HAIRBIZ Year 18 Issue 5

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PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Anthony Gray

Kristina Russell

Justin Pace

Nathan Yip

Brodie-Lee Tsiknaris

Gary Latham

Paul Frasca

Sheriden Rose Shaw

Fresha

Faye Murray

Dwight Hodge

Mitchell Parkes

Kym Krey

Belinda Haigh

Digital Bloom

Hayley Mears

Angeli Marie Shaw

OFFICE PO BOX 252

Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

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Editors

letter.

As we edge closer to the end of another incredible year, this issue is brimming with exciting news, inspiring features, and stories from across the globe.

We are thrilled to spotlight Revlon Professional on our cover, a brand that continues to shape the industry with its innovation and creativity. In this edition, we also celebrate the 2024 AHIA Business Finalists, showcasing the individuals and businesses that are setting new benchmarks in industry excellence. And for the first time, we cross over to the UK to introduce our new writer, Candice McKay, who will be bringing us stories from powerhouse women making waves in the industry, around the world.

Closer to home, we spend 10 minutes with the wonderful Kylie Dwyer, meet Hot Shots Winner Domi Cherie, and catch up with Worldskills champion Hannah Gerritsen. We also take a closer look at some of the industry’s standout salons, such as Vision Blonde and Zucci, while featuring innovative brands like CPR Hair and KEVIN MURPHY . We’re also excited to introduce Melissa Kalan, the new CEO of the AHC, who shares insights on her new role and her vision for the future of the industry.

In addition to all of these plus other added features, our issue is packed with valuable business advice from educators, business writers, and bloggers, helping you navigate the ever-evolving landscape of the salon industry.

This issue, I want to focus on the often-undervalued power of client retention and consistency. Attracting new clients is important for growth but retaining those you already have is where the real value lies. A loyal client base is the cornerstone of a successful salon business and keeping them happy should be a top priority.

Client retention is much more than just ensuring a client comes back; it’s about building relationships and delivering an experience that is memorable, personal, and consistent. Happy clients not only return—they also refer others to your salon. Word-of-mouth recommendations, especially in our industry, can make all the difference. It’s your loyal clients who will rave about your work, share their experiences on social media, and bring in new business effortlessly.

But the key to retention is consistency. Clients return to a place where they feel valued and can trust the service they receive, time and time again. Whether it’s the way you greet them, the care you take in understanding their preferences, or how you deliver their desired results, consistency builds confidence. Every visit should meet or exceed their expectations. It’s not just about having a great team or beautiful space, but about offering an experience that feels reliable and enjoyable every time. Consistency goes hand in hand with creating a VIP experience for each client, regardless of how long they’ve been with you. From personalised consultations

to remembering their favourite services or drinks, these small but significant gestures can help turn a onetime visitor into a lifelong client. And don’t forget— rewarding loyalty through special offers, discounts, or perks not only shows your appreciation but also strengthens the relationship.

In terms of strategy, simple things like effective communication can work wonders for both retention and consistency. Regular follow-ups, thank you messages, and offers tailored to their needs ensure you stay top of mind. Even a brief message after a visit makes clients feel valued, while keeping your salon firmly in their future plans.

Ultimately, your most loyal clients are your greatest asset. They’re more likely to try new services, engage with your business in new ways, and champion your salon to others. So, as we head towards the festive season, remember that consistency in service, experience, and appreciation is key to maintaining and growing your clientele. Focusing on retention, alongside welcoming new clients, is the balance that drives success.

Last but definitely not least, we’re also gearing up for the AHIA Business Gala Event on October 20th on the Gold Coast! I can’t wait to celebrate with all of you—it’s certainly going to be a night to remember!

And finally, with just one more issue left for the year, it’s hard to believe that Christmas is just around the corner. Are you ready? If not, don’t worry—there’s still time to get organised!

Until then, enjoy this issue and all the wonderful stories and inspiration it has to offer.

Love & hugs, Louise May Editor – Hair Biz Magazine Editor in Chief – Mocha Group louise@mochgroup.com.au @louisemay_mochagroup

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KNOWING HOW TO SHINE WITH

CANDICE McKAY

Hair Biz is delighted to introduce the fabulous (and gorgeous) Candice McKay. An extraordinary talent, Candice educates in all areas, on all levels teaching the multi-faceted skill set you need to shine in today’s hairdressing community. In the first part of her series, Candice shares her background story and the skills that have got her where she is today…

Some words from Candice…

I’m a South African-born hairdresser, now based in Europe as a freelance educator. During the summer, you will find me navigating the Mediterranean aboard our boat, and in the winter, I immerse myself in vibrant cities, soaking up inspiration from art galleries and cultural events while honing my craft with clients to keep my teaching skills relevant.

My journey in hairdressing is deeply rooted in family, particularly my mother, a trailblazer and icon in the industry whose determination and work ethic shaped my path. She instilled in me a love for competition, encouraging me to enter when I was just an apprentice, not just for building self-esteem but also for nurturing my artistic side. She taught me that through dedication and hard work, anything is possible.

I love how my career has evolved, forever changing and always interesting. From luxurious salons to grunge and punk establishments, my career has been a colourful tapestry of experiences that have shaped my unique aesthetic and understanding of client service.

A pivotal moment came when Wella recognised my potential as a technician, leading me to master the art of colouring and, unexpectedly, teaching. This was an interesting turn, as I saw myself as a cutting specialist. What I didn’t realise at the time is that working for a manufacturer helped me acquire the skills of becoming an empathetic teacher and gave me the skills to develop my own education system. After a few years as a technician, I became a college teacher.

I then decided that I needed a more artistic direction, so I found myself an agent and focused on session work, mainly working for magazines and film. I was privileged to have worked on some amazing concepts and adverts in some of the most interesting locations throughout Africa, even working with Elton John and Alek Wek. This led me to becoming head of department for South African Fashion Week, where I worked alongside the designers, helping them bring their ideas to life.

Over time, I gained some fabulous clients from the fashion industry and decided that cutting and colouring their hair in their kitchens wasn’t the best scenario. I felt compelled to create a space where creativity and excellence could

thrive, leading to the opening of my salon during Johannesburg’s cultural renaissance. My small clientele from the kitchens of designers and art directors then extended to some of the most intriguing intellectuals of South Africa. My clients were all exceptional in what they did: artists, architects, lawyers, writers, academics, psychologists—such incredible people who crafted me into the person I am today. I learned so much from them.

Something that I am very grateful for was the opportunity to compete on a global stage. Having always been encouraged to enter competitions but never realising the actual benefit of them until I was much older and upon reflection. I was very happy in my creative hub my salon provided me in South Africa, but I had reached a stage in my career where I didn’t have a mentor and couldn’t find someone that would be a good fit for me in my home country.

When I was around 30 years old, I started entering global competitions, and these changed the trajectory of my life. Winning the Davines World Style Contest introduced me to my mentor, Tim Hartley, whose guidance and friendship have been priceless. I will be ever grateful to Tim, being so kind, nurturing, and a good friend to me. As well as to Davines, who grew my profile as an artist on stage.

I feel very privileged to have won some international competitions, such as the AIPP, International Hair Awards, and the Live Fashion Awards, as these awards have introduced me to some of my greatest friends, peers, collaborators, and an incredible support group that fuel my creativity. I would have been stagnated in my bubble in Johannesburg if I hadn’t entered the

international awards. Competitions are never about the awards themselves, but more about the people you connect with through them and the way the awards drive you to push yourself further.

These international accolades paved the way for my journey as an educator, culminating in the establishment of my own academy specialising in freelance education. I offer a variety of education, from accessible in-salon education, where we craft unique workshops to help your salon grow, feel inspired and build confidence. Through consultation together, we create the perfect workshop for your team.

Additionally, I offer mentoring and art direction for hairdressers and teams seeking to elevate their work for competitions and collections. These courses range from teaching one how to become a trend forecaster, to finding and capturing inspiration, conceptualisation, casting, collaboration with your photographer and creative team, as well as how to get publicity for your work.

Collaborating with brands is another passion of mine, from co-creating initiatives like the Davines Talent Green House to my current project, developing educational workshops for Wings scissors.

I also thrive on collaborations, offering my expertise and creative vision for product launches, shows, masterclasses, and art direction. With a passion

for excellence and a strive for innovation, I bring a dynamic energy to every project I undertake.

I am humbled by the journey I’ve taken in the hairdressing world, from modest origins to being recognised on a global scale, my career has been a testament to the limitless possibilities within this vibrant industry. Each experience has contributed to shaping my distinctive style and approach to teaching. As I continue to evolve as an educator, collaborator, and artist, I am deeply grateful for the opportunity to share my knowledge, inspire creativity, and foster community among fellow hairdressers worldwide.

As I remain committed to education and artistic expression, I am reminded of the profound impact this craft can have on individuals and communities alike. The future holds endless opportunities for growth, innovation, transformation, and collaboration, and I am eager to embark on this exciting journey together.

@candicemckay_

Hair Biz and mocha group have invited Freelance Art Director and International Educator Candice McKay to dial up the inspirational female figureheads who are shaking up hairdressing on the global stage. First in the series is Jordanna Cobella from the UK.

Stay tuned…

KYLIE DWYER TEN MINUTES WITH

By Louise May

Kylie Dwyer started her apprenticeship as a stylist in 1986 and went on to own two successful salons for over 21 years. In 2003 she became a professional educator and founded Elite Hair Education and the award-winning Scissor Licence Program for apprentices.

Kylie has had many amazing opportunities over the years including working with WELLA on their education team, Upstyle Coach at the World Skills Olympics, National Inspirational Educator for Goldwell/KMS, Stylist at Sydney and Melbourne Fashion Week for 8 years, and Industry Expert Assessor for TAFE NSW. She has been a finalist and winner of multiple awards at Hair Expo and AHIA, has developed national training packages for a number of industry organisations, and is currently an AHC Education and Training Committee member.

In 2016 Kylie and her husband Mick created Pricing Your Services, which includes a book, app and online business course for Salon Owners and Managers.

In 2021 Kylie created and launched SNIPT App, a haircutting tutorial app designed as an ondemand resource for hairdressers with stepby-step instructions on how to complete 100’s of different styles. And in 2022 Kylie and Mick established Elite Scissors, a range of premium quality scissors designed for professional stylists. Kylie spearheaded the design process and collaborated with highly skilled scissor designers and manufacturers around the world to bring Elite Scissors to life!

Hair Biz Editor Louise spends 10 minutes with Kylie Dwyer chatting about her industry journey and future plans.

What initially drew you to the industry, and how did your early experiences shape your career path?

My cousin was a hairdresser, and she loved what she did and watching her really inspired me. I did want to go to university and become a teacher like most of my friends, but when my cousin offered me an apprenticeship, I accepted as I thought it would be cool to work with her every day. The only problem was that the only training I got was through TAFE and whilst I achieved a distinction, I was always scared to cut and colour hair on clients. I promised myself that one day I would own my own salon and make sure no one ever felt scared but would always feel confident instead – and that’s what I did!

Why did you decide to transition into education, and how did it change your view of the industry?

I decided to transition into education after growing our salon business to a team of 25. Having spent years training and nurturing our team, I felt a strong pull to the educational side of our industry. Mick had been a national sports coach with the Canadian Coaching Council, and writing training systems and procedures was his area of expertise, so together we mapped out our on-the-job training systems to the national training package, and I attained my formal training education so I could move into that space. I then worked with Wella, Goldwell, a number of small and large franchise groups, and developed our award-winning Scissor Licence program, followed by SNIPT our haircutting tutorial App.

Once I completed my training as an educator and had been working in this space, my view on the industry was that there were lots of educators and salon owners trying their best, however there were also lots of gaps. The biggest gap I identified was an emerging stylist finishing TAFE or College without the skills or confidence they needed to get on the floor and start cutting hair – this is why I designed the Scissor Licence Program.

What inspired you to create Elite Hair Education and how has it grown since you started?

After working in the industry as a hairdresser and salon owner for many years and training our own staff, I really felt that there were gaps in the standard training packages from TAFE and Colleges that were leaving apprentices underprepared for when they completed their apprenticeship and had to get out on the floor with their own clients. I have always had a huge passion for our industry and educating and nurturing talent so that they stay in our industry for years to come.

Elite Hair Education was started so we could share our proven haircutting training system that required all learning types to be addressed through watching and doing. To get a true learning experience the trainee must be hands on in a simulated client environment, which is our unique haircutting training system. Scissor Licence started with 2 programs annually with 30 students and has continued to grow over the years with 7 programs and 125 students nationally in 2024.

Can you talk us through your programs and how you help salons and stylists?

All my programs, workshops, apps and online courses are designed to build stylists’ confidence in their own skills. Before I became an educator the biggest gap I had seen in the formal training packages from TAFE and Colleges, was that apprentices were not taught the necessary skills to feel confident cutting their clients hair, and salon owners don’t have the time to teach them –this is also something I found myself when completing my own apprenticeship!

My Scissor Licence Program takes my students through a structured program with 7 days of face-to-face education across 3 workshops, over a 10-month period, and I recommend that this is started during the first or second year of their apprenticeship. The program covers skills not taught at TAFE and College and can have an apprentice on the floor cutting hair 12 months earlier, compared to only completing TAFE or College.

In between workshops I provide a detailed action plan to complete back at the salon, and all students have access to my haircutting tutorial app SNIPT which provides step by step videos on all the skills taught in the Scissor Licence program, allowing students to practice and perfect what they have learnt.

In addition to Scissor Licence, I also have workshops like my 1-day Masterclass, which is designed to further enhance the skills of Scissor Licence graduates and experienced stylists by looking at the latest trending techniques and styles in our industry.

I also offer in-salon private training days which are 100% tailored to the needs of the salon and stylists and can address specific skill gaps, based on the demands of their clientele.

Your husband Mick works alongside you with Elite Education, can you tell us about his role?

If I’m the face of Elite Hair Education, Mick makes sure everything is running smoothly

behind the scenes! Mick takes care of all our operations, invoicing, website, app, photography, videography, stock and deliveries, works closely with our team and distributors, AND is the keynote speaker for Pricing Your Services, our salon education business, and regularly delivers presentation and workshops for salon owners and managers. It’s fair to say I couldn’t do this without him!

Tell us about the SNIPT App. How did you come up with the idea? Who is it for? and why do you think it has been so successful worldwide?

Back in 2020 during the pandemic, our workshops had to be put on hold, along with TAFE and College moving online, and salons closed. Apprentices were missing out on key pieces of their education, so we really wanted to find a way to support them.

During my time in the industry, I’d also seen that students go to formal training and learn the haircutting skills they need for their career, but then typically have little time to practice when back in the salon. Then, when they do get the chance, they have forgotten much of what they learnt.

We designed SNIPT as an on-demand app containing all the lessons required to teach hairdressers how to cut hair. It’s the ultimate haircutting app, with hundreds of step-bystep lessons, all less than 6 minutes duration. It covers both basic and professional level haircuts, and the latest trending cuts are added to the app regularly.

It can be used by apprentices with little to no haircutting experience (it starts with lessons on how to hold your scissors and comb correctly!), through to experienced stylists looking to learn the latest trending cuts and techniques.

SNIPT has been such a big success as all the content is on demand – it can be accessed anywhere, anytime, and the videos are all only 6 mins long and won’t take up hours and hours of a stylist’s already busy day.

It’s also very cost effective – the Basics Plan is free, and Premium (where you’ll find the latest trending cuts) is less than the cost of a cup of coffee, at only $3 per week.

Can you tell us about Elite Scissors?

I created Elite Scissors in 2022 with the aim of providing premium quality scissors that are ergonomically structured to deliver ultimate comfort for professional stylists of any skill level, and I’m proud to say that

I’m the first female designer in the world of premium scissors!

I have designed 3 ranges which include our Signature Series, Premium Range, Starter Kit, and accessories, and all products have been designed with superior quality steel, and ergonomic offset handles with our unique honeycombing technique to balance and reduce overall weight of scissor ensures the best comfort and protection for hands, wrists, and shoulders.

We’ve also got an amazing team of agents/ educators on board (11 in total so far) around the country and in 2025 will launch into New Zealand.

How has the hairdressing industry changed over the years, and what do you think needs to happen for it to keep growing and improving?

The industry has changed a lot in my 38 years. Apprenticeships are shortened, technology has been implemented and is growing fast, the legalities of running a salon and a team can be complicated, and trades are not seen as a high profile or high paying career for school leavers or their parents.

For the industry to continue to grow we need to do whatever is in our power to attract younger people, educate them quickly and effectively, and look after them so the industry retains the skills and people. Mick is currently on tour with Pricing Your Services teaching salon owners and managers on how to extract the correct numbers from their data, so they know how much it costs to run their business and what they need to charge to make a profit. With profits, salon owners can educate their team, improve their technology, and continue to grow their business.

What’s on the agenda for the next 12 months?

The next 12 months are very exciting for us. We are focusing on growing our 4 brands, and ensuring our customer service and communication is exceeding expectations wherever possible with our clients. In 2025 we are also launching our cutting education programs and Elite Scissors internationally, starting with New Zealand.

Personally, my goal is to care for our team, particularly the people that work so hard behind the scenes to make everything happen. Without them none of this amazing education could come to life for our industry. They are my rocks!

@elitehaireducation

@snipthair

@elitescissors

@pricingyourservices

INDUSTRY NEWS.

CANADIAN STYLING AND HAIR CARE BRAND DESIGNME NAMES

PHILIP WOLFF AS GUEST CREATIVE

Canadian styling and hair care brand DesignME is thrilled to announce the appointment of Philip Wolff as its new Guest Creative Director. With a rich background in hairstyling and a passion for creativity, Philip brings a wealth of experience and fresh perspective to the brand, to inspire stylists and beauty enthusiasts alike.

Philip, a seasoned hairstylist and visionary educator from Los Angeles, California, will empower stylists through educational initiatives across Canada and the USA. As part of DesignME, he will be instrumental in providing cuttingedge hairstyling solutions to the community.

With over 25 years of experience in the beauty industry and a soaring social media presence, Philip is dedicated to pushing the limits of hairstyling and authenticity. His journey began as an apprentice at a Toni &Guy salon, leading to prestigious roles in Beverly Hills and Seoul. He is also the co-founder of WOLFFBEHR education.

“My role with DesignME is to serve as Guest Creative Director, fully embracing the responsibility of helping everyone feel great about their hair. I’m thrilled to contribute to educational initiatives, as we embark on a tour across Canada and the USA to connect with stylists to inspire and empower them along the way. Leading the creative direction from the stylist’s chair, I will infuse the brand with my global vision, expertise, and passion–I want to approach hairstyling with vibrancy and innovation.”–Philip Wolff, Guest Creative Director at DesignME. Philip’s collaboration aligns perfectly withDesign ME’s values, promising to elevate cutting-edge hairstyling solutions. Their motto, “WE DESIGN THE PRODUCT, YOU DESIGN THE BEAUTY,” underscores their belief in empowering individuals to express their unique beauty. www.datelineimports.com.au

JAYE

EDWARDS,

OWNER

AND FOUNDER OF EDWARDSANDCO HAS BEEN ANNOUNCED AS BASE HAIR EXTENSIONS GLOBAL AMBASSADOR.

Base Hair Extensions’ full range is now available at all EdwardsAndCo salons. Jaye was drawn to Base Hair Extensions by their extensive range of methods including Tape, Keratin Bonds and Weft hair extensions, plus their colour range. “We have had our sights on Jaye Edwards as an Ambassador since the inception of Base Hair Extensions, that will be exactly 3 years at the time of announcement. We have also not worked with any other Ambassadors in this time, because frankly, it was Jaye Edwards or nothing. We are beyond proud to be represented by such a Global Powerhouse, and launch into all EdwardsAndCo salons nationally. It’s a new era for Base Hair Extensions, and now with Jaye as our Ambassador, we will take on the globe”. - Stephanie Romano and Irene Manyk, Directors, Base Hair Extensions www.basehairextensions.com www.edwardsandco.com.au

FOIL ME CELEBRATES UNDERSTATED SOPHISTICATION WITH NEW ‘SIMPLY WHITE’ FOIL

With sophisticated simplicity at the forefront of their creative inspiration, Foil Me is excited to introduce their new foil, ‘Simply White’.

Tastefully refined and characterised by its crisp white palette and luxe matte finish, this foil echoes the sentiment that sometimes, less is more.

A minimalist’s dream, this pared back collection will complement any salon décor and is ideal for those who prefer a clean, polished aesthetic.

This stunningly elegant foil features Foil Me’s signature embossing and exclusive foil composition to ensure an effortless application and desirable result every time.

www.foilme.com.au

INDUSTRY NEWS.

SALON LANE CELEBRATES THE OPENING OF ITS FIFTH LOCATION IN BONDI JUNCTION

Salon Lane is thrilled to announce the grand opening of its fifth location in Bondi Junction. This premium workspace provider for independent hair, beauty, and wellness entrepreneurs has expanded its Sydney presence, occupying the ground and first floors of the newly completed Bond building, conveniently located next to Westfield Bondi Junction. This prime location is both stunning and offers easy access for both members and their clients.

The new Eastern Suburbs site features 23 fully furnished, private salon studios and 14 open workstations, along with a host of amenities designed to elevate the member and client experience. These include a chic client lounge with a coffee bar, a private outdoor terrace, a serene wash lounge, a colour bar stocked with top brands, a member lounge with laundry facilities, and a high-tech media room. Additionally, the ground floor houses an elegant retail shop and a full-time concierge to assist with daily needs.

This latest addition to the Salon Lane portfolio has already proven to be a hit, attracting numerous new members well before its official opening. The site is already nearing full capacity. Jared Keen, Salon Lane’s Co-Founder and CEO, expressed his enthusiasm about their third Sydney site: “We’re incredibly proud and excited about our new Bondi Junction location. Our unique concept continues to resonate with the hair and beauty community, offering independents a supportive, high-end environment to grow their businesses.”

The Grand Opening event featured a ribbon-cutting ceremony, drinks, appetizers, a DJ, and guided tours of the space. The event also included a special hair activation and sensory experience by industry icon Natalie Anne and other high-profile artists. All proceeds from this sold-out event go to the St Vincent de Paul Society. Salon Lane Bondi Junction, along with its other locations in Surry Hills, Lower North Shore, West End, and Teneriffe, offers both private studios and workstations for daily or monthly hire. www.salonlane.com.au

BOND HAIR RELIGION HAVE DONE IT AGAIN! NATIONAL WINNER IN THE AUSTRALIAN ACHIEVER AWARDS

Jenni Tarrant OAM and the Bond Hair Religion team have just had their excellence in client service recognised in the Australian Achiever Awards as the National Winner in the Hairdressing Services category.

“It was remarkable to receive 100% scores in 5 criteria and 96% and above for the remaining three,” Jenni Tarrant said. “We continually monitor and improve our client service, with feedback meaning everything to us. We take what our clients say seriously, and they know we welcome their thoughts and ideas.”

The Australian Achiever organisers said that the overall score of 99.2% for customer relations and service was an outstanding result which very few achieved and showed that Bond Hair Religion’s approach was of the highest standard.

Jenni Tarrant and Bond Hair Religion are fast becoming one of the most awarded salons in Australia and a rarity for being awarded in all aspects of hairdressing business: creativity, business and community contribution.

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• cont’d from page 19

Bond Hair Religion was the most awarded salon at this year’s Australian Hairdressing Industry Awards (AHIA) – Creative, winning three major categories on 1 July; Jenni Tarrant -NSW/ACT Hairdresser of the Year, Amber BullockMaster Colourist of the Year and Bond Hair Religion - Salon Team of the Year. And the year is not over yet, Bond Hair Religion is a current, five-time finalist in the AHIA - Business: Salon Manager/Coordinator of the Year, Business Director/ Owner of the Year, Best Customer Care, Best In Salon Training and NSW/ACT Salon of the Year.

Bond Hair Religion also made the finals in in the Women’s Champion and Trade categories of the 2024 Australian Trades Small Business Champion Awards held in August.

With a dedicated commitment to community service, in 2018, Jenni was presented with the AHIA Vidal Sassoon Humanitarian Award for her ongoing philanthropic endeavours.

She supports Toora Women’s Refuges, Canberra LifeLine, BraveHearts, ACT for Kids, Shave for A Cure, and many other charities helping the vulnerable in our community. Fundraisers have included walking the Kokoda Track, climbing Mount Kilimanjaro, riding a horse across Mongolia, walking 160 kms in 4 days, and living in her car for a week to bring awareness to the plight of the ‘hidden homeless’.

THE AUSTRALIAN HAIRDRESSING COUNCIL AWARDS LIFETIME MEMBERSHIP TO SANDY CHONG

The Australian Hairdressing Council (AHC) Board is thrilled to announce that Sandy Chong has been honoured with Lifetime Membership, celebrating her exceptional contributions to the AHC and the broader hairdressing industry.

Sandy Chong’s illustrious career, spanning five decades, has profoundly impacted the world of hairdressing. Having served as CEO and board director at the AHC for 12 years before her recent retirement, Sandy has been a cornerstone of the industry. She also held a directorial role at the Council of Small Business Organisations of Australia (COSBOA).

A passionate advocate for the Australian hairdressing sector and small businesses, Sandy has played a pivotal role in establishing improved business practices and advancing training and education. Her efforts have been instrumental in building a sustainable future for the industry and forging vital government relationships to enhance policy and advocacy support for an oftenunderrepresented sector.

As the owner of her salon, Suki, for 38 years, Sandy’s business acumen has earned her numerous awards, including induction into the Industry Hall of Fame and The Australian Hair Industry Special Recognition Award. In 2023, she was recognised with the Small Business Champion Award by COSBOA. Sandy’s commitment to elevating industry standards in ethics, technical skills, and workplace practices is unwavering. She has developed and presented business programs nationally and internationally for leading companies like L’Oréal, Redken, Goldwell, NAK, Aveda, DeLorenzo, TIGI, ghd, Kérastase, and the AHC. Her expertise is highly valued by the media, where she has frequently shared her insights on television, radio, print, and online platforms. The AHC congratulated Sandy on her remarkable career and expressed their heartfelt thanks for her outstanding contributions to both the AHC and the hairdressing industry.

IN LONDON:

OF THE BOB CUT HOSTS FLASH BOB CELEBRATING 70 YEARS

Following ‘Flash Bobs’ in New York and LA, the Vidal Sassoon team sent models and clients (including Swing Out Sister’s Corinne Drewery - a lifelong Sassoon client) with the brand’s signature bob cuts out onto the streets of London, the spiritual home of Sassoon, to celebrate 70 years of the iconic brand. From the streets of Soho to Buckingham Palace, the models, aged 17-70, turned heads as crowds gathered to take pictures.

When Vidal Sassoon conceptualised the bob, it wasn’t just a hairstyle, it heralded a cultural shift for women to a low maintenance style, freeing them from weekly salon appointments, stiff lacquered hair and hours under the hood dryer. Sassoon pioneered the idea that hair should be cut to fall into place and follow the natural curves of the face and body. As Grace Coddington, former creative director of US Vogue and an early wearer of the bob said, “Vidal came along and liberated hair. He totally changed everything. Before this, hair was lacquered and stiff. Suddenly you could move and shake your hair - it was a defining moment of the Sixties.”

The bob remains a go-to cut all these years later, emerging as the uncontested style of 2024 and seen on celebrities including Margot Robbie, Gigi Hadid, Kim Kardashian, Zendaya, Nicole Kidman, Rita Ora, Jennifer Lopez, Raye, Carey Mulligan, Hailey Bieber – the list is endless!

The newly opened House of Sassoon in Soho’s Greek St is an innovative Academy and Salon concept, with a sister House of Sassoon launched simultaneously on Wilshire Boulevard Beverly Hills heralding a new era for the iconic brand, which turns 70 this year. The Soho location nods to Sassoon’s inextricable link with the fashion industry (it was sponsorship from Sassoon that saved London Fashion Week from closure in 1994) as the building was formerly home to Central Saint Martin Fashion College and Conde Nast College of Fashion and Design. The Academy is launching a brand-new bob course offering delegates to learn the original cut from the originators.

