and founder, Linda Woodhead was on hand also for the entire stay to guide interviews with all of the house visitors as well as impart knowledge from a 40+ year career on how to deal with the media, how to enter awards and finally host a mindfulness and warrior session with the team, reverting back to the SWOT ANALYSIS, by literally breaking through some barriers with martial art board breaking to finish off the stay! A powerful end to a life changing time in the Beauty Squad House. Jarred, GM of mocha group, expertly guided the team throughout their stay with conversations relating to branding, culture and visual tips and tricks. And as a bonus, being on hand for all photography and videography allowed the stay to be documented expertly for all of the house mates.

If you would like to be in the Beauty Squad in 2024, you can enter now as part of the ABIA by visiting www.mochagroup. com.au/beauty-squad

With Corri Matthews

With Jasmine Scarr

With Nicola Le Lievre

With Will Fennell

With Kayla Zigic

With Maria Cocciolone

house

“The Beauty Squad has been life changing for me in so many ways, not just for my career but also in my personal life. The team are all on different paths and at different stages in our career, yet we all had our own awakening over the time spent in the house. What really shone over the whole experience was the passion and support from our sponsons and mentors, everyone who we met over the weekend were so empowering and I will take that inspiration with me through my career. Getting an insight into how some of the best in the biz began their journeys and how they got to where they are now was a game changer and I feel so lucky to have been a part of this life changing experience. I can’t thank mocha group enough for taking us all on this wild ride, there were lots of laughter and tears. The weekend was filled with self-development sessions, and we were pushed to our limits in the best possible way. Our industry is ever changing, and the opportunities are endless for us all. I am forever grateful for everyone I met along the way, I have made friends for life, and I can’t wait to see what the future of our industry brings.” ~ Laura Mitchell

“As I try to reflect or wrap my head around the Beauty Squad, I feel emotional as I don’t think I’ve ever realised my strengths before. To truly understand the power in passion, heart, drive, and entrepreneur mentality has been an eye opener. I feel a strong individual choice of learning to discover my own greatness, as I continue to put so many on pedestals and yet I’ve recognised I have in a way pushed myself down. The Beauty Squad is all thanks to Mocha - Linda, Jarred and Lou. They are my people. People who you want in your life, in your circle, in your world, even if it’s just for a couple of days they are ’people’ people. Day 1 we flew in and by day 2 it’s family. You forget it’s only been a couple of hours from arriving in the house Saturday afternoon to waking up at 7am the following day. Linda, Jarred and Louise individually bring so much to the table but beyond this it’s their hearts that are made of gold and there ‘why’ is to give back. Our sponsors - Gay Wardle Institute, Ellebanna, Timely, Dermapenworld, Inskin cosmedics…. Each of you stepped away from your businesses and invested personal time into the Squad and know I can speak on behalf of the team with how priceless, honoured and in awe of each of you we are. I am struggling to articulate exactly what you have all done for me. Thank you beyond how I can express it.

My life personally and professionally will forever be changed. I am a better person with a special thanks to each of you. My fellow squad members, Morgan, Laura, and Elise –You are the cream of the crop. You are my people. I loved witnessing first hand, each of you realising your own greatness but furthermore as we all watched and listened to our mentors and thrived. Watch this space ladies I will be watching each of you blossom in a career each of us love and wouldn’t be us without it. Thank you for an experience of a lifetime and a milestone that has pivoted me into limitless beliefs. Thank you to the judges of ABIA for selecting me for Beauty Squad 2023.” ~ Chelsea Holmes

“The jam packed three days spent in the Beauty Squad House were nothing short of extraordinary. It was a haven for inspiration and growth, providing nurturing guidance every step of the way. Surrounded by a dynamic atmosphere filled with leadership, support, and a diverse range of industry sponsors and guests, the opportunities seem endless. Every conversation, each story of struggle and triumph, acted as a springboard for new ideas and aspirations. It wasn’t just about superficial “beauty chat”; it was a profound journey of uncovering personal and professional potential at its deepest level. The journey brought recognition, exposure, and invaluable guidance for both myself and my business. From the moment I stepped into the house, I found myself enveloped in an empowering atmosphere of support and growth. The feedback received, the moments of realization, the insights gained, and the advice shared were transformative, unlocking doors to unforeseen opportunities and igniting a fire of determination within. A huge thank you to Mocha, Linda, Jarred, Louise, mentors, sponsors, guests, and fellow squad members. Your collective efforts in creating this transformative experience are beyond words. Thank you for the memories and connections. This experience will resonate with me for a lifetime.”

~ Morgan Harris

ELEVATE YOUR SKILLS, BUSINESS GROWTH & PASSION AT THE ELLEEVATION MASTERCLASS

Back by popular demand after present to a sold-out audience in Melbourne and Gold Coast, Otto Mitter and the Elleebana team will be back with Elleevation Perth this May.

The industry veteran is set to run his acclaimed Lash Lift and Brow Lamination Masterclass on May 20 at QT Perth.

If you’ve been following Elleebana, you would have seen their exclusive symposiums in the USA and Europe, reserved for Elleebana educators and distributors. For the very first-time last year, they opened the door to Australian salons and lash and brow artists for a similar experience in Melbourne and more recently, the Gold Coast. The response from the community has been overwhelming and Elleebana knew they had to bring this exclusive event to as much of our community as possible, and on this occasion to beautiful Perth!

Don’t miss your only opportunity this year to attend the Elleevation Masterclass! Secure your early bird ticket now www.houseofelleebana.com

INCREASE YOUR SALON’S PROFITABILITY BY ENHANCING LASH AND BROW SERVICES

If your lash and brow service menu has not yet evolved beyond traditional lash and brow tinting, you are missing out on the opportunity to not only increase salon profits but to motivate staff and clients with on trend lash and brow looks.

With over 70 years of being the global leader in lash and brow styling services, RefectoCil provides a unique solution, offering major benefits when using this premium brand for all services.

The average cost for a brow lamination treatment is $50 - $70. Lamination is usually combined with an oxidative or hybrid tint, adding an additional $20$50 in revenue. Pair this with a shaping service and revenue could be bumped up to $150 for an approximately 45 minute session.

A significant benefit of using one brand for all styling services is that the products are designed to compliment one another, with tint processing times reduced to three minutes after brow lamination. RefectoCil’s Keratin infused perming solution is ideal for busy salons looking to reduce treatment times, because it can be used for both brow lamination and lash lifting, so the services can be done simultaneously using one product. Salons do not need to worry about over processing or compromising the hair quality, due to the extremely gentle and hydrating formulation (processing times can be increased to 12 minutes for coarse hair types).

RefectoCil Styling Gel with de-panthenol boosts colour longevity is an ideal

retail product to help clients maintain their brow shape in between salon visits. In addition, retail items such as RefectoCil Brow Liners, available in 3 stunning shades as well as RefectoCil conditioning Care Balm are salon essentials if you want to increase your profits for minimal investment. Using RefectoCil for your lash and brow services also means you can get the best possible support when it comes to education and troubleshooting.

RefectoCil Australia offers a range of written guides and online free master classes to assist with all steps of lash and brow styling. Head to refectocil.com.au for more information.

OUT OF THERAPY

Nicola Le Lievre has built a multiinternational, award-winning, sustainable, and ethical empire over the last decade. Last month, Nicola handed intherapy Ethical Beauty over to a new owner for its next chapter. She has built a stellar reputation in the Australian beauty industry as a leader, a beauty awards mentor and judge, a Beauty Squad house visitor, and a contributor to Beauty Biz Magazine.

Nicola shares her passion for supporting other businesses and is now available as an empowerment and awards mentor. Book a discovery call via my website www.nicolalelievre.com Facebook: nicola.lievre

KEEP YOUR CHIN UP

BTL Aesthetics is excited to launch EMFACE® Submentum in Australia. EMFACE Submentum is poised to revolutionise the treatment of double chins offering a nonsurgical approach to enhancing your jawline and neck area, resulting in a more youthful and sculpted appearance.

EMFACE® Submentum delivers a patented combination of Synchronised Radiofrequency and the HIFES™ muscle stimulation. This disrupts and liquefies fat cells, which are then naturally eliminated by the body over time. The precise treatment allows for customised contouring of the chin and neck. The device is applied to the treatment area, and controlled energy is delivered to target fat cells—stimulation of submental tissues together with radiofrequency heating results in an overall aesthetic improvement of the submental area. It is a simple 20-minute treatment (times four sessions for the recommended treatment protocol), that is comfortable, with no needles and no bruising. Patients can typically resume their normal activities shortly after the procedure, with only minor swelling or redness in the treated area.

BTL Aesthetics EMFACE™ is a facial treatment for the forehead, eyebrows, cheeks and jawline.

www.btlaesthetics.com.au

YOUNG THERAPIST HEADS TO FRANCE

Young beauty therapist from luxurious day spa ‘Circa 1929’ in Wagga Wagga, Jasmine Cecchini is heading to France in September 2024 to take on the best young apprentices and trainees from around the world.

Jasmine was recently named in the 33 member “Skillaroos” team, who will represent Australia at the WorldSkills International Competition. The Skillaroos represent the best in their chosen profession, each having won gold at regional and national level comps.

WorldSkills Australia works to encourage young people to consider a career in vocational, technological, and service-oriented careers. It has helped over 100,000 people compete in national and international skill competitions and strives to address skills shortages and ensure Australia builds and retains talent in vital industries.

The 2024 Team Australia is the biggest ever to head overseas, including mentors and officials.

• Over 1,500 Competitors from 75 countries will compete in 59 skills at Lyon.

• More than 250,000 visitors are also expected to attend the event, which will run from September 10th to 15th.

• President Macron has called it the second biggest event to take place in France this year, behind the Olympics.

REVOLUTIONISING THE BEAUTY INDUSTRY ONE CLICK AT A TIME!

In the fast-paced and ever-evolving world of the beauty industry, one software solution is breaking new ground. Beauti Software, a comprehensive platform designed to elevate business management, marketing, and technology for beauty salons, is taking the industry by storm.

Beauti Software is a cutting-edge salon management platform designed to simplify and supercharge beauty businesses. With its comprehensive suite of features and user-friendly interface, Beauti Software empowers salon owners to manage, market, and grow their businesses with ease. It offers features like cloud-based access, appointment scheduling, reporting and analytics, SMS and email marketing, subscriptions, bulk buy packages, automated nurture campaigns, and an all-in-one system that streamlines salon operations.

www.beautisoftware.com

INNOVATION AND HONOUR FOR ZHAV INTERNATIONAL

With a commitment to natural solutions after identifying a gap in available professional anti-aging technology, Yaffa Zhav has designed her own concept with an award-winning team of engineers in Adelaide SA, to develop the NEW and ONLY breakthrough cutting-edge innovation in Non-Surgical Face Lift an all-in-one HANDS-FREE machine, ZHAV Dynamic Lift TM + Moisture Testing.

To honour her commitment, Yaffa has been nominated by her local council for a Hall of Fame Award and has also for the SA Business Awards.

With the unique combination of Faradic + Microcurrent waveforms for ultimate non-surgical face lifting results, this is a TOTAL gym workout for your face! To further complement this technology, it also offers LED LIGHT THERAPY, Infusion, as well as Moisture Testing.

Also nominated for the SA Innovation Awards, Zhav International is proud to have Katrina Webb - Paralympic Gold Medalist as an ambassador.

Katrina Webb, Paralympic Gold Medalist and Zhav INternational ambassador

“As I am approaching 50, and in the public eye a lot, Skin Fitness is really important to me so I can always look my best.Not only is the treatment beautiful, but ther resuts are phenomenal with an overall lift in my face and neck.” Katrina Webb

For more Information, read more about this new innovation in this edition of Beauty Biz or visit www.zhav.com.au

Circadia: Pioneering Excellence in Skincare and Education

Unveiling the Legacy and Innovation Behind a Global Skincare Powerhouse.

By Louise May

In the realm of skincare and beauty, where the fusion of science, nature, and education crafts the pillars of excellence, Circadia stands as a beacon of innovation and heritage. Spearheaded by the visionary ethos of the late Dr. Peter T. Pugliese and propelled into the future by Michael Q. Pugliese, Circadia transcends conventional skincare to offer a holistic approach rooted in the body’s natural rhythms and advanced scientific research.

This narrative delves into the profound legacy, ground breaking formulations and educational prowess that position Circadia as a leader in the global skincare industry, particularly spotlighting its burgeoning presence in Australia through Circadia Australia.

The Genesis of Circadia: A Testament to Vision and Science

Circadia’s inception is a story of passion, foresight, and the relentless pursuit of knowledge. Dr. Peter T. Pugliese, a luminary in the field of cosmetic chemistry and skin physiology, laid the cornerstone of Circadia with an unwavering commitment to understanding the skin’s intricate mechanisms. His seminal work, highlighted in “The Cookie Doctor” and a lifetime dedicated to extensive research, laid the groundwork for a brand that seamlessly blends rigorous scientific innovation with a holistic approach to wellness.

Dr. Pugliese’s ground breaking work included conducting the first clinical studies on Copper peptide, topical Vitamin E and Beta Glucan, propelling the skincare industry forward with findings that continue to influence product formulations today. His contributions have been recognised with nearly every award bestowed by The Society of Cosmetic Chemists, including the prestigious Maison De Navarro Award for technical contributions to cosmetic chemistry.

Amidst his numerous contributions, Dr. Pugliese’s role as an educator stands out. He was the pioneering physician who first bridged the gap between the medical community and skincare professionals. With the publication of his ground breaking textbook “Advanced Professional Skin Care” in 1990, Dr. Pugliese equipped aesthetic professionals with not only new illustrations and accurate medical terminology but also a foundational understanding of cosmetic chemistry. His extensive writings and popularity as a speaker made him a revered figure in the skincare industry, leading to the comprehensive update of his textbook in 2006 to include the latest skin science discoveries and the use of active raw materials.

From its humble beginnings, Circadia was destined to redefine skincare’s boundaries. Dr. Pugliese’s belief in the circadian rhythms of the skin and body guided the brand’s philosophy, emphasising protection by day and repair by night. This chronobiological foundation is not merely a concept but a testament to Circadia’s dedication to harmonising the body’s natural processes with scientifically backed skincare solutions.

Evolving Excellence: Circadia’s Journey of Innovation

Under the stewardship of Michael Q. Pugliese, Circadia has soared to new heights, evolving from its rich legacy into a titan of innovation in the skincare industry. The brand’s ethos, deeply ingrained in research and development, manifests in its state-of-the-art formulations and manufacturing processes. Circadia’s vertical integration is a rarity in the beauty industry, encompassing all stages from research and formulation to manufacturing and global distribution, including to its esteemed partner, Circadia Australia.

Among its illustrious portfolio, Serum 71 shines as a beacon of Circadia’s formulary genius. Lauded with multiple awards, including the prestigious “Best Finished Formula” at the Cosmetics & Toiletries 2024 C&T Allē Awards, Serum 71 stands as a testament to Circadia’s commitment to excellence. Competing against giants like Epicutis and OLAPLEX, this accolade underscores the serum’s innovative prowess and the brand’s formidable presence in the skincare arena.

Circadia’s skincare range stands out not only for its innovative formulations but also for its commitment to clean skincare, earning accolades for both its product excellence and ethical practices. The brand skillfully blends pure botanicals, advanced stem cell technology, second-generation vitamins and cutting-edge peptide technology to craft products that promise not just beauty, but optimal skin health. This holistic approach is reflected across their entire range, aiming to enhance overall skin wellness, with a guiding philosophy focused on daytime protection and night time support for the skin’s inherent restorative processes.

Michael Q. Pugliese

Dr. Peter T. Pugliese

Circadia University: The Beacon of Skincare Education

At the heart of Circadia’s mission lies a profound commitment to education. Circadia University epitomises this dedication, offering a cornucopia of courses designed to elevate the expertise of skincare professionals. From the fundamentals of skin health to advanced treatment protocols, the university provides a comprehensive curriculum accessible to all industry professionals, regardless of partnership status.

The launch of the Skin Specialist Program marks a pivotal expansion in Circadia’s educational endeavours. With courses like the Chemical Peel Skin Specialist, led by Michael Q. Pugliese, the program offers an unprecedented deep dive into specialised skincare practices. This initiative not only enriches the knowledge base of skincare professionals but also reinforces Circadia’s role as a vanguard of industry education.

A Legacy of Awards and Recognition

Circadia’s excellence has not gone unnoticed, as evidenced by its string of accolades from Dermascope’s 2024 Aesthetician Choice Awards. The brand has been celebrated for its Best Brand Education, while Michael Q. Pugliese has been honoured as the Favourite Industry Celebrity, reflecting his influential role in shaping the skincare landscape. Additionally, Circadia’s Mandeliclear has been recognised as the Favourite Medium-Depth Peel, further cementing the brand’s reputation for creating inclusive and effective skincare solutions.

“These awards are a testament to Circadia’s efforts in pursuing excellence and innovation in the skincare industry,” said Michael Q. Pugliese, CEO of Circadia. “We are immensely proud of our team’s hard work and commitment to advancing the field of skincare—especially in the education sector, and we are deeply grateful to the estheticians and industry professionals who have honoured us with their recognition.” Michael Q. Pugliese

The Circadia Promise: A Future of Skincare Excellence and Partnership

As Circadia continues to thrive and expand, particularly through Circadia Australia, it remains steadfast in its promise to its partners and clients. The brand’s commitment to not selling directly to consumers ensures that professional relationships flourish, allowing skincare specialists to offer personalised, effective treatments. With generous partnership benefits, including a 100% markup and unwavering support and training, Circadia is not just a brand but a partner in success.

In Conclusion: Circadia’s Unwavering Commitment to Skincare Excellence and Education

Circadia’s journey from the visionary foundations laid by Dr. Peter T. Pugliese to its current global acclaim is a narrative of passion, innovation, and education. With award-winning formulations like Serum 71, a comprehensive educational platform in Circadia University and a business model that champions the success of its partners, Circadia is poised to redefine the skincare industry. For beauty and skincare professionals across Australia and beyond, embracing Circadia’s offerings is not just an investment in exceptional skincare but a partnership in a legacy of excellence and education.

Circadia Australia @circadia_aus

Enrol to Circadia University

www.circadiau.com

Michael & Peter

Michael in the lab

Circadia HQ Pensylvania

New TGA Regulations.

By Stefanie Milla, Founding Director and CEO The Aesthetic & Beauty Industry Council

As the non-surgical cosmetic sector of our industry grapples with the recent wave of regulatory changes, ABIC has received hundreds of enquiries and questions, as apprehension looms large among professionals and patients alike.

Our industry landscape, once filled with innovation and accessibility, now finds itself in the midst of uncertainty. The newly released Therapeutic Drugs Administration (TGA) guidance, while aimed at enhancing safety and accountability, has inadvertently cast a shadow of doubt over our industry’s future trajectory.

As we all navigate these uncharted waters, the pressing question remains - what path will lead to a balanced approach that safeguards patient well-being while enabling practitioners to communicate effectively?

With the concern of potential unintended consequences as a result of the updated guidelines, the search for a new way forward has become more urgent than ever.

For context, let’s delve into the recent and more pertinent updates to TGA regulations to understand what has been clarified and what material alterations have been made.

In years past, the TGA provided the nonsurgical cosmetic field with acceptable terminology while communicating with our patients, which included the use of specific terms such as “dermal filler” and “antiwrinkle injections” by cosmetic clinics and practitioners to communicate the services offered to clients. This provision aimed to provide clarity and transparency to consumers seeking these treatments.

However, amidst evolving regulatory oversight and safety concerns, the TGA has revisited this stance, prompting a re-evaluation of industry practices and permitted types of communication.

The implications have been felt throughout the entire industry. These once-familiar communication practices, use of this clear terminology and visual evidence through before and after images, has now been clearly defined by TGA as not permissible.

While the intention behind these regulations is to uphold safety and transparency, their implementation raises questions about the balance between regulation and transparency for patients.

With the removal of descriptive terms and the prohibition of visual endorsements, practitioners are now navigating uncharted waters, where conveying their expertise

and showcasing their results requires rethinking.

Moreover, patients, accustomed to informative resources and testimonials, now face new challenges in their decision-making process. The Australian industry is now challenged to chart a new course that upholds both regulatory compliance and the needs of its clients.

