Beauty Biz Year 17 Issue 5 by mochagroup

THE LARGEST AUSTRALIAN PROFESSIONAL SKINCARE BRAND

• Discover why Ultraceuticals is a trusted partner for clinics around the world.

The Ultimate Solution for Post-Treatment & Post Sun Care

Designed for post-treatment or sun exposure this fast-acting product offers a cooling, comforting effect while helping to protect the skin’s natural barrier.

Fast Acting Results

90%

Results may vary. agreed that skin was immediately: soothed calmed refreshed

Results shown 15 minutes after 1 application. 20 panelists applied once just following a facial procedure.

The largest Australian professional skincare brand.

Unique formulations developed by in-house R&D team.

Selective professional distribution.

Dedicated in-field & leading education support.

Founded by leading Australian Cosmetic Physician Dr. Geoffrey Heber.

Sophisticated delivery systems & advanced technologies.

Range of award-winning performance-based retail products.

Cruelty-free Skincare.

Australian-formulated & owned for over 25 years.

Proven products tested on real consumers.

Professional use only products and innovative treatments.

Interested in becoming an Ultraceuticals Partner? Scan the QR code.

• UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS

WHICH MINIMISES THE CHANCE OF OVER PROCESSING

• LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE.

• A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN WITH REVOLUTIONARY POWERBOND TECHNOLOGY

• VEGAN FRIENDLY FORMULATION

Lashes treated with Elleeplex Profusion + ReGen

Visible improvement in condition after chemical process

Lashes treated with an alternative lash lift system

EDITOR’S

NOTE.

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Dr. Giulia D’Anna

Gay Wardle

Alanna Douglas

James Vivian

Elle Wilson

Will Fennell

Michael Q. Pugliese

Nicola Le Lievre

Dani Boerma

Tamara Reid

Rebecca Miller

Robin McAlpine

Faye Murray

Jay Chapman

Chrissy Alger Fresha

Kara Maloney

Rachel Medlock

Kayla Zigic

Digital Bloom

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155

mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF HAIR BIZ, Beauty Biz & Barber Shop

Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

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What an unforgettable evening we shared at the 2024 Australian Beauty Industry Awards!

On Sunday, the 25th of August, over 700 esteemed guests gathered at the Grand Ballroom of The Star Sydney for a night that truly embodied the heart and soul of our industry. It was an evening brimming with extraordinary moments—where the passion, dedication, and successes of our peers were celebrated in a heartfelt and glamorous atmosphere.

The night was alive with well-deserved accolades, moving speeches, and an outpouring of support in the form of hugs, cheers, and even a few tears. It was a reflection of the strong community we’ve built, where we uplift and honour each other’s triumphs.

I want to extend my deepest gratitude to everyone who attended, whether in support of our finalists or simply to be part of the magic. Your presence helped create an unforgettable experience that showcased the true spirit of our ever-evolving industry.

While the ABIA Gala was a stunning highlight, we can’t forget the excitement of the Beauty Expo weekend, which unfolded just before our grand event. The Mocha crew had the privilege of attending numerous events, connecting with many talented professionals whose passion and innovation continue to drive our industry forward. In this issue of Beauty Biz Magazine, we bring the magic of the ABIA Gala to life once again. We honour those who have shaped our industry, including our Hall of Fame and Humanitarian of the Year recipients, and of course, we celebrate the achievements of the 2024 ABIA winners! Their stories are a testament to the power of hard work, creativity, and resilience.

We’ve also curated a collection of insightful features, profiling outstanding salons, clinics, and spas. Our business writers, bloggers, and industry experts have delivered invaluable advice, tips, and strategies to help you thrive both professionally and personally. I’m incredibly grateful for their contributions, and I know you’ll find their wisdom as inspiring as I do.

Along with showcasing incredible industry stories, this issue’s cover focuses on Ultraceuticals, featuring the inspiring journeys of two clinic partners who have embraced the brand as a key part of their success.

As we enter October and approach the festive season, it’s easy to get caught up in the whirlwind of planning and preparation. But amidst the busyness, I urge you to prioritise your well-being. Self-care isn’t a luxury—it’s essential. Set your boundaries, delegate when needed, and carve out time for yourself. When you thrive, so does your business.

Thank you for your continued dedication to this dynamic and beautiful industry. Together, we will keep pushing boundaries, fostering innovation, and celebrating the remarkable talent that defines us.

With big love and gratitude,

Louise May Editor, Beauty Magazine & Editor in Chief, Mocha Group louise@mochagroup.com.au @louise_mochagroup

Meet Lisa Rush . The Woman Behind Lisa Rush Skin Clinic

By Louise May

Lisa Rush is a working mother of two who effortlessly switches between the roles of a nurturing mum and a dedicated professional. Mornings see her getting her children ready for school, and if time permits, she fits in a quick workout before heading to her clinic in the heart of Paddington. However, once she steps into her chic skin clinic, Lisa is fully focused on her clients.

A registered nurse specialising in aesthetic medicine, her daily schedule is packed with consultations and treatments ranging from rejuvenating facials to non-invasive procedures that transform her clients’ appearances.

But her day doesn’t end with consultations.

Behind the scenes, Lisa is actively managing the clinic, training her staff, ensuring the clinic is up to date with the latest skincare technology, and maintaining its welcoming and luxurious ambiance. Her passion for aesthetics goes beyond the superficial—her goal is to help clients look and feel their best, reflecting her core philosophy of “Beauty with Integrity.”

From Dream to Reality in Paddington

Lisa’s journey to establishing her own skin clinic began across the world in the UK. Trained as a nurse specialising in adult care, she gained extensive experience working alongside top cosmetic and plastic surgeons in both the UK and Australia. After relocating to Australia, Lisa took her passion for beauty and skin health a step further by entering the world of aesthetic medicine. However, her ultimate dream was to own her own clinic—one that reflected her values and offered cutting-edge treatments with a personal touch.

In 2016, she opened her first clinic in Woollahra. The success of her clinic, driven by her growing base of loyal clients, eventually led her to expand. By 2022, Lisa’s dream became a reality when she moved her clinic to a stunning Victorian terrace in Paddington’s iconic Five Ways. The elegant terrace, with its fresh white exterior and black lace balcony, fits perfectly into the stylish neighbourhood, known for its tree-lined streets and high-end boutiques.

A Philosophy of Beauty with Integrity

What sets Lisa Rush apart from other practitioners in the industry is her commitment to her philosophy: “Beauty with Integrity.” For Lisa, aesthetics is not about chasing unattainable beauty standards or performing dramatic transformations. Instead, it’s about enhancing her clients’ natural features and helping them feel more confident in their skin. Every treatment at her clinic is designed to provide natural, balanced results that respect the client’s individuality.

When you step into Lisa’s clinic, you are not just there for a treatment—you are there for a transformative experience that focuses on both your external appearance and inner confidence. Lisa listens attentively to her clients, taking the time to understand their skin concerns and lifestyle. This holistic approach is what keeps her clients returning time and time again. The clinic has cultivated an environment where beauty meets science, with state-of-the-art treatments delivered in a warm and welcoming setting

Cutting-Edge Treatments at Lisa Rush Skin Clinic

The Lisa Rush Skin Clinic is renowned for offering some of the most advanced non-surgical treatments available in Sydney. Lisa and her team take great pride in offering a wide range of procedures that cater to different skin concerns, each designed to achieve long-lasting results.

• Ultraformer MPT: This non-invasive treatment uses ultrasound waves to stimulate collagen production and tighten deep skin layers, providing a lifted and rejuvenated look. It is a popular choice for those seeking a non-surgical facelift with minimal downtime

• Rejuran: A revolutionary skin rejuvenation treatment, Rejuran harnesses bioactive Polynucleotide gel from wild salmon DNA. This treatment employs advanced DOT™️ technology to repair and regenerate the skin, balance oil and moisture levels, and improve skin tone, elasticity, and hydration. It also reduces lines, wrinkles, and pigmentation

• HydraFacial Syndeo: For those seeking an instant glow, the HydraFacial Syndeo is a quick, pain-free, and relaxing 30-minute treatment. It deeply cleanses, peels, extracts, hydrates, and protects the skin, leaving it smooth and radiant. This treatment is perfect for minimizing fine lines, sun damage, brown spots, congestion, and oily skin. It can also be customised for enhanced results

• NightLase Laser Snoring Treatment: Using Fotona laser technology, this innovative treatment targets the underlying causes of snoring by gently addressing throat tissues and airways. It is a non-invasive option for clients looking to reduce snoring and improve sleep quality

• Secret DUO: A unique combination of dual non-ablative fractional technologies, Secret DUO integrates micro-needle RF and a 1540 nm erbium glass laser. This powerful treatment promotes skin remodelling with reduced downtime and delivers effective results with minimal recovery

• Fotona 4D Face Tightening: This comprehensive laser treatment stimulates collagen production by using laser light on both the inner and outer layers of the face. It provides skin tightening and volumisation, offering a non-surgical solution for those seeking a youthful and firm complexion

Innovative Solutions for Every Skin Concern

Lisa’s dedication to offering the best in aesthetic treatments extends to a variety of services that cater to all skin types and concerns. For clients dealing with stubborn fat pockets or seeking body contouring, the Trusculpt ID provides an innovative solution. This non-invasive treatment uses monopolar radiofrequency technology to selectively target and eliminate fat cells in problem areas like the abdomen and flanks. In just 15 minutes, clients can see up to 24% fat reduction, making it a popular choice for those wanting to contour their bodies without surgery.

The clinic also offers Secret RF Microneedling, a cutting-edge treatment that targets deeper layers of the skin to stimulate collagen production and reduce the appearance of scars, sun damage, stretch marks, and large pores. This treatment is ideal for clients who want to improve their skin’s texture and tone while minimising downtime

A Team of Experts

Lisa Rush is not alone in her quest to help clients achieve their aesthetic goals. The clinic boasts a highly trained team of professionals, including three registered nurses, a dermal therapist, and a doctor. This multi-disciplinary team works collaboratively to ensure that every client receives a tailored experience, combining their expertise to address a wide range of skin concerns, from acne and pigmentation to anti-aging.

Their approach is very much centred in personalised care. Before any treatment, clients undergo a thorough consultation, where Lisa and her team dive into their skin history, lifestyle habits, and specific goals. This ensures that every treatment plan is fully customized to meet each individual’s needs. Whether you are looking for a facial to refresh your complexion or a more intensive procedure like Bioremodelling, which stimulates the skin’s natural regenerative processes, the clinic offers a solution for everyone.

A Look into the Future

As Lisa continues to expand her clinic’s offerings, her focus remains on providing innovative, non-invasive treatments that yield natural, long-lasting results. She is committed to staying at the forefront of the aesthetic industry, constantly educating herself and her team on the latest advancements in skincare technology.

Looking forward, Lisa plans to introduce even more groundbreaking treatments, ensuring that her clinic remains a trusted destination for anyone seeking the best in aesthetic medicine. Her goal is to make Lisa Rush Skin Clinic a household name in Sydney’s beauty landscape, known for its integrity, innovation, and dedication to client care.

At the core of everything Lisa does is a passion for helping people feel confident in their own skin. She views her work as not just enhancing appearances but empowering individuals to embrace their unique beauty and feel celebrated. Whether you’re visiting for a quick facial or a more transformative treatment, a visit to Lisa Rush Skin Clinic is more than just an appointment—it’s a journey towards greater self-love and confidence

Qjuote

“Beautiful skin comes from a personalised journey, expert advice and a dedication to deliver world class skin care.”

“We are passionate about producing natural-looking results that leave our clients with renewed self-love and confidence, whilst recognising the importance of facial balance and skill.”

www.lisarush.com.au

10 Minutes with Bee Czarnota of the BEETOX™ Method

By Louise May

The BEETOX Method™ was founded by Bee Czarnota, a leader in lymphatic health and holistic body care. Integrating years of research as a Fitness Instructor and Beauty Therapist through clinical practice, Bee grew her 500 strong celebrity waitlist when developing her signature service, The BEETOX Method™.

Bee is now on a mission to empower and upskill practitioners through her trademarked method, which not only provides effective treatments but also offers a unique sensory journey, enhancing the client’s overall wellness experience.

Beauty Biz Editor Louise May chats with Bee Czarnota about her BEETOX Method™️ journey.

What inspired you to create The BEETOX Method™, and how has it evolved into a Professional Training Academy?

The BEETOX Method™️ was born from my passion for wellness, combining my background as a Fitness Instructor and Beauty Therapist with a treatment that feels as amazing as the results it delivers. Having understood not only the power of the lymphatic system in regard to general health and wellness, but the need to bring it mainstream to help people ‘before’ their lymphatic systems become problematic, I wanted to bridge the gap between what is typically a very medical or clinical type of modality and add my own little je ne sais quoi. I wanted to create a medically proven yet holistic, sensory experience that not only detoxifies but also energises the body and mind. As for the evolution into a Professional Training Academy - that came organically as demand for our Signature BEETOX Body Bliss grew. More enquiries from clients asking “where can I get a BEETOX or lymphatics near me” followed by Practitioners asking where they could learn my unique combination of techniques and approaches that makes The BEETOX Method™️ so effective and creates raving fans.

Can you explain the core philosophy behind The BEETOX Method™ and how it differs from other lymphatic drainage techniques?

The core philosophy is centred around a whole-body approach to lymphatic health. While traditional lymphatic drainage often focuses solely on moving fluid, The BEETOX Method™ combines multiple modalities, and advanced manual techniques, to activate the body’s natural detox pathways while promoting relaxation and a heightened sensory experience. It’s not just about the technique but the overall journey we create for the client, making it a truly immersive wellness experience.

Who is the ideal candidate for The BEETOX Method™ Professional Training Academy, and what kind of experience or background should they have?

We typically welcome beauty and wellness practitioners at any stage of their career (having a background in massage therapy, beauty therapy, or wellness modalities provides a strong

foundation). However, the academy is designed to equip anyone with the tools and knowledge they need, regardless of prior experience, as long as they are eager to learn and grow, we are here to help share our passion and nurture to bring out the best in each student.

We can help so many people. Honestly the range of industries I see this being applied to is extremely vast. Anyone wanting to bring wellness into their business offering along with greater client outcomes just waiting to be discovered. From a makeup artist to a hairdresser to a tattoo removalist to colonic or gut health specialist and more. They might seem unconventional but when you understand how the lymphatic systems work, and the way we teach holistically - there is so much opportunity for so many industries.

How does your academy blend practical, hands-on training with the theoretical knowledge needed to master lymphatic activation?

Our program emphasises both the practical and theoretical aspects equally. We provide theoretical education on the anatomy and function of the lymphatic system, which is essential to truly understanding how the treatments work. Simultaneously, we offer immersive, hands-on training sessions where practitioners can master the physical techniques, refine their touch, and learn to create a transformative experience for their clients. This - we are proud of as it takes a lot to be both an online and in person training experience that we believe is essential for success with this detailed unique modality I have created.

In what ways do you incorporate holistic principles into your training, and why do you believe this is essential for practitioners?

Holistic principles are at the heart of The BEETOX Method ™️ . We teach our practitioners to view the body as an interconnected system, where physical, emotional, and energetic health all influence one another. Practitioners learn how to create treatments that not only focus on physical detoxification but also on emotional well-being and energetic balance. This approach is essential because it leads to more comprehensive and long-lasting results for clients.

What can students expect to learn about creating the right environment for a treatment session, including the client journey and set-up?

Creating the right environment is crucial to the effectiveness of a treatment. Our students learn everything from the sensory details to the flow of the client journey. We emphasise the importance of making clients feel relaxed and cared for from the moment they step into the treatment space, ensuring that every detail contributes to the healing process.

The BEETOX Method™ emphasises practitioner self-care. Can you share why this is a priority, and how it’s integrated into your training curriculum?

Practitioner self-care is foundational because the quality of care we provide to clients is directly influenced by our own well-being. In our training, we integrate practices that help practitioners maintain their physical and emotional health, from ergonomic techniques to prevent strain to mindfulness practices that ensure mental clarity and emotional balance. We believe that a practitioner who feels energised and aligned can offer their clients the best possible care.

How do you see the lymphatic care industry evolving, and what role do you envision The BEETOX Method™ playing in that growth?

The lymphatic care industry is growing rapidly in Australia worldwide as more people become aware of the importance of lymphatic health in overall wellness. I see the industry moving towards more integrated, holistic treatments that combine multiple modalities, which is exactly where The BEETOX Method ™️ delivers. Our method not only addresses physical detoxification but also incorporates elements of mindfulness and emotional well-being. I hope The BEETOX Method™️ will continue to set the standard for what’s possible in the beauty transcending wellness space that consumers are wanting today - blending innovative techniques with ancient holistic wisdom to create beauty literally from the inside out.

As an entrepreneur and educator, what has been the most rewarding part of launching The BEETOX Method™ Professional Training Academy?

The most rewarding part has been witnessing the transformation of our students. It’s incredible to see practitioners come in eager to learn and leave feeling empowered, with a deep understanding of the lymphatic system and a renewed passion for their work. Watching them implement The BEETOX Method™️ in their own practices and seeing the impact it has on their clients is incredibly fulfilling. When well executed this can lead to increased revenue and financial stability in an industry that can be challenging for most.

What advice would you give to practitioners looking to specialise in lymphatic care, especially those considering enrolling in your academy?

My advice would be to approach lymphatic care with an open mind and a willingness to learn not just about the benefits it has from a beauty perspective, but about the scientific facts that influence health outcomes. Specialising in this field requires dedication, but the rewards are immense. For those considering enrolling in our academy, I would say that if you’re passionate about making a profound difference in your clients’ well-being and ready to learn a method that goes beyond the surface, then The BEETOX Method™️ is the right choice for you.

www.thebeetoxmethod.com

Fresh Face Skin A Harmony of Effective Skincare and Holistic Wellness

By Louise May

Amelia Goff set out on her entrepreneurial journey nine years ago when she recognised a deep need for a skincare range that provided real results—Fresh Face Skin was born from this vision.

Having worked in the beauty and aesthetics industry for five years at the time, as a skin therapist and trainer, Amelia witnessed firsthand the need for a skincare range that followed through on its claims—delivering real skin results while being affordable and simple to use.

“I noticed clients were often overwhelmed when it came to where to start on their skincare journey and stressed about purchasing the recommended products for their skin concerns and the complicated skincare routine that followed,” Amelia says.

Having battled her own skin issues and the lack of confidence that comes with acne, Amelia relates not only to the power of consistent skincare but also to natural ingredients, often treating her skin as naturally and holistically as possible.

“In a world where toxins are almost impossible to avoid, I wanted to create a line that was truly good for the skin and the user’s health. No hidden synthetics or toxins that can accumulate in the body over time. Using the power of plants and fruits at the correct strength can change the skin completely, and I wanted to harness the power of nature to create a range that fed the skin all the nutrition it needed to improve its functions while also nurturing the skin’s lipid barrier, allowing the skin to protect itself from its environment while maintaining optimal hydration,” Amelia reflects.

A standout feature of the skincare line is its use of L22, a patented blend of jojoba, macadamia, and olive oils, trialled and tested to replicate the lipid profile of a 22-year-old’s skin, helping to restore the skin’s natural barrier—improving skin sensitivity, redness, and moisture levels.

“We’re proud to have been the first skincare brand in Australia to use L22 in our products. It’s scientifically proven to help rebuild the skin’s lipid barrier, which is fundamental to achieving longlasting skin results,” Amelia says.

The Transition from Skincare to Salon

Building on the success of her skincare range, Amelia Goff’s vision for Fresh Face Skin Salon began with a simple but transformative idea: to provide results-driven, scientifically backed skin treatments that were holistic in their approach, in a setting where clients could feel completely relaxed, heard, and empowered. As a busy businesswoman, Amelia understands the demands of modern life and the need for spaces where individuals can nurture their well-being.

“When I started Fresh Face Skin Salon, my aim was to create a clinic that not only delivered outstanding skin results but also offered a retreat for self-care. I wanted to bridge the gap between effective skin treatments and holistic relaxation, which was in alignment with my skincare range,” Amelia explains.

“Our salon was a natural extension of what I was already doing with my skincare line. Customers were seeing incredible results from our products, and I wanted to give them something that would complement their skincare and support their skin health and function in the long term,” she explains.

A Philosophy Rooted in Education and Connection

Central to the Fresh Face Skin ethos is client education. Amelia’s approach goes beyond quick fixes and short-term results, focusing instead on providing clients with the knowledge to make informed decisions about their skin health.

“Education is empowerment. In a world where information is so easily accessible and often not accurate, I found that many clients felt lost when it came to truly understanding their skin, and I wanted to change that.”

“At Fresh Face Skin Salon, we aim to give our clients the clarity and tools they need to understand their skin, so they can make the right choices for their specific skin concerns and needs, while fitting in with their personal lifestyle and budget. This allows us to provide long-term skin change,” says Amelia.

But education is only part of the equation. Amelia’s approach to skin is deeply rooted in connection. For her, each client is not just a customer but a person with a unique story and skin journey.

“Creating a welcoming and inclusive environment was non-negotiable for me. I wanted Fresh Face Skin Salon to be a place where clients feel safe and truly heard. Skin health is so personal, and that connection is key to providing a meaningful experience and building trust in us as their skin professionals,” Amelia reflects.

Leadership and Team Building

As Fresh Face Skin has grown, so has Amelia’s role as a leader. Building and nurturing her team has become one of her top priorities, a journey that has been guided by mentors like Gry Tomte and Elle Wilson, who have helped her cultivate her leadership style and the impact she has on her team.

“Leadership is something I had to learn as the business grew. I’ve been fortunate to have amazing mentors who’ve helped me develop my skills, not just in business but also in creating a positive, balanced work environment for all,” Amelia shares.

Amelia places great emphasis on fostering communication within her team, with regular one-on-one meetings to ensure each member feels supported, motivated, and heard.

“Knowing my team on an individual level is crucial. We hold weekly oneon-one meetings to talk about their reflections—their challenges, their achievements, and how we can grow together as a team and individually within our roles,” she notes.

In addition to these personal touchpoints, the Fresh Face Skin team holds sixweekly team meetings, Saturday morning huddles, and annual team-building days—ensuring that the entire team remains aligned with the salon’s values, purpose, and vision.

“It’s about building a culture where everyone feels connected and valued. Our team days are a chance to reflect on what we’ve achieved and plan collaboratively for the future. I want everyone to feel invested in the direction we’re heading,” Amelia emphasises.

Empowerment as a Core Value

At its core, Fresh Face Skin is about empowerment—not just for its clients but also for the women who make up the team. Amelia believes that through ongoing education, effective treatments, goal setting, and a supportive work environment, Fresh Face Skin can help women feel confident, both inside and out.

“For me, empowerment is the heart of everything we do—whether it’s helping clients achieve their best skin or supporting my team in their professional and personal growth. When women feel empowered in their skin, and in themselves, they truly thrive. It’s magic seeing the growth that comes from empowerment,” Amelia states.

As the Fresh Face Skin brand continues to evolve, Amelia remains steadfast in her mission to provide a space where clients can not only enhance their skin health but also find a sense of self-love, balance, and empowerment in their lives.

“Fresh Face Skin will always be about more than just skin—it’s about creating a space and range where we as humans can feel confident, nurtured, and in control of our well-being,” Amelia explains.

“In a fast-paced world, self-care rituals allow us to slow down and find peace. As I always say, ‘Never doubt that a small group of caring people can change the world; indeed, it’s the only thing that ever has.’ I hope our customers at Fresh Face Skin feel this care every time they interact with us,” Amelia concludes.

@freshfaceskin

A Mission of Empowerment.

By Louise May

In a world where visible scars can profoundly affect a person’s confidence, Jadene Channon, the owner of B&S Cosmetic Tattooing in Perth, WA, is making a remarkable difference through the transformative services she offers.

Specialising in scar camouflage and inkless tattooing, Jadene’s work not only reduces the appearance of scars but also helps clients reclaim their self-esteem and emotional well-being. Her expertise in paramedical tattooing has empowered numerous individuals to regain confidence and take control of their appearance.

What Is Scar Camouflage?

Scar camouflage is a highly specialised tattooing technique that blends the colour of scars with the surrounding skin tone, reducing the visibility of scars or skin irregularities. This technique is particularly effective for hypopigmented scars— those lighter than the surrounding skin—such as stretch marks or scars from surgeries. Jadene uses advanced tools like the Nue Reader to precisely match each client’s skin tone, creating a custom-mixed pigment that allows scars to fade seamlessly into the skin.

Jadene’s meticulous approach to scar camouflage ensures that each treatment is personalised to the unique needs of her clients. The result is a natural-looking finish that enhances the overall appearance of the skin, allowing individuals to feel more confident and less self-conscious about their scars. This treatment is not just about improving aesthetics; it’s about giving clients the freedom to embrace their natural beauty and reclaim their self-confidence.