Sassoon has a heritage and an affinity with London that stretches back to the original Bond Street Salon, which opened in 1954. As the originator of the bob, Vidal Sassoon looked after a who’s who of models, actors and press, including Twiggy, Mia Farrow, Mary Quant, Grace Coddington, Goldie Hawn, Nancy Kwan, Cameron Diaz and Helen Mirren, with photographers clamouring to shoot his latest looks. A celebrity in his own right, he even hosted a TV chat show in the US. House of Sassoon is revered throughout the hair industry globally as the place to learn to cut a bob, the technique for which forms the backbone of the majority of modern-day styles.

@house_of_sassoon_salon_soho

VIDAL SASSOON STOP TRAFFIC

ORIGINATOR

INDUSTRY NEWS.

LOCAL HAIRSTYLIST ANTHONY BAYER WILL JOIN THE TED GIBSON ARTISTIC TEAM FOR NEW YORK FASHION WEEK SPRING / SUMMER COLLECTIONS 2025

World renowned celebrity and fashion hairstylist Ted Gibson and Master Colorist Jason Backe are excited to have stylist Anthony Bayer from Anthony Bayer Hair Salon Auckland, New Zealand. Joining the Ted Gibson Artistic Team in participating in this season’s Spring/Summer 2025 New York Fashion Week! Anthony will join the team in contributing their hairstyling talents to top shows.

“Fashion and hair dictate each other and it’s so great to have an incredible group of industry professionals to join us at the most prestigious fashion week in the world,” says Gibson.

The team will be working with Kelly Cutrone, world renowned fashion publicist and media mogul. She starred in her own show Kell on Earth on Bravo and has appeared on MTV’s The Hills and The City. Prior to founding her famous People’s Revolution Agency, Cutrone cofounded Cutrone & Weinberg and was the director of PR for Spin magazine. Cutrone formed Outlaw Agency in 2023 with infamous Anna Delvey. The collaboration created the most talked about, publicised and well attended event of the 2024 fashion season.

JRL GHOST LAUNCH

Witness 7 of the country’s best educators launch one of the country’s most prestigious brands JRL, showcase their brand-new GHOST edition!

Network with the industry, witness the JRL team create their cut collection LIVE in action and showcase how these amazing tools can take you to the next level with 15% OFF on the night on all JRL tools you do not want to miss out!

EDUCATORS: Luke Munn, Chop Chopps, EvoNik, HairbyRob, Moe Diedericks, Kalib Money Cuts and special guest artist Jimmy the Hairdresser. 29th September – Barber Society S.A Ticket link is: https://www.eventbrite.com/e/jrl-hair-education-ghostlaunch-tickets-1002931273437?aff=oddtdtcreator

CREATE BOLDLY, LIVE BOLDLY:

Perfect WHY REVLON

PROFESSIONAL

IS THE PARTNER FOR YOUR SALON

By Louise May

In the fast-paced world of hairdressing, where creativity meets the ever-evolving demands of clients, choosing the right brand partner can be the difference between ordinary and extraordinary.

For salons looking to elevate their artistry, empower their teams, and deliver unmatched results, Revlon Professional is more than just a name - it’s a commitment to creating boldly and living boldly.

The Revlon Professional Difference: Where Boutique Meets Global Power

Revlon Professional stands out in a crowded market by offering the best of both worlds.

“We’re big enough to matter, but small enough to care,” says Brook Eadie, National Sales Manager at Revlon Professional. This philosophy is what sets Revlon apart. While backed by the resources and innovation of a global beauty powerhouse, the brand maintains the agility and personal touch of a boutique company.

Brad Raper, General Manager, echoes this sentiment: “Our team is a real extension of our clients’ teams. We make ourselves very accessible and are genuinely invested in their growth.” This hands-on approach is not just a promise; it’s the foundation of

how Revlon Professional operates. From toplevel management to the field teams, every member is committed to being there for salon partners, ensuring that they have the support and tools they need to succeed.

Empowering Salons Through Innovation and Education

At the heart of Revlon Professional’s success is a relentless drive for innovation. The brand’s research and development efforts are second to none, ensuring that every product is not only on trend but also at the cutting edge of technology. This dedication to innovation is evident in Revlon’s product offerings, each designed to meet the needs of modern salons and their clients.

The Color Excel Gloss range, for example, is a testament to Revlon’s commitment to both performance and care. This demi-permanent colour solution delivers glowing, healthylooking hair with incredible shine - all in just 10 minutes. It’s perfect for clients seeking a quick, yet stunning, transformation. The GLOWin SYSTEM™ technology within the Color Excel range repairs the hair’s protein structure, ensuring that every strand looks and feels its best, even after colouring.

For salons that demand high-performance products with the latest in technological advancements, Magnet is another gamechanger. Designed with the exclusive BondIN System, Magnet not only lifts and treats hair but also provides a 360° protective shield against external aggressors like pollution and UV exposure. It’s a comprehensive solution that empowers stylists to achieve incredible results without compromising hair integrity. But innovation at Revlon Professional doesn’t stop with products. The brand’s commitment to education is equally strong, with platforms like Revlon Pro Always On offering continuous learning opportunities for stylists. These educational resources are designed to inspire creativity, elevate skills, and keep salon professionals at the forefront of industry trends. Whether it’s through online tutorials, in-salon workshops, or hands-on events, Revlon ensures that its partners are always equipped to deliver exceptional results.

Creating Opportunities, Building Community

One of the most exciting aspects of partnering with Revlon Professional is the access to unique opportunities that go beyond the salon chair. Creative expression is deeply ingrained in the brand’s DNA, and this is reflected in

“OUR TEAM IS A REAL EXTENSION OF OUR CLIENTS’ TEAMS. WE MAKE OURSELVES VERY ACCESSIBLE AND ARE GENUINELY INVESTED IN THEIR GROWTH.”

- BRAD RAPER, GENERAL MANAGER.

their collaborations and initiatives. Over the past few years, Revlon Professional has made waves at Australian Fashion Week, partnering with designers like Karla Spetic and St. Agni. These collaborations aren’t just about high fashion; they’re about giving salon partners the chance to showcase their skills on a major stage. It’s about taking creativity to new heights and celebrating the artistry that defines our industry.

Beyond fashion, Revlon’s Empowered Salons initiative is a testament to the brand’s commitment to community. This program is designed to foster a sense of belonging and mutual growth among salon partners. By creating a network of like-minded professionals, Revlon is helping to build a community where knowledge, experiences, and successes are shared. It’s not just about business; it’s about lifting each other up and succeeding together.

Empowerment, Creativity, Inclusivity, Performance

These aren’t just buzzwords - they’re the pillars of their brand. Revlon Professional is dedicated to empowering hairdressers to unleash their creativity and push the boundaries of their craft. Their inclusive range of products are designed to perform, delivering exceptional results across all hair types and needs.

Revlonissimo Colorsmetique - a fusion of science and beauty - offers a dual approach to colour and care, ensuring hair that’s as healthy as it is vibrant. Their advanced KERHA Complex not only strengthens hair but also delivers unmatched shine, while the extensive palette of 150 shades provides endless creative possibilities.

For those who value a clean beauty approach, Revlonissimo Color Sublime is a vegan, ammonia-free range inspired by nature. With natural origin ingredients and cold-pressed oils, it offers rich, vibrant colour while maintaining the integrity of the hair. This range, with its sustainable packaging

and 51 stunning shades, is perfect for environmentally conscious salons and clients.

Nutri Color Filters take creativity to new heights with direct colour filters that allow you to tone, neutralise, intensify, or transform hair with vibrant, long-lasting results. The 3-IN-1 Insta-Pic Technology ensures intense care, colour, and shine with every application, giving colourists the freedom to experiment and perfect their art.

When it comes to combining haircare and skincare, RE/START leads the way. This dual-action range respects the scalp’s microbiome while addressing specific hair needs, from balancing the scalp to sealing the hair cuticle. With advanced ingredients and tailored solutions for all hair types, RE/START ensures that your clients leave the salon with both healthy scalps and beautiful hair.

UniqOne is the original all-in-one leave-in treatment, beloved by salons worldwide for its versatility and performance. Offering 10 benefits in one product, UniqOne simplifies hair care while delivering professional results, from heat protection to enhanced shine. The range has recently expanded to include a curl-specific version, making it even more versatile.

For creative styling, StyleMasters provides the tools to master any look. With products designed to achieve everything from sleek, smooth styles to voluminous, textured creations, StyleMasters delivers highperformance formulas with anti-humidity properties, ensuring that your styles stay impeccable no matter the weather.

Inspired by the wisdom of the sea, Eksperience

scientific expertise to create high-performing haircare rituals. This vegan range nourishes and replenishes both hair and scalp, offering a luxurious, sensory experience with extraordinary results. With sustainable packaging and formulations, Eksperience is the perfect blend of nature and science.

Why Choose Revlon Professional?

In an industry where trends change at the speed of light, partnering with a brand that understands the importance of staying ahead is crucial. Revlon Professional isn’t just keeping up; they’re leading the way. Their products are not only designed to meet the needs of today’s clients but to anticipate the needs of tomorrow. By choosing Revlon Professional, salons gain access to a wealth of resources, from cutting-edge products and ongoing education to a community of empowered professionals.

But beyond the tangible benefits, it’s the philosophy of Revlon Professional that truly resonates. This is a brand that believes in the power of creativity, in the importance of living boldly, and in the value of partnership. They’re not just another supplier; they’re a partner in your success, committed to helping you write your own story in the world of hairdressing. So, whether you’re looking to elevate your colour services, explore new creative possibilities, or simply provide your clients with the best in haircare and styling, Revlon Professional is the partner you’ve been searching for. Together, let’s create boldly and live boldly—because in this industry, there’s no other way.

Brook Eadie, National Sales Manager

Brad Raper, General Manager

FINALISTS ANNOUNCED FOR 11TH ANNUAL

AUSTRALIAN HAIR INDUSTRY AWARDS 2024

The national finalists have been announced for the acclaimed Australian Hair Industry Awards 2024- Business. Launched in 2014 by Mocha Group, this definitive awards program recognises business excellence for Australia’s leading hairdressers, salons, specialist businesses, educators and professional products.

Combining opportunities for individuals of all levels as well as categories for salons, specialist businesses, educators, and professional products, they provide an exciting snapshot of the impressive quality of the Australian hairdressing industry.

The powerful impact of the awards continues to grow year-on-year with the platform focusing on integrity and authenticity for the industry. As an example, the ABIA Care Treat and Style product categories are the only one of their kind where all entries are repackaged to be judged blind without knowledge of brand, country of manufacture or ingredients to ensure complete transparency.

The AHIA Business entries were judged by an independent panel of international and national judges consisting of industry, media and PR professionals, as well as business specialists from fields including architecture and finance. Names included Alexandra Bilisi, Charlotte Grant-West, Faye Murray, Joanne Charlton, Kirstie Stafford, Narelle Lancaster and Nicole Healy.

Proud sponsors include Redken, Kitomba, Sustainable Salons, Salon Lane, Fresha, Matrix, CPR, Schwarzkopf Professional, Goldwell, Kerasilk, L’Oreal Professionnel, Happy Hair Brush, Shortcuts, DNA Organics, EVY Professional, Comfortel, Hi Lift Professional, Alfaparf Milano Professional, Inspire Brands/Gamma+ and Wella Professionals as well as Official Media partner hair Biz and all presented by the mocha group.

2024 AHIA BUSINESS Finalists

CARE, TREAT, STYLE AND ELECTRICAL PRODUCT AWARDS Sponsored by Hair Biz

BEST IN CARE

#SAVED Shampoo and Conditioner by Innoluxe

Blonde Enrich Shampoo and Conditioner by Wilde

Clean Shampoo and Care Conditioner by Aer Wellness Co

Curl Wow Hooked Shampoo and Coco-Motion Lubricating Conditioner by Color Wow

Flower Colour Maintainer Shampoo and Conditioner by milk_shake Australia

Innerjoi Hydrate Shampoo and Conditioner by Joico Kinessences Antiox Gentle Shampoo and Intense Mask by Kin Cosmetics Australia

Nourishing Shampoo and Conditioner by DNA Organics

Pump’d Shampoo and Conditioner by Genyve Haircare

Semi di Lino Density Thickening Shampoo and Conditioner by Alfaparf

Milano Professional

BEST IN TREAT

Curl Passion Mask by milk_shake Australia

Curl Wow Flo-etry Vital Natural Serum by Color Wow

Defy Damage KBond 20 Power Masque by Joico

K2.0 Restore Hair Mask by Lakme

Kerasilk Strengthening Bond Builder by Kao Salon Division

The awards will culminate in the much-anticipated gala event to be held at the The Star, Gold Coast on Sunday 20th October with yet another hair and fashion extravaganza choreographed by the inimitable creative talent Adam Williams.

Mocha Group Owner and Founder Linda Woodhead is proud of this year’s finalists;

“Every year these awards act as a testament to the way that our hair industry both values and strives to exceed quality benchmarks, with the calibre of submissions continuing to wow our judges. With increasing pressures on our local service businesses, these awards recognise those who continue to have life-changing impacts on their clients and communities, and they deserve to be celebrated.”

Kinessences Nourish Intense Mask by Kin Cosmetics Australia

Semi di Lino Sublime Essential Oil by Alfaparf Milano Professional

Top Drop Scalp Concentrate by Evo

Treat Hydrating Mask by Aer Wellness Co

UniqOne Curls Treatment by Revlon Professional

BEST IN STYLE

Finish K Beauty Top-Ten Style-Care Balm by Lakme

Frizz Shield Spray by Moroccanoil

Glow Smooth and Shine by Osis

Incredible Milk Flower by milk_shake Australia

Kinessences Nourish Oil Cream by Kin Cosmetics Australia

Pomade Styling Tub by O&M

Renew Leave In Cream by Aer Wellness Co

Smoothing Serum by Arvo Australian Haircare

StyleSign Air-Dry BB Cream by Goldwell

Volumising & Thickening Tonic by Wilde

BEST ELECTRICAL

2-in-1 Contouring Iron Pro by Cloud Nine

25mm Double Waver by Mermade Hair

Airshot Pro By Cloud Nine

Boss DigiForce Digital Hair Dryer by EVY Professional

Chronos Hair Straightner by ghd

Kurled X3 by KYK Haircare

Australian Hair Industry Awards- Business 2024 Sunday 20th October The Star, Broadbeach, Gold Coast

EDUCATOR

Meet the AHIA 2024

CHERIE DOMI winner

By Louise May

Domi Cherie isn’t just a hairdresser; she’s a multi-award-winning Master Colourist who has spent nearly two decades perfecting her craft. As Brisbane’s go-to expert for colour correction, Domi has built a reputation that’s second to none. Her journey is marked by a relentless pursuit of continued education and a deep love for the art of hairdressing, honed alongside some of Australia’s most celebrated hair artists.

With a Diploma of Visual Arts under her belt, Domi seamlessly blends technical expertise with a profound understanding of colour science and the creative process. Her unique approach to hair and her dedication to each client’s journey make her a standout in an industry brimming with talent.

But Domi’s talents don’t stop at colour. As a sought-after extensionist and Brand Ambassador for Amazing Hair, she’s a master of multiple extension methods, including the world-renowned “Genius Weft” and UV-Light

extensions. She also serves as an ambassador for YS Park, staying deeply connected to the industry through year-round participation in various events, ensuring she remains at the forefront of trends and technology.

Crowning her achievements, Domi Cherie is one of the four winners of the prestigious AHIA 2024 Hot Shots team, a testament to her exceptional skills and industry impact.

Hair Biz Editor Louise May recently caught up with Domi to chat about her journey and what she is looking forward to as one of the 2024 Hot Shots.

What made you want to be a hairdresser?

I’ve always known I wanted to be a hairdresser. There are photos of me as a toddler, already styling my grandmother’s hair, as if it was second nature. Growing up, I often heard, ‘But you could be so much more than a hairdresser.’ But for me, hairdressing has always represented the perfect blend of intelligence, creativity, and limitless potential. I’m passionate about showing just how far this industry can take you. Hairdressing isn’t just about cutting and colouring hair - it’s a beautiful fusion of art, science, mathematics, and technique. It challenges both the creative and analytical sides of my brain, keeping me constantly engaged and evolving. And beyond the technical aspects, there’s the social side. I get to be a social butterfly, connect with people, positively impact their lives, and in some ways, be a rockstar in my own right. When you combine all of that - the artistry, the science, the personal connections, and the pure excitement - why wouldn’t you want to be a hairdresser?

What kind of hair work is your favourite and why?

My favourite type of hair work has to be colour corrections and transformations. These services really challenge my technical skills, and I love the precision and creativity they demand. It’s like piecing together a beautiful, intricate puzzle on a living canvas, where every decision impacts the final masterpiece.

When paired with hair extensions, the transformation becomes even more powerful. The instant gratification of seeing a client’s reaction when they achieve the hair of their dreams is something that never gets old. There’s nothing quite like the moment when they look in the mirror and see a version of themselves, they’ve always envisioned. It’s incredibly rewarding to be part of that journey.

How do you manage life and work balance?

I don’t believe in the traditional notion of balance. True success often requires extremes - sacrifice, consistency, and unwavering discipline. It’s not about maintaining a perfect equilibrium every day, but rather understanding the ebb and flow of those intense moments over time. Success is about mastering the art of balancing these demands, knowing when to push hard and when to pull back.

I’m incredibly fortunate that I genuinely love what I do, and I’ve built a life where my work and personal passions are so intertwined that they complement each other rather than compete. For me, it’s not about one area of life taking from another, but about creating

a harmonious flow that fuels my drive and keeps me inspired.

Who inspires you in the creative field of hairdressing and why?

I believe that inspiration can come from every creative individual you encounter. Our apprentices, for example, are a constant source of motivation for me. They approach the world with fresh, innovative perspectives that remind me of the boundless possibilities within our craft. The beauty of our industry is that you can learn something valuable from everyone you meet.

I have an extensive list of inspirations in the world of creative work. Renowned artists like Mark Leeson, Errol Douglas, Angelo Seminara, and Anthony and Pat Mascolo all have had creative impact on me with their exceptional skills and unique approaches. Additionally, the industry leaders in Australia continue to push the boundaries and set new standards. The list of those who inspire me could go on indefinitely, as each name represents art that enriches my own work.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

Arnold Schwarzenegger is the epitome of relentless determination and success across multiple domains—bodybuilding, acting, politics, and business.

His ability to transcend his early life challenges and redefine what’s possible in every field he touches is incredibly inspiring. Spending a day with Arnold would allow me to absorb his mindset on discipline, resilience, and the art of reinvention. Along with overcoming challenges of public adversity in the face of mistakes.

His philosophy of ‘no limits’ is not just about physical strength but also about the strength of character and the will to achieve greatness. These principles are integral to both my personal fitness journey and my professional aspirations, especially in the competitive and

creative world of hairdressing.

By learning how he balances his various roles and stays driven, I could gain invaluable insights to apply not just in my bodybuilding career but also in leading my salon to new heights, continuously evolving and pushing the boundaries of creativity and excellence.

How important are competitions and awards to you?

“CREATIVELY, I ASPIRE TO HAVE MY WORK FEATURED IN INTERNATIONAL PUBLICATIONS AND TO BE RECOGNISED AS A TRENDSETTER IN THE INDUSTRY.”

Competitions and awards hold significant importance to me because they validate the hard work, creativity, and dedication that go into mastering the craft of hairdressing. They’re more than just accolades; they are milestones that reflect the growth and evolution of my skills. The creative process involved in preparing for these competitions is intense and transformative, and what you learn along the way deeply influences your everyday work on the salon floor. They provide a unique platform to showcase my abilities, pushing me to innovate and refine my techniques. They also allow me to set new standards for myself and inspire others in the industry.

Can you tell us a little about what you are most looking forward to being a member of the Hot Shots team?

Joining the Hot Shots team is a remarkable opportunity for both personal and professional growth. I’m excited about the mentorship that comes with it, the chance to connect with other talented professionals, and the opportunity to further push the boundaries of my creativity. My goal is always to strive towards being the best version of myself, and being part of this team is a crucial step on that journey.

Where do you see yourself in 10 years’ time?

I aim to have consistently achieved a goal and hit my target of half a million in revenue annually in the near future, increasing from the six figures I turn over now and solidifying my position as a key contributor to Tsiknaris Hair’s success. My goal is to drive Tsiknaris

Hair’s creative direction in photoshoots and campaigns, making a significant impact on the global scale.

By having and establishing my financial position, I feel this will pave the way for my future allowing me to choose and decide what opportunities come my way.

Beyond financial goals, I envision myself mentoring the next generation of colourists, sharing my passion and expertise in colour and extensions to help them reach their full potential in creative work along with commercial viability.

Creatively, I aspire to have my work featured in international publications and to be recognised as a trendsetter in the industry. Ultimately, I want to ensure that my career not only provides financial rewards but also fulfils me personally by allowing me to continue growing, learning, and making a lasting mark on the hair industry.

FUN SNAPSHOT…

Favourite Holiday Destination? New Zealand to see my family.

Favourite Drink? Coffee

Favourite Food? Pizza

Favourite Music/Song? 90’s/2000’s RnB/ Hip Hop/Electronic

If you weren’t a hairdresser, you would be a? A lawyer, in marketing or a businesswoman.

HANNAH GERRITSEN’S

WORLDSKILLS SUCCESS!

By Louise May

At just 20, Hannah Gerritsen has already established herself as a standout talent in the hairdressing industry. A stylist at Belinda’s Hair Creations in Wollongong, NSW, she recently won the national champion title at the 2023 WorldSkills Australia competition.

Her journey, marked by a relentless drive to learn and improve, began with practicing on friends and family. Supported by her employer and TAFE teacher Janelle, Hannah’s dedication has led to impressive accolades, including Gold at the Regional and National WorldSkills, 3rd place in a UK prep comp, 2nd in the Global Skills Challenge in Melbourne, and Gold at the Belt & Road International Skills comp in China.

As she prepares to represent Australia at the WorldSkills international competition in Lyon, Barbershop Magazine Editor Louise May sits down with Hannah to explore her remarkable journey and future ambitions.

What first drew you to hairdressing, and how did your journey begin?

I’ve always wanted to be a hairdresser. Growing up with three sisters, I learned braiding and styling by watching my mum and YouTube. Styling hair for family and friends was a privilege. At 15, I started voluntary work experience, which turned into a Saturday job. I hoped for an apprenticeship at the first salon I worked in, but when it was sold, I had to find emergency work experience. Belinda from Belinda’s Hair Creations gave me a chance, leading to a Saturday job and eventually my apprenticeship.

What does it feel like to be representing Australia on the international stage at the upcoming Worldskills competition?

It’s surreal to represent Australia, especially in hairdressing. I’m grateful for the opportunities leading up to this, which have taken me to Wales, China, the Gold Coast, and Melbourne. Competing under pressure and adapting to different environments has given me a taste of what to expect in France. I’m excited to represent our industry and hope to inspire others to take pride in their profession and get involved.

Can you share how you prepared for the 2023 Worldskills Australia competition, and what went through your mind when you won the national championship?

Preparation started 13 weeks out, with Belinda and Janelle from West Wollongong TAFE dedicating countless hours to help me develop

my skills. Since I don’t see what I have to create until the competition starts, I focused on perfecting techniques and understanding when to apply them.

As scores from each module combine to determine placement, by the final day, the first day feels like a blur. At the closing ceremony, when I was announced the winner, I was with Janelle and had a mini celebration before heading to the stage. It was incredible to have my family, Belinda, and her husband Scott, there cheering me on. I couldn’t wait to celebrate with those who supported me the most.

What inspires your passion and dedication to hairdressing, especially with such an intense training schedule?

I’m inspired by the many industry leaders who invest in our development. Their willingness to share their wisdom and passion makes it easy to stay dedicated. I want to look back at the closing ceremony in France and be proud of my journey, knowing I gave it my all. There’s always more to learn in hairdressing, which is why I love it—I can’t imagine a career without growth.

What role have educators and mentors played in your journey, and how have they influenced your career?

Belinda taught me daily skills and shared her extensive network with me. I’ve also worked with top educators like Sharon Blain, Kylie Dwyer, Michael Belcastro, and Fraser Forsey. For Worldskills, Donna Demaria has invested countless hours in training, organizing mock competitions, and sharing her 20+ years of knowledge.

I’m incredibly thankful for everyone who has gone above and beyond to share their expertise. Their guidance has not only prepared me for competitions but has also added immense value to my career.

Can you describe the challenges and excitement of competing in various international competitions, like the Belt & Road International Skills comp in China? Competing in international competitions like the Belt & Road International Skills comp in China presents significant challenges. Adapting to new environments, jet lag, and being away from supportive networks are tough. Despite

these hurdles, it’s exciting to connect with global hairdressing enthusiasts and see how quickly we bond, despite language barriers and different backgrounds.

China was an exceptional host, with impressive opening and closing ceremonies. It was an honour to represent Australia as a flag bearer and conclude my time in China with a gold medal.

What do you find most rewarding about hairdressing, particularly in such a competitive environment?

As a hairdresser, the biggest reward behind the chair is when a client is over the moon with their hair. I strive every day to bring the best energy and attitude to work for both my clients and the beautiful team I work alongside.

I love that we get the opportunity to be a part of massive changes for clients, their big days and that they share their lives with us.

My clients from Belinda’s Hair Creations have backed my competition journey 100% which definitely adds to the anticipation and confidence overseas.

I know that when I compete, not only can I be proud of my work, but I also have a whole salon of team members, clients and friends in the industry as well.

You participated in the AHC Project Barber initiative. Can you share more about the program and your experience?

The AHC Project Barber program was a no-brainer for me. It removed barriers for hairdressers wanting to become qualified in barbering, particularly by acknowledging the units already covered in a hairdressing qualification. This allowed me to focus on areas where I needed more practice.

Now, I feel confident offering a full barbering experience, including traditional shaving techniques. The program was also a great opportunity to connect with like-minded professionals. I highly recommend it to any hairdressers who can access it, and especially to qualified employers, as they set an example. Belinda was the first to enrol, and many team members followed her lead.

Looking ahead to the International Worldskills in Lyon, what are your goals, and how do you plan to achieve them?

I want to produce work that I am proud of, pushing me out of my comfort zone and being creative. I want young hairdressers to see the places that their career can take them, and to instil an immense sense of pride in our industry.

Worldskills aims to show all young tradespeople the value of their skill, the importance of international relationships, and to develop pathways.

Most of all, my goal is to trust my training, and do what I love. I’m so excited to show the world what a local girl from Corrimal salon can do on the world stage.

How do you balance the demands of competition with your day-to-day work at Belinda’s Hair Creations?

I am fortunate that Belinda is so willing to accommodate the needs of my training. My clients have also been so understanding and willing to work around my more limited availability this year. When I travelled to Wales, less than 12 hours after I landed back on Aussie soil, I was competing in a barbering competition. After China, I had the privilege of being on a panel for the AHC industry day (again something like 6-hours after landing).

My training schedule has involved full days on Sunday and Monday, whether in salon or Sydney, travelling to Sydney after work one Tuesdays and then having Donna my Worldskills expert travel to me and spending late nights on Wednesdays. This is in addition to my full-time hours Tuesday - Saturday. I wouldn’t have been able to manage any of this without the commitment and support given to me from Belinda and Scott, my beautiful family, TAFE NSW west Wollongong staff and Donna. It takes a serious love for hairdressing!

What are your long-term aspirations in the hairdressing industry, and how do you hope to contribute as an ambassador?

