7 FREE CONVERSION RATE OPTIMIZATION TOOLS AT YOUR DISPOSAL Today, marketing has become really smart and so are the marketers with them. They have the technology to assist them in each and every sphere of their marketing plan. Premium marketing and conversion optimization tools in the market have made the task even easier. A single click can give a pool of information and insights into the customers' mind. But these tools are really expensive and small businesses can hardly afford most of them. It's understandable because business start-ups just setting their foots to the segment cannot think about making some expensive investments at this very early stage. For such business start-ups and all those who cannot afford the premium CRO tools, there is no need to get depressed. There are various other tools that are either affordable or free of cost. You can use them for almost no cost and get good results. I am going to list some really free tools that you can use to improve your conversion rates. These tools are no way less effective than any premium tool. 7 Free Conversion Rate Optimization Tools 1. Google Analytics- Experiments Google is really a pioneer in business marketing tools. Although it offers various premium tools and services, it has got no shortage of free options too. Google Analytics (GA) is one such free CRO tool by Google that revolutionized the online marketing as well as SEO in the modern world. GA- Experiment is an important feature of this tool that provides the A/B split testing functionality for free of cost. With GA- Experiments you can have a deep insight into your website’s conversion metrics. You can use these metrics to improve your conversion rates in multiple ways. The most important part is the ability to A/B test two versions of your web page and let you know that which one gives better conversion. One drawback of GA- Experiments is it is only for A/B Split testing, you cannot
conduct a multivariate testing on this tool. I think that's fine. You don't need multivariate testing at the very beginning itself. Multivariate testing is really a complex way. For your newly started website and with the initial testing proficiency of yours, A/B testing is more than enough. 2. MockingFish A/B testing tool An efficient A/B testing tool for free is a dream for all those marketers who know the importance of A/B or split testing. MockingFish A/B testing tool is one such tool at your disposal. It's not completely free, but the free trial period that it offers makes it almost free for you. You can use its free trial for a whole one year with almost every feature unlocked. Moreover, it is quite easier to use and provides a GUI for editing your test pages. That means you can make all your modifications and experiment setup on an easy to use GUI. It has got all that a premium A/B testing tool should offer. See how a Magento Product Page was tested using this tool. How to setup an A/B testing experiment on MockingFish? 3. MockingFish Heatmap tool Like the free A/B testing, MockingFish also provides the heatmap tool free for a whole one year. In heatmap tracking, you have the option to track your visitors, browsing activity and behavior. You can do this by analyzing the heatmap reports for visitors' scrolling and clicking patterns. In fact, website heatmap is also called as the window to the visitor’s mind. The graphical report that shows with color variations will let you discover the scroll and click behavior so quickly. I think I do not need to explain what you can do if you know where your visitors click most or which part of your page is not getting attentions from the visitors. You should read these to get an idea of what wonders you can do with heatmap: Achieve an engaging UI design with an assistance from Heatmap tool How to increase conversion with Click Heatmap tool? 4. Google Tag Manager Google Tag Manager is a tool that can be used in combination of Google Analytics to track the click, scroll, form abandonments and various other metrics. It completely free to use, and you can create tags to tell Google
Analytics to track the different metrics of your website and visitors. Using the tracking reports you can a get a decent insight into your visitors browsing behavior. This will let you decide the further website and conversion optimization plan by making the right modifications. For example, if visitors are not visiting the bottom part of your page, you must understand that you need to put something really interesting here to attract and keep the visitors to that part. 5. Google Test My Site Google test my site is a special tool that gives some insight that can help you improve your mobile SEO and Mobile conversion rates. By simply providing a page URL, you can discover how fast or how slow it loads on the mobile devices. It is basically a tool to check your pages' mobile loading speed, but you should know that how bad your speed is, if it is really more than the optimum loading speed. You can keep checking the speed as you apply your modifications to improve it. Update: Recently, Google announced an update for this mobile test my site tool. This time, the tool has moved up with its only mobile speed testing feature and has come up with some new features as well. Now it does not only tell how fast or slow is your site on mobile but also tells where you stand in the competition of page speed on a measuring scale.
Also, it provides suggestions on what you need to do to make your website load faster. A quick comparison with other websites in the industry and suggestions to improve your website speed is more than enough to drive better conversions. 6. Google optimize (the free version) Google was already in the market of split testing and heatmap tools with its GA-Experiments and Tag manager, but with Google Optimize it has got itself in the premium tools market. Google optimized is a free version of the Google's newly launched Optimize 360 tool. Google Optimize 360 comes bundled with the premium Google Analytics 360 suite. Despite there is a premium version, the free version called Google Optimize provides a lot of features that are really useful. Google integration- Offers the key integration that allows you to get deeper insights with Google Analytics and Google BigQuery tools. However, It does not support the Google Analytics audience targeting. For that, you have to take the paid Google Optimize 360 service. Experiments- Can be used to create A/B or A/B/n testing. You can deploy experiments with the Google Tag Manager. Targeting- It uses advanced targeting to identify the signals and lets you choose which signal you want to include in your experiment. 7. Google Mobile-Friendly Test tool Google Mobile-Friendly Test tool is a free tool at your disposal that can tell if your page is mobile friendly or not. Just enter the URL of the page and run the test, you will get a report of your page’s mobile friendliness. It also provides the details of the issues that are making your pages non-mobile-friendly. One drawback is it does not check the whole site at once. It only checks the page whose URL has been entered. So you will need to check your pages one by one. Get Started Now I hope these 7 free CRO tools will help you increase your conversion rates. Free tools can be highly useful at the early stage of your business when you cannot afford the premium ones. Leverage every option that you have got. Possibly
these free tools will help you improve your conversion so much that you can even start affording the premium ones after some time.