How Does Inkless Tattooing Work?

Unlike scar camouflage, which focuses on colour correction, inkless tattooing is designed to improve the texture of scars without the use of pigment. Instead, a medical-grade serum is applied to the scar tissue through tattooing techniques. The process involves creating tiny punctures in the skin, which stimulates the body’s natural healing response. This triggers the production of collagen and fibroblast cells, helping to smooth, plump, or flatten the area, depending on the needs of the client.

Inkless tattooing is particularly beneficial for clients with raised or textured scars, as it helps to create a more even and smooth skin surface. Over time, clients notice a significant improvement in the texture of their scars, which often translates into an emotional transformation as well. By improving the appearance of the skin, clients are able to feel more comfortable and confident, free from the insecurities caused by their scars.

The Emotional and Psychological Weight of Scars

For many individuals, scars are more than just physical marks on the skin—they carry deep emotional significance. Whether they stem from surgeries, accidents, or other life experiences, scars can serve as constant reminders of traumatic events. As a result, individuals often struggle with self-esteem, confidence, and social anxiety due to the visibility of their scars. In severe cases, this can lead to depression or withdrawal from social interactions.

At B&S Cosmetic Tattooing, Jadene understands the profound emotional impact that scars can have on her clients. Her treatments provide a way for individuals to move past the psychological burden associated with scars. By reducing the visibility and improving the texture of scars, she helps her clients to feel more confident and at peace with their appearance. This emotional transformation is often just as important, if not more so, than the physical changes brought about by her treatments.

Raising Awareness: A Mission of Empowerment

One of the biggest challenges in the field of paramedical tattooing is the lack of awareness surrounding scar camouflage and inkless tattooing. Many people who could benefit from these treatments are simply unaware that they exist. Jadene is passionate about raising awareness and ensuring that more people have access to the life-changing services she offers. By educating her clients and the wider community about the benefits of scar camouflage and inkless tattooing, she hopes to reach individuals who are struggling with the emotional and physical burden of scars.

Through her work, Jadene has helped countless clients regain their confidence and transform their lives. Her commitment to her clients’ well-being is evident in every treatment she performs. Whether it’s through personalised consultations, custom treatment plans, or the compassionate care she provides, Jadene’s goal is to empower her clients to embrace their natural beauty and feel confident in their own skin.

The Impact of Personalised Care

One of the key reasons behind Jadene’s success is her personalised approach to each client. No two scars are the same, and she ensures that each treatment is tailored to the individual’s unique needs and goals. This level of care and attention allows her to achieve optimal results, ensuring that clients leave feeling more confident and satisfied with their appearance.

Jadene’s clients often speak highly of the transformative power of her work, not just in terms of their physical appearance, but also in their overall outlook on life. By providing a safe, supportive, and empathetic environment, she helps clients feel comfortable sharing their concerns and working towards a solution that meets their needs.

A Bright Future for Scar Camouflage and Inkless Tattooing

As the field of paramedical tattooing continues to advance, Jadene is committed to staying at the forefront of these developments. Her dedication to learning new techniques and refining her skills ensures that her clients receive the highest level of care and the best possible outcomes. The future of scar camouflage and inkless tattooing is bright, with more people discovering the benefits of these treatments and experiencing the profound impact they can have on their lives.

Jadene’s work at B&S Cosmetic Tattooing represents not only the cutting edge of paramedical tattooing but also a compassionate approach to client care. Her mission is to help clients move beyond the limitations of their scars, embracing their natural beauty and living their lives with confidence and self-esteem.

@b.scosmetictattooing

Gillian Adams Spa A Sanctuary of Wellness, Beauty, and Passion

By Louise May

Nestled in the heart of Turramurra, Sydney, the Gillian Adams Spa stands as a beacon of holistic beauty and wellness. Celebrating over 30 years of excellence, this unique destination offers everything from luxury spa treatments to salon services, dining, and therapeutic experiences—making it far more than just a day spa. The vision behind this iconic location belongs to its owner and founder, Gillian Adams, a woman whose passion for beauty and wellness has driven her to create a space where clients can rejuvenate not only their outer beauty but also their inner peace.

In a recent conversation with Jarred Stedman, General Manager of Mocha Group, Gillian shared her journey, inspiration, and the continued evolution of this urban sanctuary. What began as a modest hair salon has transformed into a sprawling wellness hub, complete with 16 beauty treatment rooms, a 30-seat restaurant, a hair salon with 12 chairs and three basins, and the centrepiece—a specialised Aqua Medical pool.

The Dream of Creating a Holistic Experience

Gillian’s journey began in the world of hairdressing, where she discovered a love for creating “total looks” that went beyond just hairstyles. Her dream was always to create a destination where clients could receive comprehensive care—an experience that rejuvenated the mind, body, and spirit.

“I wanted to create a place where people could come and be loved, nurtured, and leave feeling confident in their world,” she shared. Gillian envisioned a space where clients could receive everything from beauty treatments to wellness therapies under one roof. This holistic approach has been at the heart of the spa’s success for over three decades.

While many advised her to base the business in Sydney’s CBD, Gillian saw potential in the local community of Turramurra. After conducting a demographic study, she identified a clientele of families and executives who would appreciate a retreat that offered convenience and exceptional service. This bold decision led her to acquire a former bank building, which became the spa’s home, and over time, the business expanded to include the neighbouring Bonnie Bray House, a historical residence where advanced facials and other treatments are offered.

Crafting a Destination of Beauty and Wellness

Gillian’s attention to detail and passion for creating a luxurious yet welcoming environment is evident throughout the spa. From the Carrara marble imported from Italy to the tranquil beauty of the pool area, which was inspired by her travels to European wellness centres like Baden-Baden in Germany and the south of France, Gillian has curated an experience designed to pamper and restore.

“It’s about the experience,” Gillian emphasised. “I didn’t want it to feel like a clinic; I wanted it to be a home away from home.”

The Aqua Medical pool stands out as one of the spa’s key features, boasting magnesium and ozone therapy for optimal health benefits. Although COVID-19 forced the temporary addition of chlorine, Gillian remains committed to maintaining the pool’s therapeutic properties.

Navigating Challenges with Innovation and Support

Running such a multifaceted business presents its challenges, particularly when it comes to managing three distinct areas—spa, salon, and restaurant—all under one roof. Fortunately, Gillian has found a steadfast partner in Shortcuts Software, which she has been using for over 20 years.

“I was one of the first salons to throw away the appointment book and move to a computer system,” Gillian noted, reflecting on her long-standing relationship with Shortcuts. The software has evolved alongside the spa, handling everything from dynamic pricing to complex booking systems, and most importantly, voucher management. This has been crucial to ensuring smooth operations for the nearly 40 staff members working across multiple services.

“They’ve been amazing,” Gillian said, crediting Shortcuts with helping her navigate the challenges of running such a unique business. She’s particularly proud of how the software accommodates the spa’s distinct needs, such as managing restaurant licensing and streamlining the guest experience across all services.

Thriving Through COVID-19

Like many businesses, the spa faced significant challenges during the pandemic. With a four-month closure, Gillian used the downtime to expand the spa’s conservatory and make the restaurant more accessible. Post-lockdown, the demand for wellness and relaxation surged as clients sought an escape from the stress of isolation.

“Our busiest time was after we reopened,” Gillian revealed. “People wanted to recharge and get out of the house, and they found solace here.”

Despite these challenges, Gillian remains as passionate and driven as ever. “I’ve always been determined to keep it going through all its challenges. I wanted to create something for the industry and the community, a place where people can relax and have a great experience.”

Looking Ahead: Innovation and Expansion

Gillian is always striving to improve the spa’s offerings, with a focus on integrating technology into the client experience. She’s currently working on implementing digital pads so clients can input information directly into the system, making the process more seamless for both clients and therapists. The goal is to enable therapists to update client information in real time during treatments, further enhancing the spa’s already exceptional service.

“I’m constantly trying to make things better,” Gillian said, underscoring her commitment to innovation. This determination to evolve and adapt is what keeps the spa at the forefront of the beauty and wellness industry.

A Passion That Endures

At the core of Gillian Adams Spa is a deep passion for creating an unparalleled experience for clients. Gillian’s dedication to maintaining high standards of service, nurturing her team, and continuously improving the spa’s offerings is what has made it a beloved destination for over 30 years.

“It’s about love and passion,” she said. “I stick by my values, ensuring that the service is excellent at all times and that I have the right team and the right software around me. I can’t do it on my own, but I’m constantly wanting to make it better.”

As the spa continues to grow and evolve, Gillian’s vision remains unchanged—to provide a sanctuary where clients can feel truly cared for, from the inside out.

@gillianadamssalonspa

Gillian Adams & Jarred Stedman, GM mochagroup.

THE BEETOX METHOD™ ANNOUNCES PROFESSIONAL THERAPIST TRAINING PROGRAM

The BEETOX Method™ a groundbreaking approach to lymphatic drainage and holistic body care, is thrilled to announce the launch of its highly anticipated Professional Therapist Training program. Designed for industry professionals looking to deepen their expertise and offer advanced, scientifically backed treatments, this program promises to redefine standards in the field of lymphatic therapy.

The BEETOX Method™ Professional Therapist Training is a comprehensive course that blends scientific theory and hands-on practice, with an in-depth understanding of holistic health. Developed by Bee Czarnota, the founder and expert in the field of lymphatic massage, this training encompasses a unique approach rooted in extensive research, clinical experience, and expertise from Bee herself.

The BEETOX Method™ training program focuses on the theoretical understanding of the lymphatic system, as well as practical learning of muscle sculpting and lifting, and providing practitioners with a holistic approach that incorporates a distinctive blend of lymphatic drainage methods proven to deliver results. Students complete the varying classes with a certification that allows practitioners to market themselves as certified BEETOX Method™ practitioners. Enrolment for the Professional Therapist Training is now open, with limited spots available. Practitioners interested in elevating their practice and offering a premium service to their clients can visit www.thebeetoxmethod.com

QI BEAUTY INTERNATIONAL LAUNCHES THE QI BEAUTY EYEBAR

Available now in Australia, New Zealand, USA and UK

Qi beauty EYEBAR is a holistic under eye rejuvenation service delivering visible difference in 30 minutes.

The Qi beauty EYEBAR is a quantum-based skin treatment to increase energy, skin brightness and reduce the depth and length of lines

EYEBAR technicians use Qi beauty STIMS, 18k gold coated micromagnets to create a controlled Static Magnetic Field for skin rejuvenation

Non-invasive, needle free and natural.

www.qibeauty.com.au

JADESTART® WINS 2024 AUSTRALIAN WOMEN’S SMALL BUSINESS CHAMPION AWARDS

JadeStart, the premier consulting and coaching firm exclusively serving beauty and aesthetic business owners, has been recognised with the 2024 Australian Women’s Small Business Champion Award. This award highlights JadeStart’s profound impact on the beauty industry, empowering over 1,000 beauty businesses with the strategies to scale their brands and unlock the freedom they dream of in business and life.

Since launching in 2015, JadeStart has expanded to support beauty business owners in 15 countries, helping them shift from price-driven providers to trusted advisors. Through strategies like client memberships, service menu optimisation, and leadership development, clients consistently report returns of over ten times their investment.

“Our deep understanding of the beauty industry, combined with a commitment to long-term, sustainable growth, is what sets us apart,” says Jade Spehr, Founder of JadeStart. “We focus on strategies that help businesses thrive without relying on discounting, creating lasting value.”

JadeStart’s transformative offerings, including Small Group Coaching and Individualised Consulting, cater to beauty businesses at all stages of growth. From helping smaller salons surpass the $250k revenue mark to guiding larger clinics towards increased profitability, the firm’s value-driven models have helped clients achieve up to 300% revenue growth within a year.

“We’ve set out to revolutionise how beauty businesses operate by giving them the tools to be proactive, not reactive, to industry trends,” Spehr explains. “This award reflects our dedication to elevating the industry as a whole.”

With this award win marking a significant milestone, JadeStart is looking ahead to continue supporting aesthetic and beauty businesses through innovative programs and educational content. The company is set to relaunch their podcast and YouTube channel, further cementing its role as a thought leader in the beauty industry.

www.jadestart.com

TANNING APPAREL DESIGNED BY TANNERS FOR TANNERS

Fake Tanning is now more accessible than EVER! With 24/7 Tanning booth salons popping up all over the country, home tanning products becoming better and better and Tanning studio’s busier than ever, now is the time to make more money from your tanning clients.

Tanwear by Dare is now taking on salon wholesalers all over Australia and (soon to be) New Zealand with Tanning apparel that was designed by tanners for tanners. With the styles carefully planned and designed for the purpose of protection and ease of access, these garments are sure to be a best seller in any tanning studio.

How many times do you have a new tanning client, and they turn up in inappropriate attire? Or you have had to explain what not to where afterwards? Becoming a Tanwear stockist eliminates a lot of these conversations and ensures you that your clients are comfortable and that the tan is protected in the drying phase.

Tanwear recently showcased the full range of clothing at the Beauty Expo Australia in Sydney in August and were lucky enough to meet some amazing tanning studio owners and talk all things Tanning. From the discussions, one thing was made very clear, the tanning industry is booming! So, if you would like to boost sales and have happy, comfortable tanning customers, enquire today.

@tanwear_bydare

COSMETIQUE CHAIN OF BEAUTY AND COSMETIC INJECTABLES CLINICS SET TO LIST ON THE ASX

With the lipstick effect well and truly underway in Australia, leading national cosmetic and injectables chain, Cosmetique, is primed to take advantage of significant growth opportunities in the market with its upcoming ASX listing.

“We are looking forward to the next phase of growth for Cosmetique. It has already become one of the country’s leading and most trusted cosmetic and injectables brands with 17 clinics across five states since I founded the business in 2017,” Stormeur group chairman and managing director, Dr Vivek Eranki said.

“Listing the business on the ASX will enable the business to expand by raising funds to open new clinics, optimise existing ones and explore acquisition opportunities in wellbeing, health and personal services sectors including the addition of cosmeceuticals and skincare products complementary to the clinics’ treatments.

“With new clinic sites already slated for 2025, the expansion will involve opening four new clinics in New South Wales and Victoria initially, with more planned for following years. Our aim is to be within 20 minutes’ drive from 90 percent of the Australian population.”

“Cosmetique sets itself apart in the market through its non-franchised model, ensuring consistent quality and standards across all locations. As Australia’s first accredited cosmetic clinic chain, it offers a wide range of high-quality services with a strong focus on the patient experience. With a price beat guarantee, the business is more recession-resilient by appealing to cost-conscious consumers. Additionally, it caters to a younger demographic, providing a unique demographic dividend and a long-term customer base,” Dr Eranki said.

Cosmetique was Australia’s first cosmetic injectables clinic to achieve accreditation under the National Safety and Quality Primary and Community Healthcare Standards (NSQPCH) through the Australian Commission on Safety and Quality in Health (ACSQHS). This accreditation, importantly, indicates compliance with industry safety and quality standards.

“We have always looked to adhere to the highest possible standards and invested in regular ongoing staff training across our network, while using technology to our advantage to reduce HR and administration costs without impacting the customer experience,” Dr Eranki said.

Dr Eranki will retain over 60 percent shareholding in the group and will continue to helm the business focusing on its ongoing strategic growth and development.

The national chain will list under its parent company, Stormeur Ltd.

CIRCADIA LAUNCHES LIMITED-EDITION HIBISCUS LIP RENEWING HYDRATOR IN SUPPORT OF BREAST CANCER AWARENESS

Circadia is proud to introduce the new LimitedEdition Hibiscus Lip Renewing Hydrator, a product that not only elevates your skincare routine but also supports an important cause. Infused with the essence of hibiscus, this lip hydrator delivers intense moisture, leaving lips soft and supple for everyday use. But its impact goes beyond beauty.

In honour of Breast Cancer Awareness Month, 100% of profits from the sales at Circadia Corporate of the Hibiscus Lip Renewing Hydrator will be donated to the Hope Afloat USA Philadelphia Dragon Boat Team, a group of inspiring breast cancer survivors who find strength and healing through the power of community, wellness, and sport.

This limited-edition lip hydrator, featuring a special pink design, is a symbol of support and compassion. By purchasing this product, you’re helping to raise awareness and funds for breast cancer survivors across the globe, offering them hope on their journey to recovery.

As part of this campaign, Circadia Australia is hosting a Breast Cancer Awareness event during the week of October 28th at their head office offering complimentary facials and hosting networking opportunities for WA Partners and Therapists. Additionally, partner clinics across Australia are joining the initiative, with $5 from every Hibiscus Lip Renewing Hydrator sold in clinics being donated to Australian Breast Cancer Research. www.circadia.com.au

• INDUSTRY NEWS

CIRCADIA AUSTRALIA UNVEILS INNOVATIVE CUSTOMIZABLE POWDER MASK LINE

Circadia, a leader in advanced skincare innovation, is excited to announce the Australian launch of its groundbreaking customisable powder mask range. Debuted at the Beauty Expo Australia at ICC Sydney and Circadia Connect Australia 2024, this cutting-edge line empowers skincare professionals to create bespoke facial masks tailored to each client’s unique skin concerns.

The new collection features five distinct powder formulations, combined with the Alpha Gel Mask, enabling unparalleled customisation for precise, results-driven treatments.

The powders are:

1. Niacinamide Powder: Enhances skin hydration, calms irritation, promotes an even complexion, and targets visible signs of ageing for a youthful glow.

2. L-Ascorbic Acid Powder: A potent antioxidant that brightens, tightens, and defends against environmental damage, leaving skin radiant and revitalised.

3. Calming Blend Powder: Perfect for sensitive skin, this blend soothes redness and irritation, delivering a hydrated and calm complexion.

4. Mandelic Acid Blend Powder: Gently exfoliates, brightens, and decongests, making it ideal for refining and rejuvenating the skin.

5. Amino Acid Blend Powder: Combines essential amino acids with antioxidants to hydrate, soften, and strengthen the skin, supporting overall skin health.

The Alpha Gel Mask acts as the perfect base for these powders, offering superior hydration, soothing benefits, and enhanced ingredient delivery. Enriched with vitamins, aloe, and allantoin, the gel base calms and replenishes the skin, allowing professionals to elevate their treatment offerings.

Circadia Australia remains at the forefront of the skincare industry by offering cutting-edge solutions that integrate the latest scientific advancements with natural formulations. The Mixology Powders and Alpha Gel Mask line embodies this mission, providing skincare professionals with the tools needed to deliver exceptional, customised results.

www.circadia.com.au

JW MARRIOTT GOLD COAST RESORT & SPA HAS ANNOUNCED ITS LATEST PARTNERSHIP WITH VANESSA MEGAN NATURACEUTICALS SKINCARE.

Spa by JW guests will enjoy an exclusive selection of transformative treatments and cutting-edge skincare innovations drawn from Vanessa Megan’s signature rituals. Among the standout offerings is the Fire and Frost Facial, a revolutionary treatment that combines hot and cold temperatures to stimulate circulation and rejuvenate the complexion. This dual-temperature approach is akin to hot and cold plunge pools for the skin, providing both immediate and long-lasting results.

The Time Capsule Treatment offers potent anti-aging benefits, designed to resurface and restore youthful vitality, while the Sculpt and Lift treatment features the innovative intra-buccal facial massage technique, which sculpts and firms the face by working inside and outside the mouth.

In addition to these signature treatments, guests can purchase the full Vanessa Megan product range to continue their skincare journey at home.

Spa by JW focuses on long-lasting results, tailoring each treatment to deliver one of four distinctive benefits: Calm, Indulge, Invigorate, or Renew, ensuring every guest’s specific needs are met. This spring, Spa by JW has introduced a fresh menu of treatments that embody the philosophy of constant evolution, emphasising longer treatment durations of 60 to 90 minutes that allow guests to experience better results.

“We’re excited to partner with JW Marriott Gold Coast to bring our naturaceuticals range to its prestigious spa,” said Vanessa Megan Gray Lyndon, founder and formulator of Vanessa Megan Naturaceuticals Skincare. “Our philosophy is grounded in harnessing the power of nature for real, visible results. This collaboration offers guests an unparalleled luxury experience that nurtures both skin and spirit.”

Proudly Australian-made and organic, Vanessa Megan Naturaceuticals Skincare is renowned for its results-driven approach. This partnership embodies the shared values of JW Marriott and Vanessa Megan—combining nature-based, innovative solutions with the luxury of Spa by JW to offer a truly unique spa experience for Gold Coast visitors.

THE REGENERATIVE INJECTABLE CHANGING THE AESTHETIC GAME

Rejuran, the latest in Bio Skin Healing, is making waves as the selfregenerative injectable that is changing the way we think about aesthetic treatments.

Before we talk about Rejuran, we’ve got to talk about the treatments that came before it. The world has never stopped wanting to look refreshed and youthful, a popular choice for many – just ask Hollywood.

When too much of the facial expressions are hindered, causing a “frozen” face. It’s kind of like your face is being paralyzed, and you can’t make the same expressions you once did. This gives a really unnatural look that sometimes looks jarring. And when this occurs, most just have to ride it out until the it wears off.

So finally, what does all of that have to do with Rejuran? Well, Rejuran doesn’t inhibit the movement of your muscles or fill your pockets of tissue, but it does use polynucleotides from salmon DNA to rejuvenate and repair the skin. Rejuran works by activating the skin’s own regenerative ability to restore its own collagen structure and increase skin elasticity. It’s basically innovating the aesthetic treatment game by focusing on healing the skin instead of impairing it.

Think of it this way: the polynucleotides extracted from salmon testes are long chains of nucleotides. These nucleotides, when broken down by the body, provide building blocks that contribute to the production of amino acids and proteins that are essential for skin health.

Rejuran delivers these polynucleotides to areas of the face that need extra support due to ageing, which slows down certain bodily processes. This results in increased collagen production, skin barrier regeneration, balanced skin oil and moisture, improved skin tone and texture, improved elasticity, reduced lines and wrinkles, improved hydration, and reduced pigmentation.

Key takeaways:

1. Rejuran doesn’t freeze muscles or fill tissues. It harnesses the power of polynucleotides from salmon DNA to stimulate your skin’s natural repair mechanisms.

2. The polynucleotides in Rejuran provide essential building blocks that support the production of collagen, amino acids, and proteins, vital for healthy, youthful skin.

3. Rejuran is a bio-stimulant, meaning it kickstarts your skin’s own regenerative abilities to improve texture, elasticity, hydration, pigmentation and reduce wrinkles.

4. Rejuran’s range of benefits makes it suitable for various skin concerns and most skin types.

So, what does it all mean in the grand scheme of things? Rejuran won’t freeze your face or migrate; its aim is to activate your body’s own regenerative prowess to tackle the areas you intend to improve. It’s a gentler, more holistic approach that respects your body’s mechanisms while still delivering visible results.

www.rejuran.com.au

MBI JESSICA COSMETICS

UNVEILS THE SUMMER 2024 SAINT TROPEZ COLLECTION

This new collection offers sun protection and radiant makeup, perfect for achieving a summer glow with minimal effort.

The Summer 2024 Saint Tropez Collection from Nee Makeup Milano, features a range of products designed to embody the essence of a sunny, carefree summer.

Inspired by the Provençal style, the collection focuses on luminous, protected skin, paired with bright, metallic eyes and lips to create effortlessly radiant looks. The launch features four key products: a versatile SPF sunstick, a bronzing colour sublimator, and two eye-defining eyeliners.

The Summer 2024 Saint Tropez Collection includes:

• Nude Sun Stick | SPF50+ Makeup Cover:

A multifunctional sunstick offering SPF50+ protection for sensitive areas like lips, nose, and forehead. Infused with Vitamin E and plant-based ingredients, it prevents skin photo-aging while ensuring a seamless, nude-effect makeup finish.

• Colour Sublimator Bright Creme Bronzer Gel:

This creamy, gel-textured bronzer offers a hydrating and illuminating effect that highlights the skin’s natural glow. Enriched with antioxidantrich ingredients and vegan-friendly, it gives a luminous finish perfect for sun-kissed summer looks.

• All Eyes On Me Eyeliner:

Available in two shades, this waterproof, retractable eyeliner delivers precision and intense colour. Formulated with a creamy texture, it’s easy to apply and developed with eco-sustainable packaging.

• Talita Lizzola, Asia Pacific Export Manager for Nee Makeup Milano, highlights the collection’s adaptability:

“The Summer 2024 Saint Tropez Collection perfectly captures the laidback, sunny spirit of summer, while also providing essential sun protection makeup cover our customers need. This collection is simple yet elegant, designed for those who want a light, natural look without compromising on beauty or safety.”