Being an ambassador and investing in the development of our industry is a main priority. I believe there are a million and one ways to do this. I hope to stay connected with training institutes, the new generations of Worldskills competitors and the MANY people who have contributed to my journey. Social media has given a platform for us to stay connected, share our work, goals and have a voice in our industry. I aim to use my social media to share every aspect of my journey to encourage and to be encouraged by others.

VISION BLONDE

By Louise May

There’s excitement brewing in South Melbourne as New Zealand’s creative stylist and platform artist, Chetan Mongia, crosses the ditch to take the reins of Vision Blonde, a premier Melbourne salon.

We caught up with Chetan to learn more about his journey and what’s next for Vision Blonde.

Chetan, how did you get into hairdressing?

I initially thought I’d become an accountant—thank god I didn’t! My early years in hairdressing were filled with curiosity and a passion for creativity. I was drawn to the transformative power of hair and how it can change someone’s look and confidence. For me, it wasn’t just about technical skills; it was about artistry and personal connections that made me fall in love with this profession.

You built two successful salons in Auckland. What were your biggest learnings?

Building Laboratorie and Barba taught me:

• Understanding the Market: Tailoring services to distinct demographics.

• Building a Strong Brand: Creating a clear vision that resonates with clients.

• Investing in Team Development: Success requires a motivated, skilled team.

• Client-Centric Approach: Personalised, memorable experiences build trust.

• Adapting to Change: Staying relevant requires flexibility.

• Balancing Creativity and Business: Business acumen is crucial for growth.

These experiences laid the foundation for my next venture at Vision Blonde.

As a Wella Creative platform artist, is creativity your strengt h?

Absolutely. Creativity drives me to explore new techniques, push boundaries, and innovate. Whether it’s crafting a bespoke colour service or mentoring young stylists, the creative aspect is where I feel most confident.

Was business ownership always a goal?

Not initially, but it became a natural progression. Owning a salon allows me to fully express my vision and deliver a level of service that makes a real difference.

Why did you sell your Auckland salons and move to Melbourne?

Selling Laboratorie and Barba was tough, but I craved growth. Melbourne’s vibrant arts scene and creative community offered the perfect environment to challenge myself and elevate my craft. Taking over Vision Blonde is about stepping into a new chapter that pushes me out of my comfort zone and inspires me to innovate.

What’s different about the Australian hair industry compared to New Zealand?

Australian clients expect a more luxurious, personalised experience, while New Zealanders appreciate simplicity and efficiency. The Australian industry is larger and more competitive, driving constant innovation. Both countries value education, but Australia offers more opportunities for advanced training.

What excites you about your new salon project?

I’m thrilled to build a luxury salon that blends cutting-edge techniques with a client-centric approach. My focus is on creating a personalised experience and cultivating a culture of continuous learning and creativity. This project is about more than just business—it’s about fostering talent and creating a lasting legacy.

Where do you draw inspiration for creative collections?

I draw inspiration from personal experiences, historical influences, and the fashion landscape. Art, architecture, and cultural movements also play a role. Collaborating with like-minded creatives and staying connected to global trends helps me create work that resonates with both clients and professionals.

What are your priorities for team education and culture?

At Vision Blonde, education and culture are foundational. We focus on tailored training programmes, mentorship, client experience, and staying ahead of industry trends. Our culture emphasises inclusivity, empowerment, collaboration, work-life balance, and a client-centric approach.

What can we expect from Vision Blonde under your leadership?

Expect a fresh perspective on personalisation, with a strong focus on education, sustainability, and high-quality products like Wella Professionals. We’ll ensure every client feels truly understood and leaves our salon feeling their best.

What advice would you give others looking to build a creative brand?

Stay true to your vision, push boundaries, focus on quality, and keep learning. The hair industry is constantly evolving, so it’s essential to stay updated on the latest trends, techniques, and business strategies.

ZUCCI HAIRDRESSING

CELEBRATING 40 YEARS

By Louise May

Zucci Hairdressing was founded by Rocco Petrucci 40 years ago, with a vision to create a welcoming space where clients could experience exceptional hair by creative hairdressers. Over the years, they’ve done it all. They have won awards, created shows and seminars, created stunning imagery, and expanded to three salons.

Thanks to their commitment to quality, customer satisfaction, and a passion for innovation. Their growth can be attributed to their loyal clientele, a dedicated team and a strong focus on continuous improvement in all aspects of the business. Zucci’s commitment to consistent evolution and change has enabled a nimble approach to the challenges that arise.

We chat with founder of Zucci Hairdressing, Rocco Petrucci.

As a family run business what are the positives and challenges you face in running the business and working with family?

As a family-run business, we enjoy unique advantages, such as a deep understanding of each other’s strengths and a shared vision for our future. I never expected Shakira to come into the business, but it has been brilliant working with her. We have our moments of course, but at the end of the day we both have the same goals. We truly complement each other, and I know the success of the salon would not be what it has been without Shakira’s input.

How do you recruit and retain great staff?

We prioritise a supportive and collaborative work environment to attract and retain great staff. Our recruitment process focuses on not just skills but also cultural fit. We invest in ongoing training and development, ensuring our team feels valued and empowered to grow within the company.

What’s special about the client experience at Zucci?

What sets the client experience at Zucci apart is our personalised approach. We take the time to listen to our guests needs and desires. We then collaborate with them to come up with ‘a look’ which we believe will ensure that at the end of their time in the space, they leave feeling like the best version of themselves. Our spaces are designed with our guest’s comfort in mind whilst also enabling our team to work in a comfortable and creative way. The right sensory experience incorporating quality lighting, pleasant aroma and calming sound music are important elements working together to create a calming reassuring ambience.

Zucci South Melbourne New Location 2022 designed by Breath

Rocco Petrucci

Who inspires you in the industry?

I draw inspiration from many different people in our industry. Creatively, Trevor Sorbie is my favourite along with Vidal Sassoon and Anthony Mascolo to name a few, and within the Aveda network there are so many exciting creatives that inspire me.

What’s the best piece of advice you have been given during your time in business?

Don’t sell yourself short. As hairdressers we provide a valuable service which should be priced accordingly.

Zucci was recognised as the first Aveda Lifestyle Salon in 2001. What do you value most in your partnership with Aveda? What do you love about the brand?

Being the first Aveda Lifestyle Salon in 2001 was a tremendous achievement. We value Aveda’s commitment to sustainability and the use of natural ingredients. We chose to partner with them as their core values and our core values align. The products are high performance and high tech. There are not many other companies out there in the beauty world that create their own naturally derived technology completely in house. The range keeps evolving and improving and that supports us and the team to keep what we do fresh.

Can you share your favourite Aveda products and why?

There are so many Aveda products that I love. Starting with Shampure, the aroma is still one of my favourites, the high-performance ranges include Nuriplenish, Botanical Repair, Invati, Be Curly Advanced are incredible. But using Aveda for 29 years I love Anti-Humectant and Retexturising Gel, these 2 are favourites for curly textured hair. I cocktail them together in different ratios depending on the curl texture and hair thickness to achieve weightlessness, bounce and hold for my guests.

How do you stay ahead of hair trends?

We are not a trend driven salon. For us creating a completely personalised and custom look for our guest is what we do. We are aware of the “trending” looks and if the trending style is suited to the guests direction, we create the look for the guest not put a trend on everyone because it is trending.

What’s next for you and Zucci?

Looking ahead, we plan to continue expanding our services and enhancing our client experience. We are also exploring new sustainable practices to further align with our values and those of our clients, ensuring that Zucci remains a leader in the industry for the next 40 years and beyond.

@zuccihairdressing

Zucci South Melbourne New Location 2022 designed by Breath

Rocco Competing in the early 90s at the IHS competitions

Shakiras First Haircut when she was 1 in 1989 at Zucci Ivanhoe

HEINIGER AUSTRALIA

THEIR STORY IS YOUR STORY

Heiniger Clippers have been in the Australian Hair and Barber scene for one year; that’s right, it’s their first birthday already. In their first year in Australia, they had the Intergalactic Range national launch tour, exhibited, demonstrated, and educated at Expo4Barbers and Hair Festival, sponsored and presented at AMBA and AHIA Creative, and even released the new Tauro model!

They amassed a killer Artistic & Education team, signed ambassadors, and exposed their talent to the industry at the aforementioned shows and expos, elevating the hair journey of these emerging stars of the future as a result.

Heiniger’s commitment to the hair industry is unwavering, and this value resonates across all of its divisions. They are dedicated to supporting the industries they serve and are excited to continue this commitment in the Hair and Barber sector. Their future plans further demonstrate their dedication and vision.

But what have their clippers done?

Word on the Street....

Let’s hear from three professionals who have embraced these machines and see how these tools have impacted their daily work and businesses.

CHEEKY BARBERS UPPER FERNTREE GULLY

Calum Simpson a savvy Barber and businessman, runs his three-chair shop in Victoria. He has grown his business from a solo operation to now having 4 employees. He loves his craft, looking after his valued clientele, and is proud of the space he has created for doing as such.

Calum, What was your experience with Heiniger Clippers prior to going to the stand at Expo4Barbers?

“I had seen a couple of YouTube videos, but it wasn’t something that fully got my attention until I used it hands-on myself on the mannequin heads at the Heiniger stand.

I could see they were a different type of clipper, now, an important part of my arsenal!”

What was your first impression of seeing the whole range spread out and displayed for the first time?

“Very impressive; I instantly gravitated towards the bigger machines; I loved everything about them, the blades, the spring-loaded guards with metal vents; I needed to get those in my hands.

I love clipper-over-comb, I love it! The sculpting....I have had nearly everything out there in the standard size ranges. I even went to every stand and looked at everything on offer and couldn’t stop thinking of the Orion; I came back and bought it, all the blades and the box of guards, and I haven’t looked back!”

Has the Orion changed anything for you?

“The Orion has noticeably cut down the time it takes me to establish the shape of my haircuts, my clipper-over-comb work. One pass with Orion every time!”

Do you think the Orion has improved your creativity?

“Well, that’s the thing, Yes! That time I save at the beginning gives me extra time to finesse the haircut at the end with my scissors and then styling. Using the Orion gives me more time to be creative!”

Any advice for fellow barbers?

“If you have tried clipper-over-comb and given up because it felt like you didn’t have control and the result was a bit ....blah... don’t give up, try these clippers. They are game-changing. Your skillset will improve, and your confidence will improve because they will do exactly what they should do. You need to experience that! That is my advice!”

BOGARTS ON FELIX BARBERS

CUTTING WITH THEM IS LIKE

CUTTING THROUGH BUTTER

WITH A HOT KNIFE, ONE PASS....NOT A SINGLE HAIR LEFT BEHIND.”

DONNA JELLATT

Donna Jellatt is the owner of this corporate styling engine room in the heart of Brisbane’s Financial and Professional Services quarter in the CBD’s Riverside strip.

Packed from 8 am to 5:30 pm Monday - Friday, Donna’s customers are dedicated regulars that mainly fall into that group of clients we all wish for, the regular as a train every 2-3 weeks tidy up, so that they always look the same. Sharp & groomed and top of their game. These guys expect the same high level of service and consistency each visit in return for this loyalty; that’s the relationship. Has Heiniger made a difference? Let’s ask Donna...

What did you think when you first saw the whole Heiniger Intergalactic Range?

“The Sirius and Orion really caught my eye, they looked so cool, they reminded me of the old, ‘old-school’ clippers barbers used to use. I could not wait to try them out!

Cutting with them is like cutting through butter with a hot knife, one pass....not a single hair left behind.”

Your Technique...

“I have them both, the A5’s, the Sirius and the Orion, I have the 000 cutting blade on the Orion and 00000 on the Sirius. I swap between the two clippers, guard or no guard. This saves me so much time with all my cuts. Fading is super easy; you just flick out with the contour of the head at the bottom of your weight lines or even the hair line. The transition within the cut and the result, is seamless. There is nothing comparable with these machines; I have never cut like this with such ease and confidence.’

Did you try any other models in the range?

“I also have the Libertas T-Trimmer. This detailer is just amazing. I hold it like a pencil, and in my mind, it works like an eraser; for fades, I tilt it and use the last few teeth to blend in any inconsistencies you may have in your cut, indentations on the scalp that leave minor shadows, for instance. For detailing work and hairlines and ears, they are incredible. Clients always comment on how comfortable they are. No scratching whatsoever.”

Any words for your fellow barbers?

“Just jump in; these are amazing. I am totally in love with the Heiniger Clippers and everything they offer and deliver to me as a hair-cutting professional.”

Next, let’s drop into a Hairdressing Salon and see what stylists think of Heiniger Clippers.

HAIR BY CICCONE

Helen Ciccone co-owns this recently crowned International Salon of the Year with her Barber legend husband, Frank Ciccone. Hair by Ciccone is the world’s first Heiniger exclusive hairdressing salon in terms of all clippers used by the entire staff are Heiniger.

Why did you choose Heiniger?

“Well, Frank was the first to start using Heiniger products in our salon, specifically the Sirius Clippers and the Libertas T-Trimmers. What really attracted him was the quality and workmanship—they’re Swiss-made, which immediately stood out to him as world-class. The precision and reliability of these tools are unmatched, and that’s exactly what you want when you’re working in a fast-paced, high-standard environment like ours.

Frank introduced me to the Tauro Clippers, and I have to say, I can’t put them down now—they’ve become my absolute go-to! The performance is just incredible, and they really make a difference in achieving the best results for our clients.”

Why did you become the first Heiniger exclusive salon?

“I’ve been on the lookout for the perfect clipper ever since I started my hairdressing career, and believe me, I’ve tried everything! It’s been a real challenge to find something that truly delivers high performance. But when I got my hands on the Heiniger tools, particularly the Tauro Clipper, it was a game-changer.

The moment you pick it up, you can feel the quality. It has that solid, and dependable feeling in your hand, and you just know it’s going to perform. It’s by far the best tool I’ve ever used, I honestly can’t recommend it highly enough. If anyone out there is thinking about upgrading their clippers, they really need to invest in the Tauro Clipper, it’s a must-have!

As for why we chose to become the first Heiniger exclusive salon, it was a no-brainer for us. The performance and quality of these tools are unmatched, and we wanted to offer our clients nothing but the best. Being able to work with tools that we genuinely believe in and trust, makes all the difference in the results we achieve, and we’re proud to align our salon with a brand that shares our commitment to excellence.”

Favourite tools in the range?

“My absolute favourites in the Heiniger range are definitely the ‘Tauro’ Clipper and the Pegasus Mini Trimmer. These tools are not only super easy to use but also incredibly reliable. The Tauro Clipper, with its precision blade, gives me that perfect blend every time. I feel confident knowing it’s going to perform exactly how I need it to.

The Pegasus Mini is fantastic for navigating around the hairline and ears— it’s so easy to manoeuvre! You seriously need to get on board with these tools; they make cutting hair an absolute joy. The Libertas T-Trimmers are another go-to for me, especially when dealing with those tricky spots that require a little extra precision. They get in on all angles effortlessly. And then there’s the Pegasus Midi, which has a curved shape that rests beautifully in your hand and is super quiet. It’s a dream to work with, in the salon. Each of these tools brings something unique to the table, and together, they make my job not just easier, but more enjoyable!”

Clients reactions when you use Heiniger tools on them?

“The reaction from clients is always incredibly positive. They can immediately sense the difference, whether it’s the precision of the cut or how smooth and comfortable the process is. Clients often comment on how quiet and efficient the tools are, which makes their experience more relaxing and enjoyable.

They also notice how seamlessly we’re able to create sharp, clean lines and perfect blends, which really speaks to the quality of the tools. Using Heiniger has definitely elevated the service we provide.”

Advice for hairdressers hesitant to try Heiniger tools?

“My advice to any hairdresser who might feel a bit intimidated to branch out and try Heiniger tools is simple: it’s a no-brainer! I hadn’t found my go-to clipper until now; believe me, I’ve never been fully satisfied with my previous tools. But the Heiniger range is truly exceptional. Once you start using them, you won’t ever look back, and you won’t believe the quality! They’re unique in their performance and superior craftsmanship, and the fact that they’re Swiss-made speaks volumes. The precision, reliability, and solid feel in your hand are unmatched. So, if you’re on the fence about trying something new, take the leap with Heiniger. You’ll be amazed at the difference they make in your work.”

There are many recurring themes in the answers to the questions and the opinions and observations shared by these quality-oriented professionals.

It’s hard to take compliments and praise sometimes, sure, what’s the saying? If a large number of people tell you the exact same thing, maybe they are onto something.

@cheekybarbers @bogartsonfelixbarbers @hairbyciccone @heinigerprofessional_ausnz

FROM ACCIDENTAL BEGINNINGS TO

AWARD-WINNING SUCCESS!

By Louise May

Luke Munn’s journey into men’s hairdressing might have started by chance, but it has led to a career filled with accolades and recognition. Based in Adelaide, Luke has become a standout in the industry, with his creative flair and dedication earning him numerous awards, including the prestigious 2024 AHIA Men’s Hair Specialist of the year! Known for pushing boundaries and constantly evolving his craft, Luke’s work is as unique as it is inspiring.

Editor of HAIRBIZ Louise May recently caught up with Luke to chat about his recent AHIA win, the industry, and his other passions outside of the industry!

Tell us where your love for Hair all began? You know, whenever I get asked this question, I wish I could say that my journey and love for hair started in some really cool way or that I was born into some form of hair industry life. But 100% transparency, Men’s Hairdressing for me was a complete accident. I attended an RTO info night out of sheer interest with no intentions, it was there they captured my attention, and I’d say 3-4 months later I couldn’t leave the house without thinking about hair, I was living and breathing all things Barbering/Men’s Hair. An accident I’ll forever be grateful for, as this industry has given me more than I could ask for.

Describe Havachat Barbershop, how long have you been in business? what makes it unique, what do you love most about it?

Havachat Barbershop, where do I begin? We’ve been trading for almost 3 years now!

A small 2 chair, men’s hair oasis. The name Havachat actually comes from my late grandfather because much like me, you couldn’t shut him up. I think what sets us apart and what makes us unique is partly the size of what we do. We’re a small operation, this means that it’s more about the client and the community than anything else. Relationships with those clients and seeing them take on life and supporting them through the good and the bad is what I really love about what I do.

What do you love most about men’s hairdressing and why?

Men’s Hairdressing. Exactly that. The shift in the last few years from your “traditional” barbering to

the growth of the men’s hair industry. I think that finally we are seeing that the Men’s hair is more than a 2 back and sides, hair is hair, and men are now more invested in themselves and how they look/feel. Watching this industry grow and develop, the constant desire to better yourself means that we can keep pushing the envelope on “Men’s Hairdressing”

Tell us about your 2024 AHIA winning Collection. Can you describe the creative process behind this collection? How did you develop the initial idea? What inspired you? My creative process is very different to others, some put together extensive mood boards and briefs and have things really nailed down. I’m a little rawer than that. I definitely have an idea and a style that I want to achieve but to be honest I spend little time over stimulating myself with a million different things and just keep the planning to the minimum where possible. The initial idea is usually sparked from something I’ve seen or an image that has inspired me, I then compile some imagery and textures I think would suit, mood boarding is generally vague. I like to leave myself open to variety on the day. I feel like sometimes when you’re so set on a look on the day and you can’t seem to quite get that, you feel horrible. Being flexible allows me to go with the flow and just create really cool hair.

My main outcome from this collection was to push the boundary and create something completely unique and not seen before within the men’s realm. Focusing not only on the hair but on the overall styling of the imagery using harsh lighting and reflective material.

What has been the most rewarding aspect of creating this collection?

I think with this collection the thing that stands out most to me apart from other collections I have created is that the idea and the development of

this shoot was 100% me. There were ideas and images that the team discussed that weren’t necessarily agreeable across the board on what could be put together to create an awardwinning collection. But I had a vision, a desire to showcase myself as a stylist and do something completely out of the ordinary while still being on the edge of commercial.

How do you think winning the AHIA 2024 Best Men’s Specialist award will impact your career and future projects?

I think that this award is special, it’s my first time winning in this category under this platform. It allowed me to continue my journey within the hair industry and build the connections and platform I need to showcase who I am as a stylist and to educate the next generation of stylists.

How do you see the men’s hair industry evolving, and how do you plan to innovate within it?

I think the Men’s industry is only scratching the surface of what It can be. I would love to see a shift back towards what drew me to this industry in the first place and that was a sense of community. I think that it’s clear our industries are no longer separate and that slowly hair is just becoming hair. My goal is to continue to work on bridging the gap of what was traditionally barbering and hairdressing. Continue to push the boundaries of Men’s Hairdressing and educate.

What are your Preferred tools and why?

I’m fortunate enough to be part of the Australian JRL Education team and I must say, I love their stuff. Excellent Edges for scissors, you’re mad if you’re sleeping on this.

How do you balance the creative side of industry and the business side?

My biggest day to day struggle. I’m constantly

my own

self-doubt, my own issues that come with the creative side of the industry. As I’m sure so many reading this will know, allowing yourself the be judged on your work or putting stuff out there via social media etc is daunting as hell, in some ways has really caused issues for our industry. However, I think that in previous times I’ve allowed my walls to come down and allow myself to worry less about “perfect”. I’m just a dude from Adelaide that loves cutting hair. I’m always on a knife’s edge when it comes to where my time and resources should be placed and I think what it really comes down to is, what’s more important to you as an individual?

I hear you are a very keen golfer... what’s the best course you have played on to date? What do you love most about the game?

Secrets out, not really… you only have to watch my Instagram stories to see that I’m on the golf course arguably more than I should be. But hey, “admin day”. The best course to date is here in Adelaide, Kooyonga Golf Club.

And you are a DJ! That’s cool, can you tell us about this?

11 years and counting. Not a hell of a lot to say, this has taken a massive backseat in recent times with me focusing more on the salon and family. However, I’m still occasionally kicking around in some dark room to god awful hours of the morning.

What are you listening to on your Spotify playlist right now?

Owww, Tough one. A fellow DJ and good friend of mine Dan has a substantial number of playlists on Spotify. But at the moment his playlist Dadfoe, all curated to his dads taste, is getting rinsed on the daily. Think Funk, Jazz, Soul and even a sprinkle of disco.

What’s on the agenda for next 12 months?

Finishing 2024 focusing on business growth and really using historically the busiest time of the year to build and develop that. Take some time off early next year then hit the ground running in 2025 launching some education classes and continuing to just be Luke, the dude from Adelaide that loves to cut hair.

@havachat.barbershop

HEADS WILL ROLL

INTRODUCING SEVERED HEAD POMADE AT REUZEL’S NEW HOME HAIRCO.

By Louise May

Reuzel, a name synonymous with classic barbershop culture and rock ‘n’ roll edge, has once again pushed the boundaries of men’s grooming with their latest release: the Severed Head Strong Hold Clay Pomade.

This new product is a bold collaboration with Liquid Death, a brand that shares Reuzel’s rebellious spirit and unconventional approach to branding.

Co-founders Leen and Bertus, the masterminds behind Reuzel, share their insights into how this partnership came to life and what makes the Severed Head Pomade a standout addition to their line.

Reuzel has become a household name in the world of men’s grooming, particularly known for its iconic pomades. What inspired you to collaborate with Liquid Death on the new Severed Head Strong Hold Clay Pomade?

Leen: The collaboration with Liquid Death came about quite organically. We’ve always been about pushing boundaries and bringing a bit of rock ‘n’ roll attitude to the grooming world. Liquid Death shares a similar rebellious spirit, so when we met the founder, Mike Cessario, it just clicked. We both started our brands with a vision before having an actual product to sell, and that common ground made this collaboration feel like a natural progression for both of us.

Bertus: Plus, it was at our annual Scumbash music festival that the idea really took shape. We wanted something that combined the edge of Liquid Death with the traditional yet modern feel of Reuzel. The Severed Head Pomade is not just a product; it’s a reflection of that shared ethos of being unapologetically bold and different.

The Severed Head Pomade is infused with Liquid Death Mountain Water. Can you tell us more about what makes this product unique and how it aligns with Reuzel’s brand values?

Leen: We’ve always been about authenticity and quality, and the Severed Head Pomade embodies that. It’s a strong hold clay pomade that provides a roughed-up texture with a matte finish, which we know our customers love. The inclusion of Liquid Death Mountain Water, along with nourishing ingredients like Argan Oil and Aloe, ensures that while the product holds up to our high standards, it also offers benefits for the hair.

“INFUSED WITH LIQUID DEATH MOUNTAIN WATER, SEVERED HEAD POMADE DELIVERS A STRONG HOLD WITH NO SHINE, ADDING NATURAL DEFINITION AND TEXTURE. LOSE YOUR HEAD OVER ITS NON-STICKY, NON-GREASY FORMULA THAT’S

ALLDAY WORKABLE WITH AN EVER SO SUBTLE APPLE SALSA FRAGRANCE.”

Bertus: And of course, it’s not just about functionality. The Apple Salsa scent gives it that unique Reuzel twist. We wanted something that would not only perform well but also stand out in terms of fragrance and overall experience. It’s versatile, suitable for all hair types, and easy to wash out—just like all our products.

This collaboration also marks Reuzel’s 10th anniversary. How does the Severed Head Pomade fit into the brand’s evolution over the past decade?

Leen: Reuzel has always been about more than just haircare. It’s a lifestyle brand that reflects our roots in punk, rock ‘n’ roll, and Kustom Kulture. As we hit this milestone, we wanted to do something that encapsulates everything we’ve stood for over the years—innovation, quality, and a bit of rebelliousness.

Bertus: The Severed Head Pomade is a celebration of our journey. It’s our first collaboration of this kind, and it’s exciting to see how it resonates with our community. We’re thrilled that this product will remain a staple in our collection, and we’re excited for our customers to experience it.

Finally, how can fans of Reuzel get their hands on the Severed Head Pomade?

Leen: The Severed Head Pomade is now available exclusively through HairCo. Australia, our trusted distributor. Whether you’re a long-time fan of Reuzel or new to the brand, we think you’ll love what this product brings to your grooming routine.

Bertus: And keep an eye out for more to come—this is just the beginning of the next chapter for Reuzel.

Exclusively available through HairCo. Australia, Reuzel’s Severed Head Pomade is set to make waves in the barbering community. Wholesale enquiries – HairCo.

www.shophairco.com.au/reuzel

MELISSA KALAN

NEW CEO OF THE AUSTRALIAN HAIRDRESSING COUNCIL

By Louise May

Melissa Kalan’s career has been shaped by a strong foundation in business efficiency, business growth, education and advocacy, and she comes from strong customer service brands. She also began her career under a traineeship, which gave her a wonderful start and platform to grow her career, and she further honed her business skills during her six years as a sole trader whilst she had her family.

Melissa’s former roles allowed her to develop a keen eye for monitoring consumer trends, shifts in booking and purchase behaviour, and setting pricing strategies based on customer needs and wants. This experience has instilled in her a passion for helping businesses thrive by leveraging additional revenue streams, improving efficiency, and advocating for better outcomes. During that time, Melissa had the privilege of assisting many small business operators, which gave her a deep appreciation for the vital role that small businesses play in our economy. With 2.5 million small businesses in Australia, they are truly the heart of the nation, and hairdressing salons are an essential and important part of local communities too.

What drew you to put yourself forward for the CEO role with the AHC, and what excites you most about this new role?

The hairdressing industry is a complex landscape with a rich, deep history and countless success stories. It provides multiple career pathways, making it an attractive sector for those looking to join, and it’s bursting with creativity and innovation. What excites me most about this role is the opportunity to bring my experience in advocacy and association leadership to an industry that is not only vital to the economy but is made up of a diverse section of business

operators and people. I enjoy delivering and driving value for all members to help them succeed and building thriving communities. I was drawn to the role because I believe my skills in business efficiency, growth, and consumer analysis can also help the industry navigate its challenges whilst showcasing and capitalising on its strengths.

