A Quick View Of The Three Site Design Approaches For The Optimizers While a lot of debate is going on deciding which design approach is best for optimizers in 2016, a more serious discussion is going on deciding whether an Adaptive design approach is capable of providing a balance between conversion rate optimizations and your pocket? For this, we need to understand something important about the designing for conversion rate optimization using an Adaptive design. Before explaining the adaptive design approach it is paramount that I brief about two paramount approaches for design optimization; First: The m(Dot) Designm(Dot) design is the first ever solution for the mobile optimization of the sites for the visitors. Before m(Dot) came into existence, mobile visitors had to wait till infinity to load a site on their device where it was not at all optimized for mobile viewing. I am talking about a scenario before the mobile optimization came along. Today, it is impossible to imagine a site that doesn't possess any solution for mobile viewing. With m(Dot) design, a separate version of your site, especially designed for mobile browsers, is created. For example, Facebook has an m(Dot) version of its desktop site with the URL "m.facebook.com". Second: The Responsive designResponsive design is a newer approach for mobile optimization which is still a matter of debate to decide the best among the three approaches. However, m(Dot) has lost its fame up to some extent, but the other two approaches are still fighting the battle. Responsive design approach says instead of having an entirely new version for your site, you can make your site responsive to different screen sizes, and that’s the money saving fact which has made this approach quite popular among the designers.
What is an Adaptive design? Adaptive design is also known as the dynamic design and has claimed to be alternative to m(Dot) site designing approach. The role of the server is crucial in this approach; it identifies the type of device that visitor is using and then loads the correct version of the site accordingly. For example, you may visit a site from a desktop, laptop, windows phone, android phone, tablet, iPad or an iPhone. In an Adaptive design approach to have to have three versions of your same site: 1. A desktop site. 2. A tablet site. 3. A mobile site. While responsive design is certainly the popular approach, too many companies are moving to adaptive design to avoid the cons of responsive design. Cons of Responsive design is certainly not a bigger issue as compared to that of m(Dot). It can be worked out using A/B testing, Heat map tracking and other web testing and conversion optimization methods. While talking about the slow loading issue in responsive design, it is imperative to know that everything from a desktop version is downloaded to the mobile device that's why the speed could be an inevitable downside. It is just the adjustment to the different screen sizes that matters in a responsive design approach. Assuredly, some ways can be implemented to sort out the loading issues.
Benefits of Adaptive Mobile design: While responsive design is busy dealing with the speed issues, Adaptive design approach presents a multi-dimensional pro on its implementation. It is light that’s why is faster and loads quickly. With Adaptive design, visitors are presented with only those assets that are designed for that particular version of your site. Cons of Adaptive Mobile design: The biggest pro of adaptive design is the loading speed optimization that acts as a paramount factor in conversion optimization of your site. But, it is not possible for all the site owners to afford the three versions of their site. It is heavy to their pockets. That is why the responsive design approach is quite an alternative for the small enterprises who cannot afford to spend separately on three versions of their site. It requires a lot of human and monetary resources to implement the adaptive design. The debate goes on, but I can say these design approaches have their own pros and downsides. We cannot neglect any of the three as they have shown their immense capabilities to fit in the pockets and requirements of various levels of business setups in the past and even in the present.