This collection aligns with current summer makeup trends, emphasising natural beauty with products that enhance, protect, and provide longlasting results. With the combination of SPF protection and radiant makeup, the Saint Tropez Collection is ideal for everyday summer wear, allowing consumers to embrace warm, sun-filled days in style. www.jessicacosmetics.com.au

PURE FIJI - REBRANDED

SPA CIRCLE BIO-LIFT OXYGEN PEEL & TREATMENT FLUID

JUST LAUNCHED

The Spa Circle BIO-LIFT Oxygen Peel & Treatment Fluid is a part of the NEW Pro Aging Professional Peel Collection. This nutrient-rich treatment fluid is designed to be layered with Spa Circle peels, serums, masks, and creams. One of the key ingredients, organic sulfur, is renowned for its deep penetration and nutrient delivery, enhancing the effectiveness of every product applied afterward. This allows each treatment to work better, go deeper, and last longer. The result? Every application primes the skin for its best performance, revealing a dewy, glass-like finish while providing immediate radiance and long-term resilience, making it the perfect pro-aging solution. The Spa Circle Pro Aging Skin Series supports Collagen Banking through its compatibility with advanced modalities like microneedling, LED light therapy, Esthemax Hydrojelly Masks, Radio Frequency (RF), and Ultrasound. By incorporating BIO-LIFT into your skincare services, you’re using the P.I.L.L.A.R. Method™—Preserve, Invest, Lift, Lock, Activate, and Restore—to bank collagen for the future. www.spacircle.au

Pure Fiji, the renowned spa wellness brand known for its luxurious skin and body care products, proudly announces a transformative rebranding and repackaging designed to elevate the essence of Fiji’s natural beauty through the products and branding. Pure Fiji believes in the power of paradise to restore natural beauty and wellbeing to skin, body and mind. Every collection brings consumers a nourished island glow and a deep sense of ease, wherever they may roam.

The reimaged identity stays true to the core of Pure Fiji’s ethos- harnessing the power of nature to rejuvenate and restore. The refreshed packaging combines tradition with modern elegance, reflecting the lush, tropical paradise from which these products are born. “Our objective with this rebranding is to align Pure Fiji’s visual identity with the values, sensibilities, and desires of our discerning customers” said Andree Austin, Co-Founder of Pure Fiji. “We wanted to create a cohesive and compelling presence that resonates with both new and loyal audiences, capturing the transformative experiences and the unique natural character of Fiji.”

Through the Power of Paradise, Pure Fiji restores natural beauty and wellness to the skin, body and mind.

“Pure Fiji is more than just skincare; it’s a lifestyle that invites you to slow down and indulge in the luxury of nature.” Added Andree Austin “Our new look captures this philosophy perfectly, promising an escape from the everyday and a return to self-care and mindfulness.”

Pure Fiji’s rebranded products will be available to salons spas and clinics across Australia and consumers via www.au.purefiji.com

ASCENSION COSMETIC MEDICINE UNVEILS EXCLUSIVE PARTNERSHIP WITH AUGUSTINUS BADER

Globally renowned luxury skincare brand Augustinus Bader will soon arrive in Queensland through an exclusive partnership with awardwinning Brisbane clinic, Ascension Cosmetic Medicine, founded by leading Cosmetic Physician Dr. Scott Allison.

The luxury clinic has been carefully selected as leaders in innovative non-invasive treatments. They will offer two new facials that will include the potent, clean skincare formula backed by over 30 years of research and innovation.

The Ascension Augustinus Bader Method Facials will be a bespoke treatment experience that combines the brand’s scientifically proven TFC8® formula with industry-leading technology, providing Queenslanders access to the highly sought-after facial and skincare loved by the celebrities.

“Our philosophy aligns closely with Augustinus Bader’s which is rooted in a deep history of innovative research, and a respect for each individual’s unique biology underpinning the approach. Across skincare, clinical practice, and biotech research, our approach has always been grounded in helping more people embrace their own vision of beauty,” said Dr Scott.

Since its debut in 2018, Augustinus Bader has revolutionised the skincare industry. Founded by Professor Augustinus Bader, one of the foremost experts in the field of stem cell science and regenerative medicine, who created the brand’s renowned Trigger Factor Complex 8 (TFC8®), a proprietary technology that revitalises the skin and leverages the body’s natural renewal process for a radiant and healthy complexion. Developed from extensive biomedical research, this proprietary technology acts as a sophisticated navigation for cells during the repair process, using amino acids, high-grade vitamins, and peptides naturally found in the skin.

The Augustinus Bader Method facials are not just a product-focused experience, but a highly sensorial and sophisticated series of fascia massage steps and science-based formulas to trigger the lymphatic system, boost cellular communication and release accumulated skin congestion, which will be integrated in the two new facial experiences on offer at Ascension.

“Many facials these days are reliant on technology to be the governing principle. But, the Augustinus Bader Method focuses on combining innovative formulas with the power of human touch to sculpt the face and support superficial cell communication and activity responsible for skin health. Most uniquely, it creates a deeply personalised and tailored experience to suit individual skin needs of each client,” Dr Scott added.

“Using this method in our two exclusive Augustinus Bader facials, we will be leveraging these revolutionary formulas with heightened circulation to create immediate absorption and amplify their effectiveness. Whilst each facial will be customised to each client’s needs, the standout products we will be using all harness the power of TFC8® and include nourishing and soothing ingredients. .” says Dr Scott.

More information on the facials can be found via Ascension’s website at ascension.com.au and latest updates at @ascensionclinic

RENOWNED SKIN SPECIALIST RACHEL DIAZ OF LOVE BEAUTY SKIN CLINIC LAUNCHES ACNE EDUCATION MANUAL

With nearly two decades of experience in the skincare industry, acclaimed skin specialist and clinic owner, Rachel Diaz is taking her expertise to the next level with the launch of her new virtual Acne Education Manual. Designed for skin specialists and business owners looking to niche into the acne treatment field, this comprehensive guide offers both seasoned professionals and newcomers the tools and knowledge they need to deliver life-changing results for their clients suffering from acne.

Rachel Diaz has long been recognised for her results-driven approach to treating acne, a condition that is seen in the treatment room daily. Through her years of clinical practice and business ownership, she has seen firsthand the emotional toll acne takes on clients and how effective treatment can truly change lives. The LoveBeauty method - Acne Education Manual distils her extensive experience into an actionable resource that equips professionals with the insights and techniques to confidently treat even the most challenging cases & grades of acne.

“Owning my own successful acne focused skin clinic for the last 7 years, teamed with my 17 years of industry experience, countless client case studies and working alongside dermal therapists, clinical nutritionists and naturopaths, has equipped me with the holistic and physiological knowledge, as well as treatment processes that guarantee results for you and your acne clients, just as we have seen with our clients. The proof is in the pudding! - says Rachel.

The LoveBeauty Method: Acne Education Manual covers everything from foundational acne knowledge to advanced treatment techniques. It includes:

- Detailed breakdowns of acne types, causes, and treatment modalities

- Step-by-step guidance on professional procedures such as extractions, chemical peels, skin needling and LED therapy

- Insights into lifestyle, hormonal, and dietary factors that influence acne

- Product recommendations and skincare routines tailored for different acne conditions

- Marketing strategies to help skin specialists grow their businesses by specialising in acne treatments

& so much more.

It’s filled with over 100 pages of need-to-know information to elevate your topical & internal acne treatment process!

Whether you’re just starting your career or looking to elevate your practice, the Acne Education Manual offers essential knowledge and a clear roadmap for skin success. Rachel Diaz’s blend of scientific expertise, hands-on experience, and business acumen provides a holistic approach to mastering acne clearance and scaling a skincare business!

The LoveBeauty Method: Acne Education Manual is now available for purchase at @racheldiazlovebeauty

DR SCOTT ALLISON

Ready to take your salon game to the next level? Say hello to the ultimate salon owner’s dream team: the Rosé All Day Salon Savvy Stationery Set Bundle! This fabulous bundle includes three must-have notepads designed to keep your salon organised, on-trend, and totally on point. What’s Inside:

1. A Day in the Life - Salon Owner Daily Planner: Get ready to conquer your day like the boss babe you are with our A Day in the Life Salon Owner Daily Planner. With dedicated space for everything from appointments to social media prompts, this planner is your ticket to a more organised and efficient salon life.

2. Adds to Cart - Stock Shopping List: Never run out of your salon essentials again with our Adds to Cart Stock Shopping List. Keep track of what’s running low in your salon, so you can stock up on everything from developer to lash glue with ease. Say goodbye to last-minute panic buys and hello to salon supply bliss!

3. Social Media Idea - Content Idea Planner: Crush your social media game with our Social Media Idea Content Idea Planner. From trending hashtags to killer content ideas, this notepad is your secret weapon for creating engaging and on-brand social media posts that’ll have your followers swooning.

Why You’ll Love It:

• Stay organised, accountable, and on top of your salon game with these salon-specific notepads.

• Elevate your salon’s aesthetic with chic, on-trend designs that are as stylish as they are functional.

• Make planning and stock management fun and effortless so you can focus on what you do best –making your clients look and feel fabulous! Get ready to slay your salon goals in style! www.socialsforsalons.com.au

STRUGGLING WITH SOCIAL MEDIA? JOIN SOCIALS FOR SALONS.

The Socials for Salons Membership is designed specifically for beauty industry professionals, offering industry-specific strategies, monthly classes, and live coaching to help you master social media. You get access to over 700 customisable Canva templates, guest coaching calls, and community support, all in just a few hours a month. With a focus on saving time and creating effective content, the membership empowers salon owners to build their online presence, convert followers into clients, and grow their businesses without the stress of going it alone. Get industryspecific guidance, expert coaching, and a supportive community. Say goodbye to social media overwhelm.

For more info head to www.socialsforsalons.com.au

Shortcuts is a premium business management software built for salons, spas, clinics and barbers. Celebrating 30 years as a global industry leader and innovator, we have helped thousands of salon owners worldwide to run

Australia’s Exceptional Beauty Experts Honoured at Australian Beauty Industry Awards 2024

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Sunday 25th August saw the who’s who of the Australian beauty industry celebrate as the winners of the 13th annual Australian Beauty Industry Awards 2024 (ABIAs) were announced. Award recipients included Luminary Melbourne which was named ABIA Australian Spa/Clinic of the Year (4 Treatment Rooms Or Less) and Bobbie Charles Skin & Cosmetic Clinic - West Village which was named ABIA Australian Spa/Clinic of the Year (5 Treatment Rooms Or More).

Led by Founder and CEO Linda Woodhead, Mocha Group continue to champion and reward the best in beauty, skin and medi-aesthetics around the country through their dedicated delivery of this trusted awards platform. Recognised as the benchmark of excellence for the industry here in Australia, the ABIAs highlight both specialist and individual categories across beauty, aesthetics and make-up delivery as well as products.

This year’s extravagant ABIA gala awards event was held at The Star, Sydney with a record-breaking attendance of over 600 of the country’s most exciting and innovative names gathered for a night to remember. The evening was hosted by MC Will Fennel and entertainment for the night captured the essence of la dolce vita.

The showstopping opening performance featured a whirlwind of chic glamour, style, love and a little lust. The Star also played host to the after-party in the stunning Grand Foyer, sponsored by Circadia.

The evening also saw the spotlight shone on ‘Hall of Fame’ inductee Alex Zotos and ‘Humanitarian of the Year’ honouree Karla McDiarmid who were both nominated by their peers for their incredible impact. Australia’s most accomplished next-gen talent were also recognised with the announcement of the acclaimed 2024 Beauty Squad team. This important initiative provides these winners with a money can’t buy training experience to help entice fresh talent into this inspiring and rewarding career path.

The ABIAs were judged by a comprehensive list of over 30 local and international judges made up of experts from both inside and outside the industry in areas such as finance, architecture, PR, business, marketing, business coaching, media, aesthetics, education, beauty and make-up.

Sponsors for the awards included Vitaman, Naked Tan, Esthetica Academy, Dermapenworld, Total Coaching Academy, Gay Wardle, Glymed, Your Coach, Global Beauty Group, Dermalogica, Dermaviduals, Shortcuts, inskincosmedics, Ultraceuticals, Kitomba, Inspire Brands, APMAC, Comfortel, Beauty Expo, Biodroga, Elleebanna, BDR Medical Beauty, Refectocil, Aust Dermal Science Institute and Circadia.

Linda was proud to oversee another successful year for the ABIAs;

“In the face of a challenging economy, the unwavering dedication of this passionate industry to strive for excellence for their clients, teams and communities is something to be universally applauded. The fact that year-on-year we keep breaking records on the number of entries submitted is testament to this commitment. The ABIAs were created to recognise and honour the skill, innovation and service that these professional provide every day so I am thrilled to highlight our winners all around the country.”

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Australian Beauty Industry Awards 2024 Winners

Junior Therapist of the Year, Christine Grace Geddes Sponsored by Australian Dermal Science Institute

Dermal Therapist of the Year, Kristin Rose, Sponsored by Dermalogica

Cosmetic Tattooist of the Year, Morgan Harris, Sponsored by Australian Permanent Makeup Artists Conference

Best Customer Care, Bobbie Charles Skin & Cosmetic Clinics, Sponsored by Global Beauty Group

Australian Spa/Salon/Clinic of the Year, 4 Treatment Rooms or Less, Luminary Melbourne, Presented by mocha group

Australian Spa/Salon/Clinic of the Year 5 Treatment Rooms or More, Bobbie Charles Skin & Cosmetic Clinic - West Village, Presented by mocha group

WA/NT Salon/Spa/Clinic of the Year

4 Treatment Rooms or Less, Peachy Skin Clinic, Sponsored by Circadia Australia

VIC/TAS/SA Salon/Spa/Clinic of the Year

4 Treatment Rooms or Less, Luminary Melbourne, Sponsored by Esthetica Academy

VIC/TAS/SA Salon/Spa of the Year

5 Treatment Rooms or More, James Vivian, Sponsored by Dermapenworld

Beauty Therapist of the Year, Demi-Louise Hooper-Tink, Sponsored by Refectocil

Educator of the Year –Individual, Alanna Douglas, Sponsored by Beauty Biz

Bridal/Formal Make Up Artist of the Year, Eliza Schwab, Sponsored by Bodyography

High Fashion/Editorial Make Up Artist of the Year, Brooke Clarke, Sponsored by Bodyography

Best Salon/Spa/Clinic Training, Oi Cosmetic Studio, Sponsored by Dermaviduals

Sole Operator of the Year, Sara Bowtell, Sponsored by Naked Tan

Australian Beauty Industry Awards 2024 Winners

Junior Therapist of the Year

Sponsored by Australian Dermal Science Institute

Christine Grace Geddes

Beauty Therapist of the Year

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Business Performance of the Year, Circadia Australia, Sponsored by Beauty Expo Australia

WA/NT Salon/Spa/Clinic of the Year 5 Treatment Rooms or More, Eden Aesthetics, Sponsored by Total Coaching Academy

Best Marketing, Bella Pelle Body Clinic, Sponsored by Shortcuts

QLD Salon/Spa/Clinic of the Year 5 Treatment Rooms or More, Bobbie Charles Skin & Cosmetic Clinic - West Village, Sponsored by Glymed Plus Australia

Educator of the Year – Organisation, Total Coaching Academy, Sponsored by Ultraceuticals

Australian Beauty Industry Awards 2024 Winners

VIC/TAS/SA Salon/Spa of the Year

5 Treatment Rooms or More

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Business Director/Owner of the Year, James Vivian, Sponsored by Kitomba

Best Eco Salon/Spa/Clinic, House of Samara, Sponsored by Biodroga

Australian Wholesaler of the Year, Salon Direct Hair and Beauty Supplies, Sponsored by Inspire Brands

Salon/Spa/Clinic Team of the Year, James Vivian, Sponsored by inskincosmedics

QLD Salon/Spa/Clinic of the Year 4 Treatment Rooms or Less, Oi Cosmetic Studio, Sponsored by Gay Wardle Skin Institute

Best Newcomer Salon/Spa/Clinic of the Year, The Skin Coaches - Cooroy, Sponsored by BDR Medical Beauty

NSW/ACT Salon/Spa/Clinic of the Year 4 Treatment Rooms or Less, Lili Skin Co. Sponsored by Vitaman

Best Salon/Spa/Clinic Design, SSKIN, Sponsored by Comfortel

Educator of the Year - Product/ Equipment Company, The Global Beauty Group, Sponsored by Your Coach

NSW/ACT Salon/Spa/Clinic of the Year

5 Treatment Rooms or More, Skin Correctives, Sponsored by Beauty Biz

Australian Beauty Industry Awards 2024 Winners

Industry’s Next Gen Stars Named in Beauty Squad at ABIA 2024

Four of the country’s beauty industry’s most promising new talents have been named as part of the ABIA Beauty Squad 2024 at the Australian Beauty Industry Awards.

Proudly sponsored by inskincosmedics, Dermapenworld, Elleebana and Gay Wardle Skin Institute, the annual Australian Beauty Squad competition is aimed at the rising stars of the Australian Beauty Industry to assist four talented beauty/medi aesthetic therapists, dermal therapists and/or salon owners, aged 35 and under, on their road to fame and fortune. The team enjoy a host of prizes as well as a stay in the BEAUTY SQUAD House where industry icons and mentors visit to get up close and personal with the team making this competition the most coveted of all competitions aimed at these next-gen superstars.

The Beauty Squad winners for 2024 are:

Amy Williams, Aeon Aesthetics

Grace Luce, Aesthetics by Grace Luce

Jacinta Curnow, Jacinta Curnow Skin

Shikya Clark, Bobbie Charles Skin & Cosmetic Clinics

“These four individuals represent the next generation of beauty and medi-aesthetic industry talent and are shining beacons for where the industry is headed. I am continuously so impressed with the level of skill each of our Beauty Squad winners continue to show and our incredible team can’t wait to mentor them all to reach exciting new heights.” Linda Woodhead, mocha group and Beauty Squad Owner.

MEET THE TEAM

Amy Williams, Aeon Aesthetics

Amy is an accomplished beauty therapist, business owner and registered nurse with a decade of experience in the industry. As the founder of Aeon Aesthetics, she has poured her passion, expertise and vision into creating a salon that truly stands out. Her strengths lie in an unwavering commitment to excellence, an ability to connect with clients, and her drive to continually learn and grow. Outside of the treatment room, she is dedicated to giving back to the industry sharing her knowledge through an online blog and believes in the power of collective growth and am always eager to contribute.

Jacinta Curnow, Jacinta Curnow Skin

In her home-based skin haven, Jacinta’s focus is on correcting and restoring the skin’s barrier while providing deep relaxation to rest the mind, body, and soul.

Grace Luce, Aesthetics by Grace Luce

Grace has over 13 years of experience in the beauty industry delivering outstanding results for her clients. From performing advanced treatments to managing clinic operations, she thrives in fast-paced environments, adapting to challenges quickly. Her strengths lie in an ability to build rapport with clients, understanding their unique needs, and delivering tailored treatment plans that exceed expectations. Her dedication to continuous learning and growth led her to pursue higher education, completing a Bachelor of Nursing to further her career in cosmetic injecting and has been recognized through various industry accolades, including awards for sales and contributions to clinic success. She has mentored aspiring beauty therapists, sharing her knowledge and expertise to help them succeed in their careers and is deeply committed to empowering individuals to look and feel their best, whether through cosmetic enhancements or nurturing their overall well-being.

As a working young mum, and over the past eight years, JC Skin has been her pride and joy working as a committed Holistic Skin Therapist Her passion is skin health education and promoting healthy, glowing skin through the principles of Corneotherapy. Supporting her clients in their skin and wellness journey and helping them feel like the best version of themselves is paramount to her and her Beauty Squad journey perfectly complements how she has actively pursued opportunities to enrich her skin education, foster business growth, and amass a wealth of industry experience.

Shikya Clark, Bobbie Charles Skin & Cosmetic Clinics

Currently working at award-winning salon, Bobbie Charles, in Brisbane, as the Manager and as a Beauty Therapist gives Shikya the ability to perform all services: from brow and lash to skin treatments. Showing compassion and empathy to her clients is an important part of her career as is attention to detail, allowing her to provide high-quality services. She has an extensive range of product knowledge ranging from ingredients and function with a growth mindset and always loves to learn more! Through the Bobbie Charles Academy, launched in 2023, she is learning the skill of becoming a speaker/ consultant for others in the beauty industry to share her journey, inspire, and share her extensive knowledge thus far.

The Squad house is planned for later in the Squad tenure year.

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2024 Beauty Squad Sponsors

2024 Beauty Squad from left: Shikya Clark, Amy Williams, Grace Luce, Jacinta Curnow

Australian Beauty Industry Awards 2024 Winners

HUMANITARIAN, Karla McDiarmid Sponsored by mocha group

2024 ABIA Humanitarian of the Year Karla McDiarmid

In 2019, following in the footsteps of the AHIA’s (Australian Hair Industry Awards) a new category was announced for the ABIA’s to celebrate the incredible philanthropic work carried out by individuals within the Beauty and Aesthetic Industry.

Announcing this year’s recipient, Kellie Woodhead, Art Director of the mocha group, took to the stage to announce this year’s recipient and introduce a special video tribute to Karla McDiarmid, owner of Macquarie MediSpa

As an unsung hero, Karla is a contributor and participant in many local and national charities from working with the homeless, hospitals, animals and sponsoring endless local events and fundraisers.

Her business Macquarie Medispa, sponsors more than 70 charities and 15 local schools throughout the year including: Ronald McDonald House, Relay For Life Cancer Fundraiser, Housing Plus, Share the Dignity, Lions Club and Triple MMM Orange ‘Give Me 5 For Kids’.

She donates endless amounts of treatments and product hampers to charities and turned her entire salon pink to celebrate the launch of the Barbie movie, creating awareness for Breast checks.

Karla took part in the Ronald McDonald House CEO Walk In My Shoes Fund Raiser and even did Time4Kids raising funds for the PCYC to help keep youth off the street.

Her Pay it forward Fridays are a huge success allowing clients to nominate someone in need, to receive a complimentary treatment and she is a major supporter and volunteer organizer of the Bathurst Cup encouraging sponsors for Fashions on the Field. Karla has also completed her Lifeline crisis supporter training and as part of International Nurses Week, donated skincare packs to nurses in Bathurst and Orange.

Hosting VIP charity nights for clients is a regular occurrence as well as attending local schools to educate teens about skin health and makeup application.

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She works very closely with Headspace to help the mental health and supports several female entrepreneurs through Financial Independence Through Entrepreneurship charities.

Teaching facial acupressure & hand reflexology to carers in her spare time, she has created an emergency care kit to keep in your car to help with injured wombats! Something that certainly struck a cord with Circadia founder Michael Pugliese, who while presenting on stage later in the night donated $10,000 to help Karla and her beloved wombats!

As well as an award winning and much respected Medispa owner, she is an unheralded philanthropist, and we congratulate the 2024 ABIA humanitarian of the Year – Karla McDiarmid

Australian Beauty Industry Awards 2024 Winners

2024 ABIA Hall Of Fame Inductee Alex Zotos, Elly Lukas

Each Year, mocha group and the Australian Beauty Industry Awards induct someone very special into the ABIA Hall of Fame and with a special video tribute is always a highlight of the night.

This year was no exception when category sponsor, Otto Mitter, Managing Director of Elleebana, took to the stage to surprise this year’s recipient – Alex Zotos, Elly Lukas College

Our 2024 inductee began his career on a very different path to where he is today, as a fashion photographer working for Australia’s leading magazines – Vogue, Harpers Bazaar and Elle.

With a famous Mother, Elly Lukas, who was one of Australia’s original supermodels, gracing the fashion pages in the 1950’s and catwalks of Paris in the 60’s, he worked the international fashion circuit in the 90’s in Paris, New York and Milan with the world’s greatest designers

As time went on, Alex united Australia’s leading designers and models with a platform to compete on an international level, created Australia’s first fashion TV program ‘Beyond the Catwalk’, then focussed his attention on the family business – the Beauty College founded by his Mother in 1954.

Over the past 30 years he has created an internationally recognised and celebrated beauty college with strong industry partnerships – with graduates working throughout Australia and globally in locations such as Maldives, Dubai, Paris, New York, London, Canada and the Greek Islands.

ABIA Hall of Fame Inductees

2012

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HALL OF FAME, Alex Zotos Sponsored by Elleebana

WHY ULTRA CEUTICALS?

By Louise May

ULTRACEUTICALS has established itself as a leader in professional cosmeceutical skincare, known for delivering real results through scientific formulations and advanced technology. Founded by Dr. Geoffrey Heber , the brand focuses on addressing all major skin concerns such as ageing, pigmentation, and acne with cruelty-free, ethically produced products. ULTRACEUTICALS’ commitment goes beyond skincare—its comprehensive education, training, and support programs have made it a trusted partner for clinics across Australia and the globe.