How has your past career prepared you for leading the AHC, and what unique perspectives do you bring?

My past career, and particularly in my role as the CEO of the Australian Revenue Management Association, has equipped me with a strong foundation in association leadership and advocacy focused on driving better outcomes for people. I have a proven track record of helping businesses adapt to

Editor of Hair Biz Louise May chats with Melissa about her new role of CEO of the AHC.

changing market conditions by monitoring consumer trends and developing pricing strategies that align with customer needs. My experience as a sole trader also allows me to bring a unique perspective to the table, as I understand the day-to-day challenges small business operators face because I’ve lived them. I have deep experience with education and training, having received accreditation for a nationally recognised VET course and developing and facilitating a post graduate qualification. Additionally, as a customer of the hairdressing industry, I bring an independent lens that allows me to see opportunities for improvement that might not be immediately apparent to those entrenched in the daily grind. Further, I have experience in event management and stakeholder relations and always seek to understand the objectives of all and the many moving parts to ensure the best outcomes for members and the industry.

How do you plan to continue and expand upon the work done by your predecessor, Sandy Chong?

The Board, Sandy and the team have done a wonderful job leading the AHC and advocating for the industry, especially through the pandemic. My first primary goal is connecting with members and key stakeholders and listening to them to understand their challenges, needs and wants to ensure the AHC can continue building on the foundation established, while also exploring new avenues for growth and innovation.

I bring an independent perspective and aim to focus on strategies that address the current challenges faced by small business operators. This includes a focus on enhancing business efficiency, education and training, and exploring new revenue streams whilst supporting innovative ways of doing business, to ensure the industry is attractive to join and has a strong talent pipeline.

I also aim to strengthen the AHC’s advocacy efforts, ensuring that the needs and concerns of our members are heard at every level of government.

What are some challenges you anticipate in your new role, and how do you plan to address them?

One of the main challenges I anticipate is helping small businesses navigate the current economic climate and plan to focus on providing members with the tools and resources they need to help them adapt and pivot. There are many forces and pressures on business operators, coupled with at times irrational and non-consultative policy decisions, along with the ongoing postpandemic ripple effect on many businesses, including the impact on mental health along with skills shortages. Additionally, I’ll be working to ensure that the AHC remains a strong advocate for the industry, particularly in areas where policy and regulation impact our members. However, as time is of the essence, improving business productivity and doing smarter business is also essential to explore.

How do you like to spend your free time? Do you have any hobbies or interests that might surprise our readers?

In my free time, I enjoy spending time with family and friends and play the piano for relaxation and distraction from the day to day. I’m also passionate about continuous learning and do a lot of reading for both personal and professional development. In my younger years I was a competitive dancer and enjoy watching all forms of dance and attending the theatre any chance I get. I also love a good scary movie!

What do you believe are the key qualities of a successful leader, especially when entering a new industry?

A successful leader needs to be adaptable, curious, and open to new ideas. When entering a new industry, it’s important to listen, learn, and understand the unique dynamics at play. I believe that my ability to analyse situations, spot trends, and translate that information into actionable strategies will be key in helping me lead the AHC

effectively. Additionally, I think it’s crucial to have empathy and a genuine passion for the industry you’re leading. I treat everyone how I would like to be treated and am consistent, clear and transparent in my dealings with people. This also helps build trust and credibility, which are essential for any leader.

What message do you have for the people in the hair industry of Australia as you begin your journey with the AHC?

My message to the hair industry is one of optimism and opportunity. While we face challenges, I believe that by working together and embracing innovation, we can not only overcome these challenges but also thrive. I’m here to listen, to learn, and to advocate on your behalf. I’m excited to be part of an industry that is so rich in creativity and business success stories, and I look forward to working with all of you to build a stronger, more resilient future for the Australian hairdressing community.

What projects or initiatives are you currently focused on at the AHC, and what impact do you hope they will have on the industry?

Currently I am excited about our collaboration with the Department of Employment and Workplace Relations (DEWR) in a new pilot project aimed at driving interest in careers within the hairdressing and barbering industry. This initiative is all about shining a light on the incredible opportunities available in our sector and connecting passionate job seekers with employers who are ready to nurture new talent. I am thrilled that one of our AHC member’s young apprentice is competing on the world stage in Lyon, France as part of the WorldSkills Australian team, which is a wonderful news story for the apprentice, our member and the industry. I am also really looking forward to work with SaCSA, our Jobs and Skills Council, as part of a working group who over the next 6-12 months will begin addressing the most critical workforce challenges identified by the Personal Services sector! SaCSA were guests at our recent AHC Industry Day, where this subject was widely discussed.

CELEBRATING A LEGACY: JENELLE ARNOTT’S 38 YEARS OF INDUSTRY DEDICATION

By Anthony Gray

The Hair Festival weekend saw the commitment and passion of our education community come to the fore. The Australian Hairdressing Councils (AHC) Industry Day brought 140 passionate educators from across the country together. The event is the visual and physical representation of the commitment many educators from across our industry have to working tirelessly to grow, nature and help others build careers and lives in Hairdressing.

But a celebration of the education community coming together brings into focus the countless hours that go unseen and without fanfare or the need for recognition by our education community. Highlighting the impact educators across public and private RTO’s, company educators, salon educators and mentors and independent educators have on our industry. This article is not only a celebration of the career of one individual but an acknowledgement of all of those who are committed to sustaining our industry through the education of our future.

After an illustrious 38-year career in education, Jenelle Arnott, who leaves one such legacy in hairdressing education, has officially retired from her role as a trainer and assessor at MIG Training. Her journey, marked by passion, dedication, and an unwavering commitment to the next generation of hairdressers, has left an indelible mark on the industry.

Jenelle’s story with MIG began before it even became a college. She started working parttime as a hairdresser with the company while raising her daughters, Bianca and Tiffany. As MIG evolved from a salon into a Registered Training Organisation (RTO) some 30 plus years ago, Jenelle professional career grew alongside it. Undertaking the workplace trainer and assessor qualification while still working on the floor Jenelle initially worked with apprentices in a college environment. As the college grew from one student to many, Jenelle adapted to not only the needs of the organisation but to the needs of the industry. Jenelle transitioned from the college environment to workplace delivery, constantly adapting to remain current and ensure that her students received the best possible training and care.

Throughout this journey, Jenelle nurtured and graduated hairdressers across Queensland, playing a pivotal role in shaping their careers. Her influence wasn’t just limited to her students—Jenelle’s efforts were instrumental in MIG’s growth, helping it become a leading education brand in Queensland.

Beyond her technical expertise, Jenelle was cherished for her care and compassion, particularly by the barber apprentices who often saw her as a substitute mother. She provided not only guidance in their professional development but also the emotional support they needed to navigate the challenges of their training. Her ability to connect on a personal level with each student made her an irreplaceable figure in their lives, someone they could turn to for advice, encouragement, and a listening ear.

Her colleagues and students alike speak of Jenelle’s kindness, patience, and ability to inspire. Her teaching went beyond the technical aspects of hairdressing; she instilled in her students the values of professionalism, creativity, and empathy—qualities that are just as essential as the skills of the trade.

A testament to her impact comes from Lole’s Barbershop, who shared: “Thank you, Jenelle, for all your knowledge, dedication, and authentic care with supporting so many of our Apprentices over the years. I know there were many testing times with keeping the boys in line and on task, but your grace and patience ensured so many of our team became qualified. We will miss your visits but wish you every bit of happiness and good health for your well-deserved retirement”

Jenelle’s legacy is reflected in the countless successful hairdressers who credit their achievements to her guidance. The numbers

alone are incredible. Jenelle has personally worked with over 1700 hairdressers and Barber apprentices and students and qualified in excess 800 over her career as an educator. Many of her former students have gone on to establish their own salons, win industry awards, and even become educators themselves, spreading the knowledge and values Jenelle imparted to them.

In the words of one past student who went on to eventually become an educator, “Jenelle is the most incredible trainer and it’s been an absolute privilege to have been trained by you and then to finally work with you as a trainer, that iconic curly hair would walk in, and we knew you were going to brighten the day.”

Jenelle’s story is just one of the many stories of incredible educators across our entire industry whose time, investment and care for the next generation builds a legacy day by and day and shapes the industry as a whole. It is not until you reflect on an individual career and tally the achievements that you fully understand the impact an educator can have, one that extends far beyond the walls of any particular organisation or education institution.

As Jenelle steps into retirement, the hair industry bids farewell to not just a remarkable educator, but a mentor, a role model, and a nurturing figure for many young professionals. Her legacy will continue to shape the future of hairdressing for years to come, through the many professionals she has trained and inspired.

Thank you, Jenelle, and to all of the educators working supporting our industry for your incredible service and the lasting impact you’ve made.

Total Image Award

The Mane Event is all about showcasing your creative flair and talent. The judging panel will be looking at the combination of the colour, cut and styling techniques along with the overall creativity, image and professionalism of the final image. Don’t miss out on this exciting opportunity to showcase your creative flair and talent, and be in the running for some fantastic prizes!

The winner of The Mane Event 2025 will receive;

• $1000 prize money from CPR Hair

• $2,000 CPR Colour and Haircare package

• A full-page feature in The Circle magazine

• Feature in INSTYLE Hair magazine

• A chance to become CPR’s next ambassador

NEW CATEGORY JUST FOR APPRENTICES

Roar! Emerging Talent Award

This category is designed to celebrate and recognise the outstanding talent and creativity of emerging hairstylists in the early stages of their careers.

The winner of this prestigious award will receive a $500 cash prize, along with unparalleled opportunities for growth and development. This includes a 12-month mentoring program with our esteemed ambassador team, exclusive campaign photoshoot opportunities, and a year of free education with CPR Hair.

2025 Entries are now open! Unlock your colour and styling creativity with CPR and The Circle’s industry hair awards.

Scan to learn more!

WONDERING IF CHANGING YOUR LOWLIGHT FORMULAS CAN HELP TO CUSTOMISE YOUR CLIENT’S HAIRCOLOUR?

By Kristina Russell

Lowlighting has been around for as long as Foil Highlighting. There are structured foil techniques suitable for colour corrections and reintroducing tone or dimension.

There are also several Freehand techniques for adding dimension or depth back into the hair which works well, such as Zone Toners or painting a semi-permanent colour between foils. However, you’ve probably noticed those options can tend to wash out over time without any visible texture left behind.

I’ve found that there are only three lowlight formulas you’ll ever need to know. These formulas are designed to deposit darker colour into the hair and fill it in one process when low lighting. Having worked on clients for nearly 25 years, I’ve relied on just these four formulas for successful colour corrections.

The Classic Lowlight: Reintroducing Depth and Dimension

The Classic Lowlight formula is perfect for adding depth and dimension back into the hair. This formula combines natural tones at the target level with a gold tint, mixed with 3% developer. It’s ideal for clients who want a subtle, natural look.

Example:

- Target Level: 6

- Formula: 6N (natural) + 6G (gold) with 3% developer

When to use:

- On clients with faded highlights looking to add natural depth

- To reintroduce dimension in overprocessed blonde hair

When not to use:

- On hair that’s overly porous or damaged, as the colour might not hold well

Type of colour:

- Demi-permanent for minimal damage and natural-looking results or permanent tint with 3% to deposit only.

Pro Tip: Perform a test strand to ensure the colour outcome is as desired. If your test strand lowlights turn hair green, add warmth to the formula. If you notice it is green after you wash it off, you will need to tone or glaze with a pastel pink to counteract the green.

The Cool Down Lowlight: Tackling Brassy Orange Tones

The Cool Down Lowlight is designed to combat orange or brassy tones. This formula includes natural tones and blue to neutralise orange or green to combat red at the target level, mixed with 3% developer.

Example:

- Target Level: 7

- Formula: 7N (natural) + 7B (blue or ashblue) with 3% developer

When to use:

- On clients with brassy highlights or orange undertones

- To cool down overly warm hair colours

When not to use:

- On hair that’s too dark, as it might not lift enough to see the cooling effect

Type of colour:

- Demi-permanent for gentle toning without over-processing

Pro Tip: Perform a test strand to check the cooling effect. If hair turns yellow, use a stronger blue or violet tone.

The Grey Coverage Lowlight: Contemporary Coverage

The Grey Coverage Lowlight is a personal favourite for clients seeking contemporary grey coverage with low commitment. This formula uses advanced grey coverage double naturals mixed with 6% developer, tailored to the client’s needs.

Example:

- Target Level: 8

- Formula: 8NN with 6% developer

When to use:

- On clients with a mix of grey and natural hair wanting subtle coverage

- For clients looking for low-maintenance colour

When not to use:

- On clients who desire full grey coverage with no natural tones showing

Type of colour:

- Permanent for lasting coverage

Pro Tip: Perform a test strand to ensure grey coverage is adequate. If hair turns black, dilute the formula with a lighter shade.

The Dimensional Redhead Lowlight

Wondering how to prevent the common issue of “browning out” in coppers and redheads? The secret is knowing when to colour balance versus lowlight, or as I like to call it “glowlighting”. Lowlighting Redheads enhances depth and dimension without sacrificing vibrancy. Whether you’re working with a strawberry blonde, a rich copper, or a fiery redhead, this lowlight can be applied using either freehand techniques or traditional foiling, depending on the desired result.

The Dimensional Redhead Lowlight is ideal for redheads, coppers, and strawberry blondes who seek a natural and vibrant look. Natural redheads usually have a variety of tones—about five different colours in their hair—compared to brunettes who typically have up to three. This lowlight technique adds dimension and depth, preventing the “browning out” effect that can dull vibrant reds and coppers.

Example:

- Target Level: 7

- Formula: 7RG (RedGold) with 3% developer

When to use:

- On clients looking to enhance the natural depth and dimension of their red or copper hair.

- For refreshing and maintaining vibrant red tones without darkening the overall colour.

When not to use:

- On clients seeking a uniform or flat red shade without variation.

- When the goal is to achieve an all-over bright, bold red rather than a dimensional look.

Type of colour:

- Demi-permanent or permanent, depending on the desired longevity and depth.

Pro Tip: To achieve a multi-tonal redhead that mimics natural red hair, consider using a mix of warm coppers and reds alongside a natural base tone. Freehand application or foiling techniques can be used to create seamless blends. This approach is especially effective in preventing the dulling or browning out of copper shades, ensuring a rich, lively finish that maintains its vibrancy between salon visits.

Best Practices for Lowlighting

1. Always test the colour on a small section of hair to check the result. This helps prevent unwanted outcomes and allows adjustments before applying to the entire head.

2. Use demi-permanent colour for a natural look with minimal damage, semipermanent for temporary changes, and permanent colour for long-lasting results.

3. Be careful not to overlap lowlights on previously coloured hair that is damaged

to prevent uneven tones. Additionally, avoid overlapping natural hair with any formula that includes peroxide to prevent lifting the hair and creating another problem zone. Overlapping peroxide on natural hair can result in unintended lightening, leading to uneven colour and potential damage. Always apply lowlights carefully and ensure precise placement to maintain the integrity of both natural and coloured hair.

4. Hair porosity affects colour absorption. Highly porous hair may require a filler or pre-treatment to ensure even colour distribution.

5. If lowlights turn hair green, add warmth to the formula. If hair turns yellow, use a stronger blue or violet tone. If hair turns black, dilute the formula with a lighter shade. If your test strand lowlights turn hair green, you will need to tone or glaze with a pastel pink to counteract the green. If it’s too orange, you’ll need a blue-based natural toner. If it’s flat, you might need to apply a copper or golden toner.

By mastering these three lowlight formulas and following best practices, you can achieve stunning, customised results for your clients every time.

@colourkristina

SHORTCUTS UNVEILS AIRE , REVOLUTIONISING

SOLO HAIRDRESSER OPERATIONS IN AUSTRALIA

After 30 years of leadership in salon technology, Shortcuts introduces a game-changing solution tailored for independent stylists.

Shortcuts, a leader in salon technology for 30 years, proudly announces the launch of Shortcuts Aire, a product meticulously crafted for solo hairdressers and small salons. Shortcuts Aire is set to transform the solo hairstyling industry by streamlining administrative tasks and enriching client interactions, allowing stylists to focus more on their craft.

John Benders, Group CEO of Shortcuts, states: “With Shortcuts Aire, we’re launching a significant breakthrough for solo hairdressers across Australia. Aire is crafted to simplify the lives of solo stylists, allowing them to focus more on their craft and less on administrative tasks. This launch marks a strategic step in our ongoing commitment to innovation and to enhancing the professional lives of stylists. Building on Shortcuts’ leadership in salon technology, it underscores our dedication to elevating customer experiences with

meaningful solutions. The hard work and passion of our team have been crucial in developing Shortcuts Aire, ensuring it not only meets but exceeds the demands of today’s independent stylists.”

From local startup to global influence

From humble beginnings as a Brisbane startup, Shortcuts has grown into an international success, now serving the salon industry in multiple countries. The company uniquely blends seasoned expertise with innovative new talent, continually advancing technology that enhances user experience and customer care.

Innovation driven by data:

The development of Shortcuts Aire is supported by extensive data collected over three decades, confirming its necessity and

potential impact. Insights from a 2021 survey conducted by the Australian Hairdressing Council (AHC) reveal a significant shift toward solo operations within the hairdressing industry post-COVID. According to the survey, 42% of staff who left traditional salon roles during the pandemic transitioned to working from home, freelancing, or renting a chair, and 80% expressed no interest in returning to salon employment.

This trend toward independent operation highlights the demand for solutions tailored to the unique challenges and opportunities faced by solo entrepreneurs. Strategically positioned to meet these needs, Shortcuts Aire provides solo hairdressers with a robust platform that empowers solo stylists to not only meet but exceed the growing expectations of their clients, ensuring they can thrive independently.

Sara Teixeira, a solo stylist and owner of Senso Hair, and beta user of Shortcuts Aire, shares her experience: “As a solo operator who’s always on the go, Shortcuts Aire has been a game-changer for me. It allows me to manage all my bookings directly from my phone, making it super easy for clients to book their appointments. I can quickly check my schedule anytime, anywhere, without being tied up in calls all day. Aire really understands what we solo stylists need - it’s like having a pocket-sized assistant!”

Jo Burgess, Co-founder and VP of Evolution, reflects on the journey: “From our early days in Brisbane to becoming an international player, our journey has always been driven by a desire to innovate ahead of the curve. Shortcuts Aire epitomises our commitment to the hair and beauty industry, designed to anticipate and shape future market trends.”

Justin O’Sullivan, CTO of Shortcuts, adds: “Shortcuts Aire represents an amazing collaboration across the Shortcuts team, bringing together deep domain knowledge and decades of experience. I believe the outcome will resonate powerfully with the industry, empowering stylists and transforming their businesses.”

Initial feedback

The initial response to Shortcuts Aire has been exceptionally enthusiastic, highlighting the pressing need for tailored solutions that directly address the unique challenges faced by solo hairdressers. Shortcuts Aire has been crafted with precision to meet these needs, providing solo stylists with features specifically designed to enhance their small and unique business operations. These include seamless booking integrations, intuitive client management tools, and innovative marketing solutions that together streamline workflows and enhance customer engagement.

This feedback confirms Shortcuts Aire’s ability to not only ease administrative burdens but also to empower stylists with tools for real-time insights into earnings, automated upsell opportunities, and 24/7 booking capabilities, enabling them to focus more on their craft and build stronger client relationships.

Shortcuts are inviting all solo operators and small salons to explore its features with a free 30-day trial of the Pro plan. After the trial, you can continue with the free version of Shortcuts Aire, which offers industryspecific booking tools, including online booking for hair and beauty appointments. Alternatively, you can upgrade to the Grow plan for added SMS capabilities, or the Pro plan for enhanced business and marketing features.

To start your free trial www.aire.shortcuts.com.au

KEVIN.MURPHY’S PHILOSOPHY OF

SUSTAINABILITY AND INNOVATION

By Louise May

In an era where beauty meets sustainability, KEVIN.MURPHY has forged a distinctive space, blending high-performance haircare with eco-conscious practices. The brand’s ethos revolves around fashion, performance, and environmental responsibility, making it a trusted choice for those who seek to maintain hair health without compromising on eco-friendly values. Inspired by skincare, KEVIN.MURPHY products are designed to strengthen and nourish hair while remaining kind to the environment.

Among KEVIN.MURPHY standout offerings is the COLOR.ME range—a professional colour line that delivers stunning, natural results while being free from harsh chemicals such as ammonia and PPD. The addition of Effortless Naturals, a range of muted tones designed to neutralise unwanted warmth, is a game-changer in the world of hair colour. These shades not only complete the COLOR.ME and GLOSS lines but also reinforce KEVIN.MURPHY’s dedication to sustainability, offering sophisticated tones that prioritise hair and scalp health.

To understand how COLOR.ME is transforming salons, Hair Biz editor Louise May spoke with three KEVIN.MURPHY partner salons, The Salon Edit, Fuchs Hair and Paloma Salon, about their experiences working with the brand.

MEET THE SALON OWNERS

Co-owned by Chrystalla Dimarelis and Kayla Tzavellas, The Salon Edit is a luxurious, low-tox salon renowned for its focus on high-end beauty services, innovation, and sustainability. With over two decades of combined experience, the salon is known for its commitment to hair health.

Alex Fuchs, the director of Fuchs Hair in Sydney, is a leader in the Australian hairdressing scene. His salon stands out for its commitment to sustainability and exceptional service, all while using eco-conscious products like KEVIN.MURPHY to align with their values.

SALON EXPERIENCES WITH KEVIN.MURPHY

What drew you to partner with KEVIN.MURPHY, particularly the COLOR.ME range? How does it align with your salon’s philosophy and values?

The Salon Edit:
 We were drawn to KEVIN.MURPHY because their values align perfectly with ours. The COLOR.ME range is ammonia and PPD-free, which is essential for us as a low-tox salon. It allows us to provide high-quality services that are safe for both our clients and the environment. KEVIN.MURPHY’s dedication to sustainability and natural ingredients fits perfectly with our commitment to offering beauty without compromise.

Fuchs Hair:
 At Fuchs Hair, we’re passionate about sustainability and creating a warm, inviting space for our clients. KEVIN.MURPHY aligns with everything we stand for—sustainability, innovation, and inclusivity. The COLOR.ME range, which combines natural ingredients with high performance, allows us to offer colour services that are gentle on both the hair and the environment, which is a huge benefit for us.

Paloma: We love that COLOR.ME aligns with the Paloma ethos, it’s kind to the planet and cares, nurtures our client’s hair with a strong emphasis on fashion and performance

How has the Effortless Naturals extension in the COLOR.ME range enhanced your ability to meet client expectations, particularly in achieving neutral, muted tones?

The Salon Edit:
 The Effortless Naturals range has been a gamechanger, especially for our European clientele who often struggle with brassy tones. These muted shades allow us to neutralise unwanted red undertones, creating natural, sophisticated results that our clients love. It’s all about offering them a subtle, refined look, and this range gives us the precision we need.

Fuchs Hair:
 Effortless Naturals has made a huge difference for us as well. The new shades are perfect for neutralising warmth, particularly in blonde and darker shades. It allows us to achieve natural, muted tones that our clients ask for, and we’ve found that the colours last longer without fading back to brassiness, which is key for us.

Paloma: Effortless Naturals takes care of all our neutralising of warm tones and provides our other guests with super cool iridescent blonde tones and natural rich brunettes

How important is the natural ingredients aspect of KEVIN. MURPHY’s COLOR.ME range to both you and your clients?

The Salon Edit:
 It’s incredibly important to us and our clients. The natural ingredients in the COLOR.ME range, including the new Effortless Naturals, align perfectly with our philosophy of offering low-tox services. Our clients trust that the products we use are effective but also gentle on their hair and scalp, and free from harmful chemicals. This ethical approach sets KEVIN.MURPHY apart.

Fuchs Hair: 
Natural ingredients are a priority for our clients, especially in a world where consumers are more conscious of what’s in the products they use. KEVIN.MURPHY’s ability to balance high-performance results with naturally derived ingredients is what sets them apart in the market. Our clients immediately noticed their hair was healthier and stronger after we switched to COLOR.ME.

Paloma: COLOR.ME is so kind on the scalp whilst colouring, and we love that we have confidence that the quality of the hair will be superior after the service

How does the ammonia-free formula in COLOR.ME impact the health and feel of the hair?

The Salon Edit: 
The ammonia-free formula in COLOR.ME has been a huge benefit to us and our clients. It maintains the softness and natural feel of the hair, even after repeated colouring. Clients have noticed their hair feels healthier, with enhanced shine and strength, and they love that we’re using fewer chemicals in their treatments.

Fuchs Hair:
 I was impressed with how the ammonia-free formula doesn’t compromise on performance while keeping the hair healthy and shiny. Our clients frequently comment on how their hair feels rejuvenated after a colouring service with COLOR.ME. It’s a big win for both stylists and clients, as we can achieve great results without compromising the integrity of the hair.

Paloma: Being ammonia free we find COLOR.ME enhances a naturalness that is hard to find with other brands, also our team enjoy an odour free environment being a non-ammonia colour.

How do the COLOR.ME products, including the Effortless Naturals, support your creative vision in the salon?

The Salon Edit: What we love most about the COLOR.ME range is its versatility. Whether we’re working with the muted tones of Effortless Naturals or toning our blondes with the GLOSS range, the results are consistently stunning. It gives us the flexibility to create personalised looks for each client while maintaining their hair’s health.

Fuchs Hair:
 For us, creativity is key. The versatility of COLOR.ME means we can create almost any shade we want without mixing multiple products. The range is extensive, and the toners are ready to use, which simplifies the process for our team. We’ve been able to achieve stunning results with both blondes and brunettes, thanks to the direction and flexibility of COLOR.ME.

Paloma: We love that COLOR.ME can provide our clients with the gorgeous looks you see in KEVIN.MURPHY campaigns added by the Paloma vision to create our client’s best hair yet. Now that we have such cool reflects with the Effortless Naturals range, we find our clients are keeping their hair cooler for longer, and that is a win with a busy lifestyle.

@kevin.murphy.australia

@thesalonedit @fuchshair @paloma_salon

KEVIN.MURPHY’s COLOR.ME range, including the Effortless Naturals, is more than just a collection of hair colour products—it embodies the brand’s philosophy of sustainability, innovation, and high performance. For salons like The Salon Edit, Fuchs Hair and Paloma Salon, this range has become a cornerstone in delivering beautiful, natural results while prioritising both the health of their clients and the planet.

Fuchs Hair

CPR HAIR: THE FUTURE OF HOLISTIC

HAIRCARE AND INNOVATION

Artistic

By Louise May

In an industry where trends come and go, CPR Hair has solidified its place as a true pioneer in the hair industry. Known for their commitment to innovation, sustainability, and empowering salon professionals, CPR Hair goes beyond offering products—they provide an immersive experience in education, artistry, and holistic care.

With the launch of new Seasonal Colour Cocktails, collaborations with artists like Lisa Nooin, and the growth of The Circle, CPR is reshaping the future of the hairdressing industry in Australia. Here’s a deep dive into what makes CPR Hair an industry leader and what exciting initiatives they have on the horizon for 2025.

The Circle Education Hub: A Hub of resources and exclusive education for hair professionals

At the heart of CPR Hair’s community is The Circle Education Hub, a vibrant education hub designed to elevate the skills and creativity of hair professionals across Australia. CPR understands that education is the key to growth, which is why they’ve developed a platform that allows stylists to access a wealth of knowledge—from cutting-edge colour techniques to product training—all at their fingertips.

One of the standout features of The Circle Education Hub is its free access to these

resources, making it easier than ever for stylists to continue their education without barriers. The content is developed by CPR’s team of skilled educators and ambassadors, ensuring that every stylist receives toptier training. The growing knowledge base is continually updated, meaning that no matter where you are in your career, there’s something new to learn and master.

