A/B Testing- 3 Amazing Tips to Make the Most of this Technique
Sometimes under- utilization of an expertise can also become the cause of ultimate failure and disappointment for any business entity especially when other people are also aware about that expertise. In a short span of time, A/B testing has become the house hold name for various online business entities and everybody is using it. But, unfortunately, most of the business entities are unable to tap the full potential of this web testing technique for the growth and expansion of their business. If you are one of them, here are some of the helpful tips that can help in making the effective utilization of your A/B testing campaigns. Analyze the impact which your A/B test will have on your KPIs- It is better to have a clear idea about the effect of your A/B testing efforts on your key performance metrics like site traffic, conversion rates, sign ups, product sales and other such factors. You need to ensure that the time, money and efforts spent on your A/B testing campaigns are actually worth it given the impact it can have on your conversion rate optimization efforts. You are going for minor changes and are still expecting major gains for the overall growth and expansion of your eCommerce store. Schedule your tests for an appropriate interval of time- While implementing split testing for your business, it is important to decide the appropriate time duration for your tests so that they can be completed within a scheduled time frame. Don't go for unrealistic time duration which may not be possible in the real time scenario for achieving the desired business results in terms of site traffic, product sales and conversion rate optimization. You can't let your business wait for completing your testing results, so use an appropriate and feasible time duration for making the optimum use of your testing results. Implement your A/B tests only when you have achieved a favorable statistical significance- Don't make haste while implementing A/B testing on your store as it will only cause disappointment for you if your testing results are still under progress. You need to
wait for an opportune time till your testing results have achieved a confidence level or statistical significance value of 95% or more. If your web testing results are far away from the magic figure of 95%, do not jump to the conclusion that your results are going to work effectively in the long run. Keep your patience and implement A/B tests till you have achieved the minimum threshold limit. Remember these 3 golden rules for getting optimum results through your A/B testing efforts. Making the right move at the right time is the key element that can decide the success or failure of your testing efforts, so introspect your each and every step carefully. If you are able to make the maximum utilization of your web testing efforts, you can surely remain immune to the changing business circumstances.