For clinics like FIKA Clinic and Face Bar, ULTRACEUTICALS is more than just a product supplier—it is a collaborative partner that provides extensive support to help grow their businesses while achieving remarkable results for their clients.

Editor of Beauty Biz Louise May spoke with two of ULTRACEUTICALS’ partners—Emily Wood, owner of FIKA Clinic, and Carla Pizzirani, co-owner with her husband Andrew Rand, of Face Bar— to discover how the brand has impacted their clinics and transformed the way they deliver results to their clients. Both clinics have seen remarkable growth, not only in terms of services offered but also in their ability to provide holistic skincare solutions backed by ULTRACEUTICALS’ education and product innovations. From expanding their treatment offerings to elevating client satisfaction, these partnerships showcase how ULTRACEUTICALS helps businesses grow through continuous support, personalised training, and a commitment to cutting-edge skincare.

Can you please tell us all about your clinic, how long you have been in business, and what makes your business unique?

Emily Wood - Fika Clinic

Fika was born in 2022, however, “fika” is actually a Swedish ritual that has been around for far longer than my little clinic. The true meaning of Fika is a break taken in one’s day to eat (cake, usually), drink coffee, and socialise with friends... to fill one’s cup (metaphorically and quite literally). Fika is more than just a coffee break; it’s an experience and a state of mind.

It’s a chance to unwind, connect, and step away from the daily grind while enjoying time with friends or colleagues. Our version of “fika” embodies all of that goodness that feeds the soul. It means taking a break from the hustle and bustle of daily life, putting yourself first, and doing things for YOU—things that make you feel good. When you open the door to our clinic, you’re instantly met with our signature scent (cactus flower, yum.), which is a little reminder that it’s time for you to relax and feel taken care of. Being inside Fika should feel like the comfort of sitting in an old friend’s living room, free of stress or judgment. It’s warm, inviting, social, and happy... like a big hug. And of course, there’s always a coffee or tea and snack (we have an endless supply of Haigh’s chocolate hearts) at the ready. In Sweden, it’s essential to make time for fika regularly. At Fika, it’s essential to make time for you.

Carla Pizzirani-Rand - Face Bar

Andrew and I opened Face Bar in 2009, driven by my vision to bridge the gap between education and retail in the beauty industry. With over 40 years of experience, I have dedicated my career to beauty, and together, we’ve grown Face Bar from a humble start with just two staff members to a thriving team of 14 passionate therapists. Under our leadership, the business has flourished—doubling in size, tripling the number of treatment rooms, and winning prestigious awards with ULTRACEUTICALS.

My entrepreneurial journey began at just 19, when I opened my first business, Belladonna. Over the years, my passion for the beauty industry has only grown stronger. Alongside me, Andrew has been an unwavering support—known as the “handyman” of Face Bar—helping bring our shared vision to life and driving the business forward to reach new heights. With continuous growth, commitment to training, and a dedication to evolving our craft, we’ve worked hard to make Face Bar a leading name in beauty. We pride ourselves on offering a truly exceptional experience for our clients. Our business model is holistic and thoughtful, offering a range of products that cater to skincare and overall well-being. By emphasising Australian-owned, organic, and environmentally friendly options, we’ve created a meaningful connection with customers who value sustainability.

Emily Wood, Fika Clinic

Carla Pizzirani-Rand, Face Bar

FIKA Clinic

How has ULTRACEUTICALS helped your business?

Emily

ULTRACEUTICALS has helped Fika transform from a clinic offering solely injectables to a “skin clinic”. It’s helped me expand my team and be able to offer a more rounded and holistic service and outcome for our guests. It’s helped to create diversity within our offering, consequently growing our client base. It’s grown our revenue not only from offering skin, but also with the ability to recommend and retail quality products that we truly love and believe in, to our injectable clients as well as our skin clients. Our team all have such beautiful skin (we get lots of compliments!), which naturally is an advertisement for our services (regardless of skin or injectables), and this can largely be attributed to ULTRACEUTICALS.

Carla

It’s great how ULTRACEUTICALS has played such a supportive role in Face Bar’s growth and development. That kind of partnership, especially with consistent education and personal support, really strengthens our team’s skills and helps the business thrive.

What made you choose ULTRACEUTICALS for your business?

Emily

There were SO many reasons for wanting to offer ULTRACEUTICALS as our main skincare line at Fika, and the biggest driving factor was what it should always be: ensuring results and satisfaction for our clients. However, what makes ULTRACEUTICALS stand out is what the company provides not only for the end consumer/ but also for the partner-stockist. The level of (genuine) passion, involvement, education, and ongoing support that we have been afforded continues to amaze me. I truly feel that ULTRACEUTICALS wants the best for Fika, and they do whatever they can to help us achieve that. The fact that it’s an Australian company, has an entire in-house research and development team dedicated to quality + safety, is cruelty-free, and uses ethical packaging are all added bonuses!

Carla

Choosing ULTRACEUTICALS for our business makes a lot of sense, especially with our focus on Australian and progressive brands. It’s interesting how I kept them in mind from a past business and then decided they were the right fit when we started Face Bar in 2009. That foresight seems to have paid off well!

What is your favourite ULTRACEUTICALS product or treatment & why?

Emily

I cannot go past the ULTRACEUTICALS UV Protective Daily Moisturiser. I am actually a registered nurse/cosmetic nurse (and self-professed skincare junkie!), so when I’m administering cosmetic injectables, I know how crucial adequate sun protection is for anti-aging, prolonging results, improving longevity, and creating optimal outcomes. It’s so hydrating, non-greasy, won’t clog pores/ create breakouts, won’t look like sunscreen, smells divine, and it’s a 2-in-1 with moisturiser, so it helps this busy mum save time in the morning—plus it’s basically 2 products for the price of one (girl math LOL). It also comes in a mattifying finish for our oily gals. So good!

Carla

ULTRACEUTICALS ‘ Vitamin A product has been a standout for me. Seeing quick visible results and knowing the long-term benefits makes it a favourite for me. Being able to treat your skin daily at home with Vitamin A is a great investment in my skin.

Since changing to ULTRACEUTICALS, what changes have you noticed in your business?

Emily

Since Fika’s opening in 2022 as solely an injectable clinic, ULTRACEUTICALS (the first skincare line we ever stocked) allowed us to introduce skin as part of our offering in September 2022 and grow our skin arm of the business to the point where we are now well known as a “skin clinic” and have progressed to becoming a Platinum Plus ULTRACEUTICALS partner—the only Platinum Plus partner within South Australia.

Carla

It’s amazing how Face Bar has grown from those initial concerns about inventory (small opening order of 3s) to becoming the leading stockist of ULTRACEUTICALS in Australia and on a global scale. Achieving that level of success in a smaller, more remote city like ours in Tasmania really highlights the hard work of our team and ULTRACEUTICALS’ team to strengthen our business model.

What is a standout client success story?

Emily

We had a 22-year-old female client start her Fika journey with injectables, and while I was getting to know her, we started talking about skin and got her booked in for a skin consultation. She was using so many different products from different skincare ranges, and her barrier was completely impaired. She had cystic acne, congestion, severe redness + reactivity, and scarring. We got her started on ULTRACEUTICALS and strengthened her barrier. Once her skin was looking/feeling more hydrated, we incorporated actives and treatments. Fast forward 1 year on, her skin is completely clear and blemish-free, she never wears makeup anymore, and she walks into Fika confident, smiling, and loving her skin.

Carla

Four years ago, a client raised concerns about pigmentation, redness, and ageing lines. She began with ULTRACEUTICALS

A-Zyme Facial Peels, which use anti-ageing vitamin A and exfoliating Bromelain to target uneven skin tone and texture. To address deeper forehead lines and loss of firmness, she added skin needling, which stimulated collagen production and reduced fine lines. After several treatments, her skin showed dramatic improvement—reduced pigmentation, diminished redness, and significantly softened forehead lines. Thrilled with the results and receiving many compliments, she continued her progress by incorporating laser treatments alongside her ULTRACEUTICALS peels. Using a personalised at-home skincare routine with ULTRACEUTICALS anti-ageing products, she maintained her results between treatments. Her routine is regularly updated to suit her evolving skin needs, ensuring optimal results. Fully trusting our expertise, she remains committed to her plan and is excited to explore new advancements in skincare. Her dedication has led to long-lasting, transformative results, and her glowing skin speaks for itself.

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FIKA Clinic

What sets ULTRACEUTICALS apart from other cosmeceutical brands?

Emily

Honestly for me the level of support, education, training, involvement and opportunity (for further growth and business development) surpasses any other brand that I have worked with. The entire team is phenomenal, but I have to say that our Growth & Development Partner; Lauren, is just so incredible with the time she dedicates to us, her willingness to go above and beyond and her level of skill and knowledge is second to none.

Carla

Great question, it’s a company that has our back and consistently supports us, small enough to still feel like family but with vision to keep growing and better themselves.

What has been your ULTRACEUTICALS highlight?

Emily

My ULTRACEUTICALS highlight is absolutely becoming the only clinic in South Australia to reach Platinum Plus level. This seemed like an unattainable goal for our little clinic but with the help of ULTRACEUTICALS and the hard work of the entire team, we did it!

Carla

There are a few highlights; to be announced highest sales in the past few years for Australia and globally, being rewarded by having our entire team present to receive this award, and this year to receive a standing ovation from our peers was very moving, and now to be rewarded with a trip to USA for me and my husband to go to the “Serious Business “conference is so special.

What is a deciding factor when choosing which brands you work with?

Emily

When choosing brands to work with, it’s crucial for Fika to select products or treatments that are guaranteed to give our guests results. We feel that it’s an absolute privilege to have every single one of our guests/clients walk through our clinic door and it’s our duty to have their best interests at heart and deliver them results with quality and safe products, treatments and ingredients. Everything we choose to offer must have sturdy clinical evidence behind it.

Carla

ULTRACEUTICALS plays a major role in our treatments. Relying on it for 99% of our professional services shows just how effective it is for delivering the results we want for clients.

How has ULTRACEUTICALS supported your team in terms of product education and training?

Emily

Ultra has provided support for our team listed in many of the answers above, to elaborate further: ULTRACEUTICALS offer exceptional communication, regular promotions to grow revenue, in clinic team trainings (with our entire team including skin therapists, nurses, administrative staff), support leading up to and at Fika events, ideas and support to help with advertising and business growth, lots of inperson face-to-face time spent with our management team and greater team.

Carla

Every quarter we have a personal two-day visit from our educators, zoom Training and mentoring for business and growth from our state manager, they have helped us achieve this great result, it’s been a true partnership.

So why ULTRACEUTICALS?...

After hearing from both FIKA Clinic and Face Bar, it’s clear why ULTRACEUTICALS has become a valued partner for leading clinics across Australia. The brand’s commitment to education, support, and delivering real results is unmatched in the skincare industry. From transforming clinics like FIKA into full-service skin destinations to helping Face Bar achieve global recognition, ULTRACEUTICALS provides more than just skincare products and results—it builds lasting partnerships that allow clinics to thrive.

For Emily at FIKA, ULTRACEUTICALS has played a pivotal role in transitioning her clinic from a focus on injectables to a full-scale skincare destination. Carla and Andrew at Face Bar have seen first-hand how ULTRACEUTICALS’ support has helped their business grow to become one of Australia’s leading stockists. Their success stories highlight the impact of working with a brand that goes beyond providing products and offers comprehensive training, development, and care.

ULTRACEUTICALS is helping clinics deliver exceptional client results every day. The passion, trust, and results that these clinic owners experience make it clear that ULTRACEUTICALS is not just a skincare brand—it’s a partner in the ongoing success and growth of their businesses.

www.ultraceuticals.com.au

Face Bar

FIKA Clinic

BLACK

Sophisticated, stylish and timeless. For the lovers of all things black, designer salon furniture and equipment featuring this elegant, classic colour.

THE PALETTE

1.VERONA ARCH Salon Mirror

3.CURVED BLACK Floating Bench

5.AQUARIUS II BLACK Electric Beauty Bed 6.SALON STOOL BLACK

7.CLARA BLACK Salon Trolley

Meet the 2024 Jacinta Curnow

For Jacinta Curnow, a childhood spent as a tomboy offered no glimpse into the beauty industry—until one unexpected experience changed everything. A gift voucher for a facial opened her eyes to the transformative power of skin therapy, and just four weeks later, she found herself enrolling in a diploma program in beauty therapy, leaving behind her years in Disability and Aged Care.

What began as a simple introduction quickly turned into a passion, leading Jacinta to apply for work experience with Oasis Health and Beauty while still pursuing her Certificate IV in Beauty Therapy. Within just three days, her dedication was rewarded with a casual employment contract, marking the start of a remarkable career. With accolades such as “The Beauty Student of the Year” and “The Dermalogica Highest Achieve Award – Skin Therapy,” Jacinta continued to excel, landing a coveted position as a therapist at the prestigious 5-Star Richardson Hotel + Spa in West Perth.

In 2018, Jacinta’s dream of running her own business came true with the opening of her home studio, Jacinta Curnow Skin. Now, after years of delivering VIP-level service to her clients, Jacinta has been recognised as one of the 4 Beauty Squad Winners at the 2024 Australian Beauty Industry Awards, a testament to her passion, expertise, and dedication to the industry.

Editor of Beauty Biz Louise May chats with Jacinta about her industry journey and what she is looking forward to as one of the Beauty Squad winners of 2024.

What made you want to be a Beauty Therapist?

When I was in year 8 my dad signed me up for a makeup/ skincare magazine and every fortnight you would get a new product, and the magazine would show you how to get a “ summer shimmer look” ha-ha.

But my “ta-da” moment was during my first facial back in 2014. I received a gift voucher from my sister in law and brother for the local eco spa. I remember laying on the treatment bed as this lady applied different smells and textures on my face. As a tired new mum, I was in heaven. I left that salon saying “ I want to make people feel that good too”

A few months later I was enrolled in my Diploma! Haven’t stopped learning since!

What kind of treatment is your favourite and why?

Skin Skin Skin! My favourite part of a facial is probably the face massage. To receive, my favourite would be a QI facial!

Jacinta Curnow

How do you manage life and work balance?

Still working it out. This year I set boundaries with how many hours and days I was working. I only work 3 days a week and never weekends. Setting up my “focus” moods has been a game changer as I can turn off certain apps and notifications depending on if I’m in mum, work boss or sleep mood.

Who inspires you in the beauty industry and why?

I have a long list of woman who have inspired and guided me through the industry. Tamara Reid for kicking her goals with twins on her hips, Robyn McAlpine for letting us get our weird out and not having to worry about the aesthetics or trends of the industry and Reika Roberts for her success and dedication to the industry.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

Oh well that really is a hard one, as there are so many amazing people in the industry! Definitely the top of my list is Karla McDiarmid – would love to pick her brain and see how the heck she does all the amazing things she does, plus run her clinic and would love to chat about the business side of things.

How important is training and education for you?

Education is life. My clients admire my passion for skin education and with this, I am able to pass on my knowledge and educate my clients during their appointments. I always have a new skin course booked in! With Skin, you can never know enough. Every brand I’ve worked with I had to be level expert ha-ha. You can do a course, then find another that’s even more in depth. I always repeat education and masterclasses too.

Can you tell us a little about what you are most looking forward to being a member of the Beauty Squad team?

Being able to push myself and really stepping out of my comfort zone, being a sole trader it is really hard to bounce ideas or know if what you’re doing is okay or could be better? Being around like-minded woman who just want to succeed and be the best the industry has to offer.

Where do you see yourself in 10 years’ time?

Hopefully I’ve finished my Naturopath Degree ha-ha. Once I’m finished, the goal is to be able to book a client in for skin consultation, start them on skincare while they have their swabs and blood tests done. So, by their first actual facial I know exactly what’s going on inside and out! Maybe at a wellness clinic on the coast with some minions, other holistic allied health. Maybe some of my own education courses, skin retreats, a sole trader award…

FUN SNAPSHOT

Worst fashion moment: I split my pants once while doing a massage! I squatted down to do a foot massage! And I ripped them from back to front! Luckily the client was asleep!

Fave Place to Holiday: so far Bali, I just love not having to cook, clean and I’m such a cold person. I’d live in Bali if I could!

Fave Drink: Anything mango!

Favourite type of Music/song: I love live music and anything before the 90s.... My wedding was all 70/80 themed music.

@jacintacurnowskin

The Rhythm Of Success. Meet The Team Behind Circadia Australia

By Louise May

Circadia Australia has redefined skincare with its groundbreaking approach rooted in the science of circadian rhythms. Led by the husband and wife duo of Rachael and Phil Stevens, the brand’s success in the Australian market has been driven by their deep passion for holistic skincare and their dynamic, tightly knit team.

From dermal therapists to business managers, each member of the Circadia Australia family brings their unique journey and expertise, helping to propel the brand to new heights. Let’s meet the team that makes Circadia’s vision a reality every day.

A Discovery That Became a Passion

Rachael Stevens, CEO of Circadia Australia, didn’t start her journey intending to lead one of the country’s most innovative skincare brands. As a dermal therapist, Rachael was always passionate about results-oriented treatments. Her journey with Circadia began unexpectedly.

“While revisiting some of my old textbooks like The Physiology of the Skin, I kept seeing Dr. Peter T. Pugliese’s name pop up,” Rachael shares. “I was so intrigued by his work that I started researching more about the brand. Circadian rhythms fascinated me, and I realised this was the first skincare range I’d come across that really harnessed that concept. It felt like the perfect fit for my clinic, and the journey just grew from there.”

Her clinic became one of the first in Australia to partner with Circadia, and it didn’t take long before she formed a close relationship with Michael Pugliese, Dr. Pugliese’s grandson, and the Circadia team in the U.S. “The relationship evolved, and I saw an opportunity to bring Circadia to Australia as its distributor. It’s been an incredible journey since,” Rachael says.

Phil Stevens, COO and Rachael’s partner both in business and life, was initially less familiar with advanced skincare, but Rachael quickly brought him up to speed. “When Rachael and I first met, I was using soap on my face—much to her horror!” he laughs. “But as I learned more about circadian rhythms, it made complete sense. We’ve always lived by these rhythms in terms of waking, sleeping, and even the foods we eat, so Circadia’s approach resonated with me from the start.”

A Team That Shares the Vision

Circadia Australia’s growth has been driven by a team that’s not only talented but deeply passionate about skincare and the brand’s philosophy.

Natasha Loong, the Brand Manager, came to Circadia through a slightly different path. While studying Marketing and Advertising at university, Natasha secured an internship at Rachael’s clinic, which was one of the first to stock Circadia. “I didn’t come from a beauty background, so I was fascinated by how much science goes into skincare,” Natasha says. “Circadia’s focus on circadian rhythms really stood out to me. I started as a social media intern, and over the years, I’ve grown with the company. Six years later, I’m still learning something new every day, and I love the creativity and science behind what we do.”

Operations Manager Nik Hube also found his way into the brand through Phil. “I was working with Phil in finance, and we shared an office with Circadia at the time,” Nik recalls. “When Circadia began to expand, I started helping out with packing orders. I was drawn to the brand and the amazing family culture it fostered. Now, I manage operations, and it’s great to be part of a team that feels like a true family.”

For Melissa Hodgkinson, the Business Development Manager for Western Australia, Circadia’s values immediately resonated with her. “When a former colleague mentioned Circadia was expanding, I reached out to Rachael. After hours of conversation about culture, education, and support, I knew it was the right fit,” Melissa says. “The philosophy of circadian rhythms and the flexibility of the products to meet each client’s unique needs made perfect sense to me.”

Similarly, Tamara Kahika, who manages business development in Queensland and Victoria East, was captivated by Circadia’s sciencebased approach to skincare. “I’ve always been passionate about the science behind skincare,” Tamara explains. “Circadia’s philosophy of working in harmony with the body’s natural rhythms was something new, something that really clicked for me. I wanted to be part of a brand that combined both scientific principles and a holistic approach.”

Rachael Stevens, CEO Circadia Australia

Phil Stevens, COO Circadia Australia

Tara Kathrada, managing New South Wales and ACT, was drawn to Circadia as a stockist herself. “I was looking for a brand that stood out,” she says. “Circadia’s focus on aligning skincare routines with the body’s natural cycles of day and night made it so much more than just a skincare routine—it became an experience. That’s what made me want to be a part of this brand.”

For Rebecca Pennetta, who handles business development in South Australia and Victoria, her involvement with Circadia began through her network in the beauty industry. “After working in the industry for over 25 years, I was introduced to Rachael, and I was immediately intrigued by Circadia’s approach,” Rebecca explains. “Incorporating circadian rhythms into skincare isn’t just about improving skin health; it’s about overall well-being, which is something that resonates deeply with me.”

A Day in the Life at Circadia Australia

No two days are the same for this dedicated team, but there’s always one common thread: passion for what they do.

For Rachael, her day is filled with excitement. “I split my time between running my clinic, managing our incredible team across the country, and traveling internationally to meet with Circadia’s global partners. Phil and I are constantly brainstorming new ideas, whether at home or at HQ. Our personal and professional lives are pretty intertwined, but we love it.”

Phil agrees. “I focus more on ensuring everything runs smoothly—whether it’s logistics, stock management, or connecting with Circadia’s U.S. team during early-morning calls. I’m always looking for ways to make things easier for our clinics.”

For Natasha, creativity is key. “As Brand Manager, I’m constantly working on something new, whether it’s planning an event, creating resources for the team, or managing our social media presence. It’s fast-paced, but I thrive on that energy.”

Nik starts his day with coffee before diving into orders. “I make sure every order is packed with care, often adding a handwritten note to give it a personal touch. I love knowing we’re helping our clinics succeed.”

For Melissa, education is at the forefront. “Whether it’s hands-on training or helping clinics navigate Circadia University’s resources, my goal is to ensure they feel confident in what they’re doing. When our clinics succeed, we succeed.”

Tamara, Tara, and Rebecca all echo the importance of building strong relationships with clinics, helping them grow their businesses, and making sure they have the tools they need to succeed with Circadia’s products.

Moments That Make It All Worthwhile

The Circadia Australia team has achieved incredible milestones, but the true rewards often come from the connections they’ve built and the successes they’ve shared with their clinics.

For Rachael, one of the standout moments was winning Best Business Performance at the ABIA Awards for the second year in a row. “It’s a testament to the hard work the team has put in,” she says. “But beyond the awards, what’s really rewarding is seeing the positive impact we’ve had on our clinics and our clients.”

Phil adds, “Watching our staff and clinics grow, and seeing how we’ve built a family community, is incredibly fulfilling.”

For Natasha, it’s seeing her months of hard work come to life at events like Circadia Connect and the Beauty Expo. “It’s such a great feeling to see everyone enjoying themselves and knowing we’ve pulled it all together successfully.”

Nik, Melissa, Tamara, Tara, and Rebecca all find their greatest reward in helping their clinics thrive. Whether it’s seeing a clinic grow its business, receiving positive feedback, or knowing they’ve provided the support needed to make a difference, these moments are what make their work truly meaningful.

The Heartbeat of Circadia

At Circadia Australia, it’s not just about skincare—it’s about the people behind the brand. Each member of the team is deeply committed to Circadia’s mission of providing science-based, holistic skincare that transforms lives. Whether they’re in the office, out in the field, or traveling across the globe, the Circadia Australia team is united by their shared passion for innovation and client success.

With such a dedicated and talented team, it’s no wonder Circadia continues to make waves in the beauty industry, setting new standards in skincare while fostering a family-like culture that makes every success even sweeter.

Melissa Hodgkinson, Business Development Manager, WA

Tamara Kahika, Business Development Manager, QLD & VIC East

Tara Kathrada, Business Development Manager, NSW & ACT

Rebecca Pennetta, Business Development Manager, SA & VIC

Nik Hube, Operations Manager

Natasha Loong, Brand Manager

How Masseter Injections Work for Your Jaw and Facial Slimming

By Dr. Giulia D’Anna - Owner of iDental & Dermal Distinction

In recent years, masseter injections, commonly using Botox or other muscle relaxants, have become a popular treatment for jaw slimming and facial contouring. However, beyond their aesthetic appeal, these injections can have functional benefits for people suffering from conditions like bruxism (teeth grinding) or temporomandibular joint dysfunction (TMD).

Despite the advantages, masseter injections require careful consideration, as incorrect diagnosis or treatment can exacerbate underlying issues like sleep apnoea.

In this article, we’ll explore how masseter injections work, their costs, potential side effects, and why a multidisciplinary approach is often necessary to achieve optimal results.