The more commonly expressed concerns which have emerged in response to this updated guidance centre on patients’ access to information and their ability to conduct thorough research. The opinion from many industry experts is that should the current iteration of TGA guidance remain unaltered, patients may find themselves restricted from obtaining pertinent information from credible Australian practitioners unless they undergo a formal consultation, inadvertently redirecting them to less regulated overseas sources for information.

Estimates suggest that patients may need to physically contact as many as 15 different practitioners to even locate a specialised practitioner in their desired field, subsequently consulting with approximately 5 to 7 of them.

These scenarios potentially highlight a significant surge in both the financial investment and time required to access services, inevitably constraining the amount of options available to patients compared to the current system.

The consensus from the majority of vocal practitioners is that the constraints are poised to hinder the extent of pre-research patients can undertake in their quest to select suitable Australian practitioners for consultation, diminishing their ability to make informed decisions.

Furthermore, industry response is that it will deprive patients of the opportunity to discern the specific treatments and areas of specialisation offered by Australian practitioners before engaging in consultation or direct inquiry.

Hence, the concern is that individuals seeking an Australian practitioner with expertise in specialised treatments like addressing the ‘tear trough’ area may find themselves unaware of a practitioner’s proficiency in these procedures until after initiating a consultation.

These circumstances are poised to potentially escalate patient expenditures, prolong the duration of the process, and reduce the array of choices available to Australian clients. In fact, our preliminary investigation reveals that current patients typically perform online research of up to 30 practitioners before selecting one to two for consultation.

However, under the new legislation, patients will face the arduous task of identifying Australian practitioners proficient in their desired area or specialisation, necessitating multiple consultations, each potentially costing upwards of $200 to gather information, scrutinise results, and ultimately make a decision.

The question that many practitioners are asking - Does this course of action genuinely serve the best interests of our patients?

Looking at this through another lens, our industry finds itself in a state of upheaval, with some practitioners compelled to undergo substantial transformations in their business models. This encompasses comprehensive overhauls of websites and the removal of years’ worth of established communication via online platforms and social media. Practitioners who have built their careers within the previously permitted TGA guidelines now confront the stark reality that significant portions of their work must be removed.

The cumulative impact of these changes could feasibly impose a financial burden approaching half a billion dollars on the industry, encompassing both direct costs and revenue losses over the forthcoming 12 months and impact all four sectors of the industry.

As the peak industry association, ABIC is steadfast in its commitment to representing the voices of both the industry and its clientele, and based on the feedback we have received, it is unequivocally evident that further consultation is needed to comprehensively understand the ramifications and unintended consequences of these guidelines.

We are your voice.

If you would like to share your feedback with us, email info@theabic.org.au.

Stefanie Milla, CEO ABIC

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Mocha group

Announces

new partnership with HUMANITIX . The Human Choice for Tickets.

Mocha Group has recently joined forces with Humanitix, a game-changing ticketing platform that’s not just about events but making a difference. 100% of profits from booking fees go straight to providing access to education, health care and life’s basic necessities to disadvantaged youth around the world!

“We are thrilled to announce that we’ve switched to Humanitix as our exclusive ticketing partner across all of the 4 mocha awards platforms,” says Ceo and founder of mocha group, Linda Woodhead. “Humanitix believes in tickets for good, not greed. They donate all profits from booking fees to charities that provide access to education, healthcare and life’s basic necessities to millions of humans across the world. We’re proud to be part of the Humanitix community that has already helped transform over $6.5 million from booking fees into a force for good.”

High school mates Adam McCurdie and Josh Ross founded Humanitix after making a pact to escape the corporate world and do something different and meaningful with their careers. Like many social entrepreneurs, they began by looking for industries with inefficiencies that could be ripe for reinvention. Then they found it: tickets. Event ticketing has always been frustrating for hosts and guests alike so, in 2016 Humanitix ambitiously set out to disrupt ticketing—for good!

It was clear from the start that their crazy idea wasn’t so crazy. They stayed laser-focused on developing a great product with amazing customer support, and hosts continued to switch to Humanitix for the superior customer experience and “no-brainer” social benefits of the 100% for-purpose model. Soon the organisation was funded by the Atlassian Foundation and the NSW Government.

Then in 2018 Humanitix won the Google Impact Challenge and has since doubled in size every six months, becoming the fastestgrowing ticketing platform in Australia and New Zealand.

Before Humanitix

Before their journey with Humanitix, Adam was an engineer who’d seen the power of education to transform communities in Tanzania. Josh was a hedge fund analyst who’d been moved by his experiences traveling through Vietnam.

On a hiking trip together through Sri Lanka just nine months after that country’s civil war, they came upon an abandoned house that had been completely blown out.

The cups and saucers still neatly stacked on the kitchen shelves struck them as a powerful reminder of how volatile and unfair life can be—and how lucky they were to have been born into such safety and comfort in Australia.

That night, camping under the stars, they decided to dedicate their careers to making a difference in the lives of children who weren’t so lucky. They sealed their pact with a wild dance around the campfire, howling on into the night.

The first event

The first Humanitix events included a Disney Trivia night, a Variety Fundraiser, a Social Impact Film Night, and a Halloween Hoedown. The very first ticket sold for ten dollars, plus a booking fee of 50 cents.

Where is Humanitix now?

Fast forward to today and Humanitix has transformed over $6.5M from those booking fees into helping humans around the world. Humanitix is doubling in size every 6 months as more and more event hosts choose to give their event impact.

“We are so excited about this new partnership and through our events can play a small part in providing basic necessities to disadvantaged youth around the world through aligining with Humanitix rather than lining the pockets of profit based multi national corporates.”

Linda Woodhead

Founders, Josh Ross and Adam McCurdie

Dermal Filler Trends 2024.

By Dr Giulia D’Anna

In 2024 cosmetic injectables are all about ‘undetectable beauty’ featuring enhancements which complement natural features with minimal invasiveness and recovery time. As the beauty world trends towards a more natural, minimalistic look, dermal fillers will be considered to be part of a holistic approach encompassing health, skincare, and beauty.

In this fast-moving world, new trends appear quickly along with demand as patients look to cutting-edge treatments to maintain their desired look. Industry professionals must stay well-informed about new developments as patients often seek treatments based on the latest beauty fads. It is for this reason that it’s especially important for practitioners to understand these trends, so as to provide appropriate and effective services.

Says Dermal Distinction founder Dr. Giulia D’Anna, “Clients are seeking expertise on how new treatments can work for them and are looking to providers to deliver them safely and effectively. Every patient is different and what they really need is a practitioner who understands what looks are trending along with the knowledge needed to match the right treatment for that patient.”

With that in mind, here are 2024’s top trends for aesthetic injections:

Haytox

A supposed game-changer for those who suffer from allergies, Haytox is currently all the buzz in Australia due to being touted as a quick and pain-free way to get rid of allergies like hay fever. Dubbed ‘Haytox’ on social media as a twist on the use of botulinum toxin or Botox for the purpose of treating allergic rhinitis, Haytox treatment is administered by strategically spraying Botox into the nasal cavity to block the nerve signals responsible for triggering allergy symptoms.

However, while the term ‘Haytox’ is commonly used, the treatment is not officially recognised by the Therapeutic Goods Administration (TGA) nor is it included in the Australian Register of Therapeutic Goods (ARTG). Although Botox is approved for certain uses, its efficacy as a treatment for allergies has not been assessed. While Botox use for allergies is not illegal, neither is it officially approved as a clinical treatment. The TGA itself has warned practitioners against misleading patients on the uses of Botox for the purpose of eliminating hayfever, noting that its use for this purpose is yet to be scientifically validated. As always, it’s essential to seek diagnosis by a medical doctor before proceeding with any type of treatment including ‘Haytox’.

Revitalising the eyes with tear trough filler

Due to age or other factors, patients experiencing fat loss in the face can end up looking deflated and hollow. Though we all possess tear troughs as a natural part of our anatomy, those who go through fat loss sometimes describe this area as an area of darkness and shadowing. This often leads to a commonly requested procedure - treatment of the tear trough area is a subtle way to plump up the face to achieve a more filled-up look. However, due to the complicated anatomy contained within the tear trough, a thorough assessment is required before any treatment is administered. Another important consideration before treatment is to determine whether or not tear trough darkness is due to ethnic or genetic traits.

It could be that fat loss in the cheeks is the true cause of shadowing in the tear trough. In this case, treatment of the cheek area first is necessary to correct tear trough issues.

Direct treatment of the tear trough requires careful consideration as parts of the lymphatic system runs through the tear trough. Any treatment must respect the positioning of the anatomy and practitioners must take care not to overfill the area and/or consider treating other areas that support the tear trough.

Lip flip

The Lip Flip trend involves a minimal application of a muscle relaxant to prevent the upper lip from rolling inwards, thus enhancing its volume. Made popular thanks to TikTok, this technique is fast becoming one of the most asked-for treatments due to its effectiveness in creating a full but subtle lip appearance. Rather than injecting directly into the lips, the lip flip uses neuromodulators like Botox to relax the upper lip or the orbicularis oris muscle (colloquially known as the ‘kissing muscle’) to allow more of it to show when the patient smiles.

While ideal for patients with a hyperactive muscle around their mouth and those in possession of a ‘gummy smile’ where the lips disappear or curl inwards when smiling, the Lip Flip isn’t for everyone. Due to the tiny amounts needed for treatment to work, the effects of a lip flip tend to be short-lived. Over treatment of the area on the other hand could render patients unable to speak, kiss, or drink from delicate glassware. Consultation with a qualified professional is needed when determining if the patient is a suitable candidate for this treatment.

Botulinum toxin in the hairline

A legitimate if somewhat novel treatment for those suffering from acne or oily skin, an injection of Botox in the hairline reduces the amount of sweating and oil production on the skin. Particularly beneficial for those with acne, rosacea, or oily skin, treatment focuses on reducing scalp oiliness and sweat with superficial, minute quantities of Botox within the relevant layer of skin along the hairline.

When the procedure is requested by patients, practitioners must consider whether oiliness and sweat in the hair is a matter of haircare products and refer patients to their hairdressers rather than administer treatment. Then there’s the logistical issue of needle fatigue from having to treat a large area all over the scalp. Patients must be informed that this is likely to be a repetitive and lengthy procedure, so they are better placed to make an informed decision on whether or not to proceed.

Integrated skincare

On the theme of natural looking, minimally invasive, and very restrained treatment, aestheticians have become increasingly aware that beauty clinic procedures can be optimised for maximum impact if given additional support. In 2024 the relationship between skin treatments and their effects on injectable results will be highlighted as patients embrace skincare to improve the appearance of skin.

Known as ‘integrated skincare’, this approach is the first line of defence against over treatment of the face by incorporating a medical-grade skin care routine, healthy diet, and other lifestyle interventions. In this way integrated skincare ensures prolonged aesthetic outcomes from fillers, laser treatment, skin needling and so on.

“CLIENTS ARE SEEKING EXPERTISE ON HOW NEW TREATMENTS CAN WORK FOR THEM AND ARE LOOKING TO PROVIDERS TO DELIVER THEM SAFELY AND EFFECTIVELY.”

DR. GIULIA D’ANNA

Skinalysis

In 2024 a one-size-fits-all approach to treatment is quickly being left behind as more patients seek personalised, data and sciencebacked assessments using advanced tools combined with the practitioner’s clinical experience. The precision of treatments leading to balanced and appropriate outcomes is led by the growing popularity of pre-treatment assessments to learn about patients’ specific concerns, current beauty routine, lifestyle, and ideal look.

A comprehensive skin analysis will consider individual anatomy, age, gender, epidermal and dermal thickness, hydration levels, pigmentation, collagen density, and more to offer a full view of skin health and ideal options for treatment.

Amino acid injectables

In line with the trend of ‘undetectable injectables’ is the emergence of amino acid-based formulas to revitalise the skin. Delivered directly to the skin’s midlayers via minimally invasive microinjections, immunotherapy promises to restore softness, elasticity, and plumpness to the skin particularly in the forehead, the lower half of the face and under the eyes.

Popular formulations include a combination of hyaluronic acid and amino acids to encourage synthesis of new collagen and elastin in the skin, foster wound healing and repair of damaged skin, and increase water retention and plumpness. Ideal for applications like wrinkle reduction and improving overall skin quality, amino acid injectables can be considered to be an introductory gateway to other types of injectables.

BroTox

Colloquially named Brotox, this is the name used on social media for cosmetic treatments aimed at men. 2024 will likely see a rise in treatments targeted at men as the popularity of cosmetic enhancements for men continues to grow thanks to the reduced stigma of cosmetic treatment, the convenience of non-surgical procedures and their lack of recovery time, and the influence of social media. With 18.5 million views on TikTok, it’s clear that #Brotox is here to stay.

With a growing number of men embracing skincare, it’s no surprise that many are also looking at aesthetic procedures traditionally reserved for women. Like women, the aim is to preserve youth; men’s main preoccupations tend to be forehead lines and wrinkles, crow’s feet, and frown lines. Though many prefer to maintain a youthful appearance, they are also concerned about maintaining natural expressions of their face and will therefore opt for nonpermanent, minimally invasive procedures where possible.

@dermaldistinctionacademy

Unlocking the Magic of IPL

3 ways to totally transform your clients’ skin.

By Alanna Douglas

Hey there, fellow skincare enthusiasts! So, you know how we’re always on the lookout for those game-changing treatments that’ll make our clients’ skin shine bright like a diamond? Well, let me spill the tea on a little secret weapon that doesn’t get nearly enough love: Intense Pulsed Light (IPL) therapy. Trust me, this stuff is pure skincare sorcery, and it’s about time we gave it the spotlight it deserves. Here are three ridiculously easy ways to harness the power of IPL and work some serious magic on your clients’ skin.

1. Get That Glow: Skin Rejuvenation, Anyone?

Picture this: your client walks in with tired, lacklustre skin, and walks out looking like they just stepped off a beach in Bali – all bronzed, glowing, and fabulous. That’s the power of IPL for skin rejuvenation, my friends. It’s not just about zapping away those pesky spots (although it does that like a boss), it’s about giving your clients a whole new lease on life. Think instant hydration, plumping, and an all-around dewy glow that’ll have them feeling like a million bucks. And the best part? You can totally customise the intensity of the treatment to suit your client’s skin type and concerns. It’s like giving their skin a big, refreshing drink of water every four weeks. Cheers to that!

2. Bye-Bye Breakouts: Let’s Tackle Acne Together

Acne – we’ve all been there, right? It’s like a never-ending battle against those pesky pimples that just won’t quit. But fear not, because IPL is here to save the day! This superhero treatment works wonders for banishing breakouts and giving your clients the clear, smooth complexion, they’ve been dreaming of. How does it work, you ask? Well, it’s all about dialling down the oil production and calming inflammation, so those pesky pimples don’t stand a chance. Plus, IPL targets any leftover redness and pigmentation, leaving your clients with skin so clear, they’ll be turning heads everywhere they go. Now that’s what I call a win-win!

3. Scar Be Gone: Say Hello to Smooth Skin

Let’s talk scars, shall we? Whether they’re from acne, surgery, or just life in general, scars can be a real confidence killer. But guess what? IPL is here to save the day once again! This magical treatment works wonders for fading scars into oblivion, leaving your clients with smooth, flawless skin that’s ready to take on the world. By targeting the blood vessels and pigmentation in the scar tissue, IPL helps to break down those pesky marks and promote the growth of healthy, new skin cells. It’s like waving a magic wand and watching those scars disappear right before your eyes. Plus, IPL speeds up the healing process, so your clients can get back to flaunting their flawless skin in no time. Talk about a game-changer!

Blend It In: Integrating IPL into Your Facial Game

So, now that you’re totally sold on the magic of IPL, it’s time to level up your facial game. Whether you’re pairing it with a fancy exfoliation treatment or combining it with other skincare goodies like radiofrequency skin tightening, IPL is the secret sauce that’ll take your facials to the next level. Trust me, your clients will thank you for it! And the best part? IPL treatments are super versatile, so you can tailor them to each client’s unique needs and concerns. Whether they’re battling breakouts, banishing scars, or just craving that lit-from-within glow, IPL has got their back. So why wait? Embrace the magic of IPL and watch your clients’ skin transform right before your eyes. You’ve got this!

With love,

Alanna Douglas

Skin

Freak Academy

www.skinfreakacademy.com.au

hello@skinfreakacademy.com

Reviewing Your Staff Review Processes.

By James Vivian

Feedback, whether receiving or providing, can be uncomfortable, unproductive and difficult, however, when done with intention, it can be enlightening, powerful and can make the difference between a good staff member and/or team and an incredible one!

I recently reviewed our bi-annual staff review form which both myself and my team complete at the start and the middle of the year.

For me, feedback is a two-way street. In order to be able to provide it, you have to be able to receive it, and whilst I am happy to provide feedback to my team as needed, I encourage opportunities for reciprocal feedback such as with our bi-annual review.

As someone who entered this industry to look after people, as our team has grown my role has developed from caring for clients within a treatment room to one of caring for a team of therapists who look after our clients, whilst my audience has changed, my intention to look after people has not.

Every business is unique, with its own protocols, expectations, KPIs and mutual understandings of how things should be done. The review process allows for opportunities to reinforce these aspects and focus on areas that require additional attention. Enter our bi-annual review.

Historically, I would hand our team a list questions to consider over 4-weeks, such as what professional goals they’d like to set? What they’d like to see more of at work? What they’d like to see less of? If comfortable to share, what their personal goals are and how could we assist with these? Open-ended questions are always best to allow opportunity for thought and reflection.

I would always be so excited to receive the responses and use them over the next 6-months and use them as a focus for each staff member to ensure their requests were being honoured (as much as possible) and followed-up on, as often responses required a long-term commitment to achieving certain goals and requests.

I always follow up with an email confirming what we’ve discussed, where we are focused moving forward and how I am going to assist.

In 2022 I combined our bi-annual review with an anonymous satisfaction survey to seek out overall satisfaction around workplace happiness, renumeration fulfillment,

support, culture and ask our team to rank their skills and abilities. This provides both our business and our team further benchmarking to approve.

With an internal score of 8/10 for our anonymous satisfaction survey, this provides our business with further opportunities to grow and improve from inside-out.

A motto I chant to myself and our team daily is ‘there’s always room for improvement’. Be it improving one’s skills, one’s attitude, a client’s skin or beyond. So, this year I decided that it was time to upgrade our review process.

At JV, our review document always starts with my personal ambitions for the next 6-months ahead. I share these to provide insights into where I will be professionally and personally focusing my care and attention so that I can not only be the best version of myself at work, but also at home as the two go hand in hand.

In addition to asking the usual questions as per above, this year I expanded upon them and included additional questions, such as: Are there ways that we can better care for our clients at JV?

When it comes to our group training, can you please provide some insights into how these work well and how we can improve?

What makes you such a special therapist? FYI, I already know why but would love to hear it from you.

From time to time, we are required to provide you with constructive feedback. Do you have any suggestions for how you personally prefer this feedback to come to you? Any insights into your preferred communication styles would be great so that feedback can be taken in the positive and empowering way that it is always intended.

I always ask if the review process can be improved upon. During our most recent review a few people mentioned that once a

year was enough so as requested, we will reduce this process to annually instead of bi-annually.

The questions you ask in your review processes need to be a reflection of the people you are working alongside and provide you with the information that you need to lead them as effectively as possible. Don’t ask questions you don’t need to know or already know the answers to. Probe and challenge your team to think beyond their day to day at what gets them out of bed each morning and into the treatment room. Ask them questions you might be scared to hear the answers to as they’re the ones you should be asking.

At JV, there is a constant feedback loop circulation, so much so that often during the review process the team will say that we rectify any issues as they occur and often pre-empt them. This highlights the constant need to watch, listen, review and grow.

Now who’s ready for their review?!

@jamesvivian

A Journey into the World of Mast Cells .

By Gay Wardle

Picture this: It’s a warm spring day, and you’re enjoying a leisurely stroll through a field of blooming flowers. Suddenly, you feel a tickle in your nose, followed by uncontrollable sneezing fits. Your eyes begin to water, and your skin breaks out in hives. What’s happening? You’re experiencing the unmistakable signs of an allergic reaction—a response orchestrated by an unsung hero of the immune system: mast cells.

