5 Tips That Will Guide Your Blogs For a Promising E-Commerce Conversion Rate
Online content has a profound impact on the mindset and interest of the customers in influencing their product sales and conversion rates. Business organizations can effortlessly draw people towards their website and can persuade them to make online purchase through their eCommerce store with an appealing content. But, it can only happen if your content can instantly grab the attention of your targeted customers and can cause curiosity among your customers about your business organization. Blogs play an important role in this direction and help in facilitating customer engagement for your business organization so as to promote your brand. However, these blogs need to be authentic, engaging and free from plagiarism so as to make improvement in your eCommerce conversion rate. Here are the few golden tips that can help in improving the quality, worth and appeal of your blogs for increasing site traffic and conversion rates on your eCommerce organization. 1) Use an engaging and impressive title for your blogs- Titles are an important part of blogs and provide visitors a gist about your blog content. In order to keep your customers interested in your written content, you need to have an inspiring title that can drive visitors towards your content and can force them to spend time in reading about your blog. You can make your blog title more effective by including any statistical data, crucial question, use of buzz words and any other strategy so as to convey a sense of urgency to your targeted customers about your blog so as to increase its readability. 2) Engage your customers with your content with a fascinating introductionCuriosity, information and well documentation are the three golden words that can ensure a huge readership to your content and can establish you as an avid blogger in your particular area of interest. You need to have an impactful introduction that is blended with right amount of facts, humour, story telling and information so as to keep your targeted readers hooked to your content till the last word. Learn to play with your readers mind and imagination, drive their thoughts towards the territory which you want them to visit and you can be easily successful in retaining and building a faithful customer for your eCommerce organization. 3) Don't provide your customers a block of simple plain information- Add a tinge of creativity, attractive images and statistical data in your blog content so as to make it more interesting, informative and engaging for your readers. Always, remember that you are writing for your readers who love to know and understand your views and mindset about a
topic so just don't add words to fill your content. It is a known fact that images and graphics do influence human mind for a long time and trigger a special area of our brain that activates our memory cells regarding that written content. So, include relevant and optimized images, meaningful infographics, screenshots of an event or process, statistical data in the forms of graphs, pie chart, surveys or other such content to increase the visual appeal and readability of your blogs. By providing information to your customers along with the proper backing of the relevant graphical data, you can explain your point more clearly and can drive them towards optimizing your conversion rate. 4) Mould your content in the form of an interesting story telling- The art of storytelling is a powerful and most effective medium to convey your thoughts, ideas and mindset to your targeted readers without getting them bored. Everybody likes reading good stories that are garnished with wonderful ideas, saucy informative tips, perfect flavor of graphical information and well penned words. Your blog post could start with a popular story that can serve the context of the topic or information that you are going to share with your readers so as to get the maximum attention of your targeted readers. But, don't get too stretched with your story and stick to the main aim or purpose of your topic for which you are writing so as to fulfill the main essence of your blog writing. 5) Incorporate videos as and whenever necessary- An informative two- minute video is a far better option than a 200 words text that explain people about the use, features and benefits of a product, so use them more often in your blogs. However, do check about the optimization of your video so that it can open quickly and do not affect the overall performance of your blog content. Moreover, you need to include important information about your blog content in your video and should urge your readers about your call- toaction (CTA) during the end so as to justify your purpose of adding videos for improving your conversion rates. In the end, it can be said that only the good and appealing content can win this crucial battle of conversion rates and site traffic for your eCommerce organization. So, don't just write anything but write your blog more sensibly and responsibly as they have the power to influence your targeted customers and can help your business organization in winning this tough battle of stakes against all odds. Remember this golden mantra “Write to influence and inspire people not to just fill words in your content�.