Understanding the Masseter Muscle

The masseter is one of the major muscles involved in chewing and clenching the jaw. Located on each side of the face, extending from the cheekbone to the lower jaw, this muscle can become overdeveloped due to excessive use, particularly in people who grind their teeth at night or have chronic jaw clenching. This overuse not only contributes to jaw pain and headaches but can also lead to a more square or wider jaw appearance. By injecting muscle relaxants into the masseter muscle, its activity is reduced, which in turn weakens the muscle over time. This reduction in muscle mass results in a softer, more tapered appearance of the jawline, which many people find desirable for facial slimming. Moreover, by limiting the overactivity of the masseter muscle, it can help alleviate symptoms of TMD and bruxism, offering relief from pain and discomfort. This can help to protect the teeth and your fillings from wear, breakage and other dental problems.

Correct Diagnosis: A Critical Step

Before considering masseter injections, it is crucial to obtain a proper diagnosis from a qualified healthcare professional. This ensures that the treatment is suitable and will not exacerbate underlying health issues. For example, people with obstructive sleep apnoea (OSA), a condition where the airway becomes blocked during sleep, must proceed with caution. The masseter muscle can play a role in maintaining airway efficiency and weakening it through injections may worsen the symptoms of sleep apnoea. If you are already diagnosed with sleep apnoea, your healthcare practitioner will need to assess whether masseter injections are appropriate for you. In such cases, alternative treatments may be considered to avoid worsening your sleep quality and overall health.

Treatment Costs and Maintenance

The cost of masseter injections can vary based on the provider, location, and the amount of product used. On average, patients can expect to that treatment costs begin at around $500 per session, but will be increased depending upon the size of the muscles, and in men too. This is because men have greater muscle mass and therefore need a larger dose. The treatment typically lasts 4 to 6 months, as the muscle relaxant’s effects wear off, and the muscle gradually regains its strength and size. For individuals seeking longterm results, repeat treatments are necessary, which adds to the overall cost.

It is important to note that the price of masseter injections may be influenced by whether additional treatments are needed, such as addressing the temporalis muscle or utilising a dental splint. A thorough consultation with an experienced healthcare provider can help outline the full scope of treatment required and associated costs.

The Role of the Temporalis Muscle

In the experience of Dr. Giulia D’Anna, a dentist and cosmetic injector, around 5% of people who undergo masseter injections may also require treatment of the temporalis muscle. The temporalis is another key muscle involved in jaw movement, and when the masseter muscle is weakened, the temporalis can compensate by becoming more active. This compensation can lead to tension headaches, jaw pain, and a more pronounced temple area, which may offset the aesthetic benefits achieved by masseter reduction. To prevent this, additional injections into the temporalis muscle may be recommended to balance the overall muscle activity in the jaw region. Addressing both the masseter and temporalis muscles ensures a more harmonious outcome, both functionally and aesthetically.

Combining Masseter Injections with a Dental Splint

For individuals with severe bruxism or TMD, a dental splint may be prescribed alongside masseter injections. A dental splint is a custom-made device worn over the teeth, primarily at night, to prevent grinding and clenching. While the injections reduce muscle strength, the splint helps protect the teeth and reduce further wear and tear caused by grinding. By combining these two treatments, patients can experience relief from the symptoms of bruxism while protecting their dental health. In many cases, this combination can also extend the effectiveness of the injections, as the splint prevents further overuse of the masseter muscle.

Aesthetic Benefits: Jawline Slimming and Facial Contouring

One of the most popular reasons people opt for masseter injections is for the aesthetic benefit of jawline slimming. By reducing the size of the masseter muscle, the face appears more contoured and slimmer, which is especially desirable for individuals who feel their jawline is too square or wide. This slimming effect often occurs as a secondary benefit to treating bruxism or TMD.

For many people, this facial slimming effect can greatly enhance their overall appearance, giving them a more refined and balanced look. However, there are certain considerations to keep in mind, particularly for individuals with a naturally slim build.

Caution for Slim-Built Individuals

While facial slimming is often seen as a positive side effect, it’s important to be cautious with masseter injections in individuals with a naturally slim build. Reducing the masseter muscle in such cases can lead to an overly gaunt or hollow appearance, particularly in the lower face. This unintended side effect can make the person look older or less healthy, detracting from their desired aesthetic outcome. We always need to balance the facial appearance of a patient, with the functional needs.

A skilled injector will take into account the patient’s overall facial structure and recommend appropriate treatment dosages to avoid an exaggerated slimming effect. In some cases, alternative treatments or a more conservative approach may be suggested to preserve the natural fullness of the face.

Final thoughts on treatment

Masseter injections offer a range of benefits, from relieving jaw pain and tension, to slimming the jawline for a more contoured appearance. However, achieving the best results requires careful diagnosis, appropriate treatment planning, and sometimes, a combination of therapies like temporalis injections or a dental splint. The investment can be well worth it for individuals seeking relief from bruxism or TMD, alongside the aesthetic benefits of facial slimming.

@dermal_distinction

Exosomes: The New Frontier in Skincare

By Gay Wardle

In the world of skincare, new discoveries often capture the imagination, but few have the potential to truly transform the industry. One such discovery is the exosome, a tiny messenger with a powerful story. Picture this: within every cell in our body lies a complex communication network. Cells don’t exist in isolation; they constantly exchange information, sending signals that can trigger growth, healing, or repair. But how do they communicate? The answer, in part, lies in exosomes.

Exosomes are like tiny packages, carefully crafted and sent out by cells to deliver messages to other cells. Imagine them as couriers carrying precious cargo—proteins, lipids, and even genetic material—that can influence the behaviour of the receiving cell. In this way, exosomes play a vital role in maintaining the balance of life at the cellular level, guiding processes like tissue repair, immune response, and inflammation.

Now, imagine harnessing the power of these natural couriers to benefit our skin. The idea might sound futuristic, but this is precisely where the skincare industry is heading. From reducing wrinkles to accelerating healing, exosomes are emerging as the next frontier in beauty and wellness. But what exactly are these microscopic powerhouses? And how are they revolutionizing the way we care for our skin?

Cellular messengers behind regeneration.

Imagine your skin as a bustling city, where every cell is a worker, constantly engaged in activities that keep the city’s structures strong, vibrant, and resilient. But just like any city, communication is key. In this cellular metropolis, the communication doesn’t happen through phone calls or emails but through microscopic messengers known as exosomes.

Exosomes in Skin Biology: The Cellular Messengers Behind Regeneration

Exosomes are tiny vesicles—think of them as miniature packages—sent out by cells to deliver important messages to neighbouring cells. These packages are filled with valuable cargo, such as proteins, lipids, and genetic material, all of which are essential for the cells to carry out their functions. In the context of skin biology, exosomes play a critical role in processes that keep the skin healthy, youthful, and capable of healing itself.

One of the most significant roles of exosomes in the skin is in collagen production. Collagen is the protein that gives our skin its strength and elasticity. As we age, collagen production naturally decreases, leading to the formation of wrinkles and sagging skin. Exosomes, however, have the ability to stimulate collagen production by delivering the necessary signals to fibroblasts, the cells responsible for producing collagen. By encouraging these cells to ramp up their collagen synthesis, exosomes help maintain the skin’s structural integrity and youthful appearance. But exosomes don’t stop at collagen production. They also play a vital role in cell proliferation—the process by which cells divide and multiply. This is especially important in skin biology because the skin is constantly renewing itself. Every day, our skin sheds old cells and generates new ones, a process that keeps our skin looking fresh and vibrant. Exosomes facilitate this renewal process by promoting the proliferation of keratinocytes, the cells that make up the majority of the outer layer of the skin. This means that exosomes are not only helping to produce collagen but also ensuring that new skin cells are continuously being generated to replace the old ones.

The role of exosomes becomes even more critical when the skin is injured. Whether it’s a small cut, a burn, or a more severe wound, the skin’s ability to heal itself is essential to protecting the body from infection and maintaining overall health. Exosomes are at the forefront of the wound-healing process. When the skin is damaged, exosomes are released to coordinate the repair efforts. They deliver signals that reduce inflammation, promote the migration of cells to the wound site, and stimulate the formation of new blood vessels. This orchestrated response accelerates the healing process, ensuring that the skin can recover as quickly and efficiently as possible.

While exosomes are naturally produced by many different types of cells, those derived from stem cells—especially mesenchymal stem cells—have shown extraordinary promise in promoting skin regeneration. Mesenchymal stem cells are a type of stem cell that can differentiate into various cell types, including those involved in skin repair. The exosomes they release are packed with regenerative potential. Studies have shown that mesenchymal stem cell-derived exosomes can significantly enhance wound healing, reduce scarring, and even improve skin texture by promoting the production of extracellular matrix components like collagen and elastin.

These exosomes act as a bridge between the body’s innate healing mechanisms and advanced therapeutic interventions. In the world of regenerative medicine, they’re seen as a game changer. Unlike traditional treatments that may only address the symptoms, exosomes derived from stem cells work at the cellular level, helping to rejuvenate and repair the skin from within. Their ability to influence multiple processes—collagen production, cell proliferation, and wound healing—makes them a versatile and powerful tool in skincare and dermatology.

Innovative Skincare:

As researchers have delved deeper into the science of exosomes, the clinical benefits have begun to unfold in remarkable ways. In clinical studies, exosomes have shown the ability to enhance collagen production, reduce the appearance of fine lines and wrinkles, and even improve skin texture and tone. For those struggling with skin conditions such as acne scars or hyperpigmentation, exosomebased treatments have offered new hope by promoting faster and more effective healing.

But the potential of exosomes extends beyond cosmetic improvements. These tiny vesicles are proving to be powerful tools in regenerative medicine, with studies indicating their role in accelerating wound healing, reducing inflammation, and even protecting against UV damage. In a world where skin health is often a delicate balance, exosomes are emerging as a natural solution that works in harmony with our body’s own processes. What makes exosomes so intriguing is not just their efficacy but also the science behind them. Unlike many skincare ingredients that merely sit on the surface of the skin, exosomes penetrate deeply, delivering their potent messages directly to the cells that need them. It’s this targeted approach that sets exosomes apart, making them a breakthrough in the quest for healthier, more youthful skin.

Ethical and safety considerations.

However, as promising as exosomes are, they also raise important ethical and safety considerations. Where do these exosomes come from? The answer lies in their source—most commonly from stem cells, particularly mesenchymal stem cells. While the use of stem cell-derived exosomes holds incredible potential, it also brings ethical questions about sourcing, especially when it comes to ensuring that the cells are obtained responsibly and ethically.

This emerging field also faces challenges in regulation. The regulatory landscape for exosome-based skincare products is still evolving, with different countries adopting varying levels of oversight. In some regions, exosomes are classified as advanced therapeutic medicinal products, requiring rigorous clinical testing and approval processes. In others, they are treated more like traditional skincare ingredients, with less stringent regulations. This disparity raises concerns about the consistency and safety of exosome-based products on the market.

Ensuring the safety of exosome treatments is paramount. As with any cutting-edge technology, there is a need for comprehensive studies to fully understand the long-term effects of using exosomes in skincare. Questions remain about the stability of exosome formulations, the risk of adverse reactions, and the potential for contamination during production. These concerns highlight the importance of transparent practices and thorough testing in bringing exosome-based products to consumers.

Yet, despite these challenges, the future of exosomes in skincare holds immense promise. Imagine a world where skincare is not just reactive but proactive—where exosomes can be tailored to your specific skin needs, delivering personalized treatments that address your unique concerns at a cellular level. This vision isn’t far-fetched; it’s on the horizon.

One of the most exciting potential advances is the development of personalized exosome therapies. By analysing an individual’s skin cells, scientists may be able to create custom exosome formulations designed to target specific issues, whether it’s aging, inflammation, or pigmentation. This level of precision could revolutionize how we approach skincare, making it more effective and tailored than ever before.

Moreover, the integration of exosomes with other cutting-edge technologies, such as nanotechnology and AI, could further enhance their delivery and effectiveness. Imagine a skincare routine where smart devices analyse your skin daily and adjust exosome-based serums in real-time to meet your skin’s changing needs.

As the science continues to evolve, so too will the opportunities for innovation. New formulations, delivery systems, and applications are being explored, opening up possibilities that extend beyond traditional skincare. For example, exosomes could play a role in scalp health, helping to treat hair loss, or in advanced wound care, aiding in the recovery from burns or surgical scars.

Exosomes as game changers!

A we stand on the brink of this new frontier, it’s clear that exosomes are more than just a passing trend—they are a potential game changer in the skincare world. Their unique ability to communicate with our cells, promote healing, and enhance skin health positions them as a transformative tool in both beauty and wellness.

But with any emerging technology, staying informed is crucial. As the science of exosomes continues to evolve, new developments and discoveries will shape the landscape of skincare. For consumers and professionals alike, understanding how exosomes work and their potential benefits is key to making informed decisions about incorporating them into skincare routines. As the research into exosomes continues to evolve, we’re only beginning to unlock their full potential. What we do know is that these tiny messengers hold the key to healthier, more resilient skin, offering new hope for those seeking to repair and regenerate their skin at the deepest levels. Whether it’s reversing the signs of aging, speeding up wound healing, or enhancing overall skin health, exosomes are poised to become a cornerstone of advanced skincare treatments.

To learn more about these incredible little messengers, I have given a lecture on exosomes in the Skin Success Community. www.gwsi.com.au

Thank you, Gay.

A Guide for Skin Clinicians: Mastering Rosacea-Prone Skin

By Alanna Douglas

Hey there, skin superheroes! If you’re treating clients with rosacea-prone skin, you know it can be a bit of a rollercoaster. But don’t worry—let’s break it down into a playful, effective game plan that can help your clients shine brighter than ever!

Understanding the Rosacea Squad

First, let’s get familiar with the rosacea subtypes. Think of them as the unique characters in our skincare story:

1. Erythematotelangiectatic Rosacea: The drama queen of the group! This one loves to blush and show off those pesky visible blood vessels.

2. Papulopustular Rosacea: This character is a bit acne-like, with red bumps and a touch of redness—definitely not a fan of spotlight moments.

3. Phymatous Rosacea: The tough cookie with thickened skin, often sporting a bumpy nose. It’s a look that needs a little finesse!

4. Ocular Rosacea: The quiet observer, affecting the eyes and bringing some irritation to the party.

Your Treatment Steps

Now that we’ve met the crew, let’s dive into some steps to treat rosacea that are as enjoyable as they are effective!

1. Kick Off with Benign Skincare

Start your clients on a gentle, benign skincare routine—think of it as a warm hug for their skin! Products with minimal active ingredients are the way to go. This helps calm the chaos and sets the stage for healing.

Once the skin starts feeling more at home, it’s time to sprinkle in some stable active ingredients. It’s like introducing new flavors to a recipe—just a little at a time, so the skin doesn’t freak out!

2. Nourish from Within

Don’t forget to address those sebaceous secretions! Encourage your clients to add internal essential fatty acids to their routine— omega-3 and omega-6 are your best buddies here. They’ll help balance oil production and keep the skin hydrated, making it feel happy and healthy.

3. LED: Light It Up!

Let’s get glowing with LED therapy! Encourage your clients to embrace 2-3 sessions a week for at least three weeks. It’s like a spa day for their skin—helping to reduce inflammation and redness. Plus, who doesn’t love a little light therapy magic?

Level Up with Advanced Treatments

Once your clients are rocking their new routine, it’s time to level up with some advanced treatments:

- Slow-Release Retinol: The secret weapon for smoother skin! Introduce it gradually to avoid irritation—think of it as a gentle wake-up call for their complexion.

- Intense Pulsed Light (IPL) Treatments: The ultimate superhero for tackling redness! This treatment targets those sneaky blood vessels and leaves clients with a more even skin tone—who wouldn’t want that?

Conclusion: The Path to Radiance

With a bit of patience and the right approach, you can guide your clients on their journey to calmer, clearer skin. By starting with gentle care, addressing internal health, and incorporating fun treatments like LED, you’re setting them up for success. As they progress, adding retinol and IPL can take their results to dazzling new heights.

So, let’s put on our capes and make rosacea a thing of the past! Remember, every client is unique, so tailor your approach and watch them shine. Happy treating, skin warriors!

With love, Alanna Douglas Skin Freak Academy www.skinfreakacademy.com.au hello@skinfreakacademy.com

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Does Your Clinic Provide Ultimate Hygiene & Safety?

Hypochlorous Acid sprays are taking the industry by storm for the multiple benefits they offer over other disinfectants and pre-procedural cleansers.

Amidst the hype, how do you choose the best for your clinic? With the launch of the new and improved CLINIPREP+™ from Dp Dermaceuticals™, it seemed like perfect timing to dig a little bit deeper into this quietly powerful ingredient.

Keep reading to understand why clinics choose CLINIPREP+ Hypochlorous Acid spray over other disinfectants and pre-procedural cleansers.

Plus, how to make sure you’re providing your patients with ultimate in safety, comfort, and results.

What is Hypochlorous Acid?

Hypochlorous Acid (HOCI) is a weak acid that has long been known as an effective disinfecting chemistry. In fact, the human immune system uses the same hypochlorous chemistry to fight infection in our bodies. Unfortunately, in its natural state, it’s also highly unstable, meaning it doesn’t retain its antimicrobial power. For a long time, Hypochlorous Acid couldn’t be used successfully in a commercially available product.

Introducing CLINIPREP+

Dp Dermaceuticals CLINIPREP+ is a stabilised Hypochlorous Acid spray skin cleanser that offers powerful protection against pathogens while being gentle on the skin.

The new and improved formula contains a unique, high-purity, stable version of Hypochlorous Acid with a pH level close to that of your patient’s skin. Instead of lasting mere hours, it has a proven shelf life, fully retaining its antimicrobial ability. Despite its name suggesting otherwise, this unique form of Hypochlorous Acid is an incredibly gentle product and can be used on even sensitive skin. Having a stable pH level is essential in respecting the skin’s natural balance. If the pH changes, it can cause irritation or dryness.

It’s not just the stable HOCI that makes CLINIPREP+ a superior choice. The new addition of Colloidal Silver in the improved CLINIPREP+ formula boosts the Hypochlorous Acid Spray’s benefits.

The Power of Silver Silver has been used for thousands of years and remains a preferred antimicrobial agent for many applications, including on surfaces, skin, and around the eyes.

It’s a favourable choice as it avoids the problems of toxic by-products, unwanted side effects or surface corrosion that may occur with traditional disinfectants such as chlorine, chlorhexidine or alcohol.

The fact that Colloidal Silver is a stand-alone preservative allows for a purity of formula. Phosphoric Acid is sometimes used to stabilise or preserve a HOCI formula. The addition of Colloidal Silver in the new and improved CLINIPREP+ formula means NO Phosphoric Acid is required.

How to Use CLINIPREP+

Let’s look at some of the ways you can use this versatile product to protect and care for your patient’s skin.

Dermapen Treatments™

Dp Dermaceuticals CLINIPREP+ is an ideal skin cleanser for any microneedling procedure. It quickly kills pathogens but doesn’t interfere with cell regrowth. It provides optimal conditions for rapid recovery, which is essential for successful microneedling results.

In the days following a procedure, patients should continue to apply CLINIPREP+ frequently to help protect the skin and achieve the best results.

Hygienic Procedural Environment

An important part of microneedling safety is having a clinically clean procedural environment. It can be hard to find the right products that kill dangerous pathogens but don’t damage surfaces or equipment. CLINIPREP+ can be used safely on all surfaces, including the Dermapen 4™️ and Dp Dermaceuticals L.E.D.™️

Perfect Toner for Acne

CLINIPREP+ is also suitable as an at-home antibacterial face cleanser/toner for those with problematic or acne-prone skin. Used in synergy with our Dp Dermaceuticals CLR FOAM CLEANSER™️ and LOTION as part of a regular routine for acne, it can offer dramatic results.

So Easy to Use

The new and improved CLINIPREP+ comes in an ECO-friendly BOV Airless Continuous Spray Can. Not only does this further improve the stability of the product, but it also allows for effective and even coverage.

Achieve Clinical Hygiene with CLINIPREP+

With CLINIPREP+, you can feel confident knowing your patient’s skin is protected from pathogens with a gentle formula that respects their skin’s natural pH.

Talk to your distributor about the new and improved CLINIPREP+ today, or head to www.dermapenworld.com for more information.

Delivering New Levels of Hygiene & Safety Meet

the Breakthrough Hypochlorous Acid

The New & Improved CLINIPREP+™

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Use Dp Dermaceuticals CLINIPREP+™ to:

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Sanitise your patient’s skin with a gentle formula that respects their skin’s natural pH.

Contact your local distributor or scan the QR code to learn how to become an Authorised Treatment Provider

A Night at the Australian Beauty Industry Awards .

By James Vivian

I don’t know about you, but there is a weekend in August that occurs every year that I really get truly excited about.

What I once used to refer to as ‘The Beauty Expo Weekend’ I now refer to, to anyone who will listen, as our ‘industry’s weekend to shine’, and one of my favourite components of this weekend is the ABIAs.

Having been participating in the ABIAs since its inception 15 years ago, the ABIAs is always so much more to me that just a fabulous evening where you get to dress up and schmooze with your peers.

To me, preparation for the ABIAs happens months and months prior at the time where submissions for entering the awards opens. We generally know what categories we wish to submit entries for as we select these based on areas of specific focus within our business. If I’m honest, I have often looked towards specific ABIA categories, in particular the information required to answer the questions, to see where I am lacking and what I might need to focus on to be able to enter this category one day, but on a larger scale how I can do better in business. One example of this was when I went to enter the Clinic of the Year Award many years ago. I had to cease my submission at the question that asked about our Green Policy. ‘What’s a Green Policy?’ I thought and why don’t we have one. It was this question that ignited my passion for sustainability and how we can support this cause within our business.

I consider being able to enter the ABIA awards a great honour and privilege, all narrowed down to 500 words per question. I am always so proud of sending off the submission after taking the time to collate a true and detailed appraisal of what we’ve been up to the last 12-months and I celebrate this moment with anyone else as we press that ‘send’ button. To simply enter, it’s already a win.

From here, we wait impatiently for the finalists to be announced and that’s when the real excitement/nerves set it. For me, I don’t enter not wanting to be a finalist. And of course, a win would be great but it’s never expected or given.

With each year, its undeniable the calibre of submissions, finalists and also winners who are selected to receive a win. You can especially see this even before the ABIAs occur as their presence and great work is exhibited on their websites and social medias.

I personally adore listening to the speeches as you gain further insights into who is behind these unique businesses and you often get to see the blood, sweat and tears that goes into building an award-winning business (which we all know it takes, and then some).

A true highlight for me each year is watching the announcement of the Humanitarian Award. This year, I was blown away to hear about the incredible work that Humanitarian Award recipient, Karla McDiarmid, had been up to all these years – all of which were totally unknown to me. When I saw Karla out the back after receiving her award, I (probably inappropriately) questioned Karla as to why she does not promote the selfless work that she does more. Karla replied modestly that she feels that sharing it publicly loses its impact. And I totally disagree! Case in point: after Karla received her award, Dr. Pugliese from Circadia donated $10,000 to further support Karla’s endeavours.

I believe we can all learn from and inspire one another, especially when it comes to philanthropy and the great work that our individual businesses are doing to give back to our communities and to our environments. Don’t be afraid to share a donation, or share an initiative that you and your businesses are passionate about and supporting. I believe as an industry we have a huge capacity to give back and to further our impact beyond healthy, glowing complexions.

This year, we were exceptionally fortunate to win three awards. All very meaningful in very different ways. For Team of the Year, I spoke briefly in our acceptance speech that we don’t have a great business, we have a great team. They set the bar for our success and they continue to raise it every day. For Director of the Year, this was extremely meaningful as I had applied for this award before and whilst unsuccessful, I am always laser-focused on directing our business in the most unique, happy and heathy standards for our team and clients, as well as providing a good example of the great work we can do as an industry. And finally, Clinic of the Year in our territory is a bloody incredible way to know that you’re on the right track.

Now I don’t know about you, but I always have a real come down post the ABIAs. The excitement, the anticipation and the pressure that goes into participating, whether taking home an award or not, leaves me a bit sad and depressed. Don’t know why. Always lots to consider and be mindful of. Lots of ‘what does this actually mean?’ and ‘am I really worthy?’. But then this clears and you’re left with one thought: I’ve got a lot of work to do! The accolade is never lost on me. It’s an honour to enter, and even more so to win, but it’s what you do with the award, I believe, that really matters.

There are so many exceptional businesses that do not participate in the ABIA awards. There are so many incredible businesses that enter and make it only so far. Winning awards isn’t everything. Being is business is and the impact we’re having on our clients lives and our communities that really matter.

@jamesvivian

More Intention and Control.

By Elle Wilson

Does it ever feel like no matter how hard you work; your beauty business still isn’t where you want it to be? Whether you’re overwhelmed by back-to-back clients or struggling to fill your books without lowering your prices, I want you to know—you’re not alone. Trust me, I’ve been in your shoes. I started my own spa when I was twenty-one. That was nearly four decades ago, and I still remember the sleepless nights, the gnawing feeling in my belly, wondering if I was missing something, and if I’d ever get it right.