In this article I am going to take you on a journey into the intricate world of mast cells, often overshadowed but undeniably crucial in our body’s defence against threats. From their humble abodes nestled within tissues to their remarkable ability to orchestrate both protective and sometimes harmful responses, mast cells hold the key to understanding allergies, inflammation, and a myriad of immune-related conditions.

We will explore deep into the inner workings of these enigmatic cells, unravelling their roles in allergic reactions, inflammation, immune defence, and tissue repair. Through exploration and discovery, we’ll shed light on the remarkable complexity of mast cell biology and explore how harnessing their power could hold the promise of transformative therapies for a range of immune-mediated disorders.

Understanding the mast cell!

Mast cells are a specialized type of immune cell found throughout the body, particularly in connective tissues, skin, mucous membranes, and around blood vessels and nerves. They are best known for their distinctive granules, filled with potent molecules like histamine, heparin, cytokines, and enzymes such as tryptase and chymase. These granules act as reservoirs of mediators that can be rapidly released upon activation.

At first glance, mast cells appear unremarkable, resembling other cells found in connective tissues. However, their true significance lies within their structure. Mast cells feature numerous granules densely packed with bioactive compounds, giving them a granular appearance under the microscope. These granules are instrumental in the rapid release of signalling molecules when mast cells are activated.

Additionally, mast cells express a variety of surface receptors that allow them to interact with their environment and respond to different stimuli. Among these receptors, the most notable are those for immunoglobulin E (IgE), which play a pivotal role in allergic responses. When allergens bind to IgE antibodies on the surface of mast cells, it triggers a cascade of events leading to mast cell activation and the release of allergic mediators.

Distribution and Role as Sentinels of the Immune System:

Mast cells are strategically distributed throughout the body, particularly in areas exposed to the external environment, such as the skin and mucous membranes. This widespread distribution positions them as frontline defenders, ready to respond to potential threats ranging from allergens to pathogens.

As sentinels of the immune system, mast cells constantly monitor their surroundings for signs of danger. When they encounter foreign invaders or encounter tissue damage, mast cells spring into action, releasing a barrage of inflammatory mediators. These mediators initiate a cascade of immune responses, including recruitment of other immune cells, activation of the complement system, and modulation of blood vessel permeability—all aimed at neutralizing threats and promoting tissue repair.

In essence, mast cells serve as vigilant guardians of our body’s borders, poised to defend against invaders and maintain tissue homeostasis. Their strategic positioning and ability to mount rapid and potent responses make them indispensable players in the complex tapestry of the immune system. Understanding their structure and function provides insights into their pivotal role in health and disease, offering avenues for therapeutic interventions targeting allergic reactions, inflammatory disorders, and immunerelated conditions.

The Functions of a Mast Cell.

Mast cells are versatile players in the immune system, wielding their influence across a spectrum of physiological processes. From orchestrating allergic responses to orchestrating the repair of damaged tissues, their role is both varied and vital.

One of the most well-known functions of mast cells is their

involvement in allergic reactions. When an individual with allergies encounters an allergen (such as pollen, pet dander, or certain foods), it triggers a cascade of events leading to mast cell activation. The allergen binds to IgE antibodies on the surface of mast cells, prompting the release of inflammatory mediators from their granules. Histamine, in particular, plays a central role in the allergic response, causing symptoms such as itching, swelling, hives, and constriction of airways in conditions like asthma.

Mast cells are also key players in the body’s inflammatory responses. When tissues are injured or infected, mast cells detect the damage or invasion and release an array of inflammatory mediators. These mediators, including histamine, prostaglandins, leukotrienes, and cytokines, initiate and amplify the inflammatory process. Inflammation serves as a protective mechanism, helping to isolate and eliminate pathogens, clear away damaged cells, and initiate tissue repair.

In addition to their roles in allergic reactions and inflammation, mast cells contribute to the body’s defence against pathogens. When mast cells encounter pathogens like bacteria or viruses, they release antimicrobial peptides and cytokines that help to eliminate the invaders. Mast cells also play a role in recruiting other immune cells, such as neutrophils and macrophages, to the site of infection, further bolstering the immune response.

Beyond their roles in immune defence and inflammation, mast cells are involved in tissue repair and remodelling processes. After an injury, mast cells release factors that promote angiogenesis (the formation of new blood vessels) and fibrosis (the formation of scar tissue). These processes are essential for restoring the integrity and function of damaged tissues, ensuring proper healing and recovery.

Examples:

Allergic reactions: Imagine someone with a peanut allergy accidentally ingesting peanuts and experiencing immediate symptoms such as itching, hives, and difficulty breathing. This rapid and severe reaction is orchestrated by mast cells responding to the allergen.

Infections: Consider a scenario where a person suffers a cut on their skin, leading to bacterial infection. Mast cells in the vicinity detect the presence of bacteria and release inflammatory mediators to recruit immune cells to the site of infection, helping to contain and eliminate the invading pathogens.

Tissue injuries: Picture an athlete sustaining a muscle injury during a game. Mast cells in the injured tissue release factors that promote the repair process, including angiogenesis to bring in fresh blood supply and fibrosis to lay down new collagen for tissue regeneration.

In each of these scenarios, mast cells play pivotal roles in orchestrating the body’s responses to various challenges, highlighting their versatility and importance in maintaining health and combating disease.

Let us have a look at activation mechanisms of the mast cells?

Mast cells are versatile responders that can be activated through various pathways, each triggering distinct responses tailored to specific stimuli. These activation mechanisms can be broadly categorized into immunological and non-immunological pathways. In the classic immunological pathway, mast cells become sensitized to specific antigens through the binding of immunoglobulin E (IgE) antibodies to their surface receptors. This process typically occurs during initial exposure to an allergen, such as pollen or certain foods. Upon subsequent exposure to the same allergen, it binds

to the IgE antibodies already attached to mast cells, cross-linking them, and triggering a cascade of intracellular signalling events. This leads to the rapid release of preformed mediators stored in granules, such as histamine, and the synthesis of new mediators like prostaglandins and leukotrienes. The result is the characteristic symptoms of an allergic reaction, ranging from mild itching and swelling to severe anaphylactic shock.

In addition to IgE-mediated activation, mast cells can also be activated by a variety of non-immunological stimuli, including physical, chemical, and microbial factors. These stimuli bypass the need for IgE antibodies and directly interact with mast cell receptors or alter their microenvironment.

Mast cells can be activated by physical forces such as mechanical trauma, temperature changes, or ultraviolet radiation. For example, a bee sting or insect bite can directly trigger mast cell degranulation and the release of inflammatory mediators, leading to localized swelling and itching.

Certain chemicals, toxins, drugs, and venoms can directly activate mast cells. For instance, exposure to drugs like opioids or certain antibiotics can induce mast cell activation and trigger allergic-like reactions known as drug hypersensitivity reactions.

Certain chemicals, toxins, drugs, and venoms can directly activate mast cells. For instance, exposure to drugs like opioids or certain antibiotics can induce mast cell activation and trigger allergic-like reactions known as drug hypersensitivity reactions.

Contribution to Mast cell responses:

These activation mechanisms contribute to mast cell responses in different contexts by modulating the type, magnitude, and duration of the immune response. IgE-mediated activation is typically associated with allergic reactions and immediate hypersensitivity responses, whereas non-immunological stimuli can elicit a broader range of responses depending on the nature of the stimulus. In allergic responses, IgE-mediated activation leads to the rapid release of preformed mediators, resulting in acute symptoms such as itching, swelling, and bronchoconstriction. Non-immunological stimuli, on the other hand, may trigger both immediate and delayed responses, depending on the specific stimulus and the downstream signalling pathways activated. For example, exposure to microbial stimuli may induce mast cell release of cytokines that recruit other immune cells and promote inflammation, contributing to the host defence against infection.

Understanding the diverse activation mechanisms of mast cells provides insights into their roles in allergic reactions, inflammation, and immune defence, and underscores their significance in both health and disease.

In the intricate tapestry of the immune system, mast cells emerge as indispensable guardians, tirelessly patrolling our tissues and orchestrating responses to myriad challenges. From allergies to infections, inflammation to tissue repair, their multifaceted roles underscore their significance in maintaining immune homeostasis and safeguarding the body from harm.

Mast cells play pivotal roles in allergic responses, inflammation, immune defence, and tissue repair. Their ability to detect and respond to diverse stimuli, whether immunological or nonimmunological, highlights their adaptability and versatility in mounting tailored responses to different threats.

Yet, despite our growing understanding of mast cell biology, there remain many mysteries waiting to be unravelled. Continued research is essential to uncovering the intricacies of mast cell function and elucidating their contributions to health and disease. By delving deeper into their molecular mechanisms and regulatory pathways, we can uncover new insights into immune-related disorders and pave the way for innovative therapeutic interventions.

@gaywardle

Emerging Horizons in Hair Regeneration .

By Nancy Abdou, The Australian Dermal and Laser Institute

Hair loss surpasses mere aesthetic concerns, deeply affecting individuals’ psychological health. As people age, especially beyond the 40-year mark, the experience of hair thinning, colour change, or loss becomes not just a physical issue but a source of significant emotional distress.

This psychological impact propels a relentless quest for effective solutions within a multi-billiondollar industry, highlighting the urgent need for treatments that can either halt or reverse the process of hair thinning and loss.

The Drawbacks of Surgical and Pharmaceutical Interventions

Traditional treatments for hair loss, such as surgical transplantation and pharmaceutical drugs, come with their own set of challenges and limitations. Surgical options can lead to significant downtime for recovery, risk of infection, scarring, and the unnatural appearance of transplanted hair. On the other hand, pharmaceutical treatments may involve adverse effects, including sexual dysfunction, mood swings, and long-term dependency. These interventions also fail to address the holistic health of the scalp and hair, focusing instead on symptomatic relief.

A Holistic Strategy in Hair Regeneration

The battle against hair loss in the realm of aesthetics involves a comprehensive approach, combining both mechanical and chemical interventions. Techniques such as scalp massages and micro-needling are employed to physically stimulate the hair follicles. This mechanical stimulation is believed to enhance blood circulation and facilitate the penetration of therapeutic products, potentially encouraging hair growth. Chemically, the approach targets the biological mechanisms underlying hair loss, with treatments ranging from topical applications to oral medications and/or supplementation, designed to address the root causes of hair thinning.

Breakthroughs in Hair Loss Treatment

The evolution of hair loss treatments marks a significant shift towards innovative, less invasive options, moving away from traditional methods like pharmaceutical interventions and surgical transplants. These advancements provide beauty and dermal therapists with a broader array of tools for tackling hair loss, reflecting a profound change in the landscape of aesthetic treatments aimed at enhancing self-confidence and emotional well-being through improved hair health.

Understanding Hair Growth and Loss: A Closer Look

The complex interplay of hormones, particularly androgens such as testosterone, plays a pivotal role in pattern hair loss affecting both men and women. The conversion of testosterone to dihydrotestosterone (DHT) in the hair follicles leads to follicle miniaturisation, characteristic

of androgenetic alopecia. This process is further complicated by a shortened anagen phase - the active growth phase of hair follicles - and a reduction in the population of hair follicle stem cells. Stem cells are crucial for initiating the hair growth cycle, and their depletion leads to a diminished capacity for hair regeneration, exacerbating hair thinning and loss.

Furthermore, the influence of diet and nutrition on hair health cannot be overstated. Deficiencies in growth hormones or essential nutrients like iron lead to noticeable hair thinning and loss. Such deficiencies not only impair the hair growth cycle but also weaken the hair follicle structure, making it more susceptible to damage and the effects of DHT.

Natural remedies, including Saw Palmetto and Curcumin, present less invasive options by targeting DHT production and inflammatory pathways, offering viable alternatives to pharmaceuticals. These natural compounds can help mitigate hormonal imbalances and nutritional deficiencies on hair health, supporting the maintenance of the anagen phase and protecting hair follicle stem cells from degradation.

spotlighting the effectiveness of innovative hair regeneration techniques. The trial involved nine participants, each treated with Larimide Kojaxin Hair Regeneration Ampoules applied to their scalps, alongside a combination of technologies:

- Micro-needling stimulating growth factors through micro-injuries.

Circulation and Hormonal Modulation in Hair Health

Enhancing scalp circulation is vital for promoting healthy hair growth. Increased blood flow delivers essential nutrients and oxygen to the hair follicles, supporting their growth and vitality. Conversely, poor circulation can lead to weakened follicles and hair loss.

Modulating DHT and other hormones is critical in managing hair loss. DHT, a derivative of testosterone, is a significant contributor to androgenetic alopecia. Treatments aimed at reducing DHT levels or blocking its interaction with hair follicle receptors have shown effectiveness in slowing hair loss and promoting regrowth. Additionally, balancing other hormones, including thyroid and insulin, can also influence hair health, highlighting the importance of a comprehensive approach to treatment, hence working alongside an allied health practitioner may be necessary.

Incorporating LED Therapy in Hair Regeneration

Recent advancements include LED (Light Emitting Diode) treatments. LED utilises specific wavelengths, typically red and near-infrared, to stimulate cellular activity in follicles without causing damage. This enhances adenosine triphosphate production, increases blood flow, and reduces inflammation around follicles, creating a healthier environment for hair growth. It also aids in transitioning hair follicles from resting to growth phase, crucial for initiating hair growth.

Pioneering the Future of Hair Regeneration: The TADLI Trial

TADLI has recently completed a pivotal clinical trial,

- Electroporation with Apollo Duet, enhancing ampoule absorption.

- Purisma Cold Plasma improving cell metabolism.

Additionally, all subjects received LED to further promote follicular health. Conducted weekly over six weeks, preliminary results have been promising, with all participants showing improvements in hair density and thickness. As the study concludes, we’re preparing to release detailed findings and photographs on our website. Alongside, TADLI is excited to launch a new hair regeneration course, leveraging insights from this trial to educate beauty and dermal therapists on these treatments.

The Future of Hair Loss Treatment: A New Horizon

The advancements in hair loss treatment highlight the importance of education and specialised training for beauty and dermal professionals, enabling them to effectively use various innovative, non-medical solutions. As the field evolves, therapists are poised to offer new solutions for hair regeneration, reflecting a significant shift in the landscape of hair loss treatment with therapists at its forefront. This change not only expands treatment options but also opens new professional pathways in aesthetics.

We’re committed to innovation in hair regeneration. Stay updated on the latest in our training and TADLI trial findings at www. dermalandlaser.com.au

@dermalandlaser

@aesthetic_device_trainer

I’m Gay Wardle, and I’m thrilled to invite you to join the Skin Success Community.

Imagine a place where every month brings new learning, where every question finds an answer, and where every challenge turns into your next big breakthrough. This is what we’ve created just for you.

For more information, visit lp.gwsi.au/skin-success-community

I know it’s so, SO challenging to stay committed to learning and growing in such a fast-paced and ever-evolving industry.

I understand firsthand the struggles you face – the uncertainty in diagnosing skin conditions, the hesitation in prescribing a full regimen of actives, or feeling unsure about the possible outcomes of your consultations.

This is exactly why I created this community: to provide a supportive space where we can tackle these issues together. Through shared experiences, my expert guidance, and practical resources, I aim to boost your confidence, enhance your understanding, and empower you to commit to your professional development with ease. Let’s transform these challenges into opportunities for growth, together

Yours in skin, Gay

What’s Included?

Expert Guidance by Gay

Monthly Deep Dives on Selected Topics & Themes

Continuous Learning

Lives & Guest Speakers

Exclusive Resources

Supportive Community

Individual & Team Plans Available

Breakthrough Innovation in Non-Surgical Facelift !

By Zhav International

Yaffa Zhav, CEO of Zhav International has once again demonstrated why she is a true innovator within the beauty industry revolutionising the way beauty professionals can now operate their clinics ensuring them business success.

For over 35 years, Yaffa Zhav has operated her own iconic clinic in Adelaide and, is always striving for excellence which led her to identify opportunities to business growth particularly with the lack of available professional anti-aging technology. Further investigation proved that clinics are frustrated with having to choose which treatments they offer their clients due to financial constraints, space constraints or unsuitable technologies available to them when looking to purchase beauty equipment that don’t provide the results they are looking for.

Yaffa went in quest for a solution to improve the potential to increase revenue and business success. “I was led, through my research to curate and design my own concept with an award-winning team of local engineers,’ says Yaffa. “We have now developed this breakthrough cutting-edge innovation with a Non-Surgical Face Lift, an all-in-one HANDSFREE machine, the ZHAV Dynamic Lift™ + Moisture Testing.

Why is ZHAV DYNAMIC LIFT™ + MOISTURE TESTING an investment worth considering?

RESULTS AFTER 8 TREATMENTS

MOISTURE Testing

This machine offers the most accurate skin test for analysing skin hydration at the deeper layers of the skin. What we have identified is that there’s a large gap in the industry

demonstrating around 95% of clinics are NOT using this vital tool to increase revenue and customer loyalty. Clinics that use this tool with their clients will gain more creditability when recommending skincare ultimately resulting in an increase in sales to them and your brand.

COMBINED Microcurrent & Faradic CURRENT

What makes this machine so optimal and unique, is, that it is the most powerful machine in the market, combining Microcurrent (works on Superficial Muscle) and Faradic (works on DEEPER Muscle) currents at a more powerful intensity than any professional device at 500800UA. Clinically proven based on scientific research, it uses breakthrough innovation of a unique rotation of Faradic & Microcurrent that gives muscles the ultimate complete workout like never before, re-educating muscle memory & in turn, resulting in amazing anti-aging results with tight, firm muscles. According to Yaffa Zhav, “As time goes by, we lose muscle tone with collagen production slows down not to mention another contributor to advanced aging being MUSCLE MEMORY. Fortunately, however, the human body can “remember” the biological structure of its muscles so by exercising muscles, signs of aging will improve.”

Studies show that combining Faradic & Microcurrent initiates the production of Adenosine Triphosphate (ATP), (Cheng, et al. 1982). ATP is the powerhouse that provides energy for critical functions, including protein synthesis which aids in collagen and elastin production.

The machine will target muscles giving them a complete ‘gym workout’. Just like we go to the gym to tone our bodies, the ZHAV Dynamic Lift™ + Moisture Testing will firm and tone your face giving men and women an alternative to cosmetic surgery. It is unlike other machines that use heat to produce collagen such as RF, HI-FU or IPL, it strictly targets muscles which in turn activates muscle memory.

Therefore, this unique and powerfully intense combination of technology offers clients a safe & effective solution to the age management fight with the coupling of currents giving the ultimate optimal results in a Non-Surgical Face Lift in just 15 mins. Longer-lasting results can ultimately be achieved through effective treatment programs.

LED LIGHT THERAPY

To further complement this technology, it boasts versatility by also offering Blue + Red LED Light Therapy and, Infusion. The combination of treatments is endless making this machine the only investment worth considering.

HANDS-FREE Designed for Clinic Success

The ZHAV Dynamic Lift™ + Moisture Testing is revolutionary in its HANDS-FREE innovation designed explicitly for clinic growth & successbeing HANDS- FREE means, smarter not harder. By using the INTENSE Lift feature clients will get more powerful results as it targets motor points of muscles for 20-30 minutes while, the therapist is FREE to do added services or attend to other clients at the same time maximizing time and profit per treatment.

You can have confidence knowing the ZHAV Dynamic Lift™ + Moisture Testing machine has been designed explicitly for clinic success and is proudly made in Adelaide, SA and been nominated for the SA Innovation Awards.

Zhav International is overwhelmed by the global interest from USA, New Zealand, and Asia. So, if you’re excited by what the ZHAV Dynamic Lift™ + Moisture Testing offers, and want to join Zhav International in global success, contact ZHAV International: www.zhav.com.au info@zhav.com.au

Yaffa Zhav

Are your Microneedling Serums Putting Patients at Risk?

Offering the best service, products and results is crucial to growing your aesthetic business and standing out in a busy market.

IIf you offer microneedling, the above applies to your device, and the skincare you infuse into your patients’ skin. The MG-Collection™ from Dp Dermaceuticals™ is the non-negotiable for microneedling excellence. Dp Dermaceuticals is specifically formulated as the only approved protocol from the world’s number one microneedling company, DermapenWorld.

If you’re yet to make the switch, you’re in the right place.

