3 Simple Strategies to make your Salon’s Social’s Sparkle & Shine this Silly Season
By Belinda Haigh
When you’re crazy busy welcoming clients into the salon, managing your team and even working on the floor during the holiday period, December often leaves little time for managing your salon’s social media.
It’s the classic scenario of trying to sneak in some Instagram posts between clients or late at night when you’re lying on the couch drained from the crazy day that just was. With the likelihood of a jam-packed schedule, preparing your December marketing in advance is crucial to less stress and greater success. This way, you can fully focus on your team and clients during the festive rush. Plus, it might even leave you with some well-deserved family time! Wouldn’t that be nice!!?? Certainly, managing social media content marketing during a busy December can be challenging for even the most experienced salon owners, so I wanted to share 3 simple strategies to help you stay on top of your social media game during this hectic period; 1. Pre-plan and Schedule Content: Take some time in advance to plan and create a batch of social media posts that can be scheduled throughout the month. Tools like Meta Business Suite, Later or my favourite Metricool can help you schedule posts in advance, allowing you to maintain a consistent online presence without constantly being on your phone. Create posts that showcase your work and team, offer holiday specials and 94
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gifts, and share fun things you’re doing in the salon to keep engagement high. 2. User-Generated Content Campaigns: Encourage your clients to share their holiday hairstyles or beauty transformations on their social media platforms and ask them to tag your salon in the post. This will not only create buzz around your brand but also generate content that you can repost, thereby reducing the burden of creating content from scratch. Make sure to engage with and repost user-generated content to showcase the authenticity of your salon. People want to see people, and this is a simple way for you to achieve that! 3. Delegate Responsibilities Internally: Empower your team members to contribute to the salon’s social media efforts. Assign different responsibilities to various staff members, such as taking behind-the-scenes photos, creating short video clips, or even writing captions or scheduling posts. Each team member is usually god at one of those things, so play to your teams’ strengths and likes, and delegate to them accordingly. This way, the workload is distributed, and everyone can contribute their unique perspective, showcasing the team’s expertise and fostering a sense of camaraderie among staff and clients.
By implementing these strategies, you can maintain an active social media presence during the bustling December season, showcasing your salon’s creativity and festive spirit without compromising the quality of service provided on the salon floor. If the thought of social media gets your stress levels going, scan the QR code below to book a free 30-minute chat with Bel from Social Standards.
Come and say hello: @socialstandardsau Socialstandards.com.au ABOUT SOCIAL STANDARDS Social Standards is a digital marketing agency that helps hair salons save time, attract new clients, and increase revenue. As a team of ex-hairdressers with over 20 years of combined marketing experience, we are enthusiastic about helping hair salons grow through social media and other marketing strategies.