Additionally, The Circle’s hands-on workshops and Look ‘n’ Learn sessions are also part of CPR’s commitment to fostering talent. These sessions, led by CPR’s expert ambassador team, offer insider techniques and personalised guidance, giving stylists a unique opportunity to take their craft to the

next level. With the 2025 schedule now live, salons have access to tailored education that helps them thrive in an ever-evolving industry. Get 20% off all 2025 education workshops when you book before 1st December 2024, using code CRE8IVE

Holistic Salons: A New Standard in Client Care

In the modern beauty landscape, clients seek more than just hair services—they crave experiences that nurture their body, mind, and spirit. CPR Hair has tapped into this shift by creating the Holistic Salons network, transforming everyday salon visits into immersive, therapeutic experiences. These salons don’t just focus on hair; they embody a full-circle approach to beauty and wellness.

Every aspect of a holistic salon visit is designed to harmonise with the natural rhythm of the client’s needs. From natureinfused treatments to personalised services, each visit becomes an opportunity for selfcare. This isn’t just a trend; it’s the future of salon experiences, where sustainability and personal well-being intersect. By implementing the Holistic Salon Service© approach, salons elevate client care to a new level, offering not just a service, but an experience that clients will return for again and again.

Seasonal Colour Cocktails: To empower your creativity

Seasonal trends play a huge role in the beauty industry, and CPR Hair is staying ahead of the curve with their Seasonal Colour Cocktails. These innovative formulations allow salons to create customised hair colour treatments that align with the changing seasons. Designed to give stylists the flexibility to tailor each client’s look, the Seasonal Colour Cocktails are all about achieving vibrant, healthy hair with a bespoke touch.

Each seasonal formulation is crafted to reflect the beauty of nature, drawing inspiration from the vibrant colours and rich tones that define the different times of the year. This not only allows clients to feel refreshed and in sync with the seasons, but also encourages them to return for new treatments as the year progresses. It’s a smart, forward-thinking approach to client retention and creativity in colour formulation.

Lisa Nooin Collaboration: Art Meets Haircare

One of CPR Hair’s most exciting recent developments is their collaboration with Sydney-based artist Lisa Nooin. Known for her distinctive stained-glass painting technique and creative vision, Lisa has brought a fresh perspective to CPR’s new Seasonal Packs. Each design in the collection is inspired by natural plant or flower forms, beautifully aligning the essence of nature with the art of haircare.

Lisa’s artistic approach focuses on celebrating the small beauties in life, and this is evident in her work for CPR. Her eye for colour and composition has given the seasonal packs a dynamic, visually stunning look, making them a must-have for salons across Australia. More than just packaging, the artwork is a celebration of the seven haircare ranges within the collection, with each range carefully matched to its ingredients and hair type. The collaboration highlights CPR’s dedication to supporting local talent while elevating the aesthetic appeal of their products.

What’s Coming Up in 2025: The Mane Event and Salon Forum

As CPR Hair continues to innovate, 2025 promises to be a game-changing year for salons and stylists alike. One of the most anticipated events is The Mane Event Total Look Hair Awards, CPR’s signature competition that allows salons to showcase their creativity and skills using CPR Colour and Haircare. With entries open from 1st September 2024 and accepted up until midnight 31st May 2025, this is an unmissable opportunity for salons to gain exposure and be recognised for their talents. The winner will receive significant prizes, including $1,000 cash, a $2,000 CPR package, and a full-page feature in The Circle magazine and Hair Biz Magazine. The competition also introduces the Roar Emerging Talent Award , which focuses on celebrating up-and-coming stylists. The winner will receive a $500 cash prize, a year of free CPR education, and unparalleled growth opportunities through mentorship and campaign involvement.

But 2025 doesn’t stop at competitions. The annual Salon Forum, already sold out for the year, is set to be an enriching event for salon owners and teams. With speakers like globally celebrated salon coach Tabatha Coffey and online hair influencer Kaine Vakai , attendees will walk away with actionable insights that go beyond the art of hairdressing. The focus on authenticity, confidence, and leadership promises to transform not only salon environments but also the personal lives of those in attendance. In addition to these speakers, Paula Hibbard , a renowned international educator for long hair styling, will also share her expertise, making the Salon Forum a comprehensive experience of growth and connection.

A Holistic Vision for the Future

CPR Hair’s offerings for 2025 and beyond reflect a brand that is deeply attuned to the needs of both salon professionals and their clients. From the innovative Seasonal Colour Cocktails and the artful collaboration with Lisa Nooin, to the educational and competitive opportunities through The Circle, Holistic Salons, and The Mane Event, CPR is shaping the future of haircare in Australia. Their dedication to education, sustainability, and artistry sets them apart as a leader in the industry, and with their vision for 2025 already taking shape, the future looks brighter than ever.

In an industry where creativity and connection thrive, CPR Hair continues to lead with a holistic approach—nurturing a community, inspiring transformation, and empowering stylists. As they look ahead to 2025, their journey is a testament to the beauty of growth, artistry, and the shared passion for elevating the salon experience.

www.cprhair.com

@cprhair

TABATHA COFFEY

KAINE VAKAI

PAULA HIBBARD

REVLON PROFESSIONAL EMPOWERED SALONS CONFERENCE 2024

Held at the Crystalbrook Riley in Cairns, this luxurious urban resort combined contemporary elegance with a relaxed tropical vibe. Overlooking the Coral Sea, this stylish haven provided the 62 delegates with an unforgettable stay, offering exceptional service and a vibrant atmosphere.

The conference kicked off with a Welcome Cocktail Party at the on-site Calypso Club Alfresco.

Day one focused on business, starting with a video from Mario Aragon, SVP for Revlon Professional Brands, who welcomed the delegates with an inspiring message to “Create and Live Boldly.”

Brook Eadie, National Sales and Education Manager, opened the conference by highlighting the five pillars of Revlon Professional: Inspiration, Self-Belief, Partnership, Expression and Growth.

Brad Raper , General Manager, delivered his opening address, reflecting on the diverse clientele present and noting the impressive longevity within the group, with many members boasting over ten years of loyalty. He discussed the company’s history, exceptional distribution process, and the importance of community. Brad emphasized the significance of “Empowered” not only as the name of the new group supporting this initiative but also as a concept embodying the knowledge, confidence, means, and ability to work on oneself or one’s business.

The Revlon Professional Team was introduced, including:

• Monica Costello, Senior Brand Manager

• Ronen Frankel, BDM QLD

• Carla Bond, National Account Manager

• Rebecca Main, BDM QLD

• Denise McManus, BDM NSW

Delegates then settled in for a day of inspiration, new product development, networking, and fun!

The first speaker of the day was Alexandra Smart , a highly respected business leader, strategist, entrepreneur, and consultant with over 30 years of experience in fashion, media, and retail. Alexandra’s ability to merge creative thinking with commercial imperatives has established her reputation for business acumen, leadership, and high performance. She founded the GINGER & SMART brand nearly 20 years ago, driven by a desire to combine family talent to build a strong fashion-lifestyle brand. Alexandra’s background as an editor and publisher for high-quality lifestyle magazines, coupled with her sister Genevieve’s design experience, provided a solid foundation for their successful fashion venture.

Alexandra spoke about the magic that occurs at the intersection of creativity and enterprise, sharing insights on what makes a creative idea stick, how to germinate an entrepreneurial idea, and how to navigate the balance between creativity and commerciality. She highlighted the importance of building a heart-led business with a focus on sustainability, resilience, and wellbeing. Alexandra also discussed creative leadership strategies, including utilizing both left and right-brain thinking for decisionmaking, managing ups and downs, and practicing heart-led management.

After a brief refreshment break, Brook Eadie took the stage to excite the delegates about recent and upcoming launches, including new offerings for curly hair, Color Excel , and Color Excel Gloss , along with additions to existing brands and colours.

Miquel Garcia , Global Creative VP, joined via video to discuss new innovations and trends. Monica Costello , Senior Brand Manager, expressed gratitude for the inaugural Empowered Salons Group and recapped the past year’s events, including Revlon Professional and American Crew

educational events, as well as Australian Fashion Week featuring Uros Mikic , National Artistic Ambassador, alongside Geoffrey Herberg . Looking ahead to 2025, she hinted at exciting developments for all.

Following lunch, a panel discussion led by Linda Woodhead , CEO and Founder of Mocha Group, featured:

• Kristy Midgley, Giggles Hair Studio

• Nicola & Tessa Pollock, Ahead Hair and The Conscious Salon

• Rose, Tangled Hair & Beauty

• Kylie, Haze Hair

The session was rich with valuable insights and advice. The panel discussed staffing, business hours, culture, and their unique approaches, including paid KPIs on social media, holistic health and mindfulness, overcoming challenges, incorporating additional services like beauty and barbering, and effective marketing strategies. It was an insightful session and a highlight of the day!

After another delicious break, the final speaker of the day, Steven Bradbury –Olympian, took the stage. He began with humour that had the audience laughing heartily. Steven shared both positive and negative experiences from his life, emphasizing the importance of setting goals and focusing on incremental improvements.

His talk centred on teamwork, trust in the system, and achieving goals through passion, persistence, and teamwork. Steven’s warm, down-to-earth manner and inspiring story of overcoming adversity to achieve Olympic gold left a lasting impression.

The day concluded with a dinner on the 12th floor, featuring an exclusive feast, cocktails, and drinks at Rosso Restaurant, overlooking the Coral Sea.

Day two took the delegates to Green Island for a relaxing day of beach time, swimming, snorkelling, and visiting the crocodile exhibit. Located just an hour from Cairns by boat, Green Island is a 6,000-year-old rainforestcovered coral cay within the Great Barrier Reef Marine Park. Delegates enjoyed snorkelling in the vibrant marine ecosystems, walking around the island to explore its colourful birdlife and unique rainforest, and visiting Marineland Melanesia to see Cassius, the world’s largest captive crocodile.

After a beautiful day, dinner was held off-site at the stunning Salt House at Marina Point, a short walk from the resort.

The trip concluded with breakfast, and it was time to bid farewell as delegates headed back to their hometowns.

Mocha Group , the official media partner, covered all the activities, and we look forward to many more years of mixing and mingling with the Revlon Professional Empowered Salons Grou p.

All images by Mocha Group GM, Jarred Stedman

SloansPAYS TRIBUTE TO 24 YEARS OF IMPACT

WITH INAUGURAL CONFERENCE .

Rapidly approaching their quarter of a century milestone in the industry, Sloans recently embarked on a journey of shared business and creative highlights with the inaugural Sloans Conference, held at L’Oréal Academy. This interactive day saw Sloans of Lane Cove and Sloans North Sydney teams come together to reflect on an incredible last 24 years under the guidance of Director Scott Sloan since year 2000, joined by Sloans of North Sydney Co-Director Jordan Hone, in 2016.

The vibrant team of 35 are renowned hair professionals who create cutting edge colour and styles, inspired by international catwalk fashion. They’ve made a reputation for themselves as salons dedicated to delivering a little modest glamour, but also for their dominance in the industry across the competitive arena, education delivery and extra-curricular activities.

Since opening in 2000, the Sloans journey has been marked by countless milestones including over 90 awards and accolades in the last decade alone, most recently AHIA Creative - Creative Team of the Year 2023, AHIA Business - NSW/ACT State Salon of the Year 2023 and AHFA - Salon of the Year 2023. Fashion and campaign work has always been firmly at the heart of what they do, with Scott, Jordan and the team either directing or assisting on hair around the globe at MBFWA, NYFW, PFW, LFW and MFW, working with a who’s who including Dior, Prada, Chanel, Valentino, Gucci, Tom Ford and Versace.

Over the years, Sloans have also dedicated themselves to giving back in a big way, whether through global industry education with L’Oréal Professionnel, providing for local community, or their lifechanging work with Starlight Children’s Foundation.

All of this, and more, was celebrated during the Sloans conference, with the team also getting to learn from two special guest presenters who focused on building personal leadership and social media skills.

First up former Nike-sponsored athlete and International Presenter of the Year, Greg Sellar focused on neuroscience, positive

psychology and NLP, to inspire them to hack the status quo and think differently. The Sloans team then heard the latest social media insights from Kat Brieschke who has worked for L’Oréal Professionnel as a Social Media Specialist focused on social media strategy, content creation and integration.

We spoke to Scott and Jordan to see how they felt reflecting on creating such a strong hairdressing heritage:

What was the most important thing to come out of the conference?

JORDAN: It enabled us all to come together as one and celebrate our differences and diversity. Investing so much behind the scenes work and an entire day of people’s time, we

wanted to make sure that we were really providing value and making it worthwhile, so it was fantastic to see everyone in discussion about ways they can improve their day-today work and confidence.

What do you think has enabled you to make it almost 25 years in business?

SCOTT: Our team! We have such an incredible team across both of our salons, and it is very humbling and reassuring to have had so many of them stay with the Sloans brand for so many years. I think any salon owner can agree that we are only as good as our teams and that a happy, harmonious culture is crucial for a successful and profitable business.

What will it mean to celebrate 25 years next year and what does the next 25 years hold?

SCOTT: 25 years is a phenomenal milestone and I know that coming together to celebrate it will be an incredibly special and emotional moment. So much has been achieved over the years, but we aren’t stopping here! The next 25 years will see the team continue to focus on elevating the Sloans brand, as well as the perception of the industry, with competitions, education, editorial shoots and the European fashion week circuit all making regular appearances on the Sloans calendar for many more years to come. Whilst creating beautiful hair on the salon floor for our amazing clients of course!

@sloanssalons

BEN SEMPLE

CIRCLES OF HAIR WA

ANNOUNCED AS L’ORÉAL PROFESSIONNEL

2024 ANZ STYLE & COLOUR TROPHY WINNER

On Monday 19 August 2024, the world’s longest running hair event, L’Oréal Professionnel’s Style & Colour Trophy ANZ, crowned its 2024 winner, Ben Semple, through a live grand finale with over 300 attendees at Ciel The Venue, Southbank and mocha group’s CEO Linda Woodhead and GM Jarred Stedman, were there to celebrate with the winner and gain exclusive backstage access to witness the incredible work of the hair artists showstopping models and showcase. mocha group has great pleasure in sharing these exclusive images, beautifully curated by the headline show artists.

Ben Semple, Expert Stylist at Circles of Hair Western Australia was crowned as this year’s winner, with his Utopia-inspired look taking out first place for its response to a brief that encouraged freedom, harmony and self- expression. Second place was awarded to Natasha Monastra- Koko Blaq Coiffeur WA, and third place to Loren Polidori- Ensemble Salon.

An Expert stylist at Circles of Hair in Perth, Ben Semple has made a mark for himself as a driven, energetic and creative visionary. His exceptional work has ensured that his client column is one of the hottest tickets in Perth and his understanding of on trend transformations is unparalleled. He has been part of the acclaimed Circles of Hair group since starting his apprenticeship in early 2013, his natural skill and style saw him quickly rise through the competitive ranks to develop into a successful awardwinning stylist.

Ben’s career highlights include being a part of the Foundation Guillaume team that took part in the Intercoiffure World Congress 2017 event in Japan, being named Grand Finalist for the L’Oréal Colour Trophy Rising Star 2018 and overall Grand Finalist in both 2019 and 2020. Testament to his dedication to colour work, a win has always been his next goal.

Ben’s take on Utopia was visibly emblematic of his dedication and commitment to his craft, and irrefutable love of colour. For the second year, Australia and New Zealand became one, with professionals from the hub invited to offer limitless hair looks and showcase their unique talents under one umbrella.

Now in its 68th year globally, Style & Colour Trophy recognises the best of the best in hair styling and colouring, and works to shine a spotlight on the industry’s rising stars, turning the best among them into internationally renowned profiles in the world of hair. Celebrating the creativity and skill of hair artistry, the contest brings incredible excitement and energy to the industry, inspiring hairdressers around the world to strive to push the limits of what is possible not only in the salon, but on the world stage.

An opportunity that every hairdresser dreams of, Ben’s winning look will be entered into the Style & Colour Trophy Global Semi-Final, where global judges will review amongst all other winners from participating countries across the globe, before selecting their top 6 finalists to compete for the global title in November 2024.

Back stage photo shoot of models by Jarred Stedman, GM mocha group

Kelly Manu

Chanel Beck

Sky Srisukpolluck

Maria Cotroneo

Amy Connolly

Ash Croker

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Sofie Pok’s AUSTRALIAN DEBUT AT HAIR FESTIVAL.

Sofie “Staygold” Pok, a celebrated icon in the global hair and grooming industry, made waves with her recent appearance at Hair Festival. As a Global Educator for BaBylissPRO and a key figure in the STMNT Grooming collection, Sofie brought her exceptional expertise and unique perspective to Australia for a landmark seminar at Hair Festival, 2024.

With a decade of dedication to building her global lifestyle brand, Staygold LA, Sofie Pok has seamlessly transitioned from a skilled barber to a renowned cinematographer. Her passion for global hair education, content creation, and photography has earned her a following of over half a million people who tune in daily to witness her dynamic journey across various mediums.

Sofie’s impressive accolades include being named Female Barber of the Year by Barbercon, as well as winning Men’s Shot of the Year and Fade Shot of the Year at Behind the Chair. Her crowning achievement, Barber of the Year at the American Influencer Awards, stands out as a testament to her talent and dedication, awarded without regard to gender.

In addition to her numerous awards, Sofie has been recognised by Instagram’s AAPI #RethinkOurInfluence Campaign for her role in representing often underrepresented communities. As a Global Educator for BaBylissPRO, Sofie has been instrumental in showcasing the brand’s innovative tools, including the BaBylissPRO FXONE Collection.

At Hair Festival, Sofie delivered an electrifying seminar, offering in-depth guidance on cutting, fading, and styling techniques using BaBylissPRO’s latest barbering tools. Attendees were treated to a comprehensive breakdown of these techniques, coupled with insights on leveraging social media to enhance their professional presence. Sofie’s

expertise extended to videography and photography skills, essential for capturing and showcasing their work.

Her seminar also highlighted her unique perspective as a woman in the barbering industry, enriching the educational experience with her personal insights and professional wisdom. The session was not just about learning new skills but also about gaining inspiration from Sofie’s remarkable journey and achievements.

@staygold31

@babylissproau

To enter this unique competition for Australian and New Zealand Apprentice Hairdressers, simply create a 2-minute video edit showcasing your ‘Cut and Colour’ or ‘Colour and Style’ skills to be in the running to WIN BIG.

AUSTRALIAN CATEGORIES

Colour & Style - Regional

Cut & Colour - Regional

Colour & Style - Urban Cut & Colour - Urban NEW ZEALAND CATEGORIES

NEW FOR 2025

Colour & Style - New Zealand

Cut & Colour - New Zealand

For the four winners of the inaugural CURATE Awards, Tori Yardley, Maiya Rice, Byron Davey and Morgan Humphries, the last few months have felt like a creative blur. After being announced as the first ever title holders, they have been lauded across social media by their industry, brands and peers as the most exciting apprentices in the country.

Envisioned by Brisbane hairdressing icon and AHIA Creative Australian Hairdresser of the Year 2023 Justin Pace, the CURATE Awards platform gives the most exciting apprentice talent the chance to excel on both the national and international stage with access to global judges and exciting social media reach.

The illustrious accolade also came complete with an incredible prize package from generous sponsors including L’Oreal PPD, Excellent Edges, gamma+ and Sustainable Salons as well as support from Mocha Group, Kitomba, AHC and Lily Blue Communications.

However, it was the money can’t buy opportunity to work alongside Justin that was a particularly exciting highlight. As part of their prize, Tori, Maiya and Byron enjoyed a jampacked VIP experience and creative shoot day under the mentorship of Justin alongside Photographer and GM of Mocha Group, Jarred Stedman, MAGAP Australian Makeup Artist of the Year 2023, Chereine Waddell, and Director of Lily Blue Communications, Jo Coles, on site at L’Oreal Academy.

The day kicked off with a congratulations video from Kitomba Salon and Spa Software followed by a mentor session with Justin, Jarred and Jo before hands on hair prep began for the full day shoot using tools and products supplied by

SHOOT 2024

gamma+ , Excellent Edges and L’Oreal PPD, with Sustainable Salons bins at the ready. Morgan was overseas and sadly missed this shoot but was with the team in spirit.

CURATE COLLECTION: TRAMP

It was the pinnacle of a London night out for any bona fide IT girl- the nightclub on Jermyn Street, renowned as the very private club for the exceptional, glamorous and famous. Beyond the non-descript porch lay the subterranean tunnels and hidden rooms that were filled with unabandoned excess and literal chandelier swinging throughout the 90s, long before social media could cramp anyone’s style. It was filled with the who’s who of the most beautiful and captivating rich girls living decadent lives as the original influencers.

The CURATE collection was inspired by these London party girls dancing the night away during a debaucherous night on the town, deep within the club. The goal was to capture sound and movement, with a sense of intoxicating freedom and escapism.

The team wanted to recreate this beautiful excess with looks which were dark, dramatic and moody, but with a distinctly feminine feel. Each member was able to work both together on the overall direction with several planning meetings and sharing of inspiration, as well as taking ownership of a specific look.

Texture and shape was explored with the winners encouraged to push themselves to create looks unlike anything they had even considered before, with Justin challenging them all to open themselves up to the creative process. They were mentored to think outside

of simply creating a hair look and very much about pulling together a cohesive and finished collection.

CURATE Awards gives thanks to Major Partner L’Oreal Access, Media Partner Mocha Group, Sustainability Partner Sustainable Salons Australia as well as Proud Supporters Excellent Edges, Australian Hairdressing Council, Kitomba Salon and Spa Software and Gamma+ for the phenomenal success of the inaugural year.

Entries for the CURATE Awards 2025 are open and now also include new categories for New Zealand apprentices. Head to www. curateawards.com for all the details and key dates.

CREDITS:

Hair Director: Justin Pace

Photographer: Jarred Stedman Makeup: Chereine Waddell

Stylist: Dale McKie

Models: Sophie Jade and Camilla Ribeiro

As one of the inaugural CURATE Awards winners, Tori Yardley wowed the high-profile judging panel with her creative vision and technique to be awarded Urban Colour and Style winner. A talented apprentice at TONI&GUY Newtown, Tori is a focused and enthusiastic industry up and comer who is already making a name for herself on the competitive arena.

As the perfect example of the career diversity and opportunity that a hair apprenticeship can offer, Tori continues to impress her peers and was also the winner of the highly competitive TONI&GUY Apprentice Image of the Year 2024.

Tori sets herself apart with her edgy and alternative style and unique creative approach to her craft, challenging the perceptions of what industry up and comers are capable of. A true artist in every sense of the word, she is just as comfortable creating magic on a canvas as she is in the salon with hair as her medium.

Here we find out a little bit more about this exciting new talent.

How would you describe yourself Tori?

In the salon I think I am passionate about my work, focused on my improvement and enthusiastic every day! I’d say I also bring a little bit of an edgier and more alternative style into the mix as well. I’m definitely a creative above all else. I’ve always created art in one way or another and I even have a little side passion project where I create pet portraits.

What do you love most about hairdressing so far?

I always wanted to do this so that I could make people feel good about themselves, while still being able to be creative and that is what I love about it. I also love the way it’s possible to balance this creativity and freedom with the structure and discipline that is required in the salon and in industry education.

Who inspires you?

I admire Billie Eilish for being such a trendsetter and a huge icon at such a young age without getting a massive ego or attitude. I love her vibe, style and artistic approach to her music and life in general.

Why did you enter the CURATE Awards?

As part of the TONI&GUY Newtown family, we are all encouraged to push ourselves creatively and in the competitive arena. After I won TONI&GUY Apprentice Image of the Year 2024 my confidence grew, and I wanted to challenge myself to do something outside of it. There are so few opportunities for apprentices so as soon as I saw CURATE Awards, I jumped on it!

What has been the highlight of your CURATE experience?

Every little bit of it! The prizes from L’Oreal PPD, Excellent Edges, gamma+ and Sustainable Salons. But I would have to say working on the CURATE team collection shoot with Justin and the amazing team. I’ve never been so inspired, and I know that the experience has had a profound impact on myself as the hairdresser I will soon become. Being able to ask Justin questions and have his gentle guidance was incredible.

What advice would you give to apprentices thinking about entering in 2025?

Absolutely do it. I am so glad I did and I’m only sad I can’t enter again! I would try for that opportunity again in a heartbeat. I think it is especially great for those apprentices who don’t have much practical experience as you can really just play around and have fun without the pressure of a big in-person competition environment. It really makes it so easy and accessible.

T&G Apprentice Image of the Year Hair: Tori Yardley

Photography: Jarred Stedman Makeup: Chereine Waddell

Tori with curate

Artwork created by Tori

TAKE CONTROL OF YOUR TONE WITH MATRIX’S NEW GENERATION OF TONER.

Matrix Pre-Bonded Tonal Control welcomes confidence with its innovative approach to dem This isn't just another toner it's a multi-d designed for ultimate control and long-lasting, b

NEVER OVERTONE A CLIENT AGAIN!

Say goodbye to the stress of toning with Matrix’s Tonal Control, a new generation of toner designed for predictable and consistent results. This new innovative formula takes the guesswork out of toning, empowering stylists to confidently achieve their clients desired looks.

One of the standout features is the real-time visible oxidation. As the toner develops, it gradually changes color, providing a clear visual indicator of when to rinse. This eliminates the uncertainty of traditional toners and ensures perfectly timed results every time, typically within a recommended 20 minutes.

Choosing the right shade is also simplified with Tonal Control’s color-coded system. The formula color directly corresponds to the dominant reflect, making shade selection easy.

But Tonal Control doesn’t just excel in ease of use, it delivers exceptional color results as well. The high-tenacity dyes provide longlasting, multi-dimensional color that stays true to tone for up to 24 washes. There’s no unwanted lift or harshness, just vibrant, balanced color.

The new range currently includes 5 versatile shades from Ready to Gold, Beige in the Sun to Copperlicious, and Raving Red - allowing for a wide range of post-lightening effects. Whether you’re neutralizing brassiness, refining blondes, or adding a touch of fashion color, Tonal Control provides the tools for creative and confident toning.

Explore the new shade range

Real-Time Visible Oxidation

Formula color gradually darkens as it oxidizes so you know precisely when it’s time to rinse

Color-Coded Control

Color represents the dominant tone of the shade family for ultimate predictability

Perfect for use after lightening services, Tonal Control neutralizes unwanted brassiness and enhances cool or warm tones without compromising hair integrity. The predictable, long-lasting results make them ideal for achieving consistent, professional color finishes.

Long-Lasting, Multi-Dimensional Results

Zero-lift color, lasts up to 24 washes

The Matrix Service Menu offers Signature Seasonal Color services for all hair types. Our Tonal Control toners perfectly complement our signature menu, including on-trend seasonal formulas like:

• Express Gloss Melt

• 10 Foil Express Melt

• Mocha & Bronde Melts

Learn more via L’Oreal ACCESS

Matrix Tonal Control acidic toners are a powerful tool for stylists looking to elevate their color services. Offering precise, customizable toning, their gentle acidic formula helps maintain hair’s natural pH, reducing damage, and improving overall hair health.

• Mega Color Melts

Discover our full range of Signature Services! Scan the QR code to download the menu and learn more.

