9 Tips That Can Make Your Online Store The King Of Conversions
New online stores are coming up every day and this has made the business competition much tougher than before. There are a number of eCommerce stores related to clothing, electronics, food, furniture, groceries and other such items that it seems that you can literally get everything at your doorstep only. Every online store is trying hard to increase its sales and establish itself in its particular business domain. However, it is a stark reality that you are not fighting a lone battle by yourself and there are other players involved in this mad race for conversions. Now, the big question arises that how can you stay ahead among your competitors when they are providing the same nature of products and services to your customers. In order to get a better insight about this question, you need to take a quick look below to check out the various tips. These brilliant tips will help you in achieving the desired conversions for your online store without many efforts. Make your website optimized for mobile devicesMobiles are the new shopping destination for various people around the world due to their ease of use and simple online shopping facility. They are driving huge sales revenue for various businesses around the world and are a preferred medium of shopping by online shoppers. According to BI Intelligence report, mobile commerce will comprise up to 45 percent of total eCommerce by the year 2020 which will be equivalent to $284 billion in sales. Besides this, the report also states that mobile commerce will form 20.6 percent of the total eCommerce which equals to an amount of $79 billion. With such a promising growth trends, it is important to focus on mobile optimization for posting higher sales and conversions.
You can take the help of various mobile site optimization techniques like the use of responsive web design, utilizing technologies like HTML5, CSS3, JavaScript and others, lightweight mobile page design, avoiding the use of heavy graphics, flash players and other background elements. Apart from this, you can take the help of a CDN (Content Delivery Network) server, image compression tools, mobile speed optimization tools like Pingdom, Gtmetrix, PageSpeed Insights and others for improving the performance of your website on various mobile based devices. Focus on the interests and needs of your targeted customers- There will not be any point in shooting arrows in the dark if you are not having a clear idea about your aim. To grab bumper conversions and sales for your online store, you need to be aware of your targeted customers well in advance. In order to have a clear insight about the browsing behavior, interests and nature of your targeted customers, you need to take the help of survey tools like Typeform, Google Forms, Qualroo, SurveyMonkey, Client Heartbeat, Zoho Survey and such others. Additionally, you can take the help of various heatmap tools like Clicktale, Crazy Egg, Lucky Orange, Mockingfish, Mouseflow and others that can provide a detailed information about your site visitors in the form of mouse click reports, click tracking and mouse movements. Once you know your customers well, you can take the required steps to bring them to your online store for higher conversion rates and sales. Provide personalization facility to your shoppersOnline shoppers want everything as per their interest and recommendations because they are always looking for something extraordinary. These people do have a strong urge to stand out among the crowd and personalization is the way for them. This buzz word has found its place among cars, bikes, mobiles, furniture, leather products, clothing and much more for grabbing maximum customer engagement towards their store. You need to offer your customers facility to customize or personalize their products as per their interest for improving your conversion rate optimization efforts. Depending upon the performance of your company balance sheet, you can make this personalization exercise for free or can add a little amount for it. Keep your customers engaged with an appealing reward or loyalty programCustomer retention is equally a difficult task like customer acquisition due to increasing competition in the online business environment. Thinking about this difficulty, you need to start a suitable reward or loyalty program where you can offer shoppers a product discount, gift card, free product item or any other such concessions. This reward problem will make your customers more loyal to your store and will help in improving your conversion rates and business fortunes. Focus towards simplifying the checkout process of your site-
No online shopper would like to purchase from an eCommerce store which can't offer a simple and easy checkout process. You need to remove the unnecessary checkout fields and steps for simplifying the online shopping experience of your customers. Don't force shoppers to provide irrelevant personal details on a checkout process in order to avoid the diversion of your customers. Remember, a simplified checkout process is the criteria for achieving higher sales and conversions for your online store. Customers will love to shop from you if they can make an online product purchase in a short span of time. Provide engaging content on your siteHaving good products and services in a store will not be able to drive more sales if they are promoted among customers in an effective manner. You need to offer appealing content to customers in the form of blogs, social media posts, press release, product descriptions, website content and other such writing material to grab their instant attention towards your eCommerce site. Further, you need to understand that simple plain texts are not exciting for readers, so make use of high-quality images and videos according to their content. It should be noted that use of images and videos in your content should not affect the overall loading time of your website. Website speed is a major cause of concern as online shoppers are not interested in waiting for more than 2-3 seconds for the proper loading of a website. Give freedom to buyers for making payment through multiple optionsIf you want to build a loyal army of customers for your online store, you need to offer multiple payment options for them. Don't force your customers to use a particular payment method on your website while making an online purchase. You need to make a quick survey of the popular payment methods among your customers and should include them on your site for boosting higher sales. By providing multiple payment options to customers, site owners can boost their product sales, conversion rates, and customer engagement to a great extent. Moreover, forcing customers to make a purchase through a particular payment method may make them alienated from your online store which could affect your chances of business growth to a great extent. Provide more shipping options for product deliveryEvery online shopper is worried about the safe and secure delivery of his/her ordered products at their doorstep. It is often seen that unavailability of popular and reliable shipping methods can distract shoppers from purchasing a particular product from a store. You need to include shipping methods like UPS, FedEx, USPS, DHL, TNT and others that are known to deliver orders safely and in a single piece to customers. If your customers can rely on your shipping methods available on your online store, they
will love to make the purchase with your site. Moreover, the presence of popular shipping methods will reduce the chances of shopping cart abandonments and bounce rates on your site. Ensure customers can reach out to your store in an easy mannerIn an online business environment, there can be numerous instances when your customers need to contact your company. There could be some problem in the order delivery, wrong dispatch of the product, a problem with the payment option, cancellation of an order or any other such concerns. You need to showcase your contact details like phone number, address, and other such information at the appropriate location on your website. Besides this, you need to provide multiple mediums of customer engagement like a phone call, chat, email, Fax, social media and other platforms to keep your customers engaged with your online store. The presence of multiple mediums will provide you uninterrupted access to your customers even if one of the medium gets failed. Last but not the least... These are some of the crucial tips that can help your online store grab higher conversions and sales among its business rivals. By adopting them into your business practices, you can stay immune to volatile business conditions. Moreover, these tips will help you establish your feet firmly into your particular business segment for making a strong business fortune.