6 Mind Blowing Tips For Improving Your E-Commerce Website Traffic Website traffic is the focal point that drives all the conversion related activities and acts as a detrimental force for the success and growth of an eCommerce organization. If you are unable to bring sizeable customer traffic to your website, you can't expect to make a significant changes in the product sales and conversion rates of your business organization. Considering the huge importance of the site traffic on your business fortunes, here are some of the tips that can help in giving a big boost to your customer traffic on your site so as to contribute in your eCommerce conversion rate optimization efforts. 1) Scale down the heavy frill based home page design to a lighter one with minimalistic design- Always focus on the real intention of your home page and the purpose of its creation so as to target your customers accordingly. You need to understand that your home page should facilitate an easy navigation through your eCommerce store and should encourage more number of customers for online shopping. Avoid any heavy graphics and plugins on your home page that could slow down the loading speed of your website home page and could lead to user frustration. 2) Provide perks and other offers to your customers in exchange of the personal information- Customers now a days are very sceptical about sharing their personal information and email address on any eCommerce website due to the increased instances of online theft and forgery. In these circumstances, it is most difficult to retrieve personal information like email address and any other such details from the extra cautious customers. But, this crucial task can be made simpler by providing perks like newsletters, ebooks, videos, webinars, free software trial and any other such services so as to persuade them to share their personal information on your website. This will further help in effective retargeting of your customers so as to push your product sales. 3) Analyze the behavior of your site visitors for improving your user engagementIt is important to understand the mindset and behavior of your targeted customers through the help of various heat map tools like Mocking Fish so as to improve your user experience and site usability. The various other heat map features of this tool like attention heat map, scroll heat map, insight heat map and such other maps will help in increasing the user experience of your site and will improve the site traffic for your eCommerce business organization. 4) Make your landing pages more appealing and conversion friendly- As, landing pages are the first entry point that guide a visitor through your website, so they needs to be more appealing and engaging. You need to include visually attractive images, easy sign up forms, appealing call- to- action (CTA) buttons, seamless navigation facility and other such features in your landing page so as to grab the attention of your site visitors effortlessly. 5) Implement A/B testing for various elements of your website- It is important to test the various elements of your website like landing page, call- to- action buttons, headlines, images, forms and other such elements through the help of A/B testing tools so as to decide the better version for your site that can increase conversion rate and product sales for your eCommerce organization. You can take the help of tools like Mocking Fish that can provide two different versions of your site elements to your targeted customers and can decide the
winning version for your site based on the site traffic and conversion rates offered by your each version. 6) Make selective use of landing page links- It has been observed on several instances that landing page links on your site tends to deviate the mindset of your site visitors from your call- to- action (CTA) statements. These navigation links needs to be removed from your landing page so as to avoid the distraction of your customers. But, these links can be beneficial in certain cases where visitors are landing on your site through search engine results, paid search ads or any other such mediums. So, utilize them judiciously in your website so as to help in the optimization of your conversion rates and site traffic. If you are really interested in boosting the site traffic of your website, you need to implement these tips on your site so as to grab the maximum attention from your targeted customers. Once, customers starts queuing up on your site, your conversion rates and product sales will also improve accordingly.