7 Things that may Help you in Conversion Optimization The increasing competition has led the website owners to give a kind concern to the conversions. Most of the websites get a decent traffic but the problem arises when it comes to conversion rates. The website do receive traffic but merely 2-3% is the conversion ratio. This denotes that there is a severe need of importing some better techniques which can help you figure out the problem and at the same time, website may produce better conversions. This is the ultimate requirement of any website owner. One of the effective way for conversion optimization would be the analysis of the website as per the previous track history of the visitors. The website is liable to receive a number of visitors and the activity of all those visitors can be locked. Since, the website owners want to improve their performance, hence one of the best option would be to study the visitors browse pattern. To this cause the website owners can always use various option available. There are the tool which enables the website owner to track the search pattern of the visitors and their activities on the website using the data of their clicks, scrolls and searches. They can be used to optimize the conversions on the website by working on the fields where the visitors shows least concern and highlighting the areas which attracts the visitors the most. The study undergone by taking the user’s record is more solid and can effectively show the pitfalls of the website. Thus, the website can be made to overcome those weak areas and added with new features to come out with better results. Let us discuss some of the means by which the conversion of a website can be optimized.
1.Website Heat map tool
The Website heat map tool are a very descriptive way to analyze the performance of your website. The admin can take a clear look on the recent track records and browsing pattern of the visitors. It helps the website owner to determine the weak and strong areas of the website. Suppose the attention received by a particular CTA is not enough then the heat map tool may help the admin in realizing that there is some problem related with it and it can be rectified. So, likewise a variety of different features can be improved.
2.A/B testing
What could be a better option to live test your contents before the visitors and decide on the basis of results what to adopt. The A/B testing involves the same. The website selects a group of people and presents them with the different variant of the same feature. Then the response of the visitors is recorded and on that basis the features or contents are included in in the website. It helps the website to get optimized conversions as the included features consists of user approved contents.
3.Mobile Optimization
The increased reachability of mobile phones has made the website owners to launch a mobile operated app of the website. As of recent data, there are about 4 billion mobile users. Thus, the need for having a fully mobile operative platform is required. The website may bring about some improved conversions if they start to deliver through mobiles. Most of the people already prefer to use mobile over websites to make a purchase and in this case mobile phones are more likely to generate better conversions than websites. They are easy to access, portable and provides all features that a website does.
4.Personalization
The standout time for any website right now is nearly impossible. Due to the increase in competition and a large number of available option, the website needs to make their own way. The customer needs something different, thus the answer is personalization of the website. The content on the website needs to be dynamic and the website must be ready to deliver the best
within the given periods. People will prefer to opt your website over others, if they find the content suitable. Hence, an approach where presentation is given equal priority to selling will help to get better conversions.
5.Strategic Marketing
Marketing is one of the important aspect of generating better conversions. With increasing competition and a lot of availability to promote the business, the website needs to be strategically promoted. The website may be marketed using various social media platforms such as Facebook which has a large user base and will help the owner to successfully promote the contents and products on the website. The chances of getting better conversions are likely to grow to a very large extent. This is the main reason the website owners have shifted to social media for marketing purpose.
6.Website performance
The website performance is one of the deciding criteria in determining the effective number of conversions. According to a survey, “1 out of every 3 customers quits the website if the response is delayed by 3 seconds�. Thus, it becomes incredibly important for the website admin to keep the website performance updated. It will help in generating immediate responses to the visitors and the visitors don’t need to waste their time and efforts in order to make a purchase. Thus, helping the website owner to improve the conversions rates.
7.Informative
The visitors will be more convinced to buy a product from the website if they are provided with a friendly and helping approach. Apparently, the visitors may generate a feeling of emotional attachment and would agree to make a purchase. Thus, one of the key feature to improve conversion rate is by providing better information about the products and a better assistance in making a purchase.
OVER TO YOU The conversion optimization has been the need of every website since the very beginning. In order to achieve the desired traffic various efforts need to be made. It includes improving the services for the visitors and at the same time improving the quality of the website. Website heat map tools are a better way to achieve better conversion optimization.