Today, we’re offering a sneak peek at the exclusive professionals-only range, including the beneficial, sterile active ingredients and breakthrough skin technologies that get impressive results.

What’s the MG-Collection?

These ground-breaking Dp Dermaceuticals Meso-Glide (MG) serums help the Dermapen 4™ device glide across the skin while needling in targeted active ingredients. They combine advanced skincare science, and the best ingredients nature has to offer in a sterile, safe, and single-use 5ml vial.

Outstanding Skincare Technology

Here’s a closer look at some of the incredible science behind the collection.

Potent Hyaluronic Acid

MG-HA35™ and MG-HA35+™ contain an unprecedented concentration of HylaFuse™ Hyaluronic Acid (HA) at 35 mg/ml to infuse intense hydration for visibly plumper, radiant skin and reduce the appearance of fine lines and wrinkles.

Calphasomes Delivery Mechanism

Calphasomes™ is a controlled delivery system that encapsulates oil- and water-based actives to penetrate deeper into the skin, while also enhancing skin barrier function.

Nobel-Prize Inspired Telomeres Innovation

Geranylgeranylisopropanol (GGP) has been shown to stabilise the Telomeres in skin cells, which assist in prolonging the life of a cell. The discovery of how Telomeres protect chromosomes was awarded the Nobel Prize in Physiology or Medicine in 2009.

Exosomes Regeneration

An Exosome is a tiny extracellular vesicle (EVs) containing biomolecules such as proteins, lipids and nucleic acids. They act as messengers between cells to boost regeneration and repair.

About 7,000 Exosomes can fit on a single micro-fine needle, meaning one Dermapen 4 microneedling session can deliver millions of Exosomes into the skin.

Elevate Your Clinic with Medical Grade Solutions

These are no ordinary skincare products. Here’s how the medical-grade Dp Dermaceuticals Meso-Glide serums can be applied to address specific skin indications.

MG-EXO-SKIN

The regenerative capabilities of Exosomes accelerate microneedling results to help improve the appearance of many skin concerns, including sun damage, ageing, rosacea, and pigmentation. It also contains the dual delivery mechanisms HylaFuse Complex and Calphasomes, as well as Vitamin C, Zinc, and Vitamin B5.

MG-HA35+

An all-rounder skin booster, help improve the visible effects of ageing for your patients with an unprecedented strength of Hyaluronic Acid (35 mg/ml), Calphasomes and the revolutionary Telomeres technology. Added anti-inflammatories support wound healing and visibly reducing irritation and redness.

MG-HA35

Restore, refresh and enhance patients’ skin with unprecedented strength of Hyaluronic Acid (35 mg/ml) and Calphasomes for greater absorption. The addition of Zinc helps speed up collagen synthesis for better skin repair.

MG-R.A.S.

This Reverse Ageing & Scars (R.A.S.) formula contains a powerful blend of antioxidants, vitamins, peptides and botanical extracts renowned for their anti-ageing effects.

MG-R.A.S.™ contains Retinaldehyde, considered the most active retinoid (Vitamin A) form without a prescription.

MG-BL

Perfect for patients with unwanted pigmentation such as age spots, sunspots, melasma and dark pigmentation associated with certain scars. HylaFuse technology delivers hydration along with natural skin brighteners and tyrosinase inhibitors that help slow melanin production.

MG-CLR

Antimicrobial peptides and bio-compatible extracts help clear problematic breakouts and enhance the visible complexion of skin troubled by acne, blackheads/comedones, open pores, and oily skin.

Make the Switch to Elevate Your Clinic

When choosing microneedling serums, every clinician should ask themselves:

“What’s my reputation worth?”

Unfortunately, many aesthetic clinics take shortcuts, resulting in subpar results for their patients.

Australian-owned Dp Dermaceuticals are clinically tested products and manufactured to the highest GMP (Good Manufacturing Practice) approved standards.

The professional MG-Collection comes in sterile, individual-use vials specifically formulated to target a variety of skin conditions in combination with Dermapen 4 procedures.

Don’t ask your patients to settle for less than the best. Talk to your DermapenWorld distributor about the MG-Collection today or head to www. dermapenworld.com for more information.

Elevate Your Clinic

Offer patients the ultimate standard in microneedling infusion protocols

Now you can deliver the right combination of skincare ingredients with new cutting-edge technologies to deliver biocompatible actives into patients’ skin for outstanding results.

The MG-Collection™ is the Non-Negotiable for microneedling excellence from the World’s #1 Microneedling Company, DermapenWorld ™

• Beneficial sterile active ingredients

• Breakthrough skincare technology

• Sterile, single use, 5ml vials

• Each vial targets different skin conditions, such as anti-ageing, pigmentation, scarring, or acne.

Want to become an Authorised Treatment Provider?

Scan QR code to learn how.

Make Me Over Artistry with Sarah Smith .

By Louise May

Sarah Smith is currently living and working as a full-time Freelance Hair and Makeup Artist in Meanjin, Qld. Her work is extremely multifaceted, ranging from Fashion and Beauty Editorial, Music Videos and Promotional Shoots for bands and solo artists, keying large-scale productions for local Theatre Companies, as well as Bridal, Formal and Special Occasion Hair and Makeup. Her long list of clients includes everyone from reality TV stars, ARIA Award winning Musicians, the who’s who in the Brisbane Fashion Scene and everyone in between!

What initially ignited your passion for the industry? Where did it all begin?

I came from humble beginnings, growing up in Roma, located in rural South-West Queensland. My beauty obsession started from a young age, regularly giving my Barbie’s makeovers and haircuts, and raiding my Mum’s stash of Avon Makeup. Access to cosmetics and beauty products was quite limited, oftentimes only having a choice of Revlon or Australis from the local Pharmacy – bearing in mind, this was the start of the 90’s, we lived 8 hours from a major City, there was no Internet (I think we got our first PC in 1994), and Sephora wouldn’t open it’s first store in Australia for another 20 years.

If I think about it really hard, I’d have to say the obsession started whilst watching iconic Movies on VHS and getting up early on Saturdays to watch music videos on Rage, religiously, with my big sister. I remember seeing all of these bright, bold hair and makeup looks – and not just on the women, but EVERYONE! I was in love with David Bowie and Alice Cooper, and I so badly wanted to be bad Sandy, at the end of Grease! As I approached my Teens, I took to doing hair, makeup, and nails for my friends, two big sisters, Mum, and even Dad, for the odd Ace Frehley (KISS) dress-up party at the local pub. Bright colours and cool textures still weren’t really a thing readily available, so I would create bold eyeliners using water colour pencils and put craft glitter on everyone, using Vaseline as an adhesive!

How did you decide to pursue it as a profession? Tell us about your journey.

I discovered Fashion Magazines as a teenager, and each month would wait at our local Newsagency for my next fix. There was something euphoric and magical about the beautiful images between those glossy pages that inspired me, and I began to imagine a world of possibility and opportunity, outside of life in a small town. I began collecting hard cover Makeup Books, as a point of reference (I now own over 50 books), and on a trip to the City to visit a friend in the early 2000’s, I stumbled across a copy of ‘Making Faces’ by Kevyn Aucoin, purchased it immediately, and made it my bible. Ironically, on the same trip, I discovered Napoleon Perdis, and saw an advertisement in bold - ‘MAKE UP YOUR CAREER’ – offering Nationally accredited Makeup Courses. That was it for me. I knew then and there that it would be the beginning of my career as a professional Makeup Artist.

Although I was never particularly studious, I fulfilled my promise to my parents to finish High School, enrolled and moved to Brisbane the next year. As I never do things in halves, wanted to be a jack of all trades and master of my craft, I also completed a Cert II in Nail Technology in the same year, and started a Hairdressing Apprenticeship the day after completing my Diploma of Makeup. It wasn’t my first time in a salon, as I had completed Work Experience in Roma at the local Hairdressers, and had been colouring and cutting my friends’ hair for years. It came to me quite naturally and I expressed a keen interest in creative colour, already having a strong understanding and passion for colour theory. By the end of my second year, I knew that if I wanted to be the best, I had to work with the best, so I applied to join the incredible team at Togninis, and was successful! I went on to complete my apprenticeship and would work as head Colour Technician at their sister salon, AKA Togninis for another 2 years.

After a brief stint living in the UK, I returned to home soil, aching to get back to my roots and first passion, working with Makeup. I got a job working for Bobbi Brown as Counter Manager, at Queens Plaza in David Jones. I loved working in Cosmetics, but I found myself spending my days admiring the gorgeous, trendy girls, working across the floor at MAC. I was envious of the freedom of personal style - bold makeup, brightly coloured hair and tattoos, not to mention the rocking playlists on counter - and knew that was where I belonged. After a brief meeting with the state manager, she exclaimed “You are totally a MAC girl”, and the next week I had an interview for an Assistant Manager role at Myer Brisbane City. The rest, as they say is history!

I had always felt like a bit of an outsider, a misfit, if you will, but felt instantly at home with MAC. The next seven years with the brand would shape me as an artist, help me develop my unique style and colourful signature aesthetic. Having the opportunity to complete the highest-level Certifications, including Body Painting, Fashion, Events and Advanced Artistry, facilitating Makeup Workshops, Theme Days and taking out Team of the Year in 2014, are just a few highlights from my time with the brand. During this time, I had started to dip my toe into the world of Freelance, trading under my business name ‘Make Me Over Artistry’, doing the occasional wedding, and collaborating with local designers and photographers on shoots. I still had strong connections in the Hair Industry, regularly doing Makeup for Awards season Collections, Hair Shows and education for Wella, Cloud 9 and ghd.

I took the terrifying leap into full-time Freelance in 2017 and honestly, have never looked back.

Beauty Biz Editor Louise May recently caught up with Sarah to chat about her industry journey and immense love of makeup, music, and fashion.

Sarah Smith

from page 45

What inspired you to get into editorial work, and what do you love about it?

As someone with a lifelong obsession with magazines, it’s hard to describe the feeling you get when you open those glossy pages, and see your work for the first time in Vogue or Rolling Stone. It’s pretty surreal.

As for inspiration, I don’t care what anyone says, the creative scene in Meanjin is one of the best in the world! I am constantly surrounded by the most incredible, innovative artists, designers, stylists, and photographers, and am honoured to call most my friends.

When you spend the good part of 20 years in a city, you get to know everyone, and if you are lucky, as you grow and develop your passion and skills (and they grow theirs), you go on an incredible journey together and get the opportunity to create pure art. There is something so special about creating an Editorial. Working with models, stylists/ designers and photographers, to create a beautiful image, and bring a vision to life.

Some of my best friends are fellow Makeup Artists, Hairstylists, Fashion Designers, Stylists and Photographers, and we constantly collaborate on passion projects! Often the highly paid jobs aren’t always the most inspiring, so the way I see it, collaboration is the key to having the best of both worlds!

With over 20 years of experience in the industry, how have you witnessed the evolution of the makeup field, and which trends or changes have you found most exciting or impactful?

Wow! I’ve seen quite a few trends come and go over the years. It’s funny that the most iconic looks through history have remained timeless, and are constantly being reinvented. Just look at any Red Carpet or Runway from the last 50 years, and you’re guaranteed to see a classic red lip, a smoke bomb eye, or a forever flawless complexion.

The surgence of Social Media in the mid 2010’s was a total game changer. The rise of celebrities like the Kardashians, bought back full glam in force. I found myself, a Makeup Artist of 10 years by that time, learning new skills (the infamous cutcrease), with a myriad of new products readily available (hello online shopping and international shipping). Everything became so accessible, at the click of a button. It was wild!

Things have really done a 180 in the last 3 to 5 years, with natural, soft glam having it’s moment in the spotlight, once again. With increased education around skincare, I think people are super conscious now, more than ever, about what they put on their face.

Just when I thought it was nearly impossible to see anything new or innovative in Makeup, the legendary Pat McGrath went ahead and created THAT runway makeup look for Maison Margiela Artisanal, and broke the damn Internet! Haha..

You seem to have quite a distinct style in your work and branding for ‘Make Me Over Artistry’. Can you tell us about that?

The name ‘Make Me Over Artistry’ actually came from the first line of the song Celebrity Skin, by Hole! *guitar riff “OH MAKE ME OVER” Haha.. I’ve always been a rock ‘n’ roller at heart!

When creating my logo, I told my graphic designer that I wanted it to be a mash up, inspired by Rocky Horror Picture Show (my favourite film of all time) and New York Dolls. You can find my sticker in most Dive Bar bathrooms in Brisbane. Haha..

As for my work, it’s no secret that I love colour, a bold lip/ liner and a false lash (sometimes all at once)! I live my life bold, and in full colour and I like my work to be a representation of that. I think of myself as an artist - the face is my canvas and makeup is my medium!

Alongside high-end fashion looks and editorial work, you’ve found a niche working with Musicians and creating iconic looks that have featured in countless music videos, and even Album Covers. How did you break into that industry?

I’ve always been a huge music fan! Music is one of my biggest passions, probably only second to Makeup, and I try to get to local gigs to show my support as frequently as I can. Back in 2019, I had the incredible opportunity to work on a shoot for a friend’s clothing label. The model was none other than the iconic Amy Taylor, frontwoman of global punk band sensation, Amyl and the Sniffers. After that, things just kind of snow balled. I started reaching out to artists I admired, offering my services and it took off! There’s something really special about getting to create alter egos, and bring artist’s rock ‘n’ roll personas to life, with makeup and hairspray. It all came full circle in 2022, when I had the immense pleasure of glamming Amy up for the ARIAS, where they received 6 nominations and took home 2 wins! Honestly, my career highlight! That night, I felt like a rock star! As a makeup artist working across various mediums, including fashion shoots, music videos, and runways, how do you adapt your skills to suit different contexts and artistic requirements? Years of experience has armed me with the knowledge and ability to be able to adapt in any given situation. It always pays to be as prepared as you can going into any job, but often circumstances can sometimes mean that you may only receive mood boards and call-sheets the day before a shoot or video. Communication is always key, but remaining flexible and maintaining a positive attitude and high level of professionalism are crucial. Having a well-stocked kit, with all of the products and tools to create any look, is a must – it’s always better to have 25 different glitters on hand and not need them. Kit condensing has saved my life, and my back. Haha..

Makeup trends are constantly evolving. How do you stay up to date with the latest beauty trends and techniques, and how do you incorporate them into your own work?

I try to attend at least one workshop every six months, online or in person. Upskilling is absolutely crucial to staying current and relevant in the industry.

Instagram serves as a constant source of inspiration and following innovative artists like Isamaya Ffrench, and pioneers like Val Garland, Alex Box and Pat McGrath keeps me forever inspired.

I’m obsessed with Fashion Week! It has remained a constant inspiration for the last 20+ years, and I am excited to be working backstage this year in Sydney!

Social Media has played a significant role in your success and growing following. How do you utilise platforms like Instagram to showcase your stunning transformations and engage with your audience?

Honestly, I have a love/ hate relationship with Social Media. On one hand, it has given me countless opportunities, that prior to the platform existing, I would have only dreamed of. On the other hand, I find I’m constantly comparing my work and myself to others, and being overly critical and overthinking before posting. My work is so important and incredibly personal – I put my heart and soul into everything I create – so sharing it often makes me feel quite vulnerable. I’ve made a promise to myself this year to continue to share my art, and not let imposter syndrome get the better of me.

Looking ahead, what are your aspirations and goals for the future? Are there any dream projects, collaborations, or destinations that you would love to explore in your career?

Look, if I could have the opportunity to get my hands on Debbie Harry’s face when Blondie Tour Australia in April, I would honestly die happy! Haha..

Working a feature film production has always been on my bucket list, and I’m currently looking into doing a SPFX and Prosthetics refresher course later this year.

I’ve got a few projects in the works, but can’t say too much just yet. There will definitely be some international travel on the cards.

In the words of David Bowie “I don’t know where I’m going from here, but I promise it won’t be boring’.

@makemeoverartistry

PHOTO CREDITS:

Photographers: Theresa Hall, James Caswell, Georgia Wallace, Macami

Style: Tamzen Holland, Claudia Williams, SeonIm You, Phoebe Paradise, Louise Graham

Sarah Smith

Chronobiology and the skin.

By Michael Pugliese

In the intricate web of human biology, the circadian rhythm stands as a vital timekeeper, orchestrating numerous physiological processes over approximately 24 hours. This internal clock extends its influence on the skin, our body’s largest organ, where it meticulously oversees various cellular activities. In this blog, we’ll uncover the profound connection between chronobiology and the skin’s circadian rhythm.

Circadian rhythms are regulated by the daily light-dark cycle, governed by biological “clocks” found in various parts of the brain. The central circadian clock, located in the hypothalamus, synchronizes these clocks, including those in the skin. This system enables organisms to anticipate changes associated with day and night, emphasizing its critical role in survival instincts and sleep-wake cycles.

Beyond its protective function, the skin hosts its circadian rhythm, governing cell proliferation, DNA repair, and molecule secretion processes. Additionally, ultradian rhythms, recurring cycles within a 24-hour day, influence skin surface properties, highlighting the complexity of skin’s chronobiological processes.

Chronobiology is pivotal in understanding skin health, as disruptions in the circadian rhythm can contribute to various skin issues. Irregular sleep patterns or night shifts may disturb the skin’s natural cycle, potentially leading to acne, eczema, and premature aging.

By integrating circadian rhythm knowledge into skincare practices, professionals can

provide better treatments, especially when recommending products optimized for day and night use. Daytime skincare should primarily focus on protection with hydration, antioxidants, and sun protection, while nighttime products should support repair functions with ingredients like Vitamin A and peptides.

High-Tech Ingredients:

There is a new wave of ingredients that support circadian rhythms and work to offset environmental damage to the skin. Humans are exposed to UV rays from the sun and blue light daily through cell phones, computer screens, and televisions. In light of this, scientists have found innovative ways to combat blue light exposure, and we’re seeing many formulations starting to incorporate these essential ingredients to boost efficacy!

B-Circadin

Assists in resynchronizing the skin’s circadian rhythm and regulating rhythm-dependent biological functions such as Aquaporin channels. It also improves rhythm-related detoxification pathway efficiency and reduces oxidative stress from blue light exposure. B-Circadin is extracted from the Lespedeza Capitata plant, grown, and harvested in South Korea, where it is used for its medicinal properties.

Synchrolife

A peptide that resynchronizes the skin’s circadian rhythm to counteract the harmful effects of digital pollution that generate stress, signs of fatigue, and premature aging. It helps balance key circadian players, including melatonin, to lessen signs of fatigue, dark circles, puffiness, and wrinkles.

RoyalTea IQ

Potent pre and post-biotic purple powerhouse supporting the skin’s role to defend against environmental insults (UV, blue light & infrared), regulate circadian rhythm, and maintain microbiome homeostasis in the skin.

Understanding the intricate relationship between the skin’s circadian rhythm and chronobiology emphasizes maintaining a harmonious circadian rhythm for overall health and skin well-being. This integration into skincare practices presents opportunities to address common skin challenges effectively.

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The Hidden Danger Hiding Under Your Hair!

By Daniela Boerma

Living in a country with beautiful beaches and endless summers is a true blessing. Growing up in Sydney, my family and I were fortunate enough to have a home by the bay. Every summer was filled with joy as we indulged in swimming, boating, and fishing. These activities were not only a source of pleasure but also a passion that was passed down to me by my wonderful Italian father.

From a young age, I understood the importance of protecting my skin. I diligently applied SPF 30 sunscreen, making sure to shield my face with a visor during the 70s and 80s. However, little did I know that my scalp was left vulnerable to the sun’s harmful rays. With thin hair, this oversight proved to be my biggest mistake.

Recently, I received a diagnosis of a deeply embedded basal cell carcinoma (BCC) on my scalp. There was a tiny spot that caught my attention four years ago, but I dismissed it as insignificant. As salon owners, we often prioritise the well-being of others and overlook our own health. It never crossed my mind that scalp skin cancer could be a concern, especially for women. Unfortunately, it does not discriminate.

Thankfully, everything will be fine once the Nodular Basel cell carcinoma is fully removed. However, I hope that sharing my story will raise awareness, especially among my fellow sisters who also have thin hair. We tend to associate scalp skin cancer with balding men, but it can affect anyone. It is crucial to protect ourselves.

