3 Wonderful Tips That Can Guide You In The Process Of Conversion Rate Optimization The sole aim of every business entity is to have good profit margins and huge sales revene. Although, both seems to be a daunting task but it is still achievable if we can collectively work towards improving our conversion rates. For achieving huge sales revenue and conversion rates, it is important to increase your customer traffic on your site. Here are some of the important tips that can help in improving your conversion rate optimization for your business organization. 1) Research your competitive website to analyze your loop holes and shortcomingsIf you really want to stand out among your business rivals, you need to analyze your competitors website so as to examine the loopholes in your present website design and to make any necessary corrections. After taking account of your rivals website, you can easily understand the factors that are driving the customer traffic towards your competitors website and are causing a sharp decline in your conversion rates. It will also help you initiate corrective measures that can help in improving your sales revenue and in increase your market shares in terms of profit. 2) Reveal your creativity to make your website more attractive and captivating- An ordinary and monotonous website is not only a major hurdle in attracting customers towards your business organization but also affects your rate of product sales drastically. You need to pay focus on the elements like website design, user interface, loading time, navigation facility and overall website usability so as to increase customer engagement on your eCommerce site. If you can make significant changes in these areas, you can easily make your site visitors hooked to your business organization and can improve your chances of business growth. 3) Put necessary emphasis on website testing- In the global business environment, organizations can't take decisions hastly as it can affect their growth avenues and can have severe repercussions on their profit margins. In order to take calculated business moves so as to minimize the extent of revenue loss in case of strategy failure, website optimization seems to be a good opportunity. By improving the usability and interface of your website, you can easily draw customers towards your site. Further, business organizations can also take the help of various A/B testing tools like Optimizely, Mocking Fish, VWO and such others so as to implement changes in a seamless effective way. This testing allows business organizations to adopt required changes effectively by consulting their site visitors and thus eliminates the chances of huge revenue losses due to the non acceptance of the changes by the targeted customers. So, it is time to involve these three important tips in the process of website designing and revamping so as to provide a unique and extraordinary experience to your targeted customers. Further, by practising these tips, you can ensure that your implement changes are readily accepted by your audience and can improve your conversion rates to a great extent.