A/B Testing for Better Mobile UI Designs
Websites are making the right transition from being desktop oriented to mobile device in the present business scenario. This definitely is the right beginning considering the bumper increase in the number of mobile devices around the world. Online businesses are also actively targeting mobile devices to improve their business fortune to a great extent. The vast business opportunities that are hiding behind the mobile devices are currently utilized by various eCommerce giants like Amazon, eBay, Flipkart and others. However, all these big ideas and thinking about grabbing higher sales revenue can fall flat if you don't have an engaging mobile user experience of your site. A/B testing is one such approach that can play an important role in improving the user experience for a mobile web design. Due to the impact of mobile devices on online business, nobody would mind whether they are utilizing the services of a free A/B testing tool or a paid one. Now, as the importance of A/B testing tool has been understood, it is time to explore how it can improve the mobile user experience of your site. Remove the unnecessary clutter from your site- You need to remember that the real estate of your mobile site is very less as compared to a desktop or laptop site. Considering the limitation of the screen space, it is important to free up your cluttered web design. To accomplish this task, you need to A/B test the various home page design of your mobile site and then make the right choice on the basis of conversion rates achieved. MockingFish is one such free A/B testing tool that can help you in the task of mobile site optimization. Offer only the most relevant content to your mobile site users- Mobile sites are entirely different from the traditional desktop sites in more than one way. First, they need to be equipped with only relevant content due to the limited screen space and navigation capability. This can be possible if you perform the A/B testing on the page length of a mobile site to achieve the relevant mobile site content. Furthermore, the excessive content on a mobile site increases its loading time to few minutes and in a mobile business scenario, even a delay of more than 2- 3 seconds can affect the conversion rates to a great extent. Make your CTA buttons more effective- Importance of CTA buttons are equally same for both desktop and mobile sites as they encourage the visitors for performing a particular
action on a site. Especially, in case of mobile sites, you need to ensure that your CTA buttons are large and visible enough to be pressed with a finger or a thumb. To increase the usability of your CTA buttons, you can take the help of a free A/B testing tool like MockingFish for performing A/B testing on button size, color, placement and text. By implementing these critical mobile user experience improvement tips, you can certainly optimize the performance of your mobile site among its targeted customers. Don't under estimate the potential of a mobile site in an online business environment and start looking to avail the services of a A/B testing tool. If you want to try out the demo of this free A/B testing tool, come and visit our site at www.mockingfish.com.