6 ways to plan out conversions for social media ads for 2017

6 ways to plan out conversions for social media ads for 2017 Social media is a territory which is full of huge business opportunity and has been the guiding force for conversions. In this age of global competition, it is imperative to grab more customers through the use of various social media platforms for getting maximum conversions. It is important to plan out your social media strategies in a better way in order to stay ahead of your business rivals.

One of the amazing ways to grab more site traffic and conversions through social media platforms is by taking the help of social media ads. These ads act as a great way to keep customers engaged in an online store. However, the big plan in this direction could fall flat if your social media plans are not organized effectively. Take a look at these 6 crucial tips that can help in planning out your social media ads in a better way for achieving higher conversion rates.

1. Choose the appropriate goal of your social media adsIt is better to have a clear idea about the actual purpose or goal of your social media ads before utilizing them on the social media platforms like Facebook, Twitter, Google+, Linked In and such others. Have a clear sight regarding what you want to achieve, who are your targeted customers and which social media platforms you need to target upon in order to maximize the site conversions.

Social media sites like Facebook has a Facebook ads manager that provides a list of goalsobjectives before starting a social media campaign. So, manage your social media accounts in a better way in order to achieve maximum conversion rate optimization and product sales.

2. Choose your social media platform for promotionBefore planning any strategies for business promotion, it is important to be aware of the right social media platform for your business. You need to be aware of the right source of your site traffic in order to target customer in a right way. To begin in this direction, you need to take the help of Google Analytics tool for getting the source of traffic related information. In order to check out the source traffic, you need to go for Source/Medium view in Google Analytics under the Acquisition tab and follow the path Acquisition > All Traffic > Source/Medium.

3. Target your customers based on their demographicsIt is important to know your target customers in a better way for effective customer targeting and acquisition. You need to analyze your online shoppers purchasing behavior, location, mouse click activity and other such details with the help of a heatmap tool. All these customer related information can be a great help in acquiring maximum conversion rates and product sales.

4. Find ways to target new customers- It is important to acquire new customers while retaining the older ones for optimizing the store performance and product sales. You need to design your social media ads based on Facebook marketing or Twitter marketing for

maximum conversions. Try to engage with your targeted customers by providing amazing discounts/offers through the use of social media ads. Once, your ads can offer something extra to your targeted customers, it can play a crucial role in the conversion rate optimization strategies.

5. Create Ads for your customers- Social media ads are designed for grabbing maximum customer attention and conversions for any business. If you are running an eCommerce store, it is important to create social media ads that are specially designed for the online shoppers irrespective of their gender, age, location, and ethnicity. Your social ads should be designed with an aim of targeting the wide range of customers that are spread across a wide range of the spectrum.

6. Track the progress of your social media ads- In any business environment, it is important to have a track record of what is happening in your business entity. Similarly, while running a social media campaign for your customers, it is mandatory to keep on tracking the effectiveness of your campaigns. You can take the help of a heatmap tool that can track the performance of your social media ads based on the customer activity and site engagement. By implementing the inputs of the analytics results, you can effortlessly improve your chances of conversion rate optimization.

Final execution of the plan It is now much easier to grab conversions and product sales with your social media ads by targeting global consumers. If you think that your social media campaigns lack punch, it is better to adopt these six crucial tips for higher conversion rate optimization and customer engagement.