Tonal Control Next-Gen Toning is Here

Gone are the days of unpredictable toning results

Matrix Pre-Bonded Tonal Control welcomes a new era of color confidence with its innovative approach to demi-permanent hair color This isn't just another toner it's a multi-dimensional experience designed for ultimate control and long-lasting, beautiful results

With a processing time of just 20 minutes, Tonal Control offers a controlled and predictable toning experience Unlike toners that develop quickly and can lead to overly dark results, Tonal Control shades gradually deepen over time This gradual processing allows for better control and prevents the need to rinse prematurely out of fear of the color becoming too intense

Tonal Control further simplifies toning with its intuitive color-coded system Each shade family is assigned a specific color, making it easy to identify the dominant tone and anticipate the final result Whether your Tonal h ease

Real-Time Visible Oxidation

Formula color gradually darkens as it oxidizes so you know precisely when it’s time to rinse

Color-Coded Control

Color represents the dominant tone of the shade family for ultimate predictability

Long-Lasting, Multi-Dimensional Results

Zero-lift color, lasts up to 24 washes

ANDREW SMITH: THE VISIONARY BEHIND THE INFAMOUS PEACH FUZZ LOOKS.

Andrew Smith is a name synonymous with innovation in the world of hairstyling. As an award-winning UK-based hair stylist and colourist, Andrew has garnered acclaim not only for his technical skill but also for his daring creativity. His reputation as a global ambassador for milk_shake underscores his influence and authority in the industry.

Andrew’s work, showcased on international stages from fashion weeks to high-profile events, and his role in educational projects, reflects a dedication to pushing the boundaries of hair artistry. One of his most celebrated contributions is his creation of the “Peach Fuzz” looks, a trend that has captivated both stylists and clients alike.

The Peach Fuzz collection emerged as a bold and fresh interpretation of the Pantone Colour of the Year. Drawing inspiration from this trend, Andrew crafted a collection that embodies versatility and vibrancy, suitable for a range of hair types and personal styles. His Peach Fuzz looks are characterised by their warm, inviting hues that offer a unique blend of comfort and confidence.

Andrew’s Peach Fuzz is not just a single shade but a spectrum of peachy tones, each designed to flatter various complexions and hair types. From the softest pastels to the most vibrant peaches, the collection adapts to different styles, whether it’s a playful, edgy haircut or a classic, flowing mane. “I’m totally in love with Peach Fuzz and I’m certain it’s going to be a colour that clients will also love,” Smith shares. This love for the colour is evident in the way he skilfully blends it to create both striking and subtle effects.

The formulation behind Peach Fuzz involves a careful mixture of milk_shakes signature whipped cream colour products. Andrew has developed specific colour formulas tailored for different hair lengths and styles. For short hair, the blend includes 12.5ml of Moisture Whipped Cream, 2ml of Rose Brown Whipped Cream, 2ml of Golden Blonde Whipped Cream, and 1ml of Light Pink Whipped Cream. This combination creates a delicate yet pronounced peach hue that adds warmth and texture to short hairstyles. For a bob, the formula is slightly adjusted to balance the peach tones with the natural hair texture. It consists of 6ml of Rose Brown Whipped Cream, 6ml of Golden Blonde Whipped Cream, and 5ml of Light Pink Whipped Cream.

This blend provides a nuanced peach shade that highlights the bob’s shape and movement. Long hair, on the other hand, benefits from a more robust formula. Andrews recommended mixture for long locks includes 30ml of Moisture Whipped Cream, 20ml each of Rose Brown and Golden Blonde Whipped Cream, and 10ml of Light Pink Whipped Cream. This generous blend ensures that the peach hue is rich and radiant, perfect for enhancing long, flowing styles.

Andrew Smith’s Peach Fuzz collection exemplifies how a single colour can be transformed into a versatile trend that speaks to various personal styles. The warmth and vibrancy of Peach Fuzz evoke a sense of calm confidence, making it a universally flattering choice. Whether worn in a quirky, edgy haircut or in sleek, commercial waves, Peach Fuzz offers a touch of individuality and elegance that resonates with all who embrace it. Through his innovative approach and masterful techniques, Smith continues to redefine what’s possible in hairstyling, ensuring that Peach Fuzz remains a beloved and iconic look in the industry

Short hair

12.5mls moisture whipped cream

2mls rose brown whipped cream

2mls golden blonde whipped cream

1ml light pink whipped cream

Bob

6mls rose brown whipped cream

6mls golden blonde whipped cream

5mls light pink whipped cream

Long

30mls moisture whipped cream

20mls rose brown whipped cream

20mls golden blonde whipped cream

10mls light pink whipped cream

Kirsty Richey’s Peach Fuzz Formulas

Kirsty Richey, an acclaimed Australian guest educator and milk_shake ambassador, is renowned for her exceptional skills and creative flair as the salon owner of Chelleon Hair Studio. Among her notable contributions to hairstyling is her take on the Peach Fuzz trend, which showcases her innovative approach to colour formulation. Kirsty’s favourite Peach Fuzz recipes include a variety of vibrant and nuanced blends. For a fruity, smoothie-inspired look, she combines 30g Peach with 10g Pink Grapefruit, processing for 30 minutes. Another favourite involves a mixture of 20g 10.13, 15g Peach, and 5g 8.43, with a 30-minute application.

Her direct conditioning colour formulas feature a mixed approach of 20g Peach, 10g Copper, and 10g Whipped Cream, processed for 20 minutes, or a neat blend of 20g Copper, 5g Pink, and 15g Golden Blonde, also for 20 minutes. These combinations highlight Kirsty’s mastery in creating tailored, stunning Peach Fuzz hues.

Smoothies

30g Peach 10g Pink grapefruit

LA 30 min processing

20g 10.13 15g Peach 5g 8.43

AE 30min

Direct conditioning colours

Mixed formula

20g Peach 10g Copper

10g Whipped cream

Processing 20min

Neat formula

20g copper

5g Pink

15g Golden blonde 20min processing

Sarah Jane’s Peach Fuzz Formulas

Sarah Jane, milk shake Educator and National Brand Ambassador, excels in crafting unique and creative colours including these Peach Fuzz looks with her signature colour formulas. Her approach includes a vibrant blend of 20g Golden Blonde Direct Colour, 5g Pink Direct Colour, and half a bowl of Golden Blonde Whipped Cream for a warm, peachy glow. For a softer, refreshing tone, she combines 20g Peach Direct Colour with 20g Pink Lemonade Conditioner. These expertly crafted formulas showcase Sarah Jane’s talent for creating versatile, stunning Peach Fuzz shades that cater to diverse styles and preferences.

20g of golden blonde direct colour + 5 g of pink direct + half a bowl of golden blonde whip cream

20g of peach direct + 20g pink lemonade conditioner

@hairbykirst

HOW TO ACHIEVE

THE YEAR PANTONE’S PEACH FUZZ

TRENDING COLOUR

WITH DIRECT COLOUR

PEACH FUZZ

DIRECT COLOURS PEACH - SAFFRON - GOLDEN BLONDE - PINK

Work pictured by Andrew Smith @andrewsmithhairstylist

We are so excited to add three new colours to our DIRECT COLOUR range. Dynamic, versatile and perfect performance the vibrant colours you can create are *chefs kiss.* No ammonia and no need for developers to create an infinite variety of colour results!

KRISTINA RUSSELL ANNOUNCED AS

NEW KIN COSMETICS BRAND AMBASSADOR

KIN Cosmetics are thrilled to announce Kristina Russell as their newest brand ambassador. Known for its luxury approach to slow beauty and commitment to excellence, KIN Cosmetics offers a comprehensive range of hair colour, treatments, and styling products that cater to the diverse needs of today’s hair professionals and their clients. This partnership marks an exciting new chapter for both Kristina and KIN as they join forces to elevate the standards of hair colour and education.

A Legacy of Innovation and Excellence

Founded with a vision to revolutionize haircare, KIN Cosmetics has established itself as a leading brand in the industry. With a rich heritage rooted in Spanish craftsmanship, KIN is celebrated for its high-quality products that include innovative colour solutions, effective treatments, and luxurious styling products. The brand’s dedication to using only the finest ingredients ensures that every product delivers exceptional performance while adhering to ethical standards. KIN’s formulations are free from parabens, sulfates, and SLES, making them a preferred choice for professionals who prioritize both efficacy and integrity.

Kristina Russell: A Visionary in Hair Colour

KIN is excited to partner with Kristina Russell, an iconic figure in the world of hairdressing, renowned for her expertise in hair colour and education. With over 30 years in the industry, including 25 years dedicated to colour specialisation, Kristina’s career is marked by a series of prestigious accolades and groundbreaking achievements. Her mastery in reds, coppers, blondes, and corrective colour has earned her numerous awards. Her dedication to education and inclusivity has set new standards in the industry.

In her role as KIN Cosmetics’ brand ambassador, Kristina Russell will leverage her vast experience and creative vision to showcase the brand’s exceptional colour products. Kristina’s deep appreciation for KIN’s colour range, which includes striking shades in reds, coppers, blondes, and more, aligns perfectly with her own expertise and style.

Kristina expressed her enthusiasm for the partnership, stating, “I am delighted to announce my partnership with KIN as their new brand ambassador. With their longstanding reputation in Europe, KIN colour’s reds, coppers, brunettes, and blondes have produced beautiful results. I look forward to showcasing these stunning colours to help hairdressers and salons elevate their colour game with KIN colour.”

Kristina’s KIN Cowboy Copper

Kristina has beautifully showcased the versatility and brilliance of KIN’s colour range on her work with this Cowboy Copper look using KIN products. The combination of 7.02 and 8.43 with a 12-vol Demi-Permanent solution showcases KIN’s capacity to deliver beautiful, multidimensional colour. Kristina’s involvement will further enhance KIN’s educational initiatives, helping stylists to fully harness the potential of KIN’s products and techniques. With exciting new industry workshops and digital education Kristina brings a new level of creativity, excellence, and education to the hairdressing industry

Lowlights: 7.02 and 8.43 with 12vol Demi-Permanent:7.02 + 8.34 + 8.43 + 6 vol Colour

Discover the range of KINESSENCES™ treatments and hair care range: A new holistic well-being experience that begins at the salon and continues at home. KINESSENCES™ treatments utilise vegan formulas and contain a high % of naturally derived ingredients that protect your hair according to your needs: Nutrition and hydration, colour protection and repair.

Hair care products that reveal the natural beauty of your hair

Vegan formulas with a high % of naturally derived ingredients

A range of products for each specific need: Nutrition and hydration, colour protection and repair

Treatment rituals that ensure a perfect well-being experience at the salon

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EXPERIENCE THE FUTURE WITH

GAMMA+

Our constant research for technological innovation into Professional Hair tools, results in cutting-edge quality products. All components of every product are carefully selected and strictly tested to make sure they are absolutely safe and reliable.

Ranging from innovative Professional Hairdryers to Professional Straighteners for top level performance, and sleek, smooth styling, Gamma+ exceeds all expectations.

In addition to Professional Hair tools, Gamma + leads the way with innovative, Professional Barbering tools. Clippers, Trimmers and Shavers provide this category with high quality, in the moment, tools. This growing category demands innovation, quality and trendsetting products and Gamma+ delivers.

Gamma+ Wireless Prodigy Shaver

Small but superior, this Prodigy Shaver proudly operates with a professional turbo motor of 9,000 RPM. Forged Blades and Gold Titanium Foils ensure increased cutting power, with a life of 50% longer than other foils. The prodigy uses a Double Lithium Battery with 120 min. run time.

Wireless recharge and a USB charger

Gamma+ X-Ergo

Turbocharged, the X-Ergo leads the way with a microchipped magnetic motor. Appearing to be just another magnetic motor, we have gone one step further and improved on the best. A microchipped PC board and 9V motor makes it the most heavy duty and professional of clipper motors. At 10000 RPM it is the pinnacle in speed, power and longevity. With the Ultimate DLC Blade, the *Gamma + X-Ergo is easily the quietest most powerful performer of any professional clipper.

*Limited Edition Gamma + X-Ergo recommended by Jordan Tabakman our lead Educator

Gamma+ X-Horizon Hairdryer

We wanted to design a cutting-edge – Made in Italy – hair dryer to meet all needs of hairdressers. Quality, design and high performance are just some of the features that describe our X-Horizon. Horizon is the description of the ultimate limit our view can be pushed. It became an ambitious and innovative project, to go beyond the boundaries and, expectations, opening up new possibilities.

Its turbo 120,000 RPM digital motor generates extreme air pressure. Its 3D intake system provides a larger air inlet surface area for higher performance and improved pressure and flow rate, by increasing output flow. The result, faster and more precise styling. The Ergonomic, futuristic design perfectly combines light weight (290g), and manoeuvrability whilst reducing arm fatigue during drying and saving energy.

Gamma+ G Tronic Hairdryer

With its infinite power this Dual Ionic Hairdryer boasts a super powerful G-Tron digital Motor, ensuring a longer service life than other professional dryers with conventional motors.

Made in Italy, its high air temperature provided by a triple wave heating element to tame even the frizziest of hair, is supported by increased pressure and air flow for professional performance. Lightweight (390g), balanced and compact the G-Tronic is the perfect partner for professional results.

Gamma+ Keratin Glory Straightener

Designed and Made in Italy, this premium hair straightener commands attention. The advanced electronic circuit ensures immediate maximum temperature of 230°C/450°F, with 6 heat adjustments ranging from 140°C/285°F. 2.5cm floating ceramic plates are enriched with Tourmaline powder which helps to lock in moisture and reduce the positive ions that cause frizz. All of this contributes to the professional expectations for a high performance hair straightener.

But wait, there is more… Automatic shut down after 60 mins. of non-use and rounded housing and plates straighten hair to the roots, curls and create waves easily. For smooth silky, and shiny results Keratin Glory is your go to.

The Legacy of Iconic Hairdressers. The Importance of Historical Knowledge in Hairdressing

By Justin Pace

The Icons of Hairdressing: Shaping the Industry

The world of hairdressing has been significantly shaped by some iconic figures, whose innovative techniques and visionary styles have left an indelible mark. Amongst these influential figures are Mr. Teasy-Weasy (a.k.a. Raymond Bessone), Vidal Sassoon, Trevor Sorbie, TONI&GUY and Annie Humphreys. Theses hairdressers’ contributions have not only revolutionised the industry but set the standards for generations to come. Understanding their legacy is crucial for appreciating the rich history and evolution of hairdressing.

Mr. Teasy-Weasy (a.k.a. Raymond Bessone:) The Theatrical Innovator

Raymond Bessone, famously known as Mr. Teasy-Weasy, brought a dramatic flair to the hairdressing world in the 1950’s and 1960’s. His signature bouffant and beehive styles became the epitome of glamour and sophistication. Bessone’s influence extended beyond his innovative hairstyles . . . he was one of the first hairdressers to become a media personality, appearing on television and in magazines. His largerthan-life persona and creative designs helped elevate the status of hairdressers from mere service providers to fashion trendsetters. Bessone’s legacy is the merging of creativity and showmanship, hairdressers inspired to view their craft as an art form.

Vidal Sassoon: The Architect of Modern Hairdressing

Vidal Sassoon is perhaps the most well-known name in hairdressing, his revolutionary geometric cuts and washand-wear philosophy renowned. Sassoon entrenched his approach to hairstyling in precision and simplicity, making high fashion looks accessible to everyday women. His most famous creation – the bob haircut – remains a timeless classic. Sassoon’s impact extends beyond individual hairstyles . . . he founded academies and salons worldwide, emphasising education and professional development. As his commitment to training and innovation set new industry standards, hairdressing became a respected profession. Sassoon’s legacy is evident in both the enduring popularity of his styles and the continued influence of his cutting techniques.

Trevor Sorbie: The Creative Visionary

Trevor Sorbie’s contributions to hairdressing are marked by his creativity and avant-garde approach. Known for his inventive styles and techniques, Sorbie pushes the boundaries of what is possible in hairdressing. He introduced new cutting methods and styling tools, influencing the way hairdressers approach their craft. Sorbie’s impact is not limited to his creative

genius . . . as a mentor and educator, he has also inspired countless hairdressers to explore their artistic potential. As a result of Sorbie’s dedication to innovation and education, his presence as a key figure in the industry has been firmly cemented. Sorbie’s legacy is one of creativity and exploration, hairdressers encouraged to think outside the box.

TONI&GUY: The Pioneers of Professional Education

The founders of TONI&GUY – brothers Toni and Guy Mascolo – have made significant contributions to the hairdressing industry via their global network of salons and academies. Not only have they emphasised the importance of continuous learning and professional development, they’ve set high standards for hairdressing education. TONI&GUY’s impact on the industry has been profound, their innovative techniques and stylish cuts now widely adopted. In addition, their commitment to training and development has helped raise the professional standards of hairdressing (making it a respected and skilled trade.)

TONI&GUY’s legacy is evident in the widespread adoption of their methods and the success of their educational programs.

Annie Humphreys: The Colour Queen

Annie Humphreys – often referred to as the ‘Queen of Colour’ – is a highly influential figure in the hairdressing industry. Via her ingrained know-how, Annie transformed hair colouring from a basic service to a sophisticated art form. Working closely with Vidal Sassoon, Annie developed new techniques and methods that revolutionised hair colouring. Annie’s innovative approach and expertise earned her a reputation as a master colourist, influencing generations of hair enthusiasts (particularly those interested in the art of colour.) Humphreys’ legacy is not only seen in the widespread use of her techniques but the elevation of hair colouring to an essential and creative aspect of hairdressing.

The Importance of Understanding the Evolution of Hairdressing

As the contributions of the above-mentioned hairdressers have unquestionably shaped the industry, it is essential new generations of hairdressers understand and appreciate their legacies. Knowing the origins and

advancement of hairdressing techniques and styles provides a foundation for invention and creativity. In turn, this not only allows hairdressers to draw inspiration from the past but build upon the work of predecessors.

Furthermore . . . understanding the history of hairdressing instils a sense of pride and professionalism. It highlights the artistic and technical skills required of the trade, elevating the perception of hairdressing from a mere service to a respected profession. By learning about the contributions of iconic industry figures, aspiring hairdressers can not only appreciate the history they’re part of but strive to contribute to the trade’s ongoing progression.

The legacies of Mr. Teasy-Weasy, Vidal Sassoon, Trevor Sorbie, TONI&GUY and Annie Humphreys have left an indelible mark on the world of hairdressing. Their innovations, techniques and commitment to education have set the standards for generations to come.

For new generations of hairdressers, understanding this history is not just about honouring the past but also building a foundation for future creativity and modernisation. By appreciating the contributions of these iconic figures, hairdressers can continue to elevate the profession and contribute to its rich and evolving history.

COST VS VALUE

By Nathan Yip

It seems all I have heard recently is people talking about how expensive everything is, and it got me thinking.

I want to discuss my perspective on Cost vs Value and what “Expensive means” then relate that to how it affects the hair industry around what we charge, charging your worth, “putting your prices up”, when to do it and why you would or should.

I think we have this weird situation at the moment with social media that hairdressers with influence are going on socials and saying we should charge more, “know your worth”, and tell you that people who don’t want to pay your price are bogans or time wasters. This is a dangerous line to walk because a) I think we forget our clients, customers and consumers also follow us on social media and see all this seemingly “internal” content b) they aren’t “bogans” they either can’t afford the cost or don’t see the value in it.

This content is creating distrust in consumers as they feel we are trying to rip them off, leading to more people complaining we are “So Expensive”. The result is that the more hairdressers who are mostly empaths and who love making people feel good about themselves, hear that they are “too expensive” which builds anxiety in them and salon owners and creates a lower selfworth because you are constantly being told you’re not worth your price!

I have had a perspective shift over many years and have come to realise that “the cost is the cost” - THE COST IS THE PRICE SET BY THE SELLER depending on their cost of goods, expenses and the margin they chose to put on top of it - this is binary, it can’t be argued, it doesn’t change (outside of sales) however value and feelings of things being expensive are subjective to the consumer and everyone will have a different opinion on the cost on whether they deem it cheap or expensive, necessity or luxury, valuable or of absolute worth to them. “Expensive” is subjective and relatable to your life situation, finances and value set. How many people who are decked out in designer clothes and bags baulk at the price of a haircut or colour, exclaiming that the service is “Too Expensive” however their car and clothes would cost more than most could afford. This behaviour says that the hair service is not too “Expensive” it isn’t something they see of value to them, and it often shows. How often have you seen someone with lots of money and shit hair?!

The other scenario to your services being “Too Expensive” is that it simply doesn’t fit within in the persons budget limitations and rather than admitting to you or themselves that they can’t afford the service they project their hurt ego onto you.

Your service isn’t too expensive, it’s not within some people’s budget or value set. If you have set your prices to cover costs, are relative to your skill level and service offering and create a profit for your business, you need clients who will be able to afford your services and see worth in your work and then market to that demographic and sell a high value proposition around your service. People will justify any price as long as they see value in it! Think of Afterpay or “Girl Math”. Think of how many designer bags are sold each year across the world, is a $10k designer handbag worth that price? That will depend on the buyer’s budget and also their value on designer bags and what it means to them. Would a handmade bespoke high quality leather bag made in Australia do the same job? Will it be of the same craftsmanship and care (If not more) most probably, but what will that say about the person carrying that bag if no one knows how much they paid for it?

I’m a big believer in people charging what they believe their service is worth, I regularly recommend price increases to salons but they need to reflect the increase in costs and your growth in education, skill and increased experience. Does your salon look and feel clean and beautiful? Does the aesthetic match the price tag? Location is a consideration but not always and maybe not as big as a factor as you think. I know

salons outside of inner cities who have created a huge following through social media and have people travel far wide to see them, Find your tribe and market to that crowd.

The other side to having a high price to your service is that you will consciously match or exceed the service to the price. Consider when you see product or service that is priced lower than your expectation, you think it’s too good to be true and must be of poor quality, like when you buy something from a bargain shop and it breaks within a few days, you most likely will have expected it, conversely when you invest in something YOU FEEL has a high price you expect way more from it and will return or complain if it breaks and be more upset than something “Cheap”.

If you want to charge your worth and make a profit you must at least match or exceed your value proposition. Most things we consider expensive are a luxury and a choice - designer bags, clothes, cars, eating out, coffee, travel they are all a choice and not an essential but we are able to justify them to ourselves for whatever reason we choose, so instead of worrying about how expensive people think you are, make your service so appealing that everyone will justify it somehow!

Peace x

Meetings Done The Rokstar Way. Not The Traditional Way…

By Brodie-Lee Tsiknaris

Team meetings love them or hate them they are essential and serve many purposes, I see them in the salon world as a chance to build camaraderie, connection, and address any issues brought up.

If you follow me on Rokstar you would have seen how I start a team meeting - it’s nothing short of a dance party! It’s a given if you’re a Rokstar you must start with the dance - dancing releases endorphins, gets the blood flowing and you know what those that don’t want to dance show that they’re not a team player and generally coach themselves out, it says a lot about a person if they can stand back and watch a whole team having fun dancing away and laughing and not want to join in….

So how do we have such successful meetings - It’s time to rethink the boring salon meetings. I keep meetings sharp, an hour long and only positive topics are addressed in meetings, product launches or brainstorming ideas…. Everyone has a voice and is heard and after everyone has had a five-minute Rokstar dance party everyone feels safe to speak in a meeting.

Every meeting is planned it’s not formal it’s casual and fun for me and fun for the team

There’s an agenda these are usually what I choose to keep to the meeting topics too…

• Training dates - calendar briefing

• Brainstorm client care ideas

• Gain team alignment on a focus maybe a new product

• Launch and train a new service or treatment menu

• Build stronger team relationships - focus on the good and celebrate all wins and efforts.

• Kickoff an incentive and celebrate the last

• Evaluate the numbers and celebrate contributions.

With these topics our meetings are never boring or dull, it’s my mission to leave everyone energised and aligned, with excitement for the days ahead. Meetings are not a time for me to focus on any issues of negativityanything that doesn’t feel nice is saved for a one on one a quick huddle or an email. That way it’s addressed promptly never left unsaid and issues don’t escalate. I always say any small fires are dealt with on the spot and not left to burn because the damage scale is far better when it’s controlled.

I love involving others in my team meetings I don’t like it to be all from the leader It’s a wonderful opportunity to build trust by stepping in other team members to present topics; our Salon Host and Leadership team will often take half the meeting which is an opportunity for them to be heard.

My tips for a Rokstar meeting….

• Prepping for a meeting, clear your mindset, meditate and have clear topics.

• During: Hosting a meeting, keep it fun, light and bubbly!

• After: Follow-up we have all meeting topics and notes typed up and on the back wall!

I flipped the traditional meeting rules on the head a few years ago - who ever said we had to have recurring monthly meetings…. I don’t want to waste my teams time, take away from clients or have a meeting for the sake of someone saying a monthly meeting in business is good. I want a meeting with a purpose one that serves value to my team, to our clients and to our Business. Anything I can do to save time for my team and business is utilised in our team chat or an email.

“This is a moment to break the rules: times are changing, business is changing, and our team audience has changed - do you need recurring meetings. Look at all aspects of your business and decide what meetings bring you value do they align with your goals and brand. Can you change them in any way? “

Until next time friends May this bring you some meeting inspiration Brodie Xx

Maybe You Need To Get Motivated To Start Motivating Apprentices.

By Gary Latham

As I sat at the AHIA’s on a table predominately full of our apprentices I was hit with the question “what do I have to do to motivate these kids?”. How do I get some ambition into my younger staff? The answer was already sitting at the table in them.

This month we racked 31 years at Wild Life and there is a popular thought that juniors now aren’t what they used to be, really? Get real. Maybe the trainers aren’t what they used to be. You still get the apprentices you deserve. Nothing has changed there. They still have the same insecurities, doubts, and egos. They still want it; they still crave attention and approval.

They say 90% of success is turning up. A Hairdressing apprenticeship is not the kind of job that you do if you aren’t blessed with at least a healthy dose of passion. You don’t do it for the hours or the pay. Granted we all have apprentices that have had more sick days than they have had big Macs or that disappear more than Harry Potter but remember they have spent the past ten years sitting on their butts at school. It takes time to get work fit. So hey, if they are turning up, they are telling you they want to be there. They just have to tell their inner Hair Hero. So if they are there, they are in your care.

Success for an apprentice is a bit like an easter egg hunt. You have to put it where they can find it easily, but think it has taken every

BLOG SPOT. BLOG SPOT. BLOG SPOT.

ounce of nounce they have. On our recent trip to the UK to clean up Jayne’s mother’s estate. (when I say estate I mean council estate), as she read all her lovingly stored school report cards, it became pretty clear that Jayne had learning difficulties. Now Jayne is not the only successful hairdresser who saw her “r’s” back to front. The difference from then to now is all in the diagnosis. There is a name for every condition. Speaking to our head educator it seems the titles should be more for the teachers than the students. The students are now more inclined to hide behind than to rise above.

So enough of the challenges what about the solution to the most asked question in hairdressing “where do you get your motivation from?”. If you can see it, you can be it! I recall Joey Scandizzo in an acceptance speech recalling how he used to sneak inside to see Shane Henning winning his awards and thinking “that will be me one day”. And he ain’t done to bad. I remember giving Frank Apostolpolous Jayne’s AHOTY trophy to practice with, it worked. Take your apprentices out and about and show them what success looks like. Take the time to show them the real deal before they find some thing else to fill their void on insta.

So, as I said earlier, we still get the apprentices we deserve, its up to us. Congrats to Justin Pace and Linda Woodhead for their respective efforts. However, there is a but, and it’s a big but, my young hairdressers… I can show you the dream, but I can’t make you work. That’s down to you.

Have You Ever Considered How The Hair From Your Salon Floor Could

Power Your Car Or Phone In The Future?

By Paul Frasca

At Sustainable Salons, we’re on a mission to make hair a valuable resource of the future. The discarded remnants of the past are the building blocks of the future, and in our case, human hair is about to take on a whole new role in a way you never imagined.

Allow me to introduce you to our latest endeavour - a partnership with researcher Dr. Amandeep Singh Pannu and his team at Charles Sturt University. Together, with Dr Singh, we are venturing into the realm of technology to unlock the potential of hair in revolutionising the tech space. Picture this - the carbon derived from your clients’ hair clippings could become a vital element in producing graphite, an essential component of lithium-ion batteries. Yes, you read that correctly! Your hair might just be the driving force behind the electric cars of the future or the operation of your mobile phone. Dr. Amandeep Singh Pannu’s groundbreaking research has revealed the ability to convert human hair into graphite, presenting a sustainable alternative to the conventional sources of this critical material.

