Purpose: Why Do You Do What You Do? By Kristie Kesic
What do we do, why we do it and how we do it, are questions we evaluate as business owners when planning our goals, building our brand, and building our team. It’s a way we can grow and evolve yet make sure we don’t stray away from what our purpose is. But as an individual have you ever truly asked yourself. What is your why?
It’s something I asked my team recently in one of our team meetings and their responses were a big reason I believe we collaborate and work so well together. Our purpose, our why we do what we do are the same. We love what we do, and we love the feeling of making someone look great and feel great within themselves. We all have the belief that we can truly change someone’s day. As you evolve within our industry and within your career your what you do will change. Think about it. We start as apprentices, grow to seniors, then maybe a specialist, management, salon owner, educator, coach. Possibilities are endless. Each time you move into a new role or have the desire to move into a new role do you ask yourself, why? I get asked so many questions about my different roles.
Why would you want to have a salon it’s so hard, just work for yourself?
I could never work just me. I. love collaborating and being part of a team. That’s what it’s all about for me. I own a salon because I wanted to create a space for staff and clients to feel valued and appreciated, and for growth a success to be nurtured and celebrated.
You own a salon and still work on the floor full time, why? This why is simple, because I want to make my clients feel and look the most beautiful version of themselves. That is job satisfaction at its best. The day that why changes is the day I’ll take myself off the floor. 74
Hair Biz Year 17 Issue 6
Why do you want to educate others?
Because I want to make our industry strong. I love making clients feel good about themselves, so if I can share my skills with another hairdresser so in turn, they can make their clients feel that good, that’s a good way to me.
Why do you do photoshoots?
This is my creative outlet. This is where I get to push myself and my skills and get to create the kind of work, I don’t get to do in salon every day. It’s so interesting hearing people’s why so I’ve asked some wonderful people in our industry across all different roles why they do what they do. Faye Murray: Business Coach at Faye Murray Your Coach for 20 years. Love is not too strong a word to describe “why I do what I do” I “love” what I do, and I am grateful to have gathered over many years the knowledge, that I share freely with every coaching and training. Every day I hear stories of success and spend time with hairdressers who strive to do it better. What I do is not a job it is an absolutely pleasure.
Geoffrey Herberg: Award-winning hairdresser, salon owner, guest artist, and current role with Revlon Professional & American Crew Brands as Education Field Manager My passion for education in the hairdressing industry has remained unwavering for over 35 years. It’s not just a career; it’s a calling., my ‘why’ has evolved and deepened with time. My journey began with a desire to transform individuals, making them feel beautiful and confident. Over the years, I realized that education is the key to empowering both stylists and clients. Sharing knowledge, techniques, and creativity became my mission. I wanted to foster a community of talented professionals who could bring out the best in their clients. My role as a salon owner allowed me to nurture budding talent, witnessing their growth, and passing on my skills. Becoming a guest artist and education brand manager amplified my reach. I could influence the industry at a larger scale by designing curriculum, creating innovative techniques, and imparting expertise to the next generation of stylists. My ‘why’ is a blend of artistic fulfillment, the thrill of transformation, and the joy of seeing others succeed. My journey as an educator is not just a career but a lifelong commitment to excellence, empowerment, and artistry and my way of “giving back “ to an industry that has provided me with endless opportunities.