Wearing a sun visor instead of a full brim hat may provide shade for the eyes, but it leaves the face, neck, and ears exposed to direct sunlight. This increases the risk of sunburn and potential skin damage. To ensure comprehensive protection, a full brim hat is recommended. It shields the entire head and face from the sun’s harmful UV rays.

Scalp skin cancer can manifest in various ways. Here are some signs to watch out for:

1. Persistent sores or ulcers on the scalp that do not heal.

2. Unusual lumps or bumps on the scalp that grow in size over time.

3. Changes in the colour or texture of the scalp skin, such as scaly patches, roughness, or thickening.

4. Bleeding or oozing from the scalp without an apparent cause.

5. Chronic itching or tenderness on the scalp.

6. Changes in the appearance of existing moles, such as asymmetry, irregular borders, or changes in colour.

7. Rapid hair growth in a specific area of the scalp.

8. Swollen lymph nodes in the neck or around the scalp.

If you have any concerns, it is always best to consult a dermatologist for a proper diagnosis. Early detection and treatment of scalp skin cancer can significantly improve outcomes. Stay vigilant and prioritise your health.

If I can support anyone going through a similar journey I can be contacted on dani@totalcoachingacademy.com or @ totalcoachingacademy

Shaping a Sustainable Future.

How the Salon Industry Can Lead the Circular Economy.

By Paul Frasca

As a Founder of Sustainable Salons, I’ve witnessed first hand the transformative power of collective action within the salon industry.

Today, I want to delve into a pressing issue: salon waste and how our industry can pivot towards a circular economy, all while championing sustainability and community impact.

Embracing Salon Waste

Salons, bustling hubs of creativity and style, also generate significant waste. The accumulation of discarded materials, from plastic product containers to foil and hair clippings, poses environmental challenges. But here’s the thing: what if we viewed this waste not as a problem but as a potential resource?

At Sustainable Salons, we’re reshaping the narrative around salon waste. Our program isn’t just about recycling; it’s about closing the loop and giving materials a new lease on life. Take our latest innovation, the Sustainable Salons Comb, for example; it is crafted using recycled plastics sourced from our members. It’s not just a styling tool; it’s a symbol of our commitment to circularity.

Partnerships for a Circular Future

But our journey doesn’t stop there. We’re fostering partnerships with like-minded organisations, like Defy Design, to push the boundaries of sustainable design and manufacturing. Together, we’re turning plastics into valuable products and exploring innovative ways to repurpose salon waste. It’s a testament to the power of collaboration in driving systemic change.

Educating and Inspiring Action

Our mission extends beyond recycling bins and product design. We’re educators, empowering salon owners and stylists to embrace sustainability in their businesses and daily

practices. Through knowledge and resources, we’re equipping our community with the tools to minimise their own waste and maximise their positive impact on the planet.

Sustainable Salons member Chantelle Cowcher, owner of Telleish Hair Studio in South Melbourne, takes pride in being a Sustainable Salon. They understand the impact they are contributing to and the benefits for future generations.

“Sustainability matters to us as a collective at Telleish because we only have one planet; we are just renting it; let’s leave it for our kids and grandkids in a better way than we found it.” Chantelle Cowcher, Owner of Telleish Hair Studio in South Melbourne.

Lead with Sustainability

So, where do we go from here? It starts with

each salon owner, stylist, and client recognising their role in the circular economy journey. Whether choosing eco-friendly products, implementing waste-reduction and resource recovery strategies like the Sustainable Salons Program, or supporting initiatives like Sustainable Salons, every action counts.

Join Us in Making a Difference

Together, we can redefine the salon industry’s relationship with waste. Let’s transform challenges into opportunities, fostering a future where sustainability isn’t just a buzzword but a reality.

Are you ready to join us towards a brighter, more sustainable future? Together, we can make every salon experience sustainable.

For more information go to www.sustainablesalons.org/for-salons

Meet Venus, the Goddess of Treatment Tables By Comfortel

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Absolute Care 24K Gold Range By Zhav

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PowerBright Dark Spot Peel

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A 15 minute at-home treatment designed to fade dark spots and reduce triggers of post-inflammatory hyperpigmentation (PIH). Clinically proven on a wide range of skin tones, including Fitzpatrick levels I-VI, this fast-acting formula was developed to easily integrate into your routine and provide visible results in just 5 uses.*

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CELLULAR HYDRATION REPAIR TRIO By

Murad

This 3-part system is deeply reparative-to make damaged skin healthy and strong, fortifying cells with 3 essential elements: hydration, fatty acids, and peptides. Highly reactive skin-coupled with an obsession with active ingredients-is pervasive in today’s skincare world.

Meet the modern serum solution to address this, based on Dr. Murad’s principle of “Cellular Hydration.” This principle shows that damaged cells need to be repaired, since the ability of healthy cells to hold water and nutrients is the fundamental marker of true skin wellness.

Cellular Hydration Repair Mask: Intensely soothing overnight mask with bilberry omegas that repairs dry, red and rough skin.

Cellular Hydration Repair Cream: Daily nourishing cream with fatty acids from bilberry omegas that immediately repairs dry flaky skin.

Cellular Hydration Serum: This concentrated serum with Hexapeptide-9 repairs skin barrier in just 30 minutes.

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Rough skin stands no chance against Credo. Credo Ceramic Callus Rasp, Callus Rasp and Duo Soft Foot File in Apricot are the right tools for beautiful feet. German engineered and designed since 1924, Credo has been adding colour to the world of professional pedicure tools.

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AI’s Transformative Role in the Beauty Industry !

By Elle Wilson

The question we all must ask ourselves now is this: How do we navigate this new era of artificial intelligence with insight, integrity, and imagination?

Recently, I came across a comment from a beauty professional who confidently stated, “It’s not going to be a problem for me. I use my hands.”

This perspective, although optimistic, highlights the need for broader awareness about the complexities and evolving dynamics of how AI will shape the future of our beautiful industry.

As global entrepreneurs it is our responsibility to follow trends and be at the cutting edge of developments, worldwide. In the past two years, Toby and I have dedicated ourselves to comprehensive research alongside some of the most esteemed figures in artificial intelligence globally. Late night meetings, deep integration, insightful new paradigms and, of course, mind-altering realities of what is now here and yet to come.

No one is free of this new advancement; no one’s hands alone will save their business.

You may or may not be aware that currently, robots can extend lash services, and people blind from birth will soon be able to see. Just let this reality in and imagine the future.

In our ever-evolving industry, artificial intelligence does not need to be seen as a distant possibility, but as a dynamic, deeply integrated reality, now. Its introduction to our industry promises a revolution that transcends traditional boundaries, inviting beauty professionals to reimagine every aspect of their work and businesses.

It isn’t about a little piece of marketing copy or a Facebook caption, a blog post; this is a far deeper consideration. With nearly four decades of dedication to beauty entrepreneurship, I made it my business, my commitment to stand at the forefront of this world-altering era, ready to guide you through understanding AI’s potential and pitfalls.

The concept of AI has often been misunderstood, cloaked in apprehensions about its implications for creativity and personal touch. However, I urge you to view AI as a catalyst for innovation rather than a competitor.

However, there is always the pitfall. Where is the pitfall, where would you even begin, absolutely everywhere.

The beauty industry, like any other, isn’t immune to new challenges. In fact, due to the lack of understanding, the beauty salon owner has one huge hurdle to avoid. With all the LLMs [large language models] such as the very familiar ChatGPT, Jasper, Claude, I could go on, the entrepreneur is faced with “sameness”. What I mean by this word is simple: becoming a part of an ocean of the same. Losing your differentiation. Words hold immense power, your resonance, how to transfer this to an LLM?

Jack Trout, one of the world’s most respected marketing minds, wrote ‘Differentiate or Die.’ This is the basis on which one’s business thrives and another discounts or closes its doors. Let us make no mistake; it has nothing to do with ‘the economic climate.’

In the last two years, Toby and I have tirelessly entered the global arena of AI with some of the most advanced marketers and entrepreneurs to help the entrepreneur transcend this undeniable pitfall - sameness. Should you be afraid of becoming consumed by the ocean of sameness? Yes, fear is not bad when not indulged; it alerts you to where you must place your attention and where you need to improve. Let fear inform you of your current weaknesses in relation to the AI space.

LLMs are not just for a caption or an email, but rather will support you by offering insights that allow for unique client experiences, help identify emerging trends faster, tailor services more precisely, and even predict future beauty needs, thus ensuring your offerings remain compelling and competitive. Are you feeling me?

If you are not at the cutting edge and believe your hands will get you through it, you are in a fog, and whoever is telling you these things is too. Stop listening to the misinformed.

As with all powerful tools, the essence of AI’s impact lies in its application. Misuse arises when AI is employed without a clear understanding of its limitations or without regard to ethical considerations. The misuse of AI can manifest in over-reliance, where the human element is diminished, or in manipulative marketing practices that compromise consumer trust.

It’s crucial to approach AI with a balanced perspective, using it to complement rather than compromise your values and vision. Understanding how these LLMs work is a critical piece, and it will allow you to also be clear about who runs them, creates possible biases behind the scenes, and agendas that may very well alter the perspectives of humanity to its core. By the way, this includes your children, your grandchildren, your nieces, and your nephews. Right now, not only you, the beauty professional, but humanity as a whole has a responsibility that is above and beyond anything it has ever faced before.

This brings us to an essential deliberation: With an array of AI technologies available, making informed choices becomes the critical piece. Align with platforms and partners who prioritize transparency, ethics, and, above all, the augmentation of human creativity and the human spirit. You may think this is not possible; let this article help you think again. We have to, not as entrepreneurs but rather as human beings first, consider this very critical piece.

We, Toby and I, had to consider the future of humanity and what role we wanted to play. Thus, our choice to collaborate with Dr. Flint McLaughlin, one of the world’s greatest marketing minds and deeply inspiring human beings, became abundantly clear. Our choice was rooted in a shared commitment to our deepest principles, not for the sake of ourselves, but for others.

Together, we envision AI as a medium to raise the human spirit, integrating it seamlessly into our initiative that not only drives innovation but also champions charitable endeavors throughout the world.

We made a decision to embrace this era by spearheading a guild— an international community dedicated to exploring AI’s possibilities responsibly. This collective stands as a testament to our belief that when navigated with wisdom, AI can be a source of empowerment, foster creativity, and ultimately, serve the greater good.

This guild is an exclusive application-based community. Everyone is welcome to extend an application to become a part of the revolution, the transformation. However, before this becomes a consideration for an entrepreneur, know this: it is a non-profit community and is deeply embedded in the highest good. It has attracted entrepreneurs from all industries across the globe. One might ask, was there another way to cast a net to be of the highest value to entrepreneurs faced with the greatest challenge of their lives?

Joining forces with Dr. Flint McGlaughlin, has meant taking on the roles of Director of Community Impact and Director of Education and Training for this international community which is dedicated to unfolding the mystery, the pitfalls, and the opportunities for entrepreneurs worldwide. Our own lives have been transformed, taking our hearts into a new level of transcendence.

The practical applications of AI in our industry are as vast as they are fascinating. From AI-driven analytics that offer deeper insights into client behaviors and preferences to intelligent booking systems that optimize schedules and enhance client engagement, the possibilities are endless. Moreover, AI can facilitate personalized marketing campaigns that resonate on a more profound level, ensuring that your services reach those who need them most.

For beauty professionals wavering between intrigue and intimidation, consider this: AI does not dilute our industry’s value; it distills it, refining our work to its purest form.

As we heed the wisdom of ‘Jack Trout’ differentiation, we find meaningful and impactful opportunities that have in the past been missed or remained unseen. It is the role of AI, when used with precision and wisdom, to unlock the human being’s hidden creativity, inspiration, and insight, let alone productivity and efficiency. Meaningfully created, customized AI solutions can become your signature, setting your services apart in a crowded market. The question is how.

The path forward is a strategic one. It requires deep discernment and the knowledge that how we use AI changes humanity as a whole. It has this power. Choose your affiliations wisely.

Humanity now has the power to eradicate itself, over time, or to create a deeper, more meaningful future. You are one of the decisionmakers. It is now more important than ever to see humanity as a whole organism.

As we stand in the center of this new world, let us move forward with a spirit of curiosity and conviction. AI, when harnessed with insight and integrity, promises not just to revolutionize our industry but to reinvigorate our passion for beauty. It beckons us to explore, to innovate, and to act—reminding us that at the heart of every technological advancement lies the potential for deeper human connection and expression.

Remember, in embracing AI, fearlessly, we do not forsake our essence; we amplify it, stepping into a future where the beauty we create is as limitless as the technology we have available to us.

Let us embark on this journey not by indulging fearful thoughts, but with the boldness of those who write the future—one where beauty, technology, and the human spirit converge to create a world of unimaginable beauty experiences.

Elle Wilson x Feel free to reach out for support and guidance to support@truebrow.com

What inspires Client Loyalty ?

By Faye Murray

A great question to know the answer to. If you seek the answer to this probing question the growth of a successful salon business will be more achievable.

I believe there are six parts to the answer.

1. The quality of the treatments you provide.

2. The quality of the service you provide.

3. The value you add to each clients visit.

4. The success of the relationship you develop.

5. The level of trust you develop.

6. The plan you share for future visits.

Quality treatments… builds client loyalty.

This one you must get right. Near enough is not good enough. Clients are very well educated and know what they expect. Fail to meet their expectations and you can almost certainly say goodbye to a client. When you consider the long-time spending ability of a client, you need to win each and every client.

A team survey that I conducted recently was interesting. It identified that of the 30 people surveyed who were therapists working in salons, 78% said they believed they could improve the quality of the treatments they gave to their clients. This could be seen as alarming or a big opportunity. I saw it as an opportunity because it wasn’t until they were asked and really thought about it, did they honestly admit that with greater awareness they could do it better.

Quality service… builds client loyalty.

This is easy to achieve with focus. First you must have passion for what you do and then you must focus to make sure every client consistently gets the best you can offer. From the minute they arrive their first point of contact must say. “This will be memorable; I made a good decision.” Personalized service is rare. If you get this right, you will stand out as a therapist. Be a leader and develop a reputation. Strive to be different and better.

The value you add to each clients visit… builds client loyalty.

There are the areas of value.

Expected value… what the client expects to receive.

• They expect to be welcomed on arrival.

• They expect your salon to be clean and beautifully presented.

• They expect you to do a thorough consultation.

• They expect you to meet their needs.

• The list is endless but yes you must get this 100% right.

Surprise Value… Occurs when you identify the client’s needs and solve problems that are not part of the client’s expectations. This is part of the wow factor. They get more than they expect.

Personal value… Every client who visits your salon gains something personal from the visit. Remember different clients value different things.

One might value the fact that during summer you always provide a nice cool towel to refresh them prior to the commencement of their treatment. They see this as a personal touch.

Another might value the fact that you always remember to refer to their last treatment and enquire about the ongoing results being achieved. This shows personal care and attention.

Another might value that you have a focus on hygiene. This is expected by most.

Personal extras are easily remembered as a good experience.

The relationship you develop… builds client loyalty.

To win a client you must show that you care and are interested in them. No relationship can be formed unless trust and a feeling of care and understanding is present.

Your communication skills will go a long way to developing your relationship with each client. You need to show genuine interest. Communication is about talking and listening. You need to do both and do both well. Listen well and gather useful information. Then offer your professional advice. You have the knowledge to help your clients. You have an obligation to do so. If you don’t someone else will. Develop relationships with your clients and you will have a full appointment book.

One of the most important ingredients in the development of trust is integrity. Integrity can be simply stated as the things you do right when no one is watching. Often there are opportunities in any normal day where you can cut corners and maybe your client will not notice. Don’t be tempted to shortchange a client if they catch you out you will completely destroy their trust.

Trust is also about confidence. Your clients need to feel that, as their therapist, the advice, recommendations, and services you provide are always done so because they are going to give them the best results possible.

The plan you share for future visits.

This I believe is a critical part of the service that is most often not offered. You are always aiming to achieve ongoing improvement with each treatment. Share with the client what you have achieved today and what the next appointment will be focused on. This may involve introducing something new that the client has not previously had done. This is the reason to return to you.

You keep a record, and you fully understand the journey the client is on to achieve the desired results.

Six answers to the question of how to inspire client loyalty. Get this right and I promise you will not have to spend lots of dollars and energy on marketing for new clients. Your client retention will be so strong that you will have more clients that you can say yes to, and you will have a successful business. There is no magic answer to success just do the things that clients see and are impressed by and do them better than anyone else.

Faye Murray understands to build a successful business you must have a strong team. She offers one on one coaching to salon owners and also offers zoom team development with a range of critical subjects that can be tailored to meet individual needs. Get in touch with Faye at faye@yourcoach.net.au

The level of trust you develop… builds client loyalty.

Holistic Approach to Healthy

Skin ! Treating the skin as a Reflection of Overall Health and Wellness .

By Danielle Renee

Danielle Renee is the founder and visionary of the Bobbie Charles Empire, which includes two ABIA award–winning skin and cosmetic clinics and an academy. She is a dermal therapist by trade (ABIA winner), educator, speaker, and business consultant—AKA The Powerhouse!

Clients are becoming savvier about where they spend their money and can get overwhelmed by the vast availability of online information regarding facial services and products. In this article, we dive deep into the consultation process to get your clients’ results. I will also give you some ideas you can immediately implement into your business to increase client retention. The reality is that they will go elsewhere if they are not offered incredible advice and overall experience.

I believe in treating skin concerns holistically and intrinsically. Mind, body, and skin health are interconnected, and the skin reflects what is happening internally. Our clients’ skin health must always come first, and as beauty or dermal therapists, we should do everything we can to ensure their skin stays healthy.

Plan before you treat – The consultation process.

I recommend that you get to know your client through consultation, which, if done thoroughly, should last 45- 60 min. Understanding their skincare history, preferences, and lifestyle factors is vital. Discuss the impact of lifestyle factors on skin health, such as: Diet, how much alcohol they consume, sleep, exercise, stress levels, gut health, Importance of adequate hydration, hair loss, etc.

This is an essential collaboration between therapist and client. Understanding their needs at a particular stage, e.g., puberty, pregnancy, or menopause, is vital to adjusting treatment and homecare plans. The client must understand the journey to achieving the best results. Don’t underestimate the value of before-and-after images; they are invaluable for showing progress and excellent and with client consent, marketing content.

Skin Barrier First

If you treat impaired skin or rosacea, the skin is dry, flaky, and prone to redness and inflammation. Always consider barrier health first and support barrier performance by keeping pollution, allergens, and irritants out and keeping hydration and ceramides in for protection and repair.

Go Low and Slow

What could happen during a consultation is that a client says they are concerned with ageing but present with sensitive and inflamed areas. Therapists could get straight into high-strength acids, which could make redness worse, make it challenging to reverse, and cause more trauma. Start by first nurturing the barrier and ensuring the skin is protected and hydrated with basics.

Photo of list of homecare products

Encourage clients to throw out everything over six months old and have a minimal range, eliminating the overwhelm for your clients. It is our role as therapists to support clients in reducing overwhelm. Four or five products that. Less is more. If they have multiple products that are similar, a great tip is to put one in front of the other so there is not an avalanche of products in their bathroom causing overwhelm.

After Treatment

Update client files with extensive notes. This will allow clients to visit any therapist in your clinic and receive the same treatment and advice, again enabling a better experience and, therefore, higher retention.

The role of skincare products and treatments in supporting holistic wellness.

• Partner with product lines that focus on natural and organic ingredients.

• Invest time in training team in holistic skincare practices.

Nutritional support for skin health - Glow from the inside out

• Introducing an internal health range: do your research; many incredible professional brands are available.

• Partnering with a naturopath or integrative doctor, you can refer clients to create a seamless experience. This has worked exceptionally well at BC, and we feature on each other’s podcasts to educate and crosspromote.

Stress-reduction

–

Exploring and incorporating different touches into your treatments.

• Creating holistic treatment packages that address mind, body, and skin wellness. Get

creative with your available resources and understand your ideal client’s needs. Perhaps incorporate a guided meditation within a treatment.

• Empower your team by introducing morning meditation. I often facilitate a team meditation using incense, palo santo, and crystals. A therapist who is more emotionally balanced will deliver a higher-quality service.

