How to Plan your Digital Marketing for 2024 to Supercharge your Online Presence. By Nicole Healy
As we dive into 2024, it’s more crucial than ever to level up your digital game and make your salon standout online. I absolutely get it – digital marketing can seem daunting, and also a little bit scary, overwhelming, and put in the too hard basket. I have your back though and have some great tips to help your salon shine and attract more loyal and ideal clients to your business and make 2024 your year! Planning your marketing strategy, using new tools, and investing in social media training, helps you to create more clarity in your salon business, and able to start to scale your salon business from thriving to supercharged. Attracting dream clients isn’t just about amassing a large following and expecting anyone and everyone to book appointments. It’s about nurturing that following, and build a clientele who respects us, listens to us, and creates trust in us, it’s truly up to us to do this. This responsibility lies with us, and I speak from personal experience as a hairstylist who once boasted a considerable following while working behind the chair. I personally experienced growing a huge clientele thanks to platforms like Instagram, but in all honesty, back then I did think growing a dream clientele was just growing clients from Instagram, but if I truly knew what I know now, my strategy would 100% be nurturing the steps I’m sharing with you now. Not just chasing “Influencers” into my chair as a strategy and trying to be the “Best Blonde Colourist” in Melbourne, This approach only led me to attract clients who gave me anxiety, forcing me to overpromise results. Here’s my tried-and-true strategy for you to attract your actual dream clients – individuals who genuinely love and respect you: WORK OUT THE DEMOGRAPHIC YOU’RE TRYING TO ATTRACT AND CREATE CONTENT THAT’S IDEAL FOR THEM Having a strong social media strategy is key for anyone to grow online and attract an ideal audience, however in order to stand out, you must know the demographic your content will resonate with most. If you’re trying to attract an audience, just say of women aged 35 to 50, your content may be created so it aligns with their interests and hair needs. LEAN INTO VIDEO CONTENT FURTHER If you didn’t know video content is king on all social media platforms - where have you been in the past 2 years? video content in 2024 is just going to explode further and you need to be getting on board now, and if it scares you, you will be left behind - this is the facts! Brands are making millions of dollars in the digital space thanks to video and being monetised for their views and content, this 96
Hair Biz Year 17 Issue 6
is your chance to have a commercial online for the world to see, no longer do you need to rely on TV, you need to create your own TV channel via your socials, that your people tune into and want to be hooked in to learn more about you - daily. NUTURE EMAIL MARKETING Email Marketing is often left out of salon marketing and is so powerful when it’s done properly, here’s the thing, only 10 % o f your followers see your Instagram posts and 100% of the people on your email list will receive your email - and with a strong subject with a hook and call to action, could result in a 60% open rate! So instead of putting all your available appointment posts on just your stories, send out an email with your available appointments for the week ahead - this is such a brilliant way to get more bookings. LEARN, USE AND KNOW HOW TO USE AI AI Tools like Chat GPT and Bard AI are going wild right now with helping salon business owners work smarter and create better content ideas, copy and processes within their businesses. Tools like this can literally help you with anything business and marketing related. Chat GPT is a tool I use daily - I use it to help me cross check and grammar check email copy, social media posts, ideas when I have writers block or I’m not sure how to approach daily tasks - like
making up a bedtime story for my two kids when my brain in zapped from a full day of talking to clients. This will help you in more ways than just your business - life task too! DOWNLOAD APPS LIKE CANVA, CAPCUT & INSHOT These three apps are my go-to’s to help run social media marketing business for salons, I use Canva for all sorts of social media posts, marketing tools and printable resources. Capcut I use for creating trending video content, templates and voice edit etc. And Inshot I use to edit content for my reels and TikTok videos, this way I can create modern and engaging content for myself and my clients - and the best part is - it’s super easy to use. If you would like to know more about what I do, helping salons with their social media strategies and coach yourself and your team to have a better understanding around social media – You can scan the QR code here to find out more about me.