“The discarded items of the past hold the potential to be the raw materials of the future. Hair naturally provides the carbon essential for manufacturing graphite, which is used in battery production.”

Dr Amandeep Singh Pannu

Graphite is a form of carbon that is widely used as a material in lithium-ion batteries. These batteries are essential power sources for various devices, from phones and laptops to electric vehicles. The ability to produce graphite from hair clippings offers a sustainable solution to the growing demand for lithium-ion batteries in an eco-friendly manner. By repurposing hair into graphite, we are not only reducing salon waste but also contributing to the production of batteries that play a vital role in the transition towards a greener future.

At Sustainable Salons, our mission is to create an ecosystem that enables a positive impact on our planet. With each salon visit, our members are not just elevating their clients’ style but potentially fuelling your future devices and vehicles with the carbon from their hair clippings. It’s a vision of the future where sustainability has no limits, and the circular economy thrives. This momentum towards a better tomorrow is all thanks to the commitment of our 1,500 Sustainable Salon members across Australia and New Zealand. By collecting hair clippings and other salon materials, our members are actively playing a part

in this transformative journey towards a more sustainable tomorrow. Together, we’re demonstrating that even the smallest actions can bring about significant change.

Let’s embrace the power of repurposing hair clippings and become part of a movement that is shaping a cleaner, brighter future for everyone.

To discover how hair and other materials can be transformed into innovative new resources, scan the QR code:

How I expanded MAMAWEST and achieved success so quickly in business.

By Sheridan Rose Shaw

My name’s Sheridan Rose Shaw, and I’m the Creative Director of MAMAWEST. If you’re not already familiar with our brand, I’m excited to share that we’ve just expanded from a 12-chair salon to a 20-chair space, now occupying 336 square metres. But MAMAWEST is more than just a salon. We’ve grown into a one-stop pitch shop for all your creative needs, offering subletted space for nails, beauty, coffee, and even a creative photography studio. This expansion isn’t just about growth; it’s about bringing the hairdressing community together, creating a hub of creative opportunity.

A lot of people have asked me, “How did you do it?” Well, this article is going to tell you EXACTLY that!

When I first ventured into the business world, I was incredibly fortunate to work closely with an accountant who became my business mentor, Peach Business. She introduced me to a structure called Profit First. If you haven’t heard of this, stop reading and head straight to Google to purchase the book. It’s a game-changer.

The Profit First methodology has been instrumental in the success of MAMAWEST. Many people will tell you that the first three years of business are the hardest. Thanks to the structure this book outlines, we’ve managed our money and expenses in a way that has allowed us to thrive right from the start.

Here’s how it works: I’ve set up five accounts for the business. One for revenue, one for tax, one for operating expenses, one for wages, and one for profit. I’ve calculated percentages based on our specific business needs, and this has helped us maintain financial health and growth.

Let me break it down with an example: Let’s say we make $10,000 in revenue. I allocate 50% of that to people costs, 20% to operating expenses, 25% to tax, and 5% to profit. This means that every week, I’m putting aside 5% of our revenue into a profit account. Over time, this builds up and allows us to either take dividends from the business or reinvest in new ventures—like the recent expansion of MAMAWEST.

In just four years, we’ve ended up in this incredible situation, and I have to say it’s because I’ve been able to take personal responsibility for my business and finances. I know my break-even number, and if you don’t know yours, it’s time to start, yesterday. It’s the most empowering thing you can ever do because it helps you decide whether you can or can’t expand.

This structure also allows me to see whether I can afford to do something within the business because I can see a clear number accumulating in, for example, my operating expenses account. Knowing this gives me the confidence to make informed decisions, whether it’s about investing in new equipment, hiring more staff, or shooting a collection.

The key takeaway here is that consistency and patience pay off. While my percentages work for my business, it’s crucial that you tailor this approach to your own business model. That’s why I encourage you to do the work yourself by getting the book and seeing how it can transform your business, just as it did mine.

By following this simple yet effective structure, MAMAWEST has not only survived [through covid too] but thrived in its first year, setting the stage for future growth and new opportunities. I’m thrilled to be on this journey, and I hope my experience can inspire you to find success in your own business adventures.

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Restore Hair to Sleek Radiance

Transform dull and damaged hair into luminous silk in just one treatment. Theorie Sage Restoring Hair

Mask is an intensive, deep conditioning treatment which harnesses the renewing power of shea butter, argan oil and hyaluronic acid.

The Magic of Tourmaline

Made with tourmaline to effortlessly neutralise static, reduce frizz and enhance radiant shine. Brushworx Mystique Brushes are the secret to sleekly smooth, shiny styling. Collection includes hot tube ceramic brushes, radial brushes and cushion brush.

Style Security

Professionally inspired, the Premium Pin Company 999 Bobby, Ripple and Fringe Pins offer unwavering upstyle support. Strong grip, smooth coating and non-corrosive finish for all-day hold. Available in multiple sizes and colours for effortless integration.

Welcome to Head Lab

An unrivalled experience for scalp, skin and hair. Malibu C Head Lab is a digital scope which unveils oxidised minerals, medications, and chemicals on both hair and scalp. Magnified photos help create solutions with in-salon and at-home treatments.

Colour + Keratin = Incredible

Vivid colour brought to life with Keratin Colour. For bold vibrancy, exceptional fade-resistance and amazing value, the only choice is Keratin Colour. 89+ shades of permanent colour infused with keratin. Supersize tubes offer up to 3.5 applications!

Guided by Instinct

Professional vector motor clipper with intuitive torque control. Designed to be your ultimate tool for hair cutting, StyleCraft by Silver Bullet Instinct-X Clipper harnesses an unparalleled 11,500 strokes per minute vector motor. 4 hours cordless runtime. Includes three interchangeable bodies.

Genius in Action

The perfect balance between brains and good looks. Silver Bullet Ingenious Hair Dryer is a lightweight dryer which packs enormous power with a higher wattage 2200W BLDC motor. Truly ingenious with customised drying and auto self-

Go Big with Keratin

Amp hair up to the max with Keratin Complex. New Keratin Volume Amplifying Shampoo and Conditioner are ultra-lightweight to boost body and fullness with the strengthening power of keratin.

Maximise Bench Space

Bench space at a premium? BaBylissPRO Standing Hot Rollers are the solution. Convenience without compromise. 16 rollers in 3 different sizes. Ceramic technology ensures even, consistent and gentle heat for long-lasting curls.

Qiqi is Hair Control

Qiqi is more than straightening and retexturising. Qiqi is hair control. Dive into the world of transformative results. Formerly known as Qiqi Vega, the incredible nonalkaline, permanent results of Qiqi Hair Controller remain the same. New avant-garde brand direction.

HAIR SHOP

UNIQONE SHAMPOO, UNIQONE HAIR MASK & UNIQONE CURLS BY REVLON PROFESSIONAL

UniqOne Shampoo and UniqOne Hair Mask are the latest product additions to Revlon Professional’s best-selling UniqOne 10-in-1 sprays. Both new products offer their own range of 10 benefits, and when used together, the trio promises softer, healthier, manageable hair. Packing essential hair benefits in one bottle, the UniqOne Shampoo is specifically designed to control frizz and smooth, leaving hair silkier and shinier after just one wash. To further elevate just about any haircare routine, the UniqOne Hair Mask provides the ultimate form of nourishment, level of moisturisation to the hair. Distributed to damp strands, the multi-benefit formula works to repair damaged hair and seal ends, leaving professional results in just 3 minutes. The UniqOne Shampoo and UniqOne Hair Mask will sit alongside Revlon Professional’s best-selling UniqOne range which includes their all-in-one hair treatment (available in four scents; Coconut, Lotus, Green Tea, and Original) as well as a dedicated version for those with curly hair, UniqOne Curls.

JAGUAR BY M&U IMPORTS

At JAGUAR, professional stylist will discover a comprehensive selection of scissors and tools. This ranges from a basic beginners set to first-class professional hair scissors with unsurpassed sharpness.

Pro-One launch their new Limited Edition Gem Series Aerolite Dryers. New fluted barrel gives you and the salon the sparkle you deserve. www.muimports.com.au

The essential first step towards healthier, more vibrant looking hair, is this new range scientifically formulated by a leading trichologist in Brazil.

GROW Scalp Elixir is considered as ‘Liquid gold’ by many, GROW Scalp Elixir’s unparalleled formula consists of a superior blend of invigorating essential oil aromas to help nourish hair follicles, replenish vitamins and minerals to seal in moisture for healthier, thicker, and stronger looking hair.

STRONG Scalp Elixir uses an unparalleled formula consisting of a superior blend of revitalising essential oil aromas to help condition hair follicles, replenish vitamins and minerals and to lock in moisture for healthier, thicker, and more resilient looking hair.

D-TOX Scalp Elixir is the first essential step for balanced, healthier looking hair! Created to help nourish hair follicles, prevent scale build up and to replenish the scalp and hair with vitamins and minerals. Used as a weekly treatment, D-TOX Scalp Elixir helps to comfort easily irritated scalp concerns associated with itching, flaking and redness, and promotes an optimal environment to encourage visibly healthy nourished hair. www.oitohaircare.com

GET PERFECT FOILS AT THE TOUCH OF A PINK BUTTON AND SUPPORT A GREAT CAUSE! BY COMFORTEL

In a Limited-Edition Pink colour, the 24*7 Automatic Foil Machine is the easiest and most reliable way to prepare your foils. It’s fully programmable with a choice of 4 foil lengths, 4-fold options, and a custom length feature. Made in the UK, it reduces wasted foil costs and staff costs on preparation. Simply choose the length of foil, the size of fold and the number of foils required, and the machine takes care of the rest. For every pink machine sold, Comfortel will also donate $100 to the 2025 AHIA Vidal Sassoon Humanitarian of the Year winner. A $10,000 cheque will be presented to the winner’s affiliate charity at the 2025 Australian Hair Industry Awards – Business gala awards night on October 20th, 2025 $499 for the 24*7 Pink Automatic Foil Machine + 2 x 500m Roll of Foil* *Promo valid on the Pink model only. Until stock lasts. www.comfortel.com.au

HAIR SHOP

HELLO CLEO BY COMFORTEL

A curvy electric reclining hairdressing wash lounge in sage green with black accents, pulsating massage & Comfortel’s Comfort Series ‘Memory Foam’ Technology.

This curvaceous, comfy, reclining shampoo lounge and hairdressing basin is superbly crafted for luxury and style. The clean, round contours combined with black accent feet is the epitome of timeless, contemporary style. The curved armrests and padded sweeping arms make a striking silhouette while the electric reclining feature with sliding & tilting basin, allows a luxury-feel with additional comfort. The added pulsating massage is that extra touch to make clients feel relaxed. Also available in Black www.comfortel.com.au

EKSPERIENCE™ HYDRO NUTRITIVE NO SPLIT ENDS SHINE SERUM BY REVLON PROFESSIONAL

A leave-in, split-end treatment designed to meet the needs of individuals with dry, treated hair. This innovative serum fuses haircare science with the nourishing properties of natural ingredients to deliver healthier, shinier hair. www.revlonprofessional.com

DEFY DAMAGE® DETOX SHAMPOO BY JOICO

Wash away hard water residue, trace minerals, product buildup, and copper with this deepcleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, and builds bonds and transforms dull, lacklustre locks into hair that feels clean and soft. www.joiken.com.au

COLORDESIGN BLACK BLEACH 500G BY JOIKEN

Introducing ColorDesign Black Bleach, a versatile hair-lightening product suitable for all hair types. This bleach is perfect for various colouring techniques, including freehand techniques, balayage, foils, and corrective services. It can lift hair up to 9+2 tone levels, leaving a shiny and lustrous finish. With its perfect stability and consistency, this 500g product offers reliable performance for all hair-lightening needs. www.joiken.com.au

BLONDE LIFE® SILVERLIGHT™ LIGHTENER & DEMI GLOSSES BY JOICO

Blonde Life® SilverLight™ Lightening Powder — powder lightener with Charcoal that helps counteract brassiness while you process, and a glacial spectrum of gorgeous NEW Demi Glosses. This exciting collection is designed to deliver the power, performance, predictability and the same stunning 9+ levels of lift you expect from Blonde Life with silvery cool blonde results. www.joiken.com.au

DEFY DAMAGE 7-SECOND BOND BUILDER BY JOICO

Defy Damage® IN A FLASH™ helps build bonds – delivering a dazzling, 7- second transformation you can see and feel. Joico’s latest innovation: a quick-asa-flash transformer for strong, soft, and healthy-looking hair added to its powerhouse Defy Damage lineup. www.joiken.com.au

From Client To Apprentice: Reflecting On The Hairdressing Journey

By Anthony Gray

Judging all the submissions for the customer care category in the AHIA business awards those who shine the brightest in our industry have an unwavering focus on the client’s journey—the experience of transformation, care, and the subtle art of communication that turns a simple appointment into an unforgettable experience.

However, within the salon environment, another journey also unfolds—one that is just as vital but often overlooked—the journey of the apprentice. There are signifigant parallels between the client and apprentice journeys, and examining those help us reflect on the highs and lows that shape a hairdressing apprentice into a skilled professional.

The Beginning: Setting Expectations

For clients, the journey begins with anticipation. They walk into the salon with an image in mind, a blend of hopes and expectations. Similarly, an apprentice enters the salon with dreams of becoming a skilled hairdresser, equipped with a mix of excitement and uncertainty. Just as a stylist must manage the client’s expectations, the salon must set realistic expectations for the apprentice. Clear communication, structured training, and setting achievable goals are crucial from the start. This foundation not only helps apprentices understand what lies ahead but also prevents the disillusionment that can come with unmet expectations.

Learning the Basics: The First Cut

The first haircut is a milestone for both the client and the apprentice. For a client, it’s the start of their transformation; for the apprentice, it’s the first step in mastering their craft. The nervousness of holding the scissors for the first time mirrors the client’s anxiety about their new look. This shared experience underscores the importance of mentorship. Just as a stylist reassures and guides the client, a mentor plays a pivotal role in an apprentice’s early days. Constructive feedback, hands-on training, and the patience to allow mistakes are essential in these early stages. The highs here come from the small victories—completing a successful cut, mastering a new technique—but they are often accompanied by the lows of self-doubt and the frustration of learning something new.

Building Confidence: From Shampoo to Style

As the client’s journey progresses, they begin to trust their stylist more, allowing for bolder choices and more significant transformations. Similarly, as an apprentice gains confidence, they move from basic tasks like shampooing to more complex styling techniques. This phase is filled with highs—the thrill of successfully replicating a style, the joy of a satisfied client— but it also comes with challenges. Apprentices may struggle with the pressure to perform, the

fear of making mistakes, or the realisation that hairdressing is as much about people skills as it is about technical ability.

At this stage, the salon’s environment plays a crucial role. A supportive atmosphere, where apprentices feel valued and encouraged, can make all the difference. The salon can take cues from the way it nurtures client relationships—through patience, personalised care, and attention to detail—and apply these principles to the apprenticeship process. Just as a client’s trust is earned over time, so is the apprentice’s confidence built through consistent support and positive reinforcement.

Overcoming Challenges: The Tough Clients

Every stylist has faced a tough client— someone with high expectations, unclear communication, or dissatisfaction with the outcome. For an apprentice, these clients can be daunting, but they are also invaluable learning opportunities. The highs of successfully navigating a difficult client interaction—turning frustration into satisfaction—are some of the most rewarding moments in an apprentice’s journey. These experiences teach apprentices not just the technical skills but also the soft skills of empathy and problem-solving.

The lows, however, can be intense. A negative client experience can shake an apprentice’s confidence and lead to self-doubt. This is where the salon’s role as a supportive environment becomes critical. Just as a stylist would reassure a client after a disappointing haircut, mentors and colleagues should offer guidance and encouragement to apprentices. Sharing stories of their own challenges and how they overcame them can provide apprentices with the perspective that tough situations are part of the learning process and not a reflection of their potential.

Mastery and Independence: The Final Transformation

For clients, the ultimate goal is leaving the salon feeling transformed and confident. For apprentices, the goal is to reach a level of competence where they can independently

deliver that transformation. The journey from apprentice to qualified stylist is marked by a series of milestones—mastering advanced techniques, building a personal client base, and eventually gaining the trust to work independently. The highs here are significant: the first time an apprentice completes a full appointment without supervision, the first repeat client, the first time a client specifically requests them by name. These moments are affirmations that the apprentice is not just learning but excelling.

But the journey is not without its lows. The pressure to maintain a high standard, the fear of stagnation, and the realisation that the learning never truly ends can be overwhelming. It’s a reminder that, much like the client’s hairdressing journey, the apprenticeship journey is ongoing. Competence is not a destination but a continuous process of growth and improvement.

Reflection and Growth: Learning from the Client Journey

As we reflect on the apprentice’s journey through the lens of the client’s experience, several key takeaways emerge. First, the importance of clear communication and setting expectations—just as clients need to understand the process, so do apprentices. Second, the value of mentorship and support— just as clients trust their stylists to guide them, apprentices rely on their mentors for direction and encouragement. Third, the recognition that challenges are part of the process—just as clients may have a bad haircut or a difficult experience, apprentices will face setbacks, but these are opportunities for growth.

Ultimately, the apprenticeship journey in a salon is a reflection of the client journey—both are about transformation, trust, and continuous improvement. By applying the same care and attention to the apprentice’s experience as we do to the client’s, salons can nurture the next generation of skilled, confident, and compassionate hairdressers. The highs and lows are not just milestones on this journey; they are the very essence of growth, turning apprentices into confident salon stylists.

Tech for Salons: Revolutionising Your Salon with Fresha.

In the competitive world of beauty and wellness, efficiency, customer satisfaction, and innovation are key to running a successful salon. We sat down with Fresha, Australia’s leading appointment booking and business management software, so they could share the five ways Fresha can completely change the way you run your salon.

1. Keep Your Scheduling Simple

Fresha offers a robust scheduling system that simplifies the booking process for both salon owners and clients. The user-friendly interface means clients can book, reschedule, or cancel appointments round the clock. This flexibility translates to less administrative work for you and your team. Automated reminders and notifications help minimise no-shows and ensure clients are always aware of their appointments. Additionally, taking upfront payments through Fresha’s system can further reduce cancellations and ensure a more predictable schedule. This level of efficiency in scheduling allows you to focus more on delivering quality services rather than managing bookings.

2. Streamline All of Your Operations

Managing a salon involves juggling various tasks, from inventory control to employee scheduling. Fresha integrates these functions into a single platform, offering a complete view of your business operations that you can access

anytime, anywhere. Fresha provides tools for tracking inventory, managing staff schedules, and even handling payroll for your employees. By managing these processes in one place, Fresha helps salon owners save time, reduce errors, and improve overall operations from beginning to end. This all-in-one approach means you can ensure your salon runs smoothly without the hassle of dealing with multiple disconnected systems.

3. Use Fresha’s Marketing Tools to Increase Client Retention

Fresha equips salons with advanced marketing tools designed to retain clients and keep them engaged. You can create targeted marketing campaigns through email and SMS to promote offers, discounts, and new services. Fresha’s analytics allow you to monitor the performance of all your marketing efforts, helping you finetune your strategies to maximise your return on investment. By keeping your clients informed and engaged with personalised promotions and timely communications, you enhance their loyalty and encourage repeat business. Effective marketing campaigns not only retain existing clients but also attract new ones, contributing to your salon’s growth.

4. Keep Payments Secure and Hassle-Free

Payment processing can be a significant pain point for many salons. Fresha simplifies this with its integrated payment system, offering a seamless and secure way to handle transactions. Clients can pay online when booking their appointments or put down upfront payments, ensuring a smoother checkout process. The platform’s transparent pricing with no hidden fees ensures that salon owners have a clear understanding of their costs, enhancing financial management. This hassle-free payment system improves the client experience by making transactions quick and straightforward, and it also reduces the likelihood of payment disputes or errors.

5. Use Insights to Make Beer Business Decisions

In today’s data-driven world, having access to detailed analytics can significantly enhance your decision-making process. Fresha provides a wealth of reports on various aspects of your salon’s performance, from sales and revenue trends to staff productivity and client retention rates. These insights enable you to make informed decisions, identify areas for improvement, and capitalise on new opportunities. By understanding your business better, you can optimise operations, improve services, and strategically plan for future growth. The ability to analyse performance metrics in real time helps you stay agile and responsive to market changes, ensuring your salon remains competitive.

Fresha is more than just a booking platform; it’s a comprehensive business management tool that can transform the way salons operate. By streamlining appointment management, integrating business operations, offering advanced marketing tools, simplifying payments, and providing valuable data insights, Fresha empowers salon owners to enhance their efficiency, grow their client base, and ultimately, achieve greater success. In a highly competitive industry, adopting Fresha can provide the edge your salon needs to thrive. Embracing this technology not only modernises your business but also positions it for long-term growth and profitability, making it an essential investment for any salon aiming for success.

Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.

For more information www.fresha.com/for-business

WILDCOLOR

- THE REVOLUTION OF COLOUR -

Elevate your style with WILDCOLOR hair dyes! where creativity meets affordability! Our 180ml tubes offer a dazzling array of shades at an unbeatable price. Join countless satisfied customers who rave about our rich pigments and easy application, all at a fraction of the cost. Embrace your creativity without breaking the bank—because your hair deserves the best!

180ml

Key Benefits

Cost Effective: Contains three times more colour per tube compared to some pricier brands.

Versatile Compatibility: Works with any level of developer, offering flexibility in application.

Precision Control: Allows colourists complete control over colour outcome & pigment development.

Extensive Colour Range: Choose from 155 vibrant colours to achieve desired look.

Enriched with Nourishing Oils: Infused with Helichrysum, Argan, Olive & Jojoba oils for added shine, nourishment & hair repair benefits.

The Italian Difference

Enter the world of elite hair colour. Crafted in Italy to support your endless creativity.

Dorado is the golden era of colour. Cream colour infused with light-reflecting 24K gold in a wide range of nuances, with superb richness.

Colour smart. Colour fast. 10 Min Dorado is PPD-free permanent colour, enriched with 24K gold, which develops in just 10 minutes.

Colour perfection with Purease. Satisfy all creative desires with 67 PPD-free, ammonia-free shades enriched with strengthening pearl protein.

The power of strengthening pearl protein. Purease Toner is a range of PPD-free, ammoniafree toning creams in 12 intermixable shades.

A HAIR REMEDY FOR EVERYONE

If you use water, you need Malibu C Wellness Collections! Remove mineral build-up to reveal renewed, restored locks. Vegan, nature-inspired and science-based remedies for all hair types. Help hair look its best, no matter what life throws at it.

BLONDES

Sick of blonde turning brassy, ashy or muddy? Blonde maintenance system breathes new life into tresses.

HARD WATER

Defence against malicious minerals hiding in water. Eliminate brassiness, discolouration and damage.

Shake the flake and ditch the itch. Rejuvenate the scalp while awakening the senses with refreshing menthol.

HYDRATE

Prepare, preserve and protect colourtreated hair. Advanced colourlock complex with vital moisture.

SWIMMERS

Stringy, tangled, discoloured swimmers’ hair? Everything you need to remove chlorine, copper and more.

Are Your Clients Buying Value or Price?

By Faye Murray

When people make a decision to buy a service or product from a salon, they buy for one of two reasons.

1. Value

2. Price

It is much more difficult for a salon business to be successful that chooses to market based on price rather than value.

We have passed the half way mark of what has been a very “different” year for everyone in the hairdressing industry. A good time to refocus and take a fresh look at your business and what you offer and take advantage of any missed opportunities.

One of the key focus areas to review is take home products

Do you think about your retail business as providing a professional value add service to your clients?

or

Do you think about your retail business as a selling opportunity?

Today’s clients are very well educated. They are used to being ‘sold’ to and they recognise sincere advice just as quickly as a sell. If you are going to be successful at retailing products, first and foremost you and your team must recognise and develop this as a valued service to your clients.

Just imagine a close friend asks you for some advice about a concern they may have with their hair.

Would you see this as a selling opportunity or an opportunity to give your friend the benefit of your professional training, experience and knowledge. You would ask questions and find out what the problem or need is. You would then confidently offer your advice as a friend and hairdresser.

You would suggest

1. What to use

2. How to use it

3. Give helpful hints

4. Encourage your friend to ask questions

5. Make sure they understand the results they can expect

6. The next time you see them you would ask “how is your hair with the products I suggested”

In other words, you would talk and in a very relaxed way, share with your friend your knowledge. (I am very sure you would share all the information about the products your friend needs.)

Your friend would then make a decision based on the information you have given her.

When you offer this valuable service, clients will have all the information they need in order to manage their hair until their next visit.

How Can You Train Your Team to Value This Service?

It begins and ends with the consultation. Always share with the client upfront, that you are going to work with their hair and at the end of the service advise them what they need to care for and style their hair until you see them for their next visit.

They will then look forward to receiving the information that you as a professional will share with them. Remember that you are in the quality hairdressing market and are looking to constantly offer more. If hints about how to get their hair to look amazing is seen as a valued service clients will say “Thank you”

Link the products you are using during the shampoo and styling with what you are going to recommend for home use.

They know you are going to use what you need to get the best result and they will want the same.

Tell the client your thoughts. Make sure you transfer your thoughts about the results into words.

“Sue, I am pleased we chose to use that treatment on your hair today. Your hair looks and feels really beautiful. I can see a real difference. I am sure you will too”

The client will see value with a simple reinforcement such as this.

Helping the Client Decide

After you have shared with the client your advice you will often need to help them decide. Ask the question of the client.

“Sandy, what products do you need to take with you today as I want to be sure you have everything you need to look after your hair until I see you next time”?

Or…

“Sandy, what do you need to take with you today? I am so happy with the colour and your new style and I want to make sure you have everything to maintain your colour and to manage your new style until I see you next time”

And remember, don’t finish on the question, always add the reason for recommending the product.

Market This Service To Your Team

Sharing this “service” with your team is the key to happy clients and increased business success

Once you have developed a step-by-step procedure for recommending you then have to do training to get your team to consistently follow it.

“Repetition, repetition, repetition”

It is well worth the investment in time to get this to happen.

It is a great service that your clients do need help with. Most don’t know what is best for them, but as hairdressers we often assume they do know. Do it well and your salon will become known for offering more than clients expect and you clients will have happy healthy hair that looks good.

You will succeed… …as long as you continue to exceed the expectations of your client.

This article has been written by Faye Murray from Your Coach. Faye offers a range or business coaching services and zoom training for team members. For more information visit her website www. yourcoach.net.au or call 0409 342 653.

Pareto’s Principle, the 80/20 rule.

By Dwight Hodge

Leading a successful team and owning a thriving, profitable salon is not as complex as it may seem. Success is often perceived as a complicated and challenging journey, but it can be pretty straightforward. The misconception that a profitable salon must be complex is why so few salon owners achieve true success.

Increasing your salon’s revenue is an excellent example of how straightforward this can be. Let’s say I give you 90 seconds to list as many ways as possible to grow your salon’s revenue. How many could you list? 5, 10, 20?

Can you believe there are only three? Simply put, you can 1. Find more clients. 2. Your clients can spend more money. And 3. Your clients can visit more often. That’s it!

Your ability to grow a thriving salon is directly related to your ability to simplify the complexities of business. It’s not just about distilling things to their simplest form; it’s also about knowing what to focus on and what to let go of.

You probably think, “Well, that’s great, but how do I know what to focus on?”

Think of Pareto’s principle. Pareto was an Italian economist who discovered the 80/20 principle, which bears his name. The principle states that 80% of your results come from 20% of your efforts. For example, in your salon, 20% of what you do gives you 80% of your results. But how do you know which 20%?