• Integrating relaxation into your facial treatments. We recommend introducing a healing or energetic component throughout your treatments. Skin therapists must take on more of a skin coach approach to treatment plans, empowering lifestyle changes.

• LED Therapy – This can be a stand-alone treatment or add.

Implementing these slight changes daily will keep your business relevant in the industry, creating clients for life who will not want to go elsewhere.

Taking our guests on a journey of not only skin changes but life changes is what take a therapist from good to great.

Remember, people may forget what you said, but they will never forget how you made them feel.

@danielle_bobbiecharles www.bobbiecharles.com.au

Scan the QR code below to receive your free, triedand-tested consultation.

Elevating Client Experience: A Deep Dive Into Nine Key Touch Points

By Marie Drever, Senior coach, The ZING PROJECT

In our amazing industry, client satisfaction isn’t just about the end result; it’s about the entire journey! From the moment your client steps into your space to their follow-up appointment, every detail matters. Each interaction plays a vital role in shaping their experience and fostering long-term loyalty between yourself and your client.

Standing out and making an amazing impression is only one piece of the puzzle, sustaining and retaining your clients is vital to creating a sustainable business. Today, I want to explore what I believe are nine crucial “touch points” tailored specifically to our industry and the impact they can create in your business. So, without further ado…

Point One, “The Greeting”. Setting the tone with warmth and hospitality. The initial greeting sets the stage for the entire salon experience. A warm smile, personalised welcome, and friendly demeanour instantly put your clients at ease. Using their name, maintaining eye contact, and acknowledging any delays demonstrate professionalism and respect for their time. It’s important to also remember that the whole team should be greeting every client on arrival, welcoming them into your community and space.

Point Two, “Data Collection: Understanding Client Needs and Preferences”. Gathering comprehensive information about your clients’ preferences is absolutely essential for delivering personalised services. From current treatments and products used to understanding their goals and concerns, thorough data collection ensures tailored experiences that exceed expectations. You can do this through paper or digital forms as well as discussing and noting down in the consultation.

Point Three, “Rapport: Building Trust and Connection”. Building rapport goes beyond mere transactions; it’s about fostering genuine connections! Remembering previous conversations, showing interest in their lifestyle, and engaging in open-ended dialogue create a welcoming atmosphere. Taking notes posttreatment reinforces attention to detail and “client-centric” service. When I owned my business, clients were always impressed and flattered by what little details about them I would remember and acknowledge. It also reassured them how valued they were to myself and my business.

Point Four, and I believe is the most essential point is “The Consultation: Aligning Expectations for Stunning Results”. The consultation phase is an opportunity to align expectations and desired outcomes. Using visual references, understanding maintenance levels, and discussing budget considerations ensure clarity and transparency. Active listening and addressing concerns instill confidence and trust in the stylist

or technician’s expertise. This is also the perfect opportunity to connect with their motivations around the particular request or service they have booked with you and make any adjustments to their services.

Point Five, “Homecare and maintenance: Empowering Clients for Long-Term Results”. Empowering your clients with proper home-care instructions is essential for maintaining treatment results between appointments. Providing personalised prescriptions, detailed instructions, and budgetfriendly recommendations enhance results and satisfaction long-term. Understanding their current routines and preferences enables tailored advice for optimal at-home care. I view all homecare as an insurance policy/ warranty for the service I’ve provided. It sustains and enhances results now and into the future.

coaching clients in the past that have offered an amazing variety of extra goodies to their client’s experience, many of which have no additional cost to the business.

Point Six, “Service Planning: Crafting a Customised Experience”. Creating a clear service plan with defined timelines and budgets demonstrates professionalism and commitment to the desired results. Communicating the next steps and expected outcomes ensures your clients feel informed and involved in the process, establishing a deeper level of trust and respect. A well-defined plan sets the stage for a seamless salon experience and long-lasting results.

Point Seven, “Education: Empowering Through Knowledge and Expertise”. Education is absolutely key to empowering clients to make informed decisions about their routines. From product usage demonstrations to at-home tips, thorough explanations solidify trust and credibility created in your service plan. Providing insights into the latest trends and techniques showcases your expertise and dedication to your client’s satisfaction.

Point Eight, “Providing Exceptional Hospitality”. The front-of-house experience is the final touch point before your clients leaves the salon. Facilitating bookings, expressing gratitude for their patronage, and honouring loyalty with exclusive offers create a lasting impression. Maintaining updated client records and ensuring a seamless checkout process enhance satisfaction and encourage repeat visits. Also think about unique or special ways you can enhance your clients experience through any special’s services or “touches” unique to your business. I have had

And last but certainly not least, Point Nine. “Following up: Nurturing Long-Term Relationships”. Your client relationship doesn’t end when they walk out the door; it’s an ongoing journey! Following up to gather feedback, address any concerns, and express appreciation strengthens the bond between you both. Personalised gestures such as referral incentives, regular visit perks and birthday Acknowledgement that fosters loyalty and encourages client advocacy. This is such a vital practice and one that I find many businesses lack implementing with any new clients they may have. New and lost client follow up is so important and can make the world of difference to the performance of the business.

In conclusion, our industry thrives on exceptional client experiences! By focusing on these nine touch points: greeting your client, collecting their data, building a strong rapport, nailing the consultation, thorough guidance oh homecare and maintenance, service planning for now and the future, educating your client, the front-of-house experience from start to finish, and following up with both new and lost clients, you are able to elevate your clients’ services and cultivate a fiercely loyal and large clientele. Investing in these touch points not only ensures your client’s satisfaction but also establishes the salon as a trusted destination in a competitive market landscape.

Lease Negotiator or Commercial Lawyer ? Who Does What?

By Kelly Cunningham

A Lease Negotiator and a commercial lawyer each have an important role to play in the leasing process! You will need both and it is important to understand what each of these service providers do.

A Lease Negotiator is typically someone who is engaged by a Tenant to negotiate the important commercial terms of the Lease. They will have expertise in the commercial real estate industry and will be knowledgeable about market trends and the appropriate rent a Tenant should pay, Landlord incentives, the Lease term, options, makegood, guarantees, security bonds and other factors that can impact the negotiation of a Lease. The primary role of a Lease Negotiator is to represent the commercial interests of the Tenant in the negotiation process and to work towards reaching the best outcome for the Tenant, that a Landlord can work with.

On the other hand, a commercial lawyer is a legal professional, who specialises in the laws and regulations that apply to commercial transactions, including Lease agreements. They are trained to interpret and apply the law to ensure that their client’s legal rights and interests are protected. Commercial lawyers are generally responsible for drafting and reviewing Lease documents and identifying and addressing potential legal issues for the Tenant. Commercial lawyers aren’t professionally equipped to advise or negotiate on commercial market factors. While both service providers are often involved in the leasing process, a Lease Negotiator typically focuses on the deal and financial outcomes of the negotiation, while a commercial lawyer focuses on the legal document aspects of the Lease agreement.

What are the costs of a Lease Negotiator and a commercial lawyer and how much should I be paying for these services?

Commercial Lease Negotiator - Success Based Fee Structure

Lease Negotiators typically have two choices for being remunerated, a fixed fee or a fee that reflects a percentage of the successful results they achieve for the client.

If you engage a skilled Lease Negotiator, who adopts a percentage based on the successful outcome they achieve for you, this means that their payment will be calculated based on the value created for you in the negotiation process. Their remuneration is directly tied to the value created for you, incentivising them to work harder to secure the most favourable terms and conditions on your behalf.

The Lease Negotiator will be personally invested in achieving the best possible outcome for you and will go to great lengths to ensure that they extract every possible benefit from the Lease agreement. They will use their expertise and

experience to navigate the negotiation process, identifying areas where value can be created, and advantages gained.

Because their compensation is directly aligned to the results they deliver, a good Lease Negotiator will have a strong incentive to work diligently on your behalf in all areas of the Lease transaction including rent, Landlord incentives to the Tenant, rent free periods, eliminating costly makegood requirements, returning security deposits, eliminating personal guarantees and so on ... They will take the time to understand your unique needs and goals and tailor their negotiation strategy accordingly, to ensure that you get the best possible deal in all areas, financial and non-financial. By employing a skilled Lease Negotiator, you can be confident that you will achieve the most advantageous Lease terms and conditions possible.

Commercial Lease Negotiator – Fixed Fee

It is quite common for Lease Negotiators to charge a fixed fee. It is important to be aware that this fee structure has no relationship and is not dependent on the outcome that they achieve for you. This means that their effort may not align with your best interests and may not result in securing the best possible deal for you. There is a risk of the Lease Negotiator settling for less than what could be achieved through further negotiation. Their fixed fee means they may be content with finalising a deal even if there is still room for significant value to be created for you, as they will receive the same amount regardless of the outcome and the required effort.

When selecting a fixed fee Lease Negotiator over a Lease Negotiator remunerated by a success-based fee, it is important to consider the alignment of the work required to generate the value potentially available in your commercial Lease negotiation. It is always recommended that a business owner thoroughly research the background and experience before engaging a commercial Lease Negotiator.

In contrast, Lease Negotiators who work on a success basis have a greater incentive to secure the best possible deal for their clients. This is because their fee is typically based on a percentage of the savings or improved terms achieved through negotiation. This fee structure aligns their interests with yours and encourages them to negotiate aggressively to achieve the best possible outcome.

What

should I be paying for a lawyer to negotiate a Lease?

Lawyers also use two main methods for charging their clients. They may charge by the hour, or they may charge a fixed fee.

Charging by the hour means that the lawyer charges the Tenant based on the number of hours worked on the matter. This can be expensive since the cost can quickly add up if the matter takes longer than anticipated. Additionally, charging by the hour can make Tenants feel uncertain about how much they will ultimately be charged, as it can be difficult to estimate the total cost upfront and the lawyer isn’t motivated to conclude the transaction as expeditiously as possible.

On the other hand, fixed fee arrangements involve charging a predetermined cost for a particular piece of work. This can provide clients with greater clarity and predictability, as they know exactly how much they will be charged. Using this method, Tenants just need to be sure that all of the things they need are included. A perfect scenario would involve coming to an agreement with your lawyer that they will manage the entire Lease negotiation, including any and all necessary steps, for a predetermined fixed amount, which would avoid any unexpected costs down the road.

It is important to remember that irrespective of the outcome, you will need to pay your lawyer for their time.

If I use a Lease Negotiator, do I have to use a lawyer too?

Yes, it is always recommended that you have a lawyer review any Lease documents and provide advice before you sign it. However, if you have used a Lease Negotiator to negotiate the Lease, the Lease Negotiator will have done all the commercial negotiation work and the lawyer will simply be reviewing it from a legal perspective, meaning the cost will be much lower. A typical Lease review and finalisation should be around $2,000 - $2,500 (all inclusive).

Your Leasing Co. specialises in negotiating Leases on behalf of Tenants to secure favourable terms. If you have any questions or need any help to get the best outcome from your next Lease, you can call us for a free, no obligation conversation on 1300 356 702. @yourleasingco

Balancing Finances with People in 2024!

By Gry Tømte

Balancing Finances with People in 2024 is like walking a tight rope above a croc infested river… And let me tell you, it’s inevitable to have some slips. But whether you’re landing all the way in the river or catching your fall is in your control.

Not a single day goes by without me hearing news updates about just how much of a financial mess, the world is in.

I mean, not a big surprise considering governments across the western world were handing out cash like it was a lolly stuffed piñata during COVID.

We all knew the price was going to have to be paid at some stage.

But 11 interest rate hikes later, a rental market that feels more like a boxing match than an open for inspection - and we are all feeling the pressures.

And even though our industry is amongst the most resilient, bookings have dropped, clients decreasing the frequency of visitation, substituting high priced products for “dupes” (yeah, TikTok has made it a whole thing…), and more white spaces in the books have become the new normal.

At the same time, suppliers have to cover their losses so cost of goods have gone up, wages have increased due to a war on talent in a shrinking pool, and the government at the same time have decided to raise super and work cover.

Small Business Insiders reported the changes in shopper spending in 2024 appear to have had the most impact on small and mediumsized businesses, with 41 per cent of smallbusiness retailers performing below, or far below, their FY23 forecasts and two-thirds of small businesses lacking business confidence and concerned or uncertain about the year ahead, per the Australian Retailers Association (ARA). Part of the issue is that costs have increased by more than 10 per cent for one-in-three small-business retailers.

There is NO doubt that most service businesses are making less profits than pre covid.

And there are few things more anxiety provoking than the fear of not being financially secure.

And as a result, many leaders show up a bit more stressed.

A bit more short.

A bit more triggered.

And a bit more focused on driving numbers rather than giving people the motivation to hit those numbers.

Which doesn’t lend itself to an inspiring, fun work environment.

Because as much as you think you’re hiding the stress and fear, your team can 100% tell…

The fallacy of a People over Profit approach. I believe the reason why leaders are finding the current climate so hard to navigate is partly because the conversation rightly so has shifted in the past few years from just driving the numbers, to embracing a more empathetic, people focused leadership.

And I think somewhere along the way, the ship has overcorrected its course, and the real message has been a bit muddled.

In our pursuit of a ‘people first philosophy’, it’s easy to unintentionally tip the scales too far, thinking it’s People OVER Profit.

But here’s the catch: Profit isn’t the enemy of people-centric leadership; it goes hand in hand.

Think of it this way - without a healthy bottom line, how can we ensure the financial security of our team? How can we fund their dreams, their aspirations?

A People first, THEN Profit approach.

A ‘People first THEN profit’ approach on the other hand means HOW you get to a financially strong business, isn’t by focusing on the outcomes ($$$) - but rather on how you, through building trust, empathy, and a safe space, can help your people feel inspired and motivated and onboard with your vision - so that the business as a result makes a profit.

And that’s bloody HARD when the chips are down, financial pressure sets in, and all you see are shrinking margins.

Fear means amygdala highjack. Which means an inability to see the forest for the trees.

So, we take the fastest route - straight to the outcomes. And we lose sight of the fact that our people are just that - PEOPLE. And when you stay in this fear state for long enough, it affects the culture, how people feel valued, and you make decisions based on current state rather than the long-term future.

A business that isn’t making a profit and has no way to turn things around, will need to make some tough calls.

Let’s look at a common scenario a lot of us constantly have to weigh up, the balance of immediate profits with investing time and money on your team’s development. Prioritising their growth might be costly, and hard to justify when margins are slim - but most of the time it leads to longer-term benefits, both in culture and profitability. As long as there’s accountability involved to ensure growth is happening as a result.

You’ll see below, my investment in my team currently is absolutely sitting at a max. And it’s easy to lose sight of the long-term vision and benefits when times are tough, and fear sets in. This is where controlling your mindset comes in. Or sometimes it becomes clear that that new hire simply isn’t going to get to where you need them to get to - even with all the help and support you can muster. The choice is between letting someone go or having the rest of the team (and your own mortgage!), going down with a sinking ship.

I’ve seen this more times than I can tell you!

“I just feel sorry for them, so I don’t have the heart to let them go” or “but they’re so nice”.

And then 6 months go by, and the business is nearly broke. Not a good strategy for you OR the rest of your team. It’s a scenario though that demands a lot of sensitivity and transparency.

Leaders need to be upfront about the reasons, empathetic in the approach, and supportive in the aftermath. This isn’t just about numbers; it’s about people’s lives.

These are just a couple of examples of the tough calls’ leaders need to make. And yes, they’re challenging. Yes, they’re most likely going to cause upset.

But by approaching these decisions with empathy, respect, and a genuine commitment to our people, we can navigate through them effectively.

My own tightrope wobbles. Let me be really raw and transparent here - and put it all on the table. In the past 2 months or so I’ve been walking that tightrope with a couple of hairy moments.

I’m in the middle of building our second clinic, and the build has been delayed and the cost has increased a faaaaaaair bit! And all the while, we go into a week fully booked, turning down clients - only to find that the day before our books shift completely, with clients rescheduling for next month instead. AND, because we’re future investing in people to make sure it’s all systems go when we open, wages are also through the roof.

If you’re across your numbers, you’ll probably be aware that in the industry your wage % for a company that has a long-term approach will likely sit around 35-38%. And yep, before you think I’m not aware of the 30/30/30 rule, I am. But that rule doesn’t apply to the current environment.

So, when I mention that our wage is currently at 50% it will probably give you an indication of why I might have been under a bit of pressure. Now, I know this is a calculated approach. Suffer now and be ready when the new clinic open - or scramble when the new clinic open and lose the momentum on opening….

So, I know I’m taking the right approach. But it doesn’t make it any less scary or triggering.

So, when the team asked for more full training days, more fun activities during work time, more time during treatments and “perhaps we can close Saturdays?” …. I was wildly triggered. I’m not proud of it! Ittook me a couple of days to really reflect on why I was so triggered and how I can balance a people first approach with the commercial needs of the business.

You see, about 8 years ago I had a business coach who was great with numbers. She taught me everything I needed to know about the financial health of my business and the mechanical aspects of business. But what was lacking was any kind of leadership direction, empathy for people and a roadmap of how to get to our financial goals whilst taking our people along on the journey. I was so focused on growing the numbers and people were pretty much just a resource to help us get there. I thought that was normal!

The result? I had half my team walk out in a 2-week period! It was an extremely challenging time and I had PTSD for years. So, my confidence

was broken. And I felt like an absolute failure. And what did I do? I over corrected! Big time! I went from only prioritising the numbers, to wanting to please my people at all cost - to avoid the same disaster happening again.

I spent and spent. Bought lavish gifts and regular champagne nights. I’d gone from Profit over People - to People over Profit.

And I realised that neither work very well. My team walked all over me. Nothing was ever good enough. And the more I gave, the more they wanted.

So, when I recently felt the tightrope wobbles, it brought all the triggers and memories back. And that’s exactly what happens. We, as humans, are shaped by the sum of our previous experiences. And the awareness of that is the first step to managing triggers when you’re navigating a stressful environment.

So, what do you do if things feel like they’ve gotten way off track?

Here’s 9 steps you can take to keep your balance:

1. Identify the Issue

Acknowledge that even the most skilled leaders can sometimes falter, particularly under financial pressures. It’s crucial to acknowledge when financial stress starts affecting your leadership style. This is about being honest with yourself, recognising when you’re slipping, and taking steps to realign.

2. Take Responsibility

One of our values at HÜD is “fk up, own it, learn and grow”. So, this one’s something I’ve had a fair bit of practice with.

As leaders we must take responsibility for our actions and the impact we have on the team. This includes openly acknowledging mistakes. Owning our actions and their impact on the team is a sign of true leadership. This isn’t just about admitting mistakes though; it’s about showing we’re committed to doing better.

3. Open and Honest Communication

Hold a team meeting to discuss the issues. This shouldn’t be a one-way conversation but an open forum where team members feel safe to express their feelings and concerns. As a leader you must listen actively and empathetically, without being defensive.

4. Rebuild Trust

Trust is often the first casualty in such situations.

Rebuilding it involves consistent, ongoing efforts. This includes following through on promises, being reliable, and showing a genuine commitment to change.

5. Reset Expectations

It’s important to recalibrate expectations, both what the leader expects from the team and what the team expects from their leader. This should be a collaborative process, setting realistic, mutually agreed upon goals and expectations,

6. Create a Supportive Environment

Implement measures that support a positive and fair work environment. This could be

a regular check-in schedule, a mentorship program, or even team-building activities to strengthen relationships.

7. Developing Emotional Resilience

Encourage and provide resources for everyone, including the leader, to develop emotional resilience. This might involve workshops, training sessions, or even external coaching.

8. Monitoring and Adjusting

Keep an eye on the team’s morale and productivity. Be prepared to make adjustments as needed. It’s a continuous process of learning and growth for both the leader and the team.

9. Reflect and Learn

Encourage a culture of reflection and continuous learning.

What can be learned from this experience? How can these learnings shape better leadership and team dynamics in the future?

Things ARE looking up.

Retail is predicted to be back up in positive territory by December 2024, driven by net population growth, slowing interest-rate hikes, and the wealth effect of higher property prices.

As we travel through the WILD financial times of 2024, keep your finger on the pulse.

Understand and monitor your KPI’s weekly and balance it with the necessity of a people-first approach.

And continually check in.

Are you tilting too much towards financial outcomes at the expense of your team’s wellbeing?

Or perhaps you’ve swung too far the other way, risking the financial health of your business for short-term people pleasing?

