Ab testing tips for achieving appealing site headlines

A/B testing tips for achieving appealing site headlines

Who says headlines does not matter in a site? If it is really so, why do the headlines of your emails, banners, campaigns and other content do need so much attention? A headline may be a small component of a website but the overall impact is much more than its own size. An appealing headline has the potential to grab the instant customer attention and sales for any website. They can either encourage visitors to spend more time on your site or can make them leave your site immediately.

The impact and influence of headlines on a website can't be underestimated at all. This small textual information can be a good enhancer of conversion rates, product sales, and site traffic. With this blog, we can guide you in the right direction regarding how to get engaging headlines for your site visitors. Take a look at some of these A/B testing tips that can help you achieve “wow� headlines for your website.

Test the length of your headlines-

The headline is the first thing that is visible to the people who land on a website through different mediums like search results, PPC ads, social media sites, links, banner ads or other such places. It needs to be short, engaging and crisp in order to drive instant customer attention and product sales. You need to perform A/B testing on the length of headline by

comparing lengthy headlines with short, crisp headlines for achieving maximum conversions. After the beginning of A/B testing experiments, you need to monitor the testing results till the scheduled time period for getting a clear idea in terms of conversion rates.

A/B test the requirement of your headline- It is good to have a headline that can grab the instant attention of your site visitors but this would not be a case always.

Sometimes, you don't require a headline for your website, banners, emails or other written content at all. It would certainly be a good idea to perform A/B testing between having a headline on your site v/s not having a headline on your site. Based on the conversion rates achieved by the variations, you can easily predict the actual winner for your website.

Perform testing on the styles of your headline- A headline would be of use only if it can be read by site visitors in an effortless manner. You need to choose the right font type and style for your site headings in order to make them more legible to your visitors. To make the maximum impact with your headlines, you need to implement A/B testing on the styles of your headlines. Don't risk the legibility of your headlines just to make them more stylish. It is actually the text which matters for the site visitors and not the style of your headline, so don't go too far in this area.

Apply testing on the positioning of your headlines-

You are very well aware of the fact that any element on your site can make maximum influence only when it is properly placed on the site. This is a similar case with the headlines also which needs proper site placement. You need to analyze if your headlines are getting adequate customer attention or not on your site. For deciding the appropriate location and positioning of your headlines, you need to apply the A/B testing on the same.

Perform testing on the placement of headlines at different positions on your site for grabbing quick customer attention and conversions. It will further help in increasing the volume of site traffic for maximizing business opportunities.

In the nutshell A/B testing is the tried and tested technique that can help in the major makeover of your website. You can apply it on any element of the website for optimizing its usability and performance. So, it is appropriate to begin the testing schedule from the headlines of the website itself for improving conversion rates and site engagement. It is time to perform test, test, and test for your site.