Burnout wasn’t something people talked about back then, but I knew the signs. I felt the pressure rising as I tried to keep everything together, believing it was my business that needed fixing when, in reality, it was me. When I didn’t listen fast enough, burnout caught up with me. It can sneak up on the best of us, and as Arianna Huffington, founder of the Huffington Post and Thrive Global, reminds us, burnout is now at epidemic levels, especially among women.

So, let’s get strategic before burnout sets in, shall we? You don’t need to stay stuck in mental anguish, waking up with that knot in your stomach. The moment we embrace a strategy that serves both you and your business, everything begins to shift.

If you’re reading this, you probably fall into one of two categories: You’re either overwhelmed, packed with too many clients, feeling like you’re running on fumes. Or maybe you’re under booked, wanting more clients but unwilling to discount your services because you know your worth. Either way, it’s easy to start questioning yourself. And that’s when things get tricky.

Here’s what I need you to understand: your struggles do not define you. Whether you’re overbooked or under booked, the fact that you’re here, looking for answers, means you’re ready for a shift—a pivot toward running your beauty business with more intention and control. Your situation is not a reflection of your talent or your worth. Instead, it’s an opportunity for growth, a signal that it’s time to work smarter, not harder.

The beauty industry is demanding; I know how much you care about giving your clients the best results possible. But without the right strategy, even the most talented professionals can find themselves struggling. You can’t pour from an empty cup. It’s time to care for yourself and your business in a way that allows you to thrive, not just survive.

So, what can you do?

If you’re overbooked and overwhelmed, it might seem like having a full calendar is the dream, but without a solid plan, it can quickly turn into a nightmare. Running from client to client without any breathing room will only lead you straight to burnout.

The solution? Plan with purpose. Consider implementing a waitlist. A waitlist not only gives you more control over your schedule, but it also sends a message to your clients: your time is valuable, and they are fortunate to have a spot with you. And if your demand is high, maybe it’s time to raise your prices. Remember, you’re offering incredible value—don’t be afraid to reflect that in your pricing.

part of something exclusive, they’re more likely to stick around—and they’ll bring their friends.

If you’re under booked and need more clients, I see you too. It’s frustrating when you’re offering an impactful service, but the clients aren’t showing up. This is where strategy makes all the difference. First, audit your business. How smooth is your client experience from booking to followup? If there are any rough patches along the way, now is the time to smooth them out. Small tweaks in your operations can make a huge difference in how clients perceive your brand.

Next, instead of reacting with discounts, be proactive about building genuine relationships. A strong referral program can work wonders without devaluing your services. Give your existing clients an irresistible reason to bring in their friends and family, and you’ll see your bookings increase without sacrificing your worth.

I know this might seem like a lot to take in, but here’s the beauty of it: everything is fixable. Accepting where your business is right now is empowering. It means that you have the power to make changes, to grow, and to thrive. You are not stuck. You are learning, growing, and adapting. Every small step forward is progress, and that’s what matters.

This isn’t about perfection—it’s about progress. Every challenge you face is an opportunity to learn, and every hurdle is a chance to grow stronger. The fact that you’re here, reading this, means you’re already taking action. You’re already on the path to something better, and I’m right here to support you.

So, what’s your next step? I’d love to hear more about what you’re experiencing. What’s been your biggest struggle lately? Let’s figure it out together. I believe in you. You’ve got this.

With so much love and belief in your brilliance, Elle Wilson

Are you a Beauty Biz advocate: Join the Beauty Business Mentor Mastermind 30 Day Free Business Coaching Scholarship. For All Beauty Professionals Looking to Have Their Most Profitable Year Ever.

Let’s Hear it

for the Boys .

By Will Fennell

Looking back on my 30-year men’s grooming industry journey, it’s incredible to see how much the landscape has evolved. When I was in beauty school, the concept of men using tinted eye creams or advanced skin care products was virtually nonexistent. The men’s grooming industry was in its infancy, with limited advancements even in razors.

Today, men can openly and proudly care for their appearance without shame. This empowerment is a testament to our progress and should instil a sense of pride and confidence in a man’s grooming choices, reinforcing the positive evolution of the industry.

The grooming industry is thrilling and engaging, with many new products and treatments constantly targeting men. Research indicates that the next big focus for men in grooming is anti-aging treatments and prescription home care, a far cry from the days when beard care and barbershops were the norm. This evolution is not just significant; it’s thrilling and should make you feel excited and engaged as a skin therapist, ready to embrace the future of men’s grooming and what that can do for our businesses.

For many men, getting a facial treatment is nothing new. My 30-year-old salon business has been built on providing facials for men. But if you’re new to the idea or want to introduce treatments for men, a great option is offering a HydraFacial. A HydraFacial is a medical-grade resurfacing treatment that cleans out pores and hydrates the skin using a pen-like device flushed with water, like the original Microdermabrasion treatment. The benefits of a HydraFacial include cleansing clogged pores, making it an excellent choice for men’s skincare. Men love the idea of cleaning their skin. Add some LED light, and you have ticked off every man’s Star Wars fantasy.

The most important part of encouraging men to visit a clinic is offering specialised treatment. Not all men need to see “men” attached to a treatment name, but many will. If you want ideas for names, go for “AntiAge for Men” or a treatment called “The Big Clean for Men.” These two skin steps are what men love most.

It’s essential to educate the male client that professional treatments alone will not transform their skin. They will need to participate in a consistent skincare routine at home. Explain to them that it’s a lot like going to the gym. Only seeing your trainer once a month and not exercising the rest of the time will not give results. Skincare routines need to be consistent and effective.

Skincare for men should not be complicated, but it should be specific regarding anti-aging. I’m not referring to basic cleansers and moisturisers that have been around for years, nor am I talking about outdated versions of ingredients that don’t work effectively. Instead, prescribe products with peptides for the best anti-aging results. Men understand peptides, and many will use them pre- and post-gym. Explain that wrinkle-fighting peptides help build collagen as they do muscle. This will work a treat—I promise!

Men might need a little handholding regarding skincare and salon treatments, but I assure you that male clients are loyal and will not leave you for the next best thing they see on Instagram. This loyalty will testify to their trust in your expertise and the value they see in your services.

Will Fennell is an international trainer for BIODROGA biodroga.com.au willandpeta.com.au @biodroga.truebeauty

Bridging Nature and Science: The Future of Skincare Ingredients

By Michael Q. Pugliese, CEO, Circadia

In an industry driven by both scientific advancement and consumer demand for results, the future of skincare lies in the delicate balance between nature’s best remedies and cutting-edge technology. The goal for skincare professionals is not simply to choose between synthetic or natural ingredients but rather to understand how the two can work together to create effective and sustainable formulations.

In this article, we’ll explore how modern skincare science combines the best of nature with innovative technology, focusing on three categories of ingredients that have revolutionised the industry: plant stem cells, peptides, and botanical compounds.

Plant Stem Cells: Unlocking the Power of Skin Renewal

Plant stem cells have become a valuable asset in skincare due to their regenerative properties. These stem cells are sourced from plants known for their resilience in harsh environments, such as edelweiss, gardenia, and lilac. What makes plant stem cells so intriguing is their ability to protect and rejuvenate the skin, harnessing the exact mechanisms plants use to thrive in adverse conditions.

For example, lilac stem cells contain verbascoside, which provides anti-inflammatory, anti-acne, and antifungal benefits. Unlike traditional farming methods that deplete natural resources, modern technology allows for the sustainable extraction of these compounds from a single plant leaf, and replicating their

properties, ensuring minimal environmental impact. Even beyond the eco-friendly angle, the real advantage lies in the potential for these active ingredients to improve skin health at a cellular level, promoting regeneration and protecting against damage.

Peptides: Nature’s Blueprint for Skin Rejuvenation

Peptides, often synthesised in labs to mimic natural proteins, play a crucial role in skincare due to their ability to communicate with skin cells. By acting as messengers, peptides can stimulate collagen production, reduce the appearance of fine lines, and support skin elasticity. Though many peptides are lab-created for precision, naturally derived peptides also exist, offering benefits without compromising efficacy.

For instance, Myoxinol, a peptide found in hibiscus esculentus (okra) extract, relaxes facial muscles and reduces oxidative stress, leading to smoother skin. Unlike traditional wrinklereducing treatments, Myoxinol’s effects are temporary and reversible, providing a naturallooking, long-lasting anti-ageing result without permanent alteration. This demonstrates how science can enhance nature’s tools, offering both safety and performance without necessarily leaning entirely on “green” or “synthetic” labels.

Botanical Compounds: Age-Old Remedies Backed by Science

Botanical extracts have been used in skincare for centuries, but modern science is now revealing the mechanisms behind their effectiveness. One such ingredient is Asiatic acid, derived from Centella Asiatica, commonly known as Gotu Kola. This compound has been widely studied for its ability to boost collagen production and inhibit collagenase, an enzyme that breaks down collagen in the skin.

Asiatic acid’s dual action—promoting collagen synthesis while protecting against its degradation—makes it an essential tool in fighting visible signs of ageing. While its origins are rooted in nature, the scientific validation behind its efficacy gives skincare professionals the confidence to incorporate it into treatment regimens. The result is a formula that combines nature’s wisdom with scientific rigour, allowing consumers to benefit from both.

Navigating the Future: Beyond “Green” vs. “Synthetic”

The future of skincare is not about choosing sides between “natural” and “synthetic” but about understanding how both can be combined for optimal results. Science allows us to refine nature’s best elements—whether it’s a botanical extract, a plant stem cell, or a peptide—and refine them for greater efficacy, stability, and safety. In doing so, we create products that honour the power of natural ingredients while leveraging the precision of modern science to deliver real, measurable benefits for the skin.

For skincare professionals, the goal is to offer treatments and products that address their client’s needs and align with their desire for results-driven solutions. This balance—where nature and technology coexist—defines the future of skincare. The industry must continue evolving to meet the demands of consumers who seek innovation without sacrificing the integrity of the ingredients.

Ultimately, by bridging nature and science, we can deliver skincare that is not only effective but also thoughtful, sustainable, and forward-thinking. As research advances, the combination of nature’s best assets and scientific innovation will set the stage for even more significant breakthroughs in skincare. This approach ensures that we are not constrained by labels like “green” or “synthetic” but instead empowered by the best of both worlds to provide truly transformative skincare solutions.

The Benefits of Entering Awards !

By Nicola Le Lievre

With over 25 years in the beauty industry and the proud owner of an international multi-award-winning salon, I have personally experienced the transformative benefits that entering business awards can bring to your business.

I now specialise in writing awards submissions for the beauty industry, combined with business consulting to help identify previously missed opportunities. This ensures that your next entry stands out to the judges, giving you the best chance of becoming a finalist.

Entering awards can offer numerous advantages for beauty salons and teams. Firstly, it is a platform to showcase and reflect on what you are doing well and celebrate hard work and innovations.

Being nominated for an award recognises your current achievements. It’s a source of inspiration and hope for the future, a reminder of the possibilities ahead.

Participating in awards is not just about showcasing your work; it’s about connecting with a larger community. It opens doors to valuable networking opportunities, allowing salon owners and professionals to connect with peers, industry leaders, and potential clients. This networking can lead to collaborations, partnerships, and increased visibility within the beauty community, fostering a sense of connection and hope for the future.

Moreover, winning an award is not just a recognition; it’s a powerful marketing tool. The recognition can be used in promotional materials, social media, and the salon’s website, creating a positive image that attracts clients. This marketing power can give you confidence in your business’s potential and reassure your clients of your credibility, instilling a sense of trust and reassurance.

Participation in awards builds a culture of continuous improvement. Preparing for and entering awards encourages salons to reflect on their practices, identify areas for enhancement, and implement positive changes. This commitment to excellence can contribute to long-term success and sustainability in a competitive industry, helping salon owners and professionals to maintain their competitive edge.

Awards can motivate and boost the morale of salon staff. Recognition for their hard work and dedication can increase job satisfaction, loyalty, and a sense of pride among team members. This positive atmosphere can translate into better customer service, enhancing the salon’s reputation.

Research and Choose the Right Awards: Before diving in, research various beauty and business awards in Australia and Internationally. Consider the criteria, categories, and judging processes to find those most aligned with your salon’s strengths. Choose awards focusing on customer service, innovation, or sustainability, depending on your salon’s unique selling points. The first awards platform I recommend is the ABIA as a stepping stone into the awards world.

Prepare a Compelling Submission: Present a submission highlighting your salon’s achievements, uniqueness, and commitment to excellence. Clearly articulate how your salon stands out in the industry, backed by evidence such as client testimonials, business growth statistics, or successful marketing campaigns. Make sure to follow the submission guidelines closely.

Engage Your Team: Involving your team is crucial. Seek their input on what makes the salon unique and encourage them to share their experiences. This collaborative approach enhances the submission and fosters a sense of shared achievement. Team engagement is often a critical factor in the success of award entries.

Utilise the Recognition: Whether you win or receive a nomination, leverage the recognition. Update your salon’s marketing materials, website, and social media profiles to showcase the award. Communicate the achievement to your clients and community, emphasising its value to your services. This can attract new clients and reinforce loyalty among existing ones.

Attend Award Events and Network: If possible, attend award ceremonies and industry events. This provides an opportunity to network with other salon owners and industry professionals. Building relationships in the beauty community can open doors for collaborations, partnerships, and recognition.

entering awards can be a game-changer for yourself and your business, offering benefits ranging from increased credibility and visibility to enhanced team morale. By following these tips, salons can navigate the award process effectively and position themselves for success in a competitive industry.

Success begins at the end of your comfort zone. Making the conscious decision to enter an award is an excellent step for your business; becoming a finalist is a giant leap, and winning is fantastic. All the best on your journey.

Group Coaching Register for more information on my upcoming 4-week group course in January 2025. As a qualified NLP practitioner, I can also support you by breaking down any limiting beliefs and feelings of imposter syndrome that may have prevented you from entering awards programs.

Whether you’re new to the awards process or experienced and need tweaking, register for a free 30-minute discovery call via my website. Together, we can work on what best suits you and your business.

www.nicolalelievre.com

The Complex World of Working Mums and Navigating Family Guilt

By Dani Boerma

In today’s fast paced society, the role of a mother has expanded significantly. Many mothers are balancing the demands of their careers with the responsibilities of raising children and some with older children are often caring for elderly parents and Grandchildren. This dual role can lead to a profound sense of family guilt, a feeling that I have experienced and have recognised is common and deeply personal.

Understanding Family Guilt

Family guilt often arises when working mothers feel they are not meeting the expectations of their family, themselves, or society. The pressure to excel at work while also being present for their loved ones can create a tug of war between professional ambitions and family responsibilities. This internal conflict can lead to feelings of inadequacy, anxiety, and stress.

The Sources of Family Guilt

Society Expectations

Society often perpetuates the stereotype of the “perfect mother” who is always available for her children and extended family. This unrealistic ideal can make working mothers feel like they are failing if they cannot meet these standards.

Time Constraints

Working mothers often struggle to find time for both their jobs and family life not to mention time for themselves. The limited time spent with family can lead to guilt, especially when they miss important milestones or events.

Career Pressures

In many workplaces, there is an unspoken expectation to prioritise work commitments, which can conflict with family time. Mothers may feel they are letting their employers down if they leave early for a child’s event or take time off for other family needs.

Self-Expectations

Many mothers hold themselves to high standards, feeling that they must excel in all aspects of their lives. This self-imposed pressure can exacerbate feelings of guilt when they perceive they are falling short.

The Impact of Family Guilt

This guilt can have various negative effects on both mental health and family dynamics.

Mental Health

Prolonged feelings of guilt can lead to anxiety, depression, and burnout. Working mothers may find it challenging to enjoy their time at work or at home due to the constant worry about whether they are doing enough.

Family Relationships

Guilt can strain relationships within the family. Children may sense their mother’s emotional turmoil, affecting their sense of security. Additionally, the partner may feel the strain of balancing responsibilities, leading to tension and resentment.

Strategies to Alleviate Family Guilt

While family guilt can be overwhelming, I have found strategies that working mothers can adopt to alleviate these negative feelings.

Set Realistic Expectations: Recognising that perfection is unattainable can help us set more achievable goals for ourselves. Understanding that it’s okay to not do everything perfectly can reduce guilt, just do the best you can.

Prioritise Quality Time: Focus on the quality of time spent with children rather than the quantity. Engaging in meaningful activities, even if brief, can create strong bonds and reduce feelings of guilt.

Communicate Openly: Sharing feelings of guilt with your partner or your support network can provide relief. Open communication can lead to shared understanding and awareness within the family.

Practice Self-Compassion: Being kind to oneself is crucial. Acknowledging that many mothers, and daughters of elderly parents face similar challenges can help normalise the experience of guilt.

Seek Professional Support: If feelings of guilt become overwhelming, seeking help from a therapist or counsellor can provide valuable coping strategies and emotional support. This has helped me navigate my own journey with raising my family and now caring for my mother with dementia. Just understand that family guilt is a common experience for working mothers, stemming from society pressures, personal expectations, and the challenges of balancing work and family life. By acknowledging these feelings and employing strategies to manage them, mothers can cultivate a healthier relationship with both their work and family. Ultimately, it is essential to remember that being a working mother is a continuous journey, filled with both challenges and rewards. Embracing this journey with compassion and understanding of yourself can lead to a more fulfilling and balanced life.

If your seeking support drop me an email dani@totalcoachingacademy.com

Louise May, Editor-in-Chief, mocha group.

Skin is IN, but Memberships are IT: The Future of Beauty and Skincare Businesses.

By Tamara Reid

The demand from clients for personalised skin solutions is higher than ever. You only have to attend one industry conference of late to see it’s the hot topic on everyone’s lips.

While the trend of skin is currently at its peak, the business model that truly elevates beauty and skincare businesses isn’t just offering cutting-edge treatments and the latest technology, it’s moving toward memberships.

This approach not only benefits clients by providing customised treatment plans but also supports businesses by fostering longterm relationships and steady revenue streams. So, why are memberships the way forward, and how can beauty businesses effectively implement them? Let’s explore.

What Are Memberships?

Memberships in the beauty and skincare industry are not just another marketing gimmick; they represent a holistic and personalised approach to client care. A well-structured membership offers:

- Personal Treatment Plans: Each client’s skin goals are unique. Memberships are about creating a bespoke treatment plan tailored to individual needs, whether that’s clearing acne, enhancing skin hydration, or working towards an anti-ageing goal.

- Flexible Durations: These plans typically range from 6 to 12 months (but can be as little as 3), ensuring clients commit to a consistent regimen that yields visible, long-lasting results. Additionally, memberships allow for flexible payment preferences, making premium treatments accessible to a wider audience.

- Regular Client Visits: Memberships are designed to evolve as clients’ needs change. A client’s skin requirements can shift with the seasons, lifestyle changes, or even stress levels. With a membership, the relationship between the client and the therapist becomes dynamic, allowing for ongoing reassessment and adjustment of treatments.

What Memberships Are NOT

It’s essential to differentiate memberships from other forms of client incentives to maintain their value:

- Not Concessions: Memberships are not ‘buy 10, get one free’ schemes. While those can drive short-term sales, they don’t cultivate the long-term, personalised client-therapist relationship that memberships do.

- Not Credits: Unlike prepaid credit systems where clients deposit a certain amount and redeem it whenever they wish, memberships provide a structured plan with regular treatments, ensuring consistency in care and results.

- Not Packages: Memberships differ from bundled services offered in a single appointment or over a short series. Instead, they map out a long-term, treatment plan which is spread across several months, focusing on progressive improvement.

Clients too love memberships, because it’s not something foreign you’re introducing to them. They already know how memberships work in different businesses (like gyms for example) so the concept is easy to understand. When a goal-focused membership is complete, you can shift them onto maintenance membership to ensure they continue their results and return regularly. This could be a month-to-month program that keeps them committed but introduces more flexibility. Here’s how you can talk about membership benefits to your clients:

VIP Access: With memberships, clients feel like they belong to an exclusive club. They may receive VIP treatment, including priority booking, exclusive perks, and priority access to new services or products. This level of care goes beyond typical appointments, making clients feel valued and special.

Result-Driven Approach: Memberships offer a clear path to achieving skin goals. Through regular, consistent treatments, clients can visibly track their progress, experiencing the transformation of their skin over time. This result-driven approach boosts client satisfaction and loyalty, as they can see the value they are receiving.

Convenience: Clients lead busy lives, and memberships take the guesswork out of maintaining their visits. With regular treatments prescheduled, there’s no need to make repetitive decisions about when to book the next appointment. This seamless integration into their lifestyle makes self-care a priority without adding to decision fatigue.

Indulgence: With a membership, clients can indulge in guilt-free selfcare. Knowing that they have already committed to prioritising themselves removes any hesitation about spending time or money on treatments. It’s a monthly reminder to put themselves first.

Budget-Friendly: Some skin services can be a significant expense, but memberships break these costs into manageable, predictable payments. This approach not only makes premium treatments more accessible but also aligns with the budgeting habits of many clients. They can enjoy top-tier services without the financial strain of paying large sums up front.

Introducing Memberships: Making Your Next Client Your Next Member

The key to converting clients into members lies in your consultation conversations, not the launch of the program. Here’s a step-by-step guide to introducing memberships effectively:

1. Assess Client Goals: During the initial consultation, discuss the client’s skin concerns. Listen carefully to understand what they hope to achieve and when.

2. Create a Treatment Plan: Based on the client’s goals, develop a tailored treatment sequence. This could include monthly facials, targeted skin therapies, or other relevant services.

3. Offer Membership as a solution: Present the membership as a simple way to access the plan. Highlight the convenience, flexibility, and perks that come with the membership.

4. Highlight the Benefits and Value: Emphasise the added value they’ll receive, such as priority booking, exclusive discounts, and special treatments.

For example, you might say, “To achieve your goals, we recommend you come in once a month over the next 6 months for the following treatments. With a membership, you can access these treatments for just $50 per week, along with [XYZ] benefits.”

Here’s an example of what a 12-Month Membership might look like:

- 12 Custom Skin Treatments

- 6 LED Light Therapy Treatments

- Preferential Booking

- 5% Discount on Retail Products

- Free Birthday Treatment

Cost: $3,000 or $57.69 per week

This structure offers clients a clear and affordable path to their skin goals, while allowing your business to build a dedicated client base and a steady income stream.

What to Avoid When Launching Memberships

To ensure your memberships are well-received and successful, avoid these common mistakes:

- Launch Events: Instead of a grand reveal, introduce memberships organically during client consultations. This personalised approach makes memberships feel more tailored and exclusive.

- Using Template Memberships or Packages: Clients want unique solutions, not one-size-fits-all offers. Avoid pre-set packages and focus on customising memberships based on individual client goals.

- Advertising Memberships on Your Website: Keep the membership offer exclusive. Introduce it only during in-person consultations to enhance its perceived value.

- Having Too Many Options: Offering too many membership choices can overwhelm clients and dilute the exclusivity. Start with one or two options that align with your client base’s needs.

- Relying on Discounting: Memberships should not be about giving away discounts, for the sake of it. Focus instead on the overall value of the membership experience highlighting it as your VIP client experience.

Why Beauty Businesses Need Memberships Now

The current economic climate has changed client spending habits. Recent statistics highlight the need for budget-friendly options in the beauty industry: (Source: aglow consumer survey, June 2024 interviewing 1,010 Australian women aged 18-60*)

- 87% of clients already budget for beauty treatments.

- 63% have reduced their frequency of beauty services due to rising costs, indicating a desire for more accessible solutions.

- 65% are likely or extremely likely to commit to regular treatments if offered a membership plan with perks and flexible payments.

- 89% would consider purchasing additional products or services if their main treatment was prepaid through a membership.

These numbers underscore a shift in client preferences towards structured, value-driven spending. Memberships cater perfectly to this demand by offering a predictable, flexible way for clients to maintain their skin routines.

Creating and managing memberships can seem daunting, but that’s where solutions like aglow come in. Designed specifically for beauty and skincare businesses, aglow streamlines the membership process, allowing you to customise treatment plans, set up flexible payment options, and offer exclusive perks effortlessly. It’s the all-in-one platform that helps you focus on what you do best: delivering exceptional care to your clients.

The beauty and skin industry is shifting towards a model that provides personalised, ongoing client relationships. Memberships are not just a trend; they are a strategic business move that meets clients’ desires for VIP treatment, convenience, and value. By introducing memberships tailored to each client’s unique goals, beauty businesses can attract loyal clients, secure steady revenue, and elevate their overall service offering.

Tamara Reid,

Hair & Beauty Brand Consultant, Inside Industry www.insideindustry.co

How One Hour A Day Can Transform Your Clinic’s Profit And Client Experience.

By Rebecca Miller

Have you ever considered that the key to unlocking your clinic’s growth lies in making sales all day every day? It’s not about working harder; it’s about working smarter.