The tightrope may be high, and the waters below may be daunting, but with the right balance, we can not only cross successfully but also inspire those we lead to do the same. Let’s embark on this journey together, with the confidence that our balanced approach will lead us to a thriving, fulfilling future for ourselves, our teams, and our businesses.

For more leadership wisdom and business conversations, jump onto Gry’s Instagram.

@grytomte

Beyond Word of Mouth.

Understanding the Impact of Social Proof for your Beauty & Aesthetic Business.

By Digital Health Co

For businesses in the beauty and aesthetic industry, success often hinges on the trust and satisfaction of clientele. For years, word-of-mouth recommendations have been the bedrock upon which many beauty salons, spas, or skin clinics like you have thrived. However, in the ever-evolving digital age of 2024, relying solely on traditional word-of-mouth can present limitations for beauty and aesthetic businesses seeking sustained growth and relevance.

Unlike word-of-mouth, which is limited to individual opinions, social proof operates on a broader scale, providing objective evidence of a business’s ability to deliver on its promises. Social proof encompasses a variety of tangible indicators, such as online reviews, media mentions, and brand partnerships, which collectively validate a business’s trustworthiness and desirability in the eyes of its clientele. In today’s landscape of choice-overwhelm, social proof gives your business a reliable and tangible way to nurture its value and credibility.

For beauty and aesthetic businesses looking to expand and thrive in 2024, understanding the significance of social proof is essential. In an industry where reputation is paramount, leveraging social proof can be the difference between stagnation and growth. By embracing the various forms and strategies of social proof, you can establish your business as a credible and desirable choice.

The Importance of Social Proof for Your Beauty Business

No, social proof isn’t about being present on a handful of social media platforms. Social proof defines the diverse endorsement your business receives... While word-of-mouth is something that happens between family, friends, and acquaintances in real life, social proof is made online.

You may have an Instagram account, a website, and a Google page. But so do thousands of businesses like yours. The reality is that our online space is overly saturated with options, and it becomes increasingly difficult for beauty salons, spas, and skin clinics to stand out. Many businesses in your area offer similar services and having your business “branded” can only go so far. Social proof serves as a powerful tool to nurture trust and credibility.

Things like positive reviews, case studies, and organisation partnerships provide objective validation of your business’s reliability and quality, helping to alleviate any concerns or scepticism that prospective clients may have. By showcasing the

experiences of satisfied customers and highlighting successful outcomes, you can instil confidence in potential clients and establish yourself as a trustworthy authority in your area.

Let’s face it, potential clients are more likely to engage with businesses that have a strong online reputation and a track record of delivering exceptional experiences. By leveraging social proof to showcase the value and effectiveness of their offerings, beauty and aesthetic businesses can attract a steady stream of new clients and expand their customer base.

But that’s not all, because social proof also plays a crucial role in boosting your visibility and local ranking on search engines like Google. Search engines prioritise businesses with a strong online presence and positive reviews, making you more visible to users searching for beauty and aesthetic treatments in their area. In essence, having and accumulating different forms of social

proof is indispensable if you want to thrive in today’s competitive landscape.

The Various Forms of Social Proof

Not all types of social proof will resonate with your customers, which is why it is important to display them in various forms throughout your online space. Remember: the goal is to nurture trust and credibility but also positively change a customer’s perception of your business.

Case Studies

In-depth case studies provide detailed narratives of client experiences, showcasing the effectiveness of the unique techniques and treatments you offer. These studies typically delve into specific challenges faced by clients, the solutions you provided, and the tangible outcomes achieved. For example, an in-depth case study could cover the tailored plan you created for a client struggling with Rosacea or Pigmentation. By presenting real-life success stories, case studies offer potential client’s insights into the

effectiveness and reliability of your offerings. Case studies are great for potential customers who have been disappointed by similar beauty treatments in the past or are unconvinced of its benefits. By showing and explaining how your method provided relief to past clients, you provide tangible evidence of your value. By displaying case studies on social media and your website, potential customers stumbling onto your business online can gain a deeper understanding of your capabilities and feel more confident in their decision to book a treatment.

Google Reviews

Google Reviews, often considered the digital equivalent of word-of-mouth, plays a pivotal role in shaping client perceptions and influencing booking decisions. These reviews are posted by customers who have already walked through your doors and provided feedback on their experiences. Positive reviews serve as endorsements of your business’s quality and reliability, while negative reviews can raise red flags and deter potential customers.

Having plenty of positive reviews on Google Reviews is essential for beauty and aesthetic businesses like yours as it directly impacts your online reputation and visibility. Positive reviews not only instil confidence in prospective clients but also improve your location ranking in local search results, making it more discoverable to potential customers in the area. Conversely, negative reviews highlight areas for improvement and underscore the importance of delivering exceptional customer experiences.

Credential and Brand Partnership Display

The first two forms of social proof are all about your customers but if you’re a brandnew business without any local endorsement, there are other types of social proof you can use to enhance your business credibility and trustworthiness. As a beauty salon, spa, or skin clinic, you likely source your products with a specific brand and have certification with a prestigious Australian organisation. Displaying your credentials, industry associations, and brand partnerships is a great way to position your business as established online.

This form of social proof attracts loyal customers who have positive associations with the partner organisation and are inclined to support businesses endorsed by them. Potential clients are more likely to trust a business that has established partnerships with recognised brands or organisations, as it signals a level of quality and reliability.

Media Mentions (Local Newspaper)

Is your business USP (unique selling point) different and worth talking about? Then having media mentions is the social proof for you. Whether you are featured on a podcast, an industry blog, or your local newspaper, this type of social proof provides valuable validation and exposure for your business. Media mentions serve as thirdparty endorsements, showcasing your

achievements, expertise, or unique offerings to a wider audience.

You can highlight media mentions on your website, through links or excerpts from articles, to enhance credibility and reputation among potential clients. Media mentions contribute to your overall online presence and can improve your beauty salon search engine visibility, making it easier for potential clients to discover and book a treatment with you.

Online Presence

Maintaining a strong online presence across various platforms, including social media accounts, a professional website, and a Google Business Page, is essential for beauty and aesthetic businesses. An active and engaging online presence not only increases visibility and accessibility but also fosters trust and credibility among potential clients. Regularly updated content, positive interactions with followers, and consistent branding contribute to a positive perception of the business and reinforce its credibility and reliability.

Overall, each form of social proof plays a vital role in enhancing the credibility, trustworthiness, and desirability of your business. From in-depth case studies to online reviews and brand partnerships, leveraging these forms of social proof can significantly impact a business’s success in attracting and retaining clients in the competitive landscape of 2024. By understanding the importance of each form and incorporating them into their marketing strategies, you can establish yourself as a trusted authority and thrive in the digital age.

How to Obtain Social Proof

Obtaining social proof is a strategic endeavour that requires proactive efforts to cultivate positive feedback and validation from satisfied customers, industry peers, and reputable organisations. Here are several effective strategies for you to acquire social proof and strengthen your online space:

Encourage Customer Reviews and Testimonials

Encourage satisfied customers to leave reviews and testimonials on platforms such as your Google Business Profile and other social media channels you use. Make it easy for clients to leave feedback by including links in emails or scannable QR codes on your desk.

Showcase Case Studies and Success Stories

Ask a handful of recurring customers to participate in a case study. Collect and showcase detailed case studies and success stories highlighting the positive outcomes achieved by clients. Include before-andafter photos, client testimonials, and specific details about the services provided and results obtained.

Cultivate Brand Partnerships and Collaborations

Are you part of an industry organisation or solely use and sell certain brands in your salon? Display those partnerships

with logos on your website, then go a step further. Explore potential collaboration on joint promotions, events, or content creation initiatives that showcase the mutual endorsement and validation of both parties.

Highlight Credentials and Certifications

Display relevant qualifications, certifications, and affiliations prominently on your website and marketing materials. Highlight the expertise and credentials of staff members, certifications from industry associations, and affiliations with reputable organisations. These credentials serve as tangible evidence of the business’s professionalism and commitment to excellence.

Actively Manage Online Reputation

Regularly monitor and respond to online reviews and feedback, both positive and negative. Address any concerns or complaints promptly and professionally, demonstrating a commitment to customer satisfaction and service excellence. Engage with satisfied customers by thanking them for their feedback and encouraging them to share their positive experiences with others.

Leverage Social Media and Influencers

Utilise social media platforms to engage with followers, share user-generated content, and collaborate with influencers or microinfluencers in the beauty and aesthetic niche. Encourage satisfied clients to record content in your space, tag the business in their posts and share their experiences, amplifying the reach and impact of social proof.

Overall, social proof stands as a cornerstone for success in the beauty and aesthetic industry, offering you a powerful tool to build trust, attract new clients, and differentiate yourself from competitors. Plus, they are free to implement. By actively seeking and showcasing diverse forms of social proof – such as customer reviews, case studies, and brand partnerships – you can establish your business as a credible authority in the eyes of potential clients. Embracing social proof as a strategic imperative enables you to strengthen your online presence, enhance your reputation, and drive sustained growth and success in the ever-evolving landscape of the beauty and aesthetic market.

At Digital Health Co, we blend our beauty background and tech expertise to bring you curated, effective, and growth-centric digital solutions. We understand all too well your treatments and services, your client’s needs, and your business goals.

Learn more about Digital Health Co LINK: [https://digitalhealthco.com.au/mocha]

Radical Re-Invention of Legacy Leadership .

Embracing Capacity, Identity, and Strategy.

By Rebecca Miller

The traditional mantra of “hustle harder” has long been the gospel in the bustling world of the Professional Beauty and Aesthetic Industry. However, this approach’s toll on personal values and the precious moments with our families that truly matter cannot be overstated.

As a former multiple clinic owner myself, my journey from a beauty and skin therapist entrenched in hustle culture to an entrepreneur has been an incredible journey. Our business is a vehicle, a reflection and expression of us as the business leader and becoming a business owner is the greatest personal development training available. The truth is if every couple of years if you don’t masterfully re-invent yourself and your business your business will not stay relevant or may keep hitting a glass ceiling of growth. By mastering and leveraging the art and science of reinvention allows the business to evolve to expand and step into its highest grandest possible vision.

Salon/Clinic leadership is not just about driving profits or achieving business goals — it’s about creating a legacy that inspires and empowers others. By embracing a holistic approach centered around three pillars — Expanding your capacity, elevating your identity, and up leveling strategy — we can unlock our full potential as legacy leaders and change-makers in our industry.

Expand your Capacity to Lead

Expanding your capacity is the initial, crucial step towards groundbreaking legacy leadership. It’s about building resilience to endure and thrive amidst the countless challenges and

opportunities. This expansion isn’t about adding more to your plate but rather enhancing your ability to carry what you have with resilience and effectiveness.

It involves a shift from reacting at a “level 10” of emotional intensity to every business hiccup, to responding with a “level 1” calm, thus unlocking a “10X” potential in mental, emotional, spiritual resilience. Building this capacity is a daily practice, a commitment to laying down the foundational bricks upon which your leadership can stand firm.

By laying this foundational brick, you’re poised to manage more — more clients, team members,

challenges, and money — without being overwhelmed. Reflect on the glass ceilings you’ve encountered and recognise that unless you expand your capacity to hold more space to hold more clients, to hold more team members, to hold more money, to hold more complex issues it doesn’t matter what strategy you implement you keep hitting this glass ceiling.

I see so many salon/clinic owners get the same strategy, some fly to the moon and others bomb out, they get the same coaching, they get the same strategy they intellectually know the exact same thing but get wildly different results and the difference is in their capacity and their identity. You need to expand your capacity then up level your identity to where you’re going then we bring in the strategy. Because if you are not in an energetic state to hold more, you will subconsciously sabotage your growth. 6 figure capacity will not get you to 7 figures by building your capacity to hold more emotionally, energetically, spiritually, mentally, and physically you will keep smashing that glass ceiling and you and your business will keep expanding and evolving in every season.

Elevating Your Identity

Legacy leadership stems from a deep self-awareness and authenticity — a clear understanding of who you are and what you stand for, especially as you navigate the complexities of business growth.

Elevating your identity means evolving to align with your highest aspirations and values. You must transcend past definitions of yourself tied solely to business metrics or limiting beliefs that have held you back from stepping into your full potential. Instead, this is a time to embrace your role as a visionary leader who is not just involved in the day-today but also shapes the future of you and the industry at large.

When we embody the qualities of visionary leaders, we inspire those around us to do the same. Our identity becomes a beacon of light, guiding us through the darkest times and empowering us to lead confidently and with certainty. Being deeply connected to your soul’s mission remembering who we are, the impact we want to have and the life and business we want to create that feels in alignment and a by-product of expanding our capacity, elevating our identity is more fulfilling, serving more people, making a bigger difference, more profit.

Up leveling Strategy for Success

Strategy, the third pillar, recognises that what brought you here won’t necessarily get you to the next level. It demands a re-evaluation and refinement of your tactics, ensuring they’re practical and aligned with your expanded capacity and elevated identity. Whether you’re aiming to scale from six to seven figures or simply to increase your salon’s impact, a new level of strategic thinking is required.

This means setting visionary goals and implementing actionable steps that perfectly align with your expanded capacity and elevated identity. You must make decisions that resonate with your core values, leading with purpose and freedom, and breaking through the metaphorical glass ceiling that caps your potential.

Start by reflecting on your mission. Your mission keeps you grounded, propelling you forward even when obstacles arise. Ask yourself, why did you open your salon or clinic? What impact do you want to make? What steps do you need to take to make it happen?

This might mean introducing new services, exploring innovative marketing strategies, or enhancing operational efficiencies. It’s imperative to carve out dedicated time each

week to work on your business, not just in it, focusing on needle-moving activities that drive growth and scalability.

Now, at this point, you might be thinking, “But Bec, I can’t step out of the treatment room to work on my business”. To that, I say leaders create leaders.

By establishing personalised pathways for each team member that cater to both professional and personal goals, you empower them to evolve and take ownership of their growth. This enriches their career journey and strengthens your business by getting you off the floor and into creative and strategy mode to grow, evolve and expand.

Ask yourself: does each of my team members have a pathway to success? It could be the difference between ‘one day’ and ‘day one’.

As you navigate your path to becoming a visionary leader in the beauty and aesthetics industry, remember that authentic legacy leadership is not just about driving profits or achieving business goals— it’s about peak performance at extraordinary levels that most people never access because they approach their success in a singular fashion with strategy this is a holistic approach to peak performance that will elevate you as a leader, you will achieve better results, elevate the way you interact with your team, take better care of yourself and prioritise mental and physical health which is foundational, it’s about creating a legacy that inspires and empowers others. By expanding your capacity, elevating your identity, and up leveling strategy effectively, you lay the foundation for a leadership style that doesn’t just chase success but creates a legacy.

Rebecca Miller Mindset and highperformance coach hello@rebeccamiller.com.au

@therealrebeccamiller

The 12 Personality Archetypes & Your Business!

By Sarah Garner, Digital Bloom

Imagine your favourite characters from books or movies. You’ve got your heroic types, wise old wizards, and those friends who make you laugh until you pee your pants. Well, guess what? Brands can be like that too! Our buddy Carl Jung gave us the lowdown on Personality Archetypes.

Luckily, he did this because it makes crafting a brand personality that much easier for us branding folk. It’s like having a cheat code that immediately identifies and categorises the vibe and feels of your favourite brands.

Infusing a personality archetype into your brand strategy allows you to create a special connection with your target audience.

Oh, and the archetypes? They embody real life human qualities and characteristics. Think about the words you’d use to describe your BFF or maybe your fav Friends TV show character? Those words right there are what I am talking about.

So why on earth is a personality archetype important for your clinic or spa? Aren’t they just limited to the big guns in the marketing world?

Let me explain…

In this wild world of consumerism, we’re not all just buying ‘stuff’. We’re buying into feelings, emotions and all the things that make you warm and fuzzy (sometimes the opposite too). By identifying your brand’s personality archetype, it’s like giving your business a pulse to the big, beautiful heart of your why.

Let’s dig into the 12 personality types that Carl uncovered (“A-ha” moments incoming…).

The Innocent

Built on strong values, honesty and good virtue, the innocent archetype is known for their positive outlook and happy-go-lucky personality. They see the wonder in the world and hope to pass this on through their work. What may surprise you is that Coca Cola actually identifies with this brand archetype as they consistently lean into simplicity, positivity, and wonder within their touchpoints.

The Sage

Sage is essentially the Yoda of the brand archetypes. They are committed to knowledge, truth, and wisdom. They’re known to be the thinkers, the researcher, the scholar and as a result, the teacher.

Naturally, brands like Google live and breathe the sage archetype. Their purpose is to empower through knowledge and be the pathway to wisdom.

The Explorer

The Indiana Jones of archetypes, the explorer is independent, adventurous and at times, even rebellious! They don’t like to feel boxed in or conform and celebrate the journey just as much as the destination. Brands that personify the explorer archetype are your North Face, Kathmandu and Jeeps of the world that encourage their audience to unleash their inner voyager and discover adventure.

The Outlaw

When the outlaw archetype does its things, the others would say “oh she’s just being Miley!”.

The outlaw is the disruptor that loves to bend and break the rules, turn heads with their antics and ignite the inner rebelat-heart in their customers.

The standout outlaw brand is Harley Davidson but another that might surprise you is Virgin! Think about when they first came on the scene. The fun and cheekiness their brand had, and continue to have, with air travel, was a huge disruptor to a traditionally prim and proper industry! That’s an outlaw doing their thing.

The Magician

The dreamers, the wanderers, the visionaries. Magicians, like their archetype name suggests, think anything is possible with a little faith, trust, and pixie dust. At their core, a magician’s purpose is to make dreams come true for their customers, help the impossible become possible and add a little mystery to their lives.

I’m sure you’ve immediately thought of the leading magicianarchetype brand by now. Yes, Disney. This brand is in the business of making dreams come true for the young and young at heart and ensure that however you engage with their brand, that it feels like home.

The Hero

Like all great stories, the hero saves the day, saves the victim, and defeats the bad guys. This archetype wants to make the world a better place and stops at nothing until they have triumphed. They inspire this drive in their customers to keep going, face up to the challenges and dare we say… just do it.

Brands like Nike, Adidas and Puma are all glowing examples of a hero archetype, each driving their customer to confront their fears and commit themselves to the power of winning. They embody this archetype so deeply that the ambassadors they employ, such as Serena Williams, are also the hero archetype personified.

The Lover

When you learn about the lover archetype, it takes you straight to Marilyn in Old Hollywood or a trip to see Satine at the Moulin Rouge. This archetype is all about the sensual experience a customer has with their brand. Whilst many brands so lean into the idea of sensual and sexy connotations, this archetype celebrates all kinds of love with its purpose of creating an intimate relationship with their customer.

It’s not such a secret that Victoria’s Secret embodies the lover archetype throughout their branding. Their touchpoints are designed to make you feel as if their brand is the gateway to that level of beauty and sex appeal with their use of colours and fonts to back up the storyline.

The Jester

The Jester is the Chandler Bing of brand archetypes. They’re all about having fun, living in the moment, and avoiding all chances of being perceived as boring. They’re young at heart, optimistic, and here for a good time. Connection to the customer is generally through laughter, joy, and the promise of entertainment.

The jester archetype is used by many male-focused brands such as beer companies as they’re able to lean into humour to connect with a less emotional consumer. Additionally, brands like M&Ms, Ben and Jerrys and even Old Spice have fun with unleashing their inner jester and evoking a sense of playfulness and fun in their branding.

The Everyman

The everyman archetype is the girl or guy next door. They’re the people’s people, humble and just go about their day. They don’t go out of their way to stand out, are down to earth and are always there for their customers.

The everyman archetype is used in a lot of home improvement, everyday items and family-focused brands that exist to make life easier and affordable for their customers. Think of the likes of IKEA, Target, and Bunnings. They’re not about the flashy life but offer everyone that connects with them a place to belong.

The Caregiver

The caregiver just wants to help people. They’re driven to protect others and help those get back on their feet in times of hardship. They help customers feel protected, cared for and respected and promote security throughout their touchpoints. The caregiver archetype is most common with not-for-profits like WWF and health-care facilities such as hospitals.