Let’s look at some examples of Pareto’s principle from your perspective as a salon owner.

Your clientele: Did you know that 80% of your revenue comes from 20% of your clientele? If you were to run a report for the last 12 months looking at how much each of your clients spent, your top 20% of clients would account for 80% of the salon’s total revenue.

You might be surprised at which of your clients sit in the top 20%. Often, you think it would be your clients with extensive colour work who spend more. However, they visit less frequently than your more regular clients, who visit for a weekly blow wave or every 4-5 weeks for a root colour, cut, and blow wave. These regular clients may spend a lot less than your high-spending colour clients per visit, but they visit often and spend a lot more over 12 months.

Your Profit and Loss statement: When you or your bookkeeper run a profit and loss report, you have an A4 page or move covered in rows and columns of numbers. It can be overwhelming as you dive into each line. I don’t advocate skimming over your financials; however, if you pick three lines to focus on, you can get a fast and clear picture of your business’s health.

A) Cost of sales: How much do you spend on colour and other products needed to perform your services?

Reviewing this line of your P&L lets you quickly assess if you’re overspending on colour and other products or if you have high product wastage.

B) Wage percentage: How much of your total revenue do you spend on employing yourself and your team?

Assessing your wage percentage tells you at a glance if your team is underperforming, if you’re paying them too much, or if your prices need to be adjusted.

C) Profit: How much money is left after paying all your expenses?

Although the purpose of running a business should not be all about money, your profit is a byproduct of running a successful business. Is your profit or bottom line healthy, or is your business on life support?

Knowing what to focus on can be challenging and overwhelming at first. In my experience, being curious is an excellent first step. When you come from a place of curiosity, you are open-minded and willing to understand other people’s perspectives. You also ask better questions and listen deeper, allowing you to gain more knowledge.

Seeking feedback from others accelerates your growth and development. You can seek input from a range of people. However, seek specific feedback from someone with knowledge and wisdom in the area you seek.

If you want to know what to focus on regarding your finances, it would be better to seek feedback from a bookkeeper or accountant.

If you’re focusing on team development, look at who in your network has developed a strong team culture and client experience. Knowing what to focus on is imperative to the success of your business because where your attention goes, your energy flows. If you focus on opportunities to grow your salon, guess what? You will expend your energy on those opportunities and be more likely to succeed. If you focus on all the challenges and forces hindering you and your business, you’re doomed to live on struggle street or, worse still, fail in business.

Experience has repeatedly shown me that business owners who understand the business’s fundamentals and regularly focus on the right things have long-term success and profitable salons.

Seek feedback from others. Be willing to listen and learn what’s best to focus on for you and your salon. Remain curious and never stop learning.

The success you desire is on the other side of what you’re avoiding. Lean into the discomfort and find the simple, straightforward path to your success.

Stay curious,

Dwight

Dwight Hodge is an experienced leadership coach and mentor. His career spans over two decades as a business owner, company director and coach. He founded The Creative Leader, a leadership coaching practice that assists salon owners in propelling their leadership capabilities and business to the next level. Dwight is a salon owner, a member of the International Coaching Federation (ICF), holds qualifications in Business and Personal Coaching, is a Master Coach of Neuro-Linguistic Programming (NLP), and holds a Bachelor of Fine Arts (Sculpture) from the Victorian Collage of the Arts (VCA) dwight@dwighthodge.com

Secrets of a $10k a Week Stylist!

By Mitchell Parkes

Mitchell Parkes of Next International Salon Group on Queensland’s Gold Coast was overwhelmed with response from other hairdressers when he shared on socials before Christmas that he’d just achieved a $10,000+ week in individually generated income.

Wanting to know how he did it, Stylists asked him to share his secrets so they could do it too.

Mitchell has been kind enough to now share with the industry what he believes are the essential elements to success at this level, having mastered his productivity after 19 years on the floor.

Here are Mitchell’s 10 secrets to success:

1. Master the Middle:

Everyone enjoys starting their apprenticeship and loves the idea of achieving the end goal as this is when everyone cheers you on the most. But the middle is where the winning happens: where you master your craft. The middle is where you have to cheer yourself on if you want to get to the end goal. Master the middle and the start and finish take care of themselves.

2. The best loser wins

You’re gonna lose sleep.

You’ll doubt whether the colour will work.

You’ll stress if the client is happy.

You won’t finish on time.

You’ll turn someone’s hair into jelly.

You’ll burn someone.

You’ll cut someone You’ll stuff up. A lot

You’ll wonder if you made the right call and have no way to know . This is what losing feels like….. and that’s okay.

You’re going to have clients who’ll be those sacrificial lambs and you will be forever grateful for the valuable lessons those losses teach you. The game isn’t about not losing. It’s about not quitting when you do. Losing builds your character.

3. Choose your hard

Every choice has its difficulties. Being the busiest stylist is hard, being the quietest stylist is just as hard. Making commissions week in week out is hard and so is not making any commission. It’s up to you whether you face the difficulties of change or the difficulties of staying the same.

4. There is more to a relationship then just sex

There is more to the Client-Stylist relationship that runs deeper than hair. It’s not just about playing with scissors and colour, it’s about figuring out the lessons around sales, psychology, and body language, adapting to diverse personalities and having the ability make clients and work colleagues feel comfortable and heard.

In my 19-year journey I’ve learned that it’s about continual growth, making connections, and creating an experience that goes beyond

the visible hair transformation. The learning never really stops.

5. It was easier to make $10.3k in a week than it was $3k

I remember the first time I earned $3,000 and received my first ever commission. It was mentally challenging, and back then, I thought it was the hardest thing I had ever done. I remembered thinking “How can I do this week in, week out?” Reflecting on it now, I can’t help but laugh.

The harder you work, the more your capacity grows as a hairdresser and the more you realise that what you used to think was hard work is now easy and not even close to what you’re capable of. I often think about myself as a young stylist, undertaking the correct actions, but I didn’t do them enough and when I did them, it wasn’t for long enough and it took me a while to figure out what was needed to be able to achieve the success I was looking for.

As you grow as a hairdresser, getting better and more confident at your craft, your capacity grows. You learn to juggle tasks and utilise help from apprentices. At first, doing $3k was tougher than $10.3k because I was doing it all on my own. But as your clientele increases, you get more efficient and can

handle more work yourself, plus the salon can afford to hire/allocate you more apprentice help and that allows you to help more clients and make more $$$. The key is working smarter, not harder, but you gotta work hard to get smart. There’s no way around it. The work needs doing.

6. You don’t become confident by shouting affirmations in the mirror

To become confident in yourself and your ability as a hairdresser, you need to do something over & over again, so many times that the skill loses that excitement, that it feels like second nature. Then, you start reading the salon and predicting what will happen next, because it’s the same thing that’s happened the last 1000 times you’ve done it. People call you confident, but all you do is state the facts and react to what you’re seeing in the salon. Confidence doesn’t create proof. Proof creates confidence. Winning builds your confidence.

7. Build, peak, losses, rebuild As a hairdresser you’re going to see the team change the longer you stay with the salon. It goes through cycles. The average employment lifespan within a salon is approximately 3 to 5 years.

People come and go, but are you conscious enough to recognize the potential for growth in the face of these departures or do you buy into the doom and gloom? Embracing change not only offers the opportunity to grow your clientele but also positions you for advancement in your career, making yourself more valuable to the salon. By putting in the work, you can navigate through the small percentage of clients changing salons or not resonating with your style of hairdressing but

you will find a large percentage will like you and stay with you, ultimately growing your clientele.

8. Hairdresser don’t make money! No…. impatient and passionless hairdressers don’t make any money.

I hear this saying all the time and yet I continue to work with Stylists who demolish this stigma from celebrity stylists to suburban mum stylists. What I’ve come to learn is that the reason people get confused or disillusioned about hairdressing is that their only goal is to make money in the beginning and since there are so many ways to do it, they can’t figure out which one to pick. If you get into hair to be artistic, to solve problems and make people happy, you’ll make money. If you get into hairdressing to make money, you’ll have problems because you won’t have the patience and definitely won’t have the passion that’s needed to be patient. Figure out what you want to do and what brings you joy, then within that context, which version makes you money.

The reason enjoying the stuff you do makes you more money is because of consistency and longevity. You do stuff you like and if you do stuff for a long enough time, you get good at it and when you get good, your clientele grows and you can make money doing it. There are no shortcuts

9. Block out the noise

Don’t expect under-achieving people to support your big aspirations and goals. They are generally the laziest, victim-minded, and loudest complainers. They want you to stay the same because it helps them justify the decisions & actions they’ve made or the risks they chose not to take, the work they chose

not to do.

You’ll be happier and make more money more quickly by ignoring everything except for the things that matter most in the salon. So, if you always feel like you don’t have enough time in the day, have no energy, you’re not busy enough, you’re too busy, (“insert excuse here”), you’re probably doing the wrong stuff and listening to the wrong people!

10. Business within a business

As a stylist on the floor, I approach work and my role as if it’s my own business within the salon. I train my clients and educate them on how I do hair and what to expect as a client of mine.

I’m 100% responsible for how busy I am and how much $$ I make, but for me to be able to do that and do it well, it’s crucial for the salon to adopt a business model that allows me to make uncapped commissions and more importantly, charge the right amount.

Striking the right balance prevents being stuck in a high-volume/low-price cycle or catering to just one client at a time and not charging enough. It’s about finding the sweet spot of accurate pricing and productivity for sustainable success.

www.nextinternational.com.au

Your Biggest Economic Concern is not your Clients!

By Kym Krey

If you’ve listened to any recent news broadcast, you’d have been hard pressed to get through it without hearing the doom and gloom of ‘the cost-of-living crisis’. Based on this, we should all be worried that our clients aren’t spending, right?

As business leaders, it’s essential for us to inform ourselves so we can strip away the dramatic headlines from the data and fact, to make accurate business decisions and confidently guide our staff’s thinking and actions.

I’ve recently been heavily researching consumer buying behaviour, reading through endless reports from market research and consumer studies that reveal to us who is spending, and what they want from us in order to keep doing that, and the results have been enlightening.

‘No one has any money!’

Firstly, 2/3 of the female consumer base are still spending (if the service experience is right):

1. The over 60’s (termed ‘the Grey Dollar’): having paid down their mortgages, are directing funds to superannuation and investments in preparation for retirement. The successive interest rate rises have less impact on lower mortgage balances and increase their returns on investments. This generation are financially established and in generally good shape. They’ve typically been working hard for 40+ years and, having gone without for decades, think: “I’ve worked hard and saved all my life. If I want to treat myself to quality skincare or haircare, I damn well will!”

This segment also report that they’re finding it increasingly difficult to get the service and experiences they want because WE are the ones bringing the doom and gloom mindset. One survey respondent summed it up by saying “I feel like I’m constantly listening to staff complain about how bad the economy is, while I’m literally standing there, credit card in hand, waiting to be served!”

Key point: This category of clients is ready and waiting for your full service, and open to your prescriptive guidance. They need you to deliver.

2. The mid-lifers (30’s – late 50s): They’re quite established or in professional roles and earning well. Their grooming is a priority to them, and they typically have the available spend to invest in your services. However, soaring interest rates have hit this segment harder than their older counterparts, so some re-thinking of spending priorities is being done, which means that whether they confirm or cancel after your SMS reminder, comes down to how they feel about your experience. They’re having to choose which indulgences stay and which will need to wait. Will it be their facial, those new shoes or their hair colour service? Or “Will I go without my housecleaner for 2 weeks so I can have my hair done?”

Key point: This category will invest the money only if they feel the experience is worth this now more precious spend. They want your professional attention and expertise focused solely on them. But the ‘experience’ they seek isn’t just the head massage and a great cup of coffee- it’s your expertise in action, guiding them to achieve results they never could have imagined on their own, like a one-on-one personal styling session with a celebrity fashion stylist. “What are you having done today?” or “Same as last time?” just won’t cut it with this discerning segment. They want to be in the hands of a total pro. They’ll pay, but they want you to lead.

3. The 20-somethings: Whether these clients are young workers establishing their careers or young Mums raising their family, this segment is reportedly the hardest hit. Their choices might be between hair and groceries/fuel/electricity rather than other ‘indulgences’. Commbank consumer spending data comparing spend in 2024 against the same period in 2023 shows that 25–29-year-olds have cut back their spending the most of all shoppers, whilst the over 60s are still outspending inflation!*

(*See Commbank graph*)

But, the thing that hit me the most about this data wasn’t related to client behaviour, it was relating to our STAFF! This 20-something age group encompasses a good portion of the staff in our industry, indicating that because they personally are likely experiencing financial stress, it’s also highly likely that this is affecting how they’re servicing your clients!

When your 20-something stylist is quoting a $450 colour service and thinking: “That’s so expensive!” you can bet that when it comes to prescribing the necessary home care to ensure this client doesn’t go home to struggle, up pops the thought: “I can’t recommend another $80 worth of product! No one can afford that these days!”

See the problem? Whilst we can absolutely empathise with our Stylists’ personal financial plight (and ensure we have great incentive opportunities in place for them to improve it!), if their personal money beliefs dilute or negatively impact the service they’re delivering to clients who are trusting and relying on them, (and paying significantly for their expertise!), we have a problem.

When they step through the door each morning, we need them to be our highly skilled professional with their guest’s needs front of mind, not the 23-year old worrying about how they’ll pay their credit card. This will require

strong leadership on our part as employers to help them resist the comfort zone of “I can’t recommend that” to instead thinking “Yep, that would be a lot of money for me, but my clients are trusting me to guide them and they deserve to make that decision for themselves. My role is to offer my advice to help them get the best results possible. My responsibility to them is my priority”

Unless we’re able to help our staff understand that they are not their client and ensure that each guest receives the full service experience promised, our guests may be leaving unimpressed (or just leaving!) while our business results crash!

On a positive note, the hair and beauty industries are historically well placed to withstand financial downturns (Google ‘The Lipstick Effect’) as clients look for affordable luxuries to lift their spirits and feel good, and there will definitely be success stories in our industry from those with the courage to approach business differently.

Manage your expenses carefully to protect your profit margins (especially if turnover drops), think outside the box with clever marketing solutions (add value, don’t discount!) and keep your staff ‘up’ and focused on their ‘mission’ of thorough client care.

Kym Krey is a highly experienced and trusted salon industry business coach and leadership mentor. She’s been where you are and has the runs on the board to help you get real results. If you’re ready to turn your business around, become a better leader, take that next big leap, or scale to a million-dollar turnover and beyond, get in touch: kym@kymkrey.com.au; @kymkrey or www.kymkrey.com.au

*Commbank Cost of Living Insights Report 2024

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Avoid These 3 Social Media Mistakes When Hiring Stylists for Your Salon.

By Belinda Haigh, Founder & Director, Social Standards.

In today’s digital age, social media plays a crucial role in the success of your salon. It is not just a platform to highlight your work—it is also a valuable tool for finding and hiring top talent. However, many salon owners make critical mistakes when using social media to hire new stylists.

Here are three common social media pitfalls to avoid when you are hiring:

1. Not including your salon, team, or vibe in your content to attract the right candidates.

When potential stylists scroll through your salon’s social media pages, they are not just looking at the work you produce— they are also assessing your salon’s vibe, culture, and the team they might join. If your feed only focuses on client results and hair transformations, you could be missing an opportunity to show stylists what it is really like to work there.

How to Fix It: Start highlighting your salon’s culture. Share behind-the-scenes content featuring your team, salon events, and daily interactions that give a glimpse into your work and your salon’s environment. Highlight stylist spotlights and team celebrations to show that your salon is more than just a workplace—it is a community. When potential candidates see a positive and inviting atmosphere, they are more likely to envision themselves as part of your team. Highlighting your team will also help attract other personalities who will be a good fit for your salon business.

2. Talking about yourself, instead of speaking to the stylist you are looking for. Some salon owners can make the mistake of focusing their hiring posts on their own needs, goals, and what they are looking for in a stylist. While this information is important, it is not the most effective way to grab attention

on social media. To stand out, your hiring content needs to be about the stylist—what they value, what they are looking for, and how joining your salon can benefit them.

How to Fix It: Tailor your ad’s messaging to speak directly to the stylists you want to attract. Instead of saying, “We’re looking for a stylist who can...,” shift the focus to “Are you a stylist who’s looking for a supportive team and a salon that values your growth?” Highlight what you offer, such as mentorship, education opportunities, or flexible work arrangements. This approach resonates more with stylists because it addresses their needs and aspirations, making your salon an appealing choice.

3. Not accepting applications on the same platform

You have crafted the perfect job post, but then you ask candidates to visit a website, fill out a lengthy application, or email their resume. In the fast-paced world of social media, this extra step can be a barrier that causes potential applicants to drop off. If stylists are already engaging with your post on social media, make it easy for them to apply directly within that platform.

How to Fix It: Simplify the application process by accepting applications directly through the social media platform where you are recruiting. For instance, on Instagram, encourage candidates to DM you with their interest or respond to a story question. The easier you make it to apply, the more likely

you are to capture qualified candidates right where they are.

About Social Standards Has another week gone, and you have not found the time to post consistently on your salon’s social media accounts? Or you do not even know what you should be posting about!?

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Scan the QR code below to book a free 30-minute chat with Social Standards. OR Come and say hello on Facebook, Instagram and TikTok

Uncomplicate Branding: Stripping It Back To Basics.

By Digital Bloom

Branding is often shrouded in layers of complexity, leaving many across the industry feeling overwhelmed and confused. The term has become a too-hot-to-trot buzzword, surrounded by “do this, but don’t so that” jargon, plus a tonne of conflicting advice.

But at its core, branding is simple: it’s about creating a unique identity that genuinely resonates with your audience. The overcomplication comes from trying to turn it into a mystical art form, rather than focusing on the straightforward principles that drive it and make it effective.

In this article, we’re stripping branding back to its essence. You ready?

Let’s rewind to the origins of the term ‘brand.’ In the prehistoric age, more than 4,000 years ago.

The actual term, ‘brand’, comes from the middle ages. The Nordic word ‘brandr’ (meaning to burn) refers to the practice of branding livestock - a distinctive symbol is burnt into the animal’s skin to distinguish ownership of one person’s cattle from another’s in order to deter theft. In Australia today, we use ear tags for the same purpose: instant, visual recognition.

Just as these branded symbols helped to identify livestock’s owner, a logo, slogan, tagline, colour, or some kind of visual mark allows us to identify a business, person, product or service.

The Industrial Revolution marked a significant shift in branding. With mass production and a growing marketplace, companies began to use logos, trademarks, and advertising to differentiate their products. Brands like Coca-Cola and Levi’s established their identities through consistent messaging and visual symbols, setting a precedent for modern branding.

Branding nowadays, I believe, is really just a system of communication that includes digital presence, customer experience and emotional connection. A brand is a symbol of trust that connects with a group of people who know and appreciate the consistent value it promises and seeks to deliver upon.

What fascinates me about this idea of a ‘communication ecosystem’ is that, in my experience, it often comes from businesses wanting to elevate themselves from just being a commodity. They tend to focus less on the people they need to connect with and more on establishing a unique identity in their chosen marketplace.

Effective branding really boils down to three core areas:

1. Identity

This is the visual and verbal representation of your brand, including your logo, colour palette, typography, voice, personality and overall design. A strong brand identity helps create a memorable impression and ensures consistency across all touchpoints.

2. Positioning

This defines how your brand is perceived in relation to competitors. Effective brand positioning involves identifying your unique selling propositions (USPs) and communicating them clearly to your target audience. It’s about carving out a distinct place in the market and making sure your audience understands what sets you apart.

3. Messaging

The tone, language and key messages used to communicate with your audience. Consistent messaging reinforces your brand’s values and promises, helping to build trust and loyalty. It’s crucial for maintaining a unified voice and ensuring that all communications align with your brand’s identity.

For a brand to be effective, the elements of identity, positioning and messaging must work together seamlessly. If the humans you are trying to reach can’t recognise and then connect with your business, self, product or service, you don’t have an effective communication ecosystem (aka. branding).

If there’s one thing we know about human behaviour, it’s that while we’re excited by possibilities, we tend to gravitate towards what we know. Even if we don’t necessarily like or trust it, it’s familiar. Are there better, more aligned potentials out there? Of course, there always are. But familiar is known,

and you know what to expect; unfamiliar is uncomfortable and seems risky.

When it comes to your business’s communication ecosystem, if you’re not differentiated and don’t have an intimate understanding of how your target audience thinks, feels, sees, acts, and hears, they’ll choose another brand over yours. For them, trying your brand could feel like stepping into the unknown—scary and risky—even though your product or service might be far superior to the competition.

To truly make an impact with your branding, focus on clarity and consistency. Strip away the complexities and hone in on creating a brand that is not only recognisable but also genuinely resonates with your audience. By understanding and addressing their needs and perceptions, you’ll turn unfamiliarity into opportunity and establish a lasting, trusted presence in the marketplace.

Contact Digital Bloom via their website www.digitalbloom.com.au

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industryspecific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

The Head Spa Movement that Can Scale Your Business.

By Hayley Mears

Scrolling through Instagram, you’ve likely come across the latest craze in beauty treatments—a Japanese head spa service. It’s captivating, with a sensory experience and relaxation practically oozing out of the screen. The tranquil setting, halo water flows, heated towels, and magnesium eye masks all scream luxury. But more importantly, could this be the service that attracts new clients, boosts revenue, and revitalises your brand?

Let’s face it: working with the same offerings year after year can become monotonous for both the team and clients. The repetition can dull excitement and engagement, leading to a stagnant business. Introducing a new, luxury service like the Japanese head spa could be just what your business needs. It not only entices current and potential clients but also provides a golden opportunity for your rising talent to start generating revenue.

Currently, the market offers these one-hour hair spa services priced from $60 to $220. With Christmas just around the corner, now is the opportune moment to integrate this service into your business. These treatments make perfect gifts, appealing to anyone seeking the ultimate relaxation experience.

So, what exactly does a Japanese Head Spa Treatment entail?

Each session starts with an in-depth scalp analysis using advanced tools like scalp scrubbers, electrostimulation combs, and

handheld microscopes. These devices help identify individual scalp concerns, ensuring a personalised treatment plan.

The next phase, Water Halo Therapy, involves a gentle stream of water flowing in circular motions over the scalp. This technique promotes blood circulation, cleanses impurities, and offers a meditative, blissful sensation.

Following the Water Halo Therapy, a deep detoxifying scalp cleanse is performed. Expert professionals use invigorating techniques and quality products to remove excess oils, impurities, and product build-up. This step enhances overall scalp health, stimulates blood flow, and promotes healthy hair growth.

For further benefits, the treatment includes scalp fumigation. Essential oils or herbal extracts are massaged into the scalp before applying a steam capsule. This process helps improve blood circulation, nourish hair follicles, and address common scalp issues

such as dandruff, dryness, and itching.

The final touch involves custom hair and scalp masks, tailored to each client’s needs. Enriched with essential oils, vitamins, and botanical extracts, these masks deliver deep hydration, balance oil production, promote growth, and soothe the scalp. Paired with a relaxing head, neck, and shoulder massage, the service ensures comprehensive rejuvenation.

Many salons also offer added perks like facial services and blow dry add-ons, enhancing the overall experience.

To see this luxurious service in action, check out these Instagram profiles: https://www.instagram.com/tokyoheadspa https://www.instagram.com/atamaheadspa/ https://www.instagram.com/thescalpspaau/

Hayley Mears, Owner & Director of Six Underground Media @sixundergroundmedia

Maintaining Optimism in times of Adveristy.

By Angeli Marie Shaw

Whilst understandably challenging, trying to remain positive and optimistic during times of crisis and high pressure is momentous to your overall physical, mental and spiritual wellbeing. However, we also need to accept that the reality is, negative situations can and will happen all the time, and as we can’t always avoid them, we can certainly work to negate their negative effect on our lives and attitudes, one step at a time.

It’s been a hard truth to accept, the current economic pressures, changes in our way of living over the last few years and an overall altered perspective of the world. Ever since the events of 2020, we’ve had to adjust, adapt, pivot and constantly reinvent the way we handle things and what we do. We learnt a lot about society, and equally important we learnt a lot about ourselves, and although so many of us fought to come out the other side, and did, the challenges continue to present themselves and again, we have to do the work to get to the other side.

If you are one of the many, going through a challenging time, remember that you always have a choice no matter what the circumstance is. You can either choose to let the panic, overwhelm and stress feed on your mind and body, letting it grow stronger at your expense, or you can choose to see your situation in a different perspective, and end (or at the very least ease) the panic then and there.

But how do we do this, let alone remain positive, when it feels like just as we’ve overcome something big, something else comes along? I want you to spend some time thinking about the consequences of your negative thinking in the past. What worked for you? What didn’t? Here are some suggestions to get you thinking…

1. Quit being the victim. It is easier to assume the role of victim than taking responsibility for yourself. But by taking the easy way, you prolong the suffering and unconsciously put off people who may be able to help. Let go of the victim label and free yourself from resentment and bitterness. Holding onto these will only block any creative energy you need to get out of your mess and put a barrier up to those that can be of assistance.

2. Focus on the positives. No matter the situation, there are always some positives to find. It’s actually your unwillingness to look for them that blinds you to the brighter side. For example, are you fully booked and struggling to recruit? The positive is that you can tackle this several ways. Perhaps it’s time to increase your service prices? Just one suggestion on how to look at things differently.

3. Have a positive support group. Notice I said ‘positive’ support group. Sure, it can help having people you can turn to and have a vent, let it all out and express your emotions, but if that’s all you’re ever doing with them you need to ask yourself ‘what is this doing for my headspace? How is this serving me in the long term? Do I feel better or more anxious after these conversations?’ Surrounding yourself with positive people will help you stay positive! These people won’t just sit in misery with you, they’ll listen, support and try to lift you up. Negative attitudes will just bring you down and be counterproductive to your cause.

4. Retrain your MIND. This one is huge, but not impossible! But it does require consistent work. When we are presented with a situation that we have experienced before, unconsciously we respond in the same way that we always do. It’s a learned behaviour that continuously pops up until we decide to consciously change it. Next time you find yourself beating yourself up, questioning your actions or doing something that holds you back, try flipping your perspective. Instead of saying ‘I can’t do this’ ask yourself ‘what CAN I do?’ Anytime a negative thought enters your head, stop, recognise it, then turn it into a positive. At some point this will become more natural as your brain begins to automatically turn negatives into positives.

5. Exercise. It’s good for the body and the mind. If you struggle with committing to physical activity, go back to retraining your mind and how you view what exercise actually is. It doesn’t just mean putting on your active wear and hitting the gym, playing a sport or investing in exercise equipment. It’s anything that gets your body moving. Moving your body releases those natural endorphins in our brains that make us feel better, and it is proven that in doing so it not only has just physical, but emotional benefits

too. You may decide to take a walk or do something like yoga or a boxing class. Even taking the stairs over using a lift is beneficial. Try a standing desk instead of always sitting down or while you’re scrolling social media, try committing to doing squats. Either way, use your creativity and get moving.

Tough times present hard, but valuable lessons that force us to re-evaluate the meanings we have attached to events in our lives. The power of positive thinking allows us to put negative situations into perspective and deal with them as they arise.

Still having trouble shifting your mindset? Try creating a list of all the ways your negative thinking impacts your life. Now create a new list of the ways positive thinking could be beneficial. It’s never too late to start doing the work, just focus on that first step!

You’ve got this!

Love and Bliss

Angeli The Bliss Coach www.theblisscoach.com.au

Angeli is a Holistic Empowerment Coach, Mindset Mentor/Trainer and founder of The Bliss Coach. To work with me in 2024, get in touch by visiting www. theblisscoach.com.au or follow me on my socials @theblisscoach to connect and find out more.

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