Are you seeing the endless opportunities in your business, or are clients slipping through the cracks? Imagine dedicating just one focused hour each day to activities that consistently drive revenue.

Welcome to “The Magic Hour”—a powerful strategy designed to keep sales flowing continuously and ensure your business thrives. The power is in the FOLLOW UP. Remember we get to serve by selling. We don’t want to sit back and wait for clients to book.

What is The Magic Hour?

The Magic Hour is a daily practice where salon and clinic owners, like you, dedicate one hour solely to revenuegenerating activities. It’s a time to step away from the operational grind and put on your entrepreneurial hat.

This strategy is rooted in the 80/20 rule: 80% of your time, effort, and energy should be devoted to activities that generate revenue, while only 20% is spent on other tasks. By prioritising revenue-generating activities, beauty and skin businesses can thrive. Remember, without effective marketing, there are no sales; without sales, there’s no cash flow; and without cash flow, your business suffocates.

Are You Seeing All the Opportunities?

In your business, there are numerous opportunities waiting to be harnessed. The Magic Hour helps you identify and by segregating your client lists into key categories to maximise your sales efforts and client connection and experience. Yes, having offers to go for all these categories, and no this is not about discounting but having compelling offers especially for the people sitting on the fence watching you. We want to move them off the fence and into your world (Clinic)

Strategies for Maximizing Opportunities: List Building

● Attract New Clients: Build a list of prospective clients through lead magnets, social media engagement, and collaborations.

● Re-Engage Lost Clients: Reach out to clients who have drifted away with personalised offers and targeted communications.

● Clients Not Rebooking: Track clients who haven’t scheduled their next appointment and create strategies to encourage their return.

● New Social Media Followers: Welcome and engage with your growing audience by providing valuable content and a new client offering.

● Clients Who Cancel: Use follow-up communications to understand their reasons feedback is fertiliser plus an opportunity to offer incentives for them to return.

● VIP Clients: Nurture your loyal clientele with exclusive offers and personalised attention. VIP lists are the gold in clinic business. We can do exclusive offers, and they are always ready to buy. These clients are your raving fans. One of my clients Jen used the VIP strategy to launch a new machine and got 12 booking straight away from email with a deposit paid on the spot so $2400 cash collected and 12 booking $1000 each less deposit.

● Newsletter Sign-ups and Lead Magnet Downloads: Follow up with these leads, with an exclusive offer so they can experience what you have to offer.

With The Magic Hour, you have a structured strategy for each of these opportunities, ensuring that every potential revenue source is maximised.

SALES ALL DAY EVERYDAY…

Building Your Ecosystem

To fully leverage The Magic Hour, it’s essential to create an ecosystem that attracts, nurtures, and retains clients:

Attract New Clients: Engage potential clients through lead magnets, social media, and collaborations. A simple welcome message or personalized email can make new clients feel valued. Sell by chat strategies are the best. My clients are nailing this for NEW client attraction sharing case studies and building real connections with potential clients.

Nurture Existing Clients: Regularly engage with current clients with regular follow ups, quality content and personalised offers. Show them they are part of a thriving community. Clients leave a business for one of two reasons RESULTS or RELATIONSHIP deliver these and your clients will be raving fans. The consultation is your powerful mechanism but remember your clients are not buying your products and services they are buying the transformation, the feeling your product and services gives them.

Re-Engage Lost Clients: Don’t let lost clients stay lost. Utilize tools like a Client Engagement Tracker to keep tabs on clients who haven’t rebooked and reach out with targeted offers to win them back. This is a huge lost opportunity I see in my clinics. We don’t just follow up once we follow up around 4 times. Lost clients should be a low number if it’s not you need to find out why clients are not returning. Remember RESULTS and RELATIONSHIP…

Structuring Your Magic Hour

To maximise your hour, consider these activities:

● Connect with New Clients: Engage with those who subscribe to your email list or download your lead magnet. Send personalised messages and connect on social media.

● Share High-Value Content: Promote new offers through live sessions on social media and create newsletters that provide value.

● Collaborate with Other Businesses: Partner to grow your list and crosspromote services.

● Offer Incentives: Create product bundles, VIP groups, and special promotions to increase spending from existing clients.

● Educate Your Team: Empower your team to elevate the client experience especially during consultations, treatment and follow-ups process.

The beauty of The Magic Hour is that once you master this flow, you can train your team to take on these tasks, creating a culture of proactive selling and engagement.

Consistency + Predictability = Profitability

The key to The Magic Hour is consistency. By committing to just one hour each day focused on profit-accelerating activities, you create a predictable system for generating revenue. This approach allows you to measure progress, adjust strategies, and ultimately create a more profitable business.

As a salon or clinic owner, it’s easy to get caught up in daily operations. However, to grow your business, you must prioritize time to work on it, not just in it. With The Magic Hour, you’re setting your business up for rapid growth, marked by consistency, predictability, and profitability.

Dedicate that one hour each day to activities that truly matter and see the difference it makes in your bottom line. Get ready to empower your team, engage your clients, and drive sales like never before.

@therealrebeccamiller

Train Me Like One Of Your French Girls , Jack!

By Robyn McAlpine @expert_skin_therapist

Every time I post content about my salon team, my inbox blows up with therapists wishing they had the kind of workplace environment I offer and bosses wishing they had the kind of team I have. But what you see didn’t just happen. Just like yours, my workplace is still just a business, and a job where effort and input is required. Yes, we have great training, but my team are also required to use that training where it counts (in the treatment room). But it hasn’t always been this way.

It’s taken time, challenges, mistakes, consistency to get here, where training is an ingrained part of our salon. BUT the thing I had to master was “how to get my team to use the training in the treatment room” because for a long time I was training, but the needle wasn’t moving. At this point, giving up seemed smart, training investment costs ain’t no joke.

Instead, I had to figure out the missing puzzle piece. TEAMWORK (and I’m not talking trust falls and corporate bonding!)

It begins with realising you, the business owner are not a separate entity to your team. And therapists, you aren’t a separate entity to your boss. You both need to peddle in the same direction.

If you’re a therapist feeling disconnected OR you’re the boss feeling disillusioned, read on, Aunty Robyn “tough love” is incoming as we bring it together to create the workplace of your skin education dreams!

But here’s the deal, if you’re a therapist wanting an amazing workplace training, show this to your boss. If you’re a boss who wants a high performing, training hungry team, show this to your team!

Let’s go!

You can’t have a thriving salon without career passionate therapist’s.

You can’t have a thriving team without a boss committed to great training.

So, who goes first?

It’s the old chicken and egg scenario. A team effort.

I often see one trying without the other. Bosses trying to create amazing training, with a team who arent on board, or don’t implement those lessons in the treatment room. Hello loss of income, stressed boss. Goodbye any training efforts.

Then there’s team, busting to learn, paired with bosses with empty tanks who’ve lost their spark because, see scenario one.

So, who goes first?

It takes two to tango baby! We’re diving into this, together!

Every boss wants a thriving business. Every therapist wants a thriving workplace but it’s very hard to have one without the other. They exist in unison.

So, to sprinkle some salon culture love into your day, and give you some practical ways to make that happen, I’m sitting you both down on the couch for a tough love talk!

This one’s for the bosses:

1: Invest in training your team!

This doesn’t always look like flying in experts or sending your team to every course under the sun. That’s fun, but the biggest training investment is the non-negotiable training time. Block it out, stick to it! We block the entire team for 90 minutes once a week. Is it costly to the business? Absolutely!

Do we miss out on bookings in that time? We sure do!

For my team that’s the equivalent of over 235 hours of scheduled training each year.

BUT missing those 4 or so facials each week means my small (tiny) team retails over half a million dollars in skin care every year and each therapist maintains an 80% rebooking average, on a bad week.

How? Because our training focuses on how those training sessions are activated with every single client interaction. Teach the theory, but show them HOW to turn that theory into practical, useful skills with clients.

2: Don’t underestimate your own teaching skills!

Yes, you can bring in experts or outsource training, BUT that gets expensive. You’ve got what it takes to teach your team. (It might be a bit clunky at first. Practice makes perfect.)

In-house training doesn’t have to be constantly new and innovative. It’s about perfecting in-house procedures, refreshing hands on skills, revising your unique customer journey, the list goes on! THIS is the kind of training that will have the biggest impact in your business! Imagine if everyone on the team knew your salons customer journey and took every client on that journey. Powerful stuff, right?

3. Don’t let a bad hangover ruin the bright shiny future.

As business owners, we’ve all experienced the emotional hangover from pouring our heart and soul into the salon, only to have it handed back to us chewed up and spat out with little bits of spit mixed into it. We’ve all had seasons where it feels like a whole lot of give and not a lot of take. But just because that’s been an experience in the past, it isn’t the blueprint for the future.

If you’ve not seen the returns on past investments, it’s time to do it again, but this time, do it different.

This time build a culture of learning into your salon. It will take time and effort, but it’s not all on you, your team are going to meet you halfway!

And here’s where they come in! (Bosses, hand this bit to your team!)

Ok, if you’re a team member reading this… here’s where it’s up to you!

1: The dream career is yours to create!

Want to be the most amazing skin therapist on the planet? Want to be the best brow wrangler this side of the globe?

Want to ‘wax on, wax off’ like it’s nobody’s business?

ALL if that is in YOUR control!

Being the best isn’t about being handed the best. You can go to the best school, the best courses, the best seminars with the industry’s best. BUT unless you knuckle down, grow and learn from each training session, you’re never going to have the career of your dreams. Ouch. I know, I told you this was going to be tough love!

A fancy title or qualification doesn’t automatically make you an amazing therapist. But having a thirst for learning, a willingness to be a beginner and a tenacity for learning as you go, trying and then trying again… THAT is what will get you there!

Pair that with a boss invested in your growth, and hey presto! Career made!

2: Learning is great, but only if you use it!!

Nothing beats that post training glow. But leaving all that knowledge in the room benefits no-one, especially your clients.

Turning each lesson into action in the treatment room is your end of the deal

If training focuses on the salons customer journey, the roadmap that gets the results, it’s on you to map it out for each client, book those appointments and keep your clients inspired.

If training is on brushing up hands on techniques, helping you create a stellar client experience, it’s on you to master and implement them in every treatment.

Not more watching the training, then going back to old habits!

With every training, look for the key things you can tweak in your own process so that you can grow and become and even more amazing therapist.

3: No more passive learning.

Nothing shuts down your in-house training quicker than treating training like a stab in the eye. You want training, your boss is giving it a fair crack, let’s not f*** it up now! (We’re in this together ok!?)

Sitting in the room doesn’t equal learning. Get amongst it, take notes, ask questions, share your experiences. Learning is a full participation sport! Sure, you might feel awkward seeing your boss stand up the front teaching but trust me, she’s feeling as out of her depth as you are. You’re both trying this new thing called team training, don’t snuff out the flame before it turns into a wildfire!

Are you both willing to have a crack at this? Trust me, it’s not going to be perfect from the get-go!

Bosses will stuff up, training will be clunky, and your team might not quite get the hang of turning those lessons into results, for a little while. Like anything new, it’s going to take a hot minute finding your groove (and to see the results)

BUT if you both approach this with a little bit of humility, a sense of humour and a shared end goal to grow and learn, you’ll find together you’ll create a workplace that floats your boat, ticks all your boxes and the results come rolling in!

If you give this a try as a team, I’d love to hear how it’s going. If you need a little guidance, perhaps a few training ideas or a gentle nudge in the right direction, you know where to find me @expert_skin_therapist

robyn@skintifix.com www.skintifix.com

Management Mistakes to Avoid.

By Faye Murray

As managers and leaders, you set out each day to do a good job. You want success for your business and you recognise that as the leader and the person who makes the decisions you have to get it right.

One of the key management mistakes that I would like to address first is thinking you are perfect. From time to time, you are going to exercise poor judgment that will not reflect well on you and your business. That is a fact. However, the biggest mistake is not being strong enough to admit you have made a mistake and learn from it.

What are the most common management mistakes I see in our industry?

These mistakes are so common that they often go unnoticed. They happen frequently for many reasons and they can become a habit so easily. Remember that a habit can easily become the benchmark because “that is what I always do”.

Be honest and see how many you can cross off this list as not being one of your management mistakes:

• Talking down to team members

• Putting paperwork before people

• Getting annoyed too quickly

• Making excuses

• Poor organisation

• Being late

• Lack of encouragement and support

• Failure to change

Let’s look at each one and turn the potential negative mistakes into management strengths.

Talking down to team members

Unfortunately, I do see this on occasion and it is a crazy thing to do because it just does not produce a positive response. I can’t accept that being busy or stressed as a manager is a reason or excuse for this. You must lose this from your management style, but first you have to be big enough to acknowledge that this is a mistake you make. The acknowledgement will go a long way to helping you get this right.

Putting paper work before people

“I don’t have time to speak to you today, I am snowed under with business and paperwork” Your team is your most valuable asset and you must always set time aside to communicate with them, especially if they request it. No relationship will be a good one without regular two-way talk. I suggest to coaching clients that they set aside time for a coffee and chat with team members on a regular basis. This is quality time and they will value it.

Getting annoyed too quickly

A short fuse that blows constantly is a sure way to create a work environment that no one wants to be part of. This creates fear and uncertainty and you will most definitely find that if this is one of your traits that you will have a high turnover team. No one will stay around to be shouted at or hope that the boss will be in a good mood.

Making excuses

There is a great saying: ‘If you have to make an excuse you have already made a mistake. ‘I started off this article by saying that no one is perfect. When you make a mistake acknowledge it, admit it and then fix it. Don’t ever compound the mistake by trying to cover it up. When your team find out (and they will) their respect for you is destroyed.

Poor organisation

I can tell when someone is not a good manager when it comes to organisational skills. The signs stand out. They are all over the place. They don’t follow up and they forget important things. When you ask how are you, “Frantically busy” is usually their response. Creating a prioritised ‘to do list’ to start the day every day is a great idea. By putting down the important things that must be achieved and referring to that list, you will at least have a plan. Most managers who are poor with organisation are also usually poor at delegation.

Being late

This tends to link with poor organisation. Constantly being late is just plain rude and shows a lack of regard and respect for others. Everyone

from time to time, often through no fault of their own, is late. That is when you must apologise to the person you have inconvenienced. If you recognise that being late is a habit you have formed, an interesting exercise would be to ask some people who would be honest with you. “I know I am always late; how does this make you feel?” You might be surprised at the answers.

Lack of encouragement and support

How can you expect to build a fun, loyal team without this? This is one of the exciting things about being a manager. There are so many ways to do this. A well-run salon will have in place a productivity-based goal system that is linked to an incentive scheme. In addition, there are everyday things that you can do to encourage and support. The little things make a big difference.

Failure to change

“We’ve always done it that way”. How boring is that? We are part of one of the most exciting industries that is constantly changing so you should be offering new and exciting things in your salon. When you do have something new, make a big noise about it. Sell it to your team with your enthusiasm. Sell it to your clients with your enthusiasm. New and different are exciting. When was the last time you did something for the first time? It should be almost every day.

This article was written by Faye Murray from Your Coach. For more information about business coaching and the Zoom training sessions Faye offers contact: 0409 342 653 faye@yourcoach.net.au & www.yourcoach. net.au

PROFIT BABY!

By Jay Chapman

Why do some salons and clinics become profit-turning gold mines while others struggle along at an average pace? As a salon owner, it’s tempting to attribute your profit levels to circumstances beyond your control: the current economy, your less-than-motivated team, or the new salon that’s opened up adding to your competition, interest rate rising etc etc!

Let’s delve into the HOW and WHY you can change your business up from average to a profit machine

Realise that you have more power than you think!

Who does it all come back to? The answer is simple. Yes, it’s you—the salon owner. I believe your success always comes down to three components: Ownership, accountability and responsibility. It sounds simple enough, doesn’t it? However, most salon owners overlook where they are falling short as it can sometimes be easier to point the finger outwards at everything else.

It’s a tough pill to swallow, but when you do that’s when the magic happens.

Each of your team members relies on the information they receive from you. It all comes back to your leadership, your communication style, consistency, and the time you spend with your team to deliver the information you want them to follow.

Make a commitment to focus on leading your team with an abundant mindset.

Creating clarity through mapping your client journey

What’s the first thing a client experiences when they open your salon door? Do you have a system for greeting a client, the steps to take before and after they’re seated?

And how do you conduct consultations, plan the next visit, and see your client out?

Your client’s experience depends on your team members’ ability, their consultation skills, the customer service they provide, and their ability to ensure every client has a wonderful experience and achieves the desired outcome.

Getting it right leads to client loyalty and fantastic retention rates.

Boring I know! But it’s where profit is made!

You need to understand your salon’s journey to ensure it’s an exceptional experience every time, and don’t be too quick to answer! We all pride ourselves on delivering exceptional client experience however, we always have more in the tank that we can offer.

I find that collaborate with your team to create scripts, systems, and maps that reflect the client

journey you envision. Involve everyone so they feel connected and valued as part of the solution. Work on refining your client journey weekly until it’s perfected. BOOM! Magic.

Nail your consultation.

Train your team to address your clients’ challenges, and your business will become a profitable gold mine. Teach them how to ask the right questions to determine each client’s real needs.

Anyone can give a client what they ask for. The secret is understanding what they truly need, identifying the problems they want solved, and making suggestions based on a professional consultation. Discuss possibilities and options, not just how to achieve the same outcome as before. Recommend products and services, and discuss maintenance and rebooking.

Do this every time, with every client—no exceptions and role-play until it’s right. It’s awkward at first, but trust me, after the second session when everyone feels supported, it becomes fun. And, in the end, everyone wins.

Home care planning

You have two businesses; one is your service business and the other is your retail business. One of the first things to go when we are conscious of lumpy economic times or how much the client is spending is home-care planning.

To send your client out the door without skills knowledge and a home care plan is just mean! Your job is to educate them and make them feel empowered and comfortable to make their choice based on their budget and needs. Simple!

The salons that we come across that of the most profitable have a thriving retail business. We need to challenge ourselves in our own mindsets said that we are not protecting our values on to our clients.

Team meetings are not an option

In fact, we will not work with the salon owner if

they are not committed to doing team meetings and one on one meetings. That’s because we know that the needle will not move unless communication is abundantly clear.

It’s time to share your vision with your team, get them involved, and invite their suggestions. You don’t have a clear vision? You need to create one! Your meetings are a time to celebrate together, the big achievements and the small Committing to one-on-one meetings where you can nurture the growth of each individual will absolutely change the game in your business. This is your platform to stand on as a leader, influencing the growth of your team and showing them how it’s done.

Structuring your time

We have all heard it before, everyone has the same amount of hours in the day as you! The difference is, some people use their time to work on the development of their business and others use their time to work on admin related tasks that don’t move the needle.

I often say, “If I was to follow you around all week and watch how you run your business would I be impressed?” And if the answer is no, it might be time to step up how you manage your time instead of the other way around.

Working on client retention, marketing, creating structure, prepping for your meetings…. There’s so many different opportunities that will help you thrive into the future.

Are any of the solutions above that I have mentioned sexy or exciting? Most likely it’s a big fat no! But if it was easy everyone would be doing it right?

I spend my days helping people do the things that they don’t want to do, to get them the results that they want! It all starts with a shift of mindset.

For more information on how Jay can help you in your business, contact him at: jay@yourgrowthcoaches.com.au

How The Economy Squashed The Beauty Industry Theory That “Education Sells.”

By Chrissy Alger

Start Up Businesses are hard work. Especially when you cannot do the work yourself. So, over the years I have had to learn all of the business strategies known to man to keep my business afloat and to stop myself from going bankrupt!

During COVID, my Melbourne based clinic was completely shut down. It was not an ‘economic downturn’ it was a complete elimination of my business operating as it had been. A complete pivot of the business meant that for the entire lockdown period we actually made more money than the comparable trade period before lockdown… Yep, I made MORE money…. CLOSED!!!

So, I know a little bit about downturn and doing biz in difficult economic climates, navigating market fluctuations and bullet proofing your business from less than ideal economic climates! So read on, and I’ll share some strategies that have been protecting my clients from the economic fluctuations. As the economy continues to challenge the beauty industry, many salon and clinic owners are finding themselves grappling with an undeniable truth: that clients have stopped buying…

In a world where clients are tightening their belts, consultations are often being met with nodding clients who leave without making a purchase. What I have found though, is that through some tweaks in the consultation method you cannot only have clients continuing to make purchases, but you can also have them investing at levels that are unprecedented!

EDUCATION ISN’T ENOUGH: WHY MOTIVATION MATTERS

For years, the beauty industry has been told that educating clients about the benefits of products and treatments is enough to make sales. The logic seemed sound—provide evidence-based solutions, explain the clinical reasons, and clients will naturally invest. However, as many salon and clinic owners are discovering, this is no longer the case.

But it actually never was the case, however as the economy constricted and disposable income became pressured, buying habits reduced. Clients that were not overly committed or invested- flaked. This unearthed the problem with solely relying on educational based consult, it didn’t foster enough client commitment.

Education alone doesn’t create commitment.

While education remains important, it only accounts for a small proportion of influencing a buying decision. The real driver of client engagement and commitment lies in understanding their motivation. Without tapping into that emotional

and psychological space, you may deliver the best advice possible, only to see your client walk out without making a single purchase.

UNDERSTANDING CLIENT COMMITMENT LEVELS

To move clients from mere interest to committed action, we need to dive deeper into their motivations. Most potential clients fall into what we call the “contemplation stage” —they’re curious, but not yet invested. They’ve seen an offer, clicked on your ad, and booked an appointment. But make no mistake— curiosity is not the same as commitment.

What’s missing? Motivation. To convert clients, we need to shift their mindset from contemplation to action, and that starts with asking the right questions during the consultation.

SHIFT TO A MOTIVATIONAL CONSULTATION PROCESS

This is where the Motivational Consultation Method comes in. By incorporating elements of motivational interviewing into your consultation process, you can move clients from being interested in your services to fully committing to them.

Here’s how you can start integrating this process into your salon or clinic:

Ask the Right Questions: The goal is not to bombard clients with clinical information, but to ask open-ended questions that uncover their deeper needs. Focus on their motivations, capacity for financial investment, and the time they’re willing to commit. Instead of saying, “This is the best treatment for you,” ask, “Does this treatment plan suit what you can commit to right now?”

Understand Client Limitations: Tailor your recommendations based on what the client is willing and able to commit to. If a full treatment plan is overwhelming for them, provide options that fit their budget or schedule. Flexibility builds trust and increases the likelihood of client follow-through. They will end up spending more as a result of this flexibility.

Limit Over-Education: Clients don’t need to know every ingredient or scientific term in your treatment or home care plan. The education component of your consultation should be kept simple—focus on the “why”. Explain in layman’s terms how your recommendation ties directly to the client’s personal goals. For example, “We’re using this treatment because it will give you the glowing skin you want”. It’s as simple as that.

WHY THIS WORKS—EVEN IN A TOUGH ECONOMY

When clients feel understood and their limitations are acknowledged, they are more likely to stay committed, even when their financial situation is uncertain. This approach helped many salons and clinics weather economic storms, with some reporting their best numbers on record even during recessions.

By connecting with your clients on a deeper, more motivational level, you’re not just offering a service—you’re offering a partnership in their transformation journey. And that, in today’s climate, is priceless.

Chrissy Alger is the Founder of Freedom Mastery coaching for the Hair, Skin and Beauty Industry. She is a Salon Owner, Salon Marketer and Salon Coach having successfully run her own Salon business from start-up - NOT as a technician but purely as someone addicted to business. She is also a psychologist, who decided to do something different and venture into the salon industry space under the guise of wanting to do more to promote health, wellbeing and self- confidence.

If you need more help with implementing a consult method that sells, email me at @ chrissy@freedommastery.com.au for more details. Also check out my YouTube: Chrissy Alger Freedom Creator for more training and valuable content!

@chrissyalger_freedomcreator

Complimentary Services are Getting A Makeover.

A complimentary drink or hot towel is seen as standard across the industry. But as Fresha delved into the current and upcoming trends, they spotted more and more places offering bigger complimentary touches, including addons clients want to pay for.

The beauty and wellness industry is continuously evolving, driven by cultural shifts and technological advancements that reshape customer expectations. Today, a simple complimentary drink or hot towel, once seen as standard in the beauty industry, is no longer enough to enhance a client’s experience. A new wave of value-adding services is emerging, driven by consumer demands for more thoughtful, curated experiences that go beyond the basics. Fresha, the world’s largest beauty and wellness software, recently partnered with WGSN to publish their first-ever trend report. Based on over 1,000 consumer surveys across three continents and data from 600 million bookings, the report taps into current trends and forecasts the future of the beauty and wellness industry.