The Ruler

The ruler brand archetype can be summed up perfectly in two words: The Godfather. The ruler is all about power, leadership, authority and taking control. This is a dominant brand archetype that resonates with customers that also command a room.

When a customer purchases from a brand with the ruler archetype, it gives off a sense of superiority and reaffirms their status and place in the world. We’re talking about the big guns like Rolex, Mercedes Benz, BMW, Cartier, and Louis Vuitton.

The Creator

The creator archetype taps into our imagination and exudes innovation, excitement, invention, creativity, and a little bit of wonder. They’re driven to be original and show off their creativity but at the same time, add innate value to their customer. Their inspirational branding creates cult followings that they then must live up to, meaning the creator never wants to be seen as mediocre.

Without a doubt, the creator brand archetype is perfectly personified in the Apple brand. When they first created their products, there was nothing like it out there. They were the trailblazing creatives that now, with that cult following and status, must continue to flex their creative muscles to craft original technology and anything other than something considered mediocre or comparable.

Which personality archetype does your brand gravitate towards? There’s no better way to create human connection than with well… human connection!

Understanding this framework allows you to inject relatable and familiar-feeling personalities into your business, evoke your customer’s desires and start connecting with them on a much more intimate level.

Contact Digital Bloom via their website www.digitalbloom.com.au

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

How Taylor Swift left me frustrated with the Beauty Industry.

By Rachel Medlock

I went to The Era’s Tour. That’s not the article, although I feel I could write a short course on friendship bracelet making do’s and don’ts at this point. Last-minute tickets, I’m talking a week to prepare a trip to Sydney for the biggest concert in the world right now, meant this tired mum needed to do something about her hair situation because Ms Taylor Allison Swift deserved more than a mum bun in a claw clip.

But here’s where the plot thickens. My goto hairdresser was fully booked, leaving me scrambling to find someone worth cheating on her for. Little did I know, this impromptu hair emergency would shed light on a profound reality within the industry in 2024 – some salons are still stuck in the digital dark ages.

Some still directed potential clients to a Facebook page, while others lacked an online booking system altogether. It felt like navigating a maze, trying to secure an appointment amidst the chaos of packed schedules, daycare dropoffs and visits to multiple Kmarts to find face gems. I wish I were joking.

To compound the frustration, some salons failed to list all their available services, making it virtually impossible to book popular treatments. Confusing, to say the least.

But amidst the chaos, a beacon of hope emerged. I stumbled upon a salon with an updated website that provided valuable insights into their business, showcased their unique offerings, and streamlined the booking process.

Now, you may wonder, “Rach, what does this hair saga have to do with skin clinics?” Well, as it turns out, quite a bit. I encountered the same challenges when booking nails, an eyebrow wax and entertaining the idea of a post-concert massage after the 4-hour cardio session I would go on to do with 86,000 other people.

In today’s digital age, solid online visibility is vital for business success. However, many beauty businesses remain stuck in the past.

You can say, “but I’m not tech savvy” as much as you want, but outdated booking processes and a lack of digital presence won’t grow your business or its bottom line in 2024 and beyond.

While social media platforms like Facebook and Instagram are valuable, they’re not a substitute for having your own website. Why? Because you don’t own the platform or your brand identity on it. Think about it – would you risk losing touch with your customers if Facebook or Instagram were to go down for more than just a few hours? Your website is like owning your own piece of digital real estate, cutting out the noise and giving you complete control over how you look, feel and sound to your ideal client.

Now, let’s talk about visibility. Have you ever Googled your business? It’s essential to see what potential clients see when they search for you online. Having a website ensures that you stand out in search results, but one where they can explore your offerings and make a booking in minutes? Now, we’re onto a winning first impression.

Implementing an online booking breaks down barriers by allowing clients to request appointments outside of traditional business hours. With just a few clicks, clients can select services, choose convenient time slots, and submit booking requests, all from the comfort of their own devices. This not only streamlines the booking process but also caters to the needs of new and returning clients. By offering online booking options on your website and social media platforms, you provide unparalleled convenience and accessibility.

For example, picture this. It’s 8PM, and I’m knee-deep in life admin with a toddler finally asleep. Am I picking up the phone to book my next facial? Not a chance. I’m reaching for my phone, scrolling, and booking online. I’m a millennial, after all – we dodge phone calls like it’s an Olympic sport. If your salon doesn’t offer online bookings, you’re losing out. Sorry, but it’s the truth. Online booking is the key to catching clients when they’re ready to book – even if it’s past your closing time.

But it’s not just about being found – it’s about building relationships. By offering valuable resources like free e-books or an email newsletter via your website, you can capture email addresses and stay connected with visitors even after they leave your site. It’s all about nurturing those connections and driving engagement over the long term.

If this article has had you thinking, it’s me, hi, I’m the problem, it’s me worried that you did something bad by losing clients to convenience, then you need to calm down because, long story short, we can change your reputation. Let’s connect and update your website with copy that turns your client experience into a love story ;)

…are you ready for it?

Instagram Analytics: Understanding what your audience wants.

By Kayla Zigic

In 2024, we are more than just a salon owner, we wear so many hats and for most, social media manager falls under our job description. However, mastering Instagram analytics is more than just a trend; it’s a strategic imperative for salon owners aiming to stand out in a sea of salon social media accounts.

Social media platforms, particularly Instagram, have become indispensable tools for salons seeking to connect with their audience, showcase their expertise, and drive results for their business, after all it is a free marketing tool. However, to harness the full potential of Instagram, salon owners must go beyond just posting aesthetically pleasing content (this isn’t 2010) – salon owners now need to understand the nuances of their analytics, understanding what performs well, and what doesn’t. Meaning, understanding what your audience wants to see.

Let’s embark on a journey through the metrics that matter and uncover how you can leverage them to amplify your salon’s online presence and drive real-world success.

Likes:

At the core of Instagram engagement lies the humble like button. Each like represents a vote of approval from your audience, indicating that they find your content visually appealing or relevant to their interests. For salon owners, a high number of likes on posts featuring captivating brows, skin transformations, or glimpses of your salon signals interest with your audience. It suggests that your content is capturing their attention and leaving a positive impression. Conversely, a low number of likes may indicate a disconnect between your content and your audience’s preferences, prompting the need for adjustments to your content strategy or messaging. Please also know, as much as we focus on likes, they do not have true conversion results, establishing it more as a “vanity metric”.

Comments:

Comments serve as a valuable form of interaction and feedback on Instagram. When followers take the time to leave a comment on your post, it signifies a deeper level of engagement and connection. High comment counts indicate that your content is sparking meaningful conversations and fostering community engagement – both essential for building a loyal following. As a salon owner, encouraging comments can provide invaluable insights into your audience’s needs, preferences, and aspirations. By actively engaging with comments e.g. replying with opened ended questions, you can cultivate a sense of belonging within your online community and strengthen your salon’s brand identity.

Shares:

Shares are the digital currency of endorsement on Instagram. When someone shares your post with their own followers, they’re essentially vouching for your content and extending its reach organically. E.g. free advertising, think of it like word of mouth, but online. A high number of shares amplify your content’s visibility, exposing your salon to new audiences and potential clients. For salon owners, share-worthy content often includes before-and-after transformations, tutorial videos, or humorous or inspiring content such as quotes or memes that specifically speaks to your target audience. Eg: A quote about the mum/work juggle. – Content that showcases your expertise and inspires others. Conversely, a lack of shares may indicate that your content isn’t resonating enough with your audience to motivate sharing, prompting the need for content refinements or experimentation with new formats.

Saves:

Saves represent a form of bookmarking on Instagram, indicating that users find your content valuable or inspiring enough to revisit later. As a salon owner, a high number of saves on posts featuring how to’s, recommendations, or demonstrations demonstrate that your content is providing tangible value to your audience. It positions you as a trusted expert within the beauty industry, someone whose content is worth saving for future reference. To increase saves, focus on creating evergreen content that

offers enduring value and resonates with your audience’s long-term interests and aspirations. Eg: how to correct cleanse or how to apply your pm skin routine.

In conclusion, deciphering your Instagram analytics is essential for salon owners looking to thrive online. By analysing your metrics such as likes, comments, shares, and saves, you can gain valuable insights into your audience’s preferences, refine your content strategy, and drive meaningful engagement. Remember that success on Instagram isn’t just about numbers; it’s about building genuine connections with your audience and providing value through your content. Remember, community over following. By leveraging your analytics effectively, you can elevate your salon’s online presence, attract new clients, and ultimately, grow your business.

With these insights at your disposal, you’re empowered to navigate the ever-evolving world of Instagram with confidence and creativity. So, dive into your analytics, experiment with different content strategies, and watch as your salon flourishes in the digital realm. After all, mastering Instagram analytics isn’t just about understanding the numbers – it’s about forging authentic connections with your audience and showcasing the beauty and talent that define your salon.

What is the Business Retreat Buzz all

about

?

By Angela Dickson

Changing your environment and heading away on a business retreat takes us out of our day-today surroundings. It removes us from the daily nitty-gritty details of our businesses and our home lives and allows us to be in an expansive space which inspires expansive thoughts, ideas, and dreams to effortlessly surface.

Magical things happen when we are in inspiring spaces, surrounded by inspiring people and doing inspiring things. It’s a winning combination for your deepest dreams and biggest ideas and exciting ‘ah-ha’ moments to emerge.

These types of thought patterns get squashed in the humdrum of daily life. However, when we remove ourselves from the everyday, suddenly everything opens up and anything is possible – you have the invitation to reimagine yourself. The world feels limitless. Your dreams feel like you can reach out and touch them.

I honestly believe that taking time away in a retreat space, broadens horizons, focusing on your wellbeing and being around like-minded women has always been a key success factor for the attendees of beauty boss retreat for their business and their personal growth too.

Going on a business retreat really allow you to step back and gain perspective- to really anchor yourself and then utilise the retreat experience as a springboard, a springboard for growth and transformation. A springboard to get to the next chapter.

There is such immense power and benefit in taking this time to pause and not only reflect, but to also celebrate. So often as beautypreneurs we are so focused on the day to day that it’s only when we step back, we can really see how far we have come and how much we have grown.

It’s time CONNECT and also have FUN! Enjoying laughter and some really special and memorable experiences can be made at a business retreat. It is an opportunity to let your hair down and bask in moments that encouraged you to relax and unwind, but also to broaden your horizons and inspire yourself and each other to think big as you look to the year ahead.

You May need to book a retreat if you are….

1. Feeling Burned Out: When a beauty business owner starts to feel overwhelmed, exhausted, and lacking motivation in their daily work, it may be a sign that they need a retreat. Repeatedly experiencing burnout can hinder their creativity, decision-making abilities, and overall business performance, indicating the need for a break to recharge and rejuvenate.

2. Experiencing Stagnant Growth: If a beauty business owner notices a plateau in their business growth, despite their efforts to innovate and expand, it might be time to go on a retreat. A retreat can provide the necessary space for reflection, strategic planning, and gaining fresh perspectives to overcome obstacles, identify new opportunities, and reignite the momentum needed to propel the business forward.

3. Seeking Inspiration and Learning: When a beauty business owner feels stuck in a rut, uninspired, or in need of new ideas

to invigorate their business, attending a retreat can offer a transformative experience. Engaging with industry experts, connecting with peers, and exploring innovative practices during a retreat can inspire creativity, spark innovation, and provide invaluable insights to take their business to the next level.

So, What Type of Retreat Should You Go On?

Business, planning, wellness, yoga, women’s only, industry related, non-industry related, big group, small group?

Well, it is all depending on what you require and what you envision a retreat to be for you!

An investment for self but also business can be super rewarding! (And tax deductible!)

In this case you want to look at Investing in a retreat that allows yourself as a beauty business owner to step away from your daily routine and immerse yourself in a transformative, rejuvenating experience. So that it provides a valuable opportunity for selfreflection, goal-setting, and personal growth, ultimately leading to fresh perspectives and innovative ideas to enhance your business.

Retreats can offer a supportive and collaborative environment where beauty business owners can connect with like-minded individuals, share experiences, and learn from industry experts. The networking opportunities and idea exchanges during a retreat can lead to valuable insights, new partnerships, friendships, and a sense of community that can positively impact their business’s growth and success.

Participating in a retreat encourages beauty business owners to prioritize self-care and well-being, leading to increased resilience, mental clarity, and overall productivity. By taking a break from the everyday pressures of running a business, owners can recharge their creativity, reduce stress, and return to work with renewed energy and enthusiasm to tackle challenges and achieve their goals effectively.

Beauty Boss Retreat 2025 may be calling you.

Contact Angela from Beauty Business Co to enquire.

@beautybusinessco_

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SALON STOOL SAND with Black or Aluminium Base

AQUARIUS BLUSH Beauty Bed

LARA BLUSH Salon Reclining Chair

VENUS BLUSH Beauty Bed BLUSH

AMARA CURVE BLUSH Waiting Sofa

How to turn Fear into a Positive Motivator !

By Angeli Marie Shaw

Fear. We all know what it is, how it feels and what it can do regarding how we feel, respond and act and in certain situations. Our ancestors developed their sense of fear as a survival tactic, and from this we’re ingrained with our fright-or-flight instincts to keep us safe from external threats and harm’s way. But unlike our ancestors, we now live with many more stressors that trigger our fear response. The thing is, fear isn’t an inherently negative emotion, and when used correctly or from a different perspective, can be a valuable tool and strong motivator to excel.

So, what is fear? What are the different types? And how can we use fear to its full potential as one of your most powerful motivators?

We’ve all felt that sinking feeling in our stomach when dread, distress, or panic suddenly consumes us. Fear is our body’s alert system and when we feel threatened, physically or psychologically, our body automatically sends out a red flag to warn us to protect ourselves by activating our fight-or-flight system. Where fear can differentiate, is when the fear is defined as rational, or irrational. Rational fears tend to include responses that happen when your life is in imminent danger, for example, having a weapon pointed at you, whereas irrational fears can be described like phobias, something that offers little to no threat to you, such as a fear of judgement. Some irrational fears stem from a common rational fear, but the response is so disproportionate, that it becomes unnecessarily debilitating. A person may have a healthy fear of snakes and not want to be near them, which is rational. But if a person can’t even look at a picture of a snake without being overcome with panic, the fear becomes irrational. It’s unhealthy to let our fears become more powerful than the threats and becoming inundated with feelings of distress can disrupt your mental or physical well-being, leading to problems like mental burnout, physical exhaustion, or clouded decision-making, but what if we can use our fears as motivators instead?

We can describe the types of motivation in a few different ways; two of them being internal and external. The first coming from within, and is found when doing something that aligns with our interests, ambitions or personal values. The later, coming from outside of us, to potentially earn a reward, like a promotion, or avoid a punishment, such as job loss. Then there’s also consequence-based fear motivation and solution-based fear motivation, or short term and long term fear motivation. The fear of missing a pending deadline or arriving late for a meeting are examples of where short term fear motivation can help us perform better, but again this is only in the short term. With long term fear motivation, fears don’t have timelines or clear resolutions. So, for example, you may hold the fear of losing your job, however with that fear you strive to do your job to the best of your ability and keep improving your skills to avoid possible job loss.

Fear is a natural part of life. None of us can escape it. But we can all learn to manage it and use it to our advantage. Rather than letting fear overwhelm and paralyze you, learn how to detect the difference between good, short term fear that keeps us creative and bad fear, mainly long term fear that wears us down and leads to poor decision-making.

Once you equip yourself with a better understanding of your own fears, not only will you get to know yourself better, but you can embrace them and use their motivating power to move forward, grow and succeed.

As always, I believe in you!

So, while fear is certainly one of our most uncomfortable emotions and we naturally try to move away from it, for better or worse it also works as a motivator by compelling us to act. I can guarantee that many of us probably share the same, if not similar fears. For example, fear of failure, falling behind on finances, or losing a job, even losing our businesses. But to successfully use fear as a motivator, it must be paired with a solution! Think about your fears. What solutions can you think of?

Love & Bliss, Angeli xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor/ Trainer and the founder of The Bliss Coach. To work with me in 2024, get in touch by visiting www.theblisscoach.com.au or follow me on my socials @theblisscoach to connect and find out more.

Transforming from Victim to Victor Embracing Inner Beauty and Strength

By Nicola Le Lievre

In a world where beauty standards dictate our worth, it’s easy to fall into the trap of feeling like a victim of our circumstances. Whether it’s social pressure, personal setbacks, or struggles with self-esteem, many of us have experienced moments where we felt powerless. But here’s the empowering truth: you can rewrite your story, reclaim your power, and emerge the victor in your life. Let’s explore how you can embark on this transformative journey from victim to victor.

1. Embrace Your Inner Strength:

The first step towards becoming a victor is acknowledging the strength within you. I believe we are all Wonder Woman and all the strength we need is within. Take a moment to reflect on past obstacles you’ve overcome. Recognize the courage it took to navigate those difficult times. By acknowledging your inner strength, you can tap into a powerful source of empowerment that will guide you through any adversity.

2. Rewrite Your Narrative:

Our perception of ourselves is often influenced by the stories we tell ourselves. If you’ve been viewing yourself through the lens of a victim, it’s time to rewrite that narrative. Instead of focusing on past hardships, shift your perspective to growth and possibility. With regards to all experiences you have, accept the part you played, look for the learnings and move forward with joy.

3. Self-Compassion:

It’s essential to treat yourself with kindness and compassion, especially during times of struggle. Instead of being self-critical, practice self-compassion by acknowledging your inherent worthiness. Treat yourself with the same empathy and understanding you would offer to a friend facing similar challenges.

4. Set Empowering Goals:

As you embark on your journey from victim to victor, set clear, SMART goals aligning with your values and aspirations. Break down your goals into specific, manageable steps and celebrate each milestone. Taking proactive steps towards your dreams will build momentum and confidence to create positive life changes.

5. Surround Yourself with Support:

Seeking support from friends, family, or a trusted mentor can provide invaluable encouragement and guidance. Surround yourself with individuals who uplift and inspire you, and don’t hesitate to lean on them during challenging times. Remember, you don’t have to navigate this journey alone. Together, you can overcome obstacles and celebrate victories, no matter how small. Visit my website to download my free guide to finding your tribe.

6. Practice Gratitude:

Gratitude can transform your perspective and cultivate a sense of abundance. Take time each day to reflect on the blessings and opportunities that surround you, no matter how small they may seem. By focusing on what you’re grateful for, you’ll shift your attention away from negativity and towards the abundance of goodness in your life.

7. Embrace Authenticity:

Embracing your authentic self is critical to reclaiming your power and embracing your inner beauty. Instead of conforming to others’ expectations or validations, celebrate the unique qualities that make you who you are. Embrace your flaws as part of your journey and allow your true essence to shine brightly. By embracing authenticity, you’ll radiate confidence and inspire others to do the same.

8. Practice Self-Care:

Taking care of your physical, mental, and emotional well-being is essential to becoming a victor. Make self-care a priority by engaging in activities that nourish your body, mind, and soul. Whether practising mindfulness, indulging in a relaxing bath, or spending time in nature, I start my day with a 10-minute guided meditation.

9. Celebrate Your Victories:

As you progress on your journey from victim to victor, celebrate your victories, no matter how small they may seem. Each step forward is a testament to your strength and resilience. Whether you overcome a fear, achieve a goal, or simply show up for yourself each day, acknowledge and celebrate your progress. Celebrating your victories will reinforce a positive mindset and inspire continued growth.

10. Pay It Forward:

Finally, as you embrace your role as a victor, consider how to pay it forward and inspire others to do the same. Whether offering support to someone in need, sharing your story of resilience, or simply being a source of encouragement, your actions can uplift and empower those around you. By spreading positivity and kindness, you’ll contribute to a ripple effect of empowerment and transformation in the world.

The journey from victim to victor involves self-discovery, empowerment, and resilience. By embracing your inner Wonder Woman, rewriting your narrative, and cultivating self-compassion, you can reclaim your power and remember; you can rewrite your story and create a life filled with beauty, purpose, and joy. Embrace the journey and let your light shine brightly for all to see.

Sometimes, you need to be your own white knight.

Empowerment & lifestyle mentor Nicola Le Lievre has spent the past decade as a multi-awardwinning salon owner, empowerment speaker, author, and awards guru.

Are you interested in having me as your mentor? Book a discovery call via my website: www.nicolalelievre.com

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