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Sustainable Salons Shine Bright With Awards: Their Success Secrets Revealed By Paul Frasca
71.4% of award winners are Sustainable Salons. That means that some of best salons in the country are sustainable. It says a lot, right? Consumers are voting with their dollars, and the salons that meet the demand for sustainability are leading the industry. With more and more people buying values and not brands, the question is: what initiatives are you taking to make sure they pick you as their next salon? We sat down with these 3 award-winning Sustainable Salon members, Elysium Hair, Circles of Hair, and George & Ivy to hear their takes on sustainability.
It’s clear. Sustainability SELLS. First, let’s hear it from Elysium Hair, who won the Best Marketing award.
What is your approach to marketing as an award winner and Sustainable Salon member? Oscar & Kate Henderson, Owners of Elysium Hair: Our approach to marketing is
deeply rooted in our core values: excellence in service and genuine care for the planet. Winning awards offers recognition, but it’s our commitment to sustainable practices that truly connects with our audience. Our clients value authenticity and dedication. In our marketing strategies, we blend messages of exceptional hair services with our eco-conscious ethos, illustrating that achieving fantastic results doesn’t mean compromising our planet’s well-being.
How has joining our program and the Salon Directory impacted your business? Oscar & Kate: Sustainable Salons has
significantly assisted in drawing clients who place a strong emphasis on eco-friendliness and quality. We’ve welcomed many clients who discovered us through the Salon Directory or were particularly attracted to our sustainable initiatives. A standout moment was when a client travelled from afar just to experience our services, having a keen interest in businesses prioritising sustainability. She not only left with a radiant smile and stunning hair but also expressed deep appreciation for our environmental dedication. This interaction was a touching
reminder of the far-reaching influence our sustainable choices can have. In addition, recycling salon materials, Sustainable Salons will help you grow your business. You’ll gain access to: #1 Salon Directory for conscious consumers. We drive people to your salon! Promotional tools so your clients know the positive impact you’re creating Volunteering events and other opportunities to give back to the community
“Sustainability challenges businesses to excel in their positive global impact”. Is sustainability important for success? Oscar
& Kate: Sustainability goes beyond being a trend; it’s both a duty and a progressive way of approaching business. Adopting sustainable practices underscores a business’s commitment to a larger purpose. For award winners, championing sustainability sets a gold standard. It challenges businesses to excel not just in their specific trade but also in their positive global impact. I foresee that
