3 Mistakes Only The Newbie Marketers Make

3 Mistakes Only The Newbie Marketers Make

Let's be honest! Marketing mistakes are not just any regular mistake that you make in your day to day life. There are serious consequences, you might have a chance to rectify it but only if you know what mistake you are making.

A single mistake gives multiple chances to the opposite side to stun your business and steal your customers. And here, we are talking about three deadly mistakes that you might have been making without even knowing.

That's serious! So, let me enlist these mistakes and re-ensure that you will not repeat these mistakes at least. I know, you are not that fool who repeats his folly. That's this content is for you.

Mistake #1: Mistake in picking out the right target audience, and choosing the wider base instead

“Every customer is not your target customer” We like taking shortcuts. This comes so true while defining the target base. As a rookie marketer, you might choose to skip a headache for defining a narrower and focused target base. Instead, it seems too convenient to grab a whole group and start targeting the group at once.

Well! That’s quite easy to define a broad target base when you have to select a group and start bombarding same marketing email to everyone in the group.

That’s foolish Because there is no such thing as "One -size-fits-all” in marketing.

Marketing in today’s context is finding out the actual target audience who have the strong chances to react to your offers. And this can only be done by further refinement of the target population and adopting a granular approach.

A silly question Who do you think the tracking bags are designed for?

For trackers and adventure trippers.

The reason being, they have to walk a long way, usually stay in wild for days. They need something that can carry everything they need in a single bag and can be carried easily on the back.

You cannot take a roller bag to your tracking trip. However, if you are a Flight attendant, roller bags are for you sure.

That's what that happen when you target an unrefined audience and market the same thing to everyone. The target population contains both the users- Tracking bags and roller bags, but your marketing strategy would be focused on none of them.

You produce only track bags. So would obviously fire a blind shot of same emails to everyone in the group. And your mail would do no good to those who seek the roller bags.

Thought: Define and refine your target population and fire your best shot to the more likely to get converted audience. You cannot target roller bag users with the same strategy adopted for track bag users.

Mistake #2: Biased designs driven by company perspective, not users’

This mistake somehow relates to the first mistake explained above.

Imagine yourself sitting in a room full of people and the only thing you get to hear is the false predictions about the target audience, but still, they seem so sure.

As a result, the final marketing design would look something as biased with similar opinions, personal choices, and influenced by the business goals only.

Hence, when you think "users" and "customers", you have to look through the eyes of the customers only. A view from the company's perspective would always be biased.

So, if you want to create something that converts: - Know your customers’ requirements and problems that your business can solve - Work with someone who knows how to communicate your business as a solution to the problems, and helps you achieve the marketing goal.

- Do a comprehensive research on your website about how users are interacting with it and what they are looking for. Heatmapping would come hand here.

- A/B test your strategies to get a deeper insight of whether your strategy would work or not.

Thought: Design for your users, not business alone. Know what your users need and present the solution in a best possible way focused on solving their issue, not merely selling your product.

Mistake #3: Giving a pool of useless choices with a lot of irrelevant actions

How many things can you do at once without getting tired? Not so many I guess!

That’s the same way your users feel when they land on your site and see so many things to interact and read.

When we already know that users' attention span has dramatically shrunken over the time, providing so many choices and interactions would just distract them from the actual conversion you seek. It would just worsen the situation and keep you deprived of leveraging that minute attention span too.

You would not want your visitors to come, scroll through the pages, click here and there and do nothing that actually drives the conversion. In the worst case, they would just play around and leave the site.

When there are so many options and choices, it fades the major focus and hardly succeeds in getting even the few micro conversions, instead it leaves the macro conversions out of focus. This is the deadliest mistake you might make as a rookie marketer and trust me, it is definitely a major conversion killer too.

Thought: Know your most important business requirements and ask only for relevant action that drives the users in the conversion funnel.

Use appropriate design to showcase your major conversion goals and remove every other distraction from the path.

Learning from the mistakes is what geniuses do. Conversion optimization and marketing are no different- you get a fair chance to learn from your mistakes. Now when you have a decent idea of these three biggest mistakes, never fall into the traps of shortcuts. The most suitable way to ensure the authority of your strategy is to test before implementing. Get a hold of an efficient A/B testing tool and don’t forget to leverage heatmapping to get a deeper insight of the audience.