Beauty businesses have long been spaces for more than just a treatment

They’re sanctuaries for relaxation and rejuvenation. Traditionally, small complimentary services like tea, coffee, water, or magazines were sufficient to enhance the overall customer experience. However, as consumer preferences shift, expectations have evolved. Customers now seek more personalised and thoughtful touches that make their visit not just a service appointment, but an experience. According to Fresha’s survey, 75% of women and 70% of men are more likely to return when a place offers thoughtful add-ons. These small gestures can significantly impact the overall customer experience, fostering loyalty and encouraging repeat business.

Some businesses have begun experimenting with more creative add-ons

Today’s consumer wants more than a cup of coffee or a magazine to browse through during their visit. For instance, some studios are offering artisanal coffee, fresh pastries, or even cocktails to make the visit feel more luxurious and memorable. Businesses targeting younger demographics have been experimenting with trendy drinks like bubble tea and non-alcoholic cocktails, further elevating the experience.

Add-ons don’t have to stop at refreshments

Beyond refreshments, some studios are expanding their complimentary offerings to include wellness services. In an industry that increasingly values relaxation and self-care, services such as head and hand massages, hot towels, and aromatherapy treatments are gaining popularity. Aveda’s lifestyle spa, for instance,

offers clients a free Ayurvedic consultation during their service. These services elevate the experience to a new level, blending beauty with wellness to create a luxurious and therapeutic environment.

Not all add-ons have to be complimentary either Gen Z and Millennials, in particular, are open to paying for premium services that enhance their experience. This creates a new revenue stream, allowing them to offer an expanded range of services without the need to increase prices across the board. The Nail Spa in Dubai has tapped into this trend by offering paid in-chair treatments like aromatherapy and reflexology, giving clients the opportunity to explore services beyond a standard manicure or pedicure. These premium services cater to the growing demand for personalised, self-care-focused experiences.

As the beauty industry continues to evolve, so will add-ons

Beauty and wellness businesses are becoming destinations for relaxation, exploration, and tailored experiences that cater to the modern consumer’s desire for self-care and indulgence. This shift towards more thoughtful and luxurious services reflects broader cultural trends that prioritise wellness, personalisation, and the overall customer experience.

Advancements in booking technology will allow studios to offer even more personalised experiences. Clients will be able to choose add-ons tailored to their individual preferences before they even walk through the door, creating a seamless and highly customised visit. The integration of wellness, relaxation, and

personalised care will shape the industry in the future.

With innovative add-ons and a focus on wellness, studios with advanced booking systems, like Fresha, are well-positioned to meet these evolving needs and continue thriving in the years to come. With personalised consultation forms and an intuitive process for both business owner and client, it’s easier than ever to get to know your clients’ needs, and create the space they’re looking for.

Fresha is the world’s #1 beauty and wellness marketplace powered by all-inone free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha. com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.

www.fresha.com

Say Goodbye To Stock Photos: How Custom Imagery Is The Secret To Serious Salon Growth

By Keira Maloney

You’ve built a business that stands out, so why settle for visuals that don’t? Stock photos might seem like an easy solution, but they lack the authenticity and impact needed to truly connect with your audience. The truth is cookie-cutter images aren’t enough to drive meaningful growth - they’re like generic skincare products in a world that craves personalised solutions.

Here’s where and why investing in professional photos can take your beauty business from great to “Wow, I need to book in there!”

1. Make a Memorable First Impression with Collaborations

Collaborations are pure gold. From donating a voucher to the local footy club or co-hosting a live webinar, partnerships introduce you to new audiences. But here’s the kicker: when you’re featured by a partner, what visual represents you? A grainy, outdated photo? Yikes.

When another business or organisation puts your name in front of their community, a crisp, professional image says, “Hey, we’re serious about what we do.” Having a selection of highquality photos ready for these moments ensures you’re always putting your best face forward. It’s about capitalising on every opportunity, not letting them slip by because you weren’t prepared.

2. Maximise Your ROI With Paid Advertising

We’ve all been there - investing in paid ads on Facebook, Instagram or Google and then feeling deflated when they flop. But here’s a harsh truth: even the most compelling ad copy will fall flat if paired with a generic stock image. Professional imagery in your ads isn’t just about looking pretty; it’s about building trust and sparking curiosity. High-quality visuals grab attention, enhance credibility, and lead to more clicks, engagement, and conversions. Instead of throwing your marketing budget into the wind with mediocre visuals, invest in professional photos that will make your ads stand out.

Attract the Right Talent

Hiring is a big deal. Whether you’re bringing on a new team member or filling a critical role, the quality of candidates you attract often depends on how your business is perceived. And let’s be honest - would you be more drawn to a company showcasing a vibrant, engaged team in dynamic photos or one with no imagery? Professional team photos and candid shots of your workplace give prospective employees a glimpse into your company culture. They help you stand out in a sea of job ads, making you seem more inviting and trustworthy. Think of them as visual testimonials that say, “This is a place where you’d want to work.”

4. Opening A Captivating Digital Front Door

Your website is your digital front doorit’s where you welcome the world to your business and where first impressions are made. You might have killer content and well-crafted service descriptions, but if the images are outdated or uninspired, your site’s impact can fall flat.

You don’t need to reinvent the wheel with a gallery of hundreds of images. Just a handful of powerful, professional shots can redefine the entire look and feel of your site. Pair them with compelling calls to action and watch how quickly new clients will be drawn in. It’s about setting the stage and making sure every visual detail aligns with the experience you want to create.

5. Keeping It Consistent and Compelling on socials

Social media is a beast, and keeping up with fresh content can feel like a full-time job. But here’s where a well-planned photoshoot becomes your best ally. With a solid bank of high-quality images, you can keep your feed looking sharp and consistent, elevating your brand’s perceived value without constantly scrambling for content. No more generic stock photos or low-quality phone shots. With professional images, your social media profile tells a cohesive story - one that resonates with your audience and keeps them coming back for more.

6. Always Be Ready to Shine for exposure Opportunities

Ever get the chance to be featured in a magazine, blog, or local newspaper? It’s an amazing opportunity, but if you don’t have professional shots ready, you risk losing control over how you’re visually represented. Media moves fast,

and you need to keep up. Having a folder of high-quality images on standby ensures you’re always prepared for a feature. You’ll be seen as polished and professional, which can make all the difference in how a story is received by the public. By investing in professional photography, you’re not just upgrading your visual assets; you’re making a statement. You’re saying, “This is who we are, and we’re proud of it.” It’s about creating a visual identity that’s as unique as the services you offer, one that resonates deeply with your audience and makes them feel like they’ve found exactly what they’ve been searching for. So, farewell to stock photos. It’s time to embrace imagery that truly reflects the heart of your business - because when your visuals are as exceptional as the work you do, serious growth is sure to follow.

www.keiranicolephotography.com @keiraxnicole_photography

I’m Gay Wardle, and I’m thrilled to invite you to join the Skin Success Community.

Imagine a place where every month brings new learning, where every question finds an answer, and where every challenge turns into your next big breakthrough. This is what we’ve created just for you.

For more information, visit lp.gwsi.au/skin-success-community

I know it’s so, SO challenging to stay committed to learning and growing in such a fast-paced and ever-evolving industry.

I understand firsthand the struggles you face – the uncertainty in diagnosing skin conditions, the hesitation in prescribing a full regimen of actives, or feeling unsure about the possible outcomes of your consultations.

This is exactly why I created this community: to provide a supportive space where we can tackle these issues together. Through shared experiences, my expert guidance, and practical resources, I aim to boost your confidence, enhance your understanding, and empower you to commit to your professional development with ease. Let’s transform these challenges into opportunities for growth, together

Yours in skin, Gay

What’s Included?

Expert Guidance by Gay

Monthly Deep Dives on Selected Topics & Themes

Continuous Learning

Lives & Guest Speakers

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Individual & Team Plans Available

AI Copywriting for Salons: The Do’s,

By Rachel Medlock

Don’ts, and WTFs

If I had a dollar for every time someone asked me about ChatGPT this past year, I’d be sleeping in a full-body LED light therapy machine and treating myself to endless bottles of C E Ferulic… the full size ones.

But here’s the thing - that cheeky little opener you just read? ChatGPT can’t quite pull that off... yet. And it’s not just because AI lacks the capacity to generate humour (it can, sort of). It’s because its output lacks nuance. It doesn’t understand our industry inside jokes, it doesn’t know the day-to-day struggles of running a beauty business, and it certainly doesn’t get the skin-specific lingo that hits home with your audience. Simply put, AI can’t make your readers feel seen, understood, or truly delighted in an authentic way. When ChatGPT tries to be clever, it sometimes ends up… well, a bit cringe. I said what I said.

But before you start picturing me as some anti-AI hermit living in a cave filled with notebooks, let me clarify: I’m no AI hater. Quite the opposite, actually! If you’re a busy salon, spa, or skin clinic owner juggling treatments, managing a team, and trying to squeeze in time to eat lunch (when did that last happen? 2021?), I’m all for tools that help make life easier. AI can be great! It can save you time, help you brainstorm ideas, or even suggest a caption or two for your Instagram feed. But, here’s where we need to get real: you can’t leave your entire brand’s voice and message in the hands of a robot and call it a day. Here’s why.

1. AI Can’t Replace the Human Touch (and Heart)

Look, I get it - this amazing (mostly) free tool can spit out content in seconds. “Why invest $2,000 in professional copywriting when AI can do it for free?” you ask.

Beyond the obvious (like supporting small businesses, hello!), there’s something irreplaceable in human-driven content: passion, soul, industry knowledge and that spark that connects with other human beings. AI may be able to form the skeleton of your copy, but it takes a human to flesh it out, give it life, and infuse it with you.

Think of it this way: ChatGPT is like a basic cleanser. Sure, it gets the job done, but it doesn’t give that deep, invigorating clean that your customised HydraFacial does. The right words, crafted by someone who understands the heart of your brand, can connect with your dream clients and show them exactly why you’re the answer to their skin woes. Without that, you’re left with generic, bland copy that looks (and sounds) like everyone else’s. So, if

you want copy that stands out and resonates, use AI as the starting point, not the final say.

2. Proofread Like Your Skin Depends on It

Imagine recommending a skincare routine to a client without doublechecking if it suits their skin type. Not cool, right? The same applies to AIgenerated copy. By default, ChatGPT uses American spelling (hello, “skin analyzer” instead of “skin analyser”), and sometimes it throws in analogies that are, frankly, as odd as a client asking if coconut oil will fix their cystic acne.

answers it in the very next line. And that’s what makes it POP.

It goes without saying – proofread before you publish. Ask yourself, Does this feel authentic to my brand? Does it have spelling errors? Does the sentence naturally flow, or is it a smidge over the top? Above all - does it even make sense? Trust me, I’ve seen AI suggest some ideas that have definitely contributed to a grammar-induced stress breakout.

3. The Specificity Rule: Garbage In, Garbage Out

AI is only as good as the prompts you give it. If you type in something basic like “write a blog about facials,” and expect it to deliver nuanced, on-brand content, you’re setting yourself up for disappointment. AI follows instructions to the letter; it doesn’t ask follow-up questions to dig deeper into your brand’s unique angle or understand the quirks of your ideal client.

Think of your prompts as a consultation. You don’t design a treatment plan with zero information about your clients skin. You need specifics like their concerns, skin type, goals, products, budget and lifestyle. The same goes for AI. You’ll get something generic and forgettable if you don’t provide detailed, specific prompts. And let’s be honest: when was the last time you were okay with your brand’s marketing being just “meh”?

4. Good Copy Breaks the Rules, and AI Follows Them Too Rigidly

You know those rule-breaking, fun-to-read captions that make you double-tap or save the post for later? Good copy sometimes bends (or breaks) grammar rules to resonate better with the reader. Maybe it starts with a conjunction. Perhaps it has one-word sentences for dramatic effect. Maybe it asks a question, then

AI plays it safe, follows the rules, and sometimes comes off sounding like it’s written by your high school English teacher. And while that’s great if you’re writing a thesis, it doesn’t always work for engaging, compelling copy that turns browsers into bookings.

If you’re going to dabble in AI-generated copy, make sure you’re using it wisely. Let it assist you, not replace you. Use it to brainstorm, outline, or overcome writer’s block, but always put your final human touch on the content. Your clients aren’t looking for a robot’s words; they’re looking for yours - words that reflect your expertise, passion, and unique vibe.

So, what do I use AI for? As a copywriter, it’s my handy little assistant for brainstorming, summarising briefs given to me, pulling out the key points of press releases sent my way, and giving me 20 subject lines to choose from (when I just need the one perfect one). And hey, it even proofread this article you’re reading right now. I love how it speeds up mundane tasks, giving me more time and brain space to focus on the things I love (and, let’s be real, the things that pay the bills).

AI can be a powerful tool in your marketing arsenal, but like any tool, it’s only as good as the hands that wield it. So, take control, add your unique spin, and don’t let the bots do all the talking. Your story deserves better.

TOUCH OF BLACK

Incorporate a hint of black into your space to add a touch of luxury and elegance.

Hydraulic Beauty Bed - BLACK

Features :

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Dove - BLACK

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Clem 4 Drawer Hairdressing Beauty Trolley

Features:

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Flora Professional Make Up Stool

Features

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Features :

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Features:

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Facial Steamer With Ozone

Twin Towel Warmer

To Trend or Not to Trend: Should You Be Using Trends on Your Social Media?

By Kayla Zigic

Social media trends—some love them, others feel overwhelmed, and many wonder if they’re worth the hype. For salon owners and beauty professionals, trends can be both a blessing and a curse.

Should you be jumping on the latest “Brat Summer” trending dance or the heavily viral “very demure” challenge or should you be using trending audio? Will it boost your salon, spa or clinic or make you look out of place? Let’s dive into how to strategically use trends without compromising your brand.

What’s Your Objective?

Before jumping on trends, ask yourself: why are you creating content? What’s your goal? Is it brand awareness, showcasing your services, or connecting with your audience? Knowing your “why” guides every social media decision, including trends.

Think of trends like skincare—they can improve confidence, but if your client uses the wrong products or takes advice from the wrong influencer, it can do more harm than good. Similarly, trends can boost exposure, but if they don’t fit your brand’s personality, they may damage the trust you’ve built with your audience.

The Power of Trends (Without Overdoing It)

Trends can be powerful tools. Social media platforms love when accounts use trending formats, often boosting their reach and visibility. But it’s not just about being seen—it’s about what people see when they find you. A trending post that doesn’t fit your brand is like a skincare product that doesn’t fit the skin type—it might get attention, but it doesn’t provide lasting value.

A lot of salons make the mistake of hopping on trends just because others do. But the honest truth is, if the content doesn’t resonate with your audience, you risk losing your audiences connection. Imagine running a calming, relaxation-focused clinic and posting a video with chaotic energy and heavy metal audio —it’s going to confuse your audience. If your content doesn’t make sense to your brand, it’s better to skip that trend.

Stay On Brand, Always

Staying true to your brand is essential. Trends can add personality, but not at the cost of authenticity. Your social media should reflect the experience clients get when they walk into your salon or clinic.

Imagine your clinic offers a tranquil, spa-like experience. If you jump on a trend with overthe-top humour or loud energy, you create

a disconnect. Your audience expects relaxation, calmness, and perhaps those Enya or Norah Jones vibes (not really but remember those days? That music takes you straight back to relaxation or a whole lot of massage trauma). Your online presence should mirror the in-person experience.

That doesn’t mean you can’t use trends— just adapt them. For example, there’s a trend where people share “A day in my life.” You could use that format to showcase a client’s experience in your clinic, adding a relaxing twist to make it fit your brand. This way, you leverage the trend while staying true to your style.

Trending Audio: Where, Why, and How

Know When to Step Away

Trends are a fantastic tool, but they shouldn’t be the entire strategy. If you rely solely on trends, your unique brand voice might get lost in the noise. Original content—tips, tutorials, and behind-the-scenes glimpses—offers real value that trends often lack.

Audio is a big part of what makes content pop on platforms like TikTok and Instagram. Whether it’s a sound bite, a catchy tune, or a viral voice-over, trending audio can boost your reach—if used correctly.

Where to Find Trending Audio: To find trending audio, you can explore Instagram Reels or TikTok’s For You page or you can directly go to your Professional Dashboard > Trending Audio to view the top 50 trending audio. On Instagram, look for the little upward arrow next to the audio—this means it’s trending. You can also follow social media trend strategists who can show you what’s “trending”.

Should You Use Trending Audio? That depends. Does the audio reflect your brand values and evoke the right emotion? Again, if your salon specialises in relaxation, you probably don’t want to use a high-energy track. Instead, go for something softer—that also reflects the emotion you’re trying to convey! Audio should enhance your content and make sense for your brand.

Best Practices for Using Trending Audio:

1. Stay True to Your Brand: Don’t use a sound just because it’s viral. Make sure it aligns with your brand style.

2. Act Quickly: Trends move fast. If you see an audio track gaining traction and it fits your brand, jump on it before it fades.

3. Convey Emotion: If trending audio doesn’t fit, pick a sound that evokes the right emotion. Music helps your audience feel calm, inspired, or happy depending on the message you’re sharing.

Think of the magical moments in your salon: the time a client felt truly confidence for the first time in months (or years), or the client who couldn’t stop smiling after their skin transformation. Those authentic stories are what people remember and why they keep coming back. Trends might attract new eyes, but it’s those genuine moments that make them stay.

To trend or not to trend? It comes down to your goals, brand voice, and whether the trend aligns with your message. Trends can increase reach, but they’re just one part of a broader social media strategy. Make sure every post reflects your brand—whether that means gentle spa vibes or something more fun and energetic.

If a trend fits your objectives and brand personality, fantastic—use it! If not, don’t feel pressured to participate. Social media isn’t just about views; more importantly it’s about building relationships. Let your content reflect your passion, values, and expertise, and you’ll attract an audience that loves what you do—trends or no trends.

@socialsforsalons

Uncomplicate Branding: Stripping It Back To Basics

By Digital Bloom

Branding is often shrouded in layers of complexity, leaving many across the industry feeling overwhelmed and confused. The term has become a too-hot-to-trot buzzword, surrounded by “do this, but don’t so that” jargon, plus a tonne of conflicting advice.

But at its core, branding is simple: it’s about creating a unique identity that genuinely resonates with your audience. The over-complication comes from trying to turn it into a mystical art form, rather than focusing on the straightforward principles that drive it and make it effective.

In this article, we’re stripping branding back to its essence. You ready?

Let’s rewind to the origins of the term ‘brand.’ In the prehistoric age, more than 4,000 years ago.

The actual term, ‘brand’, comes from the Middle Ages. The Nordic word ‘brandr’ (meaning to burn) refers to the practice of branding livestock - a distinctive symbol is burnt into the animal’s skin to distinguish ownership of one person’s cattle from another’s in order to deter theft. In Australia today, we use ear tags for the same purpose: instant, visual recognition.

we know. Even if we don’t necessarily like or trust it, it’s familiar. Are there better, more aligned potentials out there? Of course, there always are. But familiar is known, and you know what to expect; unfamiliar is uncomfortable and seems risky.

Just as these branded symbols helped to identify livestock’s owner, a logo, slogan, tagline, colour, or some kind of visual mark allows us to identify a business, person, product or service.

The Industrial Revolution marked a significant shift in branding. With mass production and a growing marketplace, companies began to use logos, trademarks, and advertising to differentiate their products. Brands like Coca-Cola and Levi’s established their identities through consistent messaging and visual symbols, setting a precedent for modern branding.

Branding nowadays, I believe, is really just a system of communication that includes digital presence, customer experience and emotional connection. A brand is a symbol of trust that connects with a group of people who know and appreciate the consistent value it promises and seeks to deliver upon.

What fascinates me about this idea of a ‘communication ecosystem’ is that, in my experience, it often comes from businesses wanting to elevate themselves from just being a commodity. They tend to focus less on the people they need to connect with and more on establishing a unique identity in their chosen marketplace.

Effective branding really boils down to three core areas:

1. Identity. This is the visual and verbal representation of your brand, including your logo, colour palette, typography, voice, personality and overall design. A strong brand identity helps create a memorable impression and ensures consistency across all touchpoints.

2. Positioning. This defines how your brand is perceived in relation to competitors. Effective brand positioning involves identifying your unique selling propositions (USPs) and communicating them clearly to your target audience. It’s about carving out a distinct place in the market and making sure your audience understands what sets you apart.

3. Messaging. The tone, language and key messages used to communicate with your audience. Consistent messaging reinforces your brand’s values and promises, helping to build trust and loyalty. It’s crucial for maintaining a unified voice and ensuring that all communications align with your brand’s identity.

For a brand to be effective, the elements of identity, positioning and messaging must work together seamlessly. If the humans you are trying to reach can’t recognise and then connect with your business, self, product or service, you don’t have an effective communication ecosystem (aka. branding).

If there’s one thing we know about human behaviour, it’s that while we’re excited by possibilities, we tend to gravitate towards what

When it comes to your business’s communication ecosystem, if you’re not differentiated and don’t have an intimate understanding of how your target audience thinks, feels, sees, acts, and hears, they’ll choose another brand over yours. For them, trying your brand could feel like stepping into the unknown—scary and risky— even though your product or service might be far superior to the competition.

To truly make an impact with your branding, focus on clarity and consistency. Strip away the complexities and hone in on creating a brand that is not only recognisable but also genuinely resonates with your audience. By understanding and addressing their needs and perceptions, you’ll turn unfamiliarity into opportunity and establish a lasting, trusted presence in the marketplace.

Contact Digital Bloom via their website www. digitalbloom.com.au

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

NEW STONE BEAUTY BEDS BY COMFORTEL

Comfortel’s Quattro and Aquarius Beauty Beds are now available in our Signature Stone Upholstery

Featuring electric height-adjustments conveniently operated by foot control and with a quiet motor that effortlessly raises and lowers the table, Comfortel’s Beauty Beds offer unparalleled quality and value for beauty treatments, massage, and clinic practitioners. Offering manual back-adjustment, flexible and removable armrests, and retractable wheels for easy movement, these treatment tables deliver exceptional quality and outstanding value for beauty treatments. www.comfortel.com.au

CALM RED SKIN BY BIODROGA

BIODROGA Medical Institute COUPEROSE 24h

Care is the ultimate solution for sensitive, irritable, or inflamed skin prone to redness. Whether you experience occasional flare-ups or persistent couperose, this advanced formula provides comprehensive care, gently soothing your skin and enhancing your complexion. Formulated with Couperesil, Azelaic Complex, Couperocalm, and Palmitoyl Tripeptide-5, this potent combination reduces redness and reinforces delicate capillaries, producing a more even and radiant skin tone.

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OPAL HOT & COLD FACIAL STEAMER BY JOIKEN

This Opal Hot & Cold Facial Steamer features a double nozzle design. Hot steam can open pores to provide a deep clean, removing dirt and makeup remnants, and leaving the skin feeling soft and smooth. Additionally, hot steam promotes blood circulation, improves metabolism, and repairs skin cells. On the other hand, cold steam can shrink pores, effectively replenishing dry skin and adjusting the water and oil balance of the skin. The Opal Hot & Cold Facial Steamer is suitable for all skin types.

• The cold spray tube can swivel 360 degrees

• The hot spray tube can swivel 360 degrees

• The hot spray head is movable in multiple directions

• The base diameter is approximately 66cm, allowing for more stability

• Easy-to-operate touch panel

• Adjustable height www.joiken.com.au

PREMIUM, SALON-QUALITY, PRESS-ON NAILS BY THE GOOD NAIL CO.

The one-stop shop for easy nail customisation, THE GOOD NAIL CO delivers premium, salon-quality, press-on nails, allowing the effortless creation of a salon-worthy manicure in just 10 minutes! THE GOOD NAIL CO collection fuses fun and frivolity with over 45 captivating reusable nail designs, catering to all tastes and preferences. THE GOOD NAIL CO can provide go-to solutions for salons, delivering clients with convenient and effortless on-the-go manicures, perfect for those clients who are short on time or seeking a quick and stylish option. www.thegoodnailco.com

BACK TO BASIC BY OMORFI

A skincare offering of 4 products created to treat sensitive, pre-teen skin or non-problematic skin concerns and offer hydration & detoxification to any other skin type.

Back To Basic is a simple yet effective, pharmacist formulated skincare range that will suit the younger generation/jeopardised skin types, containing all the effective, Australian-sourced active skin care ingredients that Omorfi has become renowned for.

The range includes:

A gentle cleansing cream containing Coconut, Aloe Vera, Blueberry & Green Tea extracts

A gentle, oil-free, moisturiser containing Vitamin B and Aloe Vera

A gentle exfoliating scrub containing 1% Glycolic Acid, Aloe Vera and natural pumice granules.

A creamy pink detoxifying mask, containing a mixture of clays to assist with clearing the pores and clear your skin of impurities. www.omorfi.com.au