4 tips to regulate the traffic on your eCommerce site
Traffic is the foremost requisite for the growth of any eCommerce site as increased site visitors pave the way for higher conversions. For achieving optimum product sales and conversions, you need to have the support of a proper site traffic. With so much of options available around, it is often difficult to maintain the consistent momentum of customer traffic on a website. However, the amount of traffic on a site keeps on fluctuating due to a number of reasons like unappealing website design, difficult site navigation, slow loading speed, and other such factors. If you want to optimize the performance of your website, it is important to regulate the amount of traffic on your site. Follow these 4 simple tips that can help in keeping a check on the traffic of an eCommerce site for improved conversion rate optimization practices. Check that your website is crawled effectivelyIt is a well-known fact that crawlers or spiders crawl an eCommerce site in order to be indexed effectively for improved online search results. However, the crawling activity is mostly affected by the number of reasons like crawl errors, missing pages, broken site links, 404 errors and other such reasons. To avoid problems in the search engine results, you need to inform the search engine crawlers about all the above situations for optimizing conversion rate optimization efforts and sales. The crawlers needed to be guided about unimportant pages of your site in order to improve search engine results and online visibility. Take the help of a web analytics tool-