Amazing Functions of Social Media for your eCommerce Business
Social media is affecting the business community in a big way and this can be easily understood by the fact that almost every online business entity is making use of sites like Facebook, Twitter, Instagram, Linked in and such others. Social engagement with the customers have become an important part of the promotional activities and they are being considered as an important component of customer acquisition process. If you are still unaware about the huge business potential of social media, here are the few tips that can explain their importance in the business scenario. Use of social sharing buttons on the relevant pages of your site- It is important to add social sharing buttons on the important pages of your site like product page, checkout page, blog posts and other such areas. The inclusion of social buttons like Facebook, Twitter, Instagram, Linked in and such others will encourage your site visitors to share your page information with their friends, family and acquaintances. This will not only improve the brand identity and awareness but also make a tremendous improvement in your conversion rates, site traffic and product sales. Utilize the concept of social rewards- In order to boost your social media marketing efforts, you need to pay reward to your targeted customers for sharing information about your company, product or other services. You can provide gift cards, price discount, tailor made shopping offer or deal and other such promotional items for getting maximum social engagement on your business entity. Moreover, by passing on a little benefit to your customers, it will not be much difficult for you to earn the loyalty and trust of your targeted customers. All this activity can be made more customer oriented by taking help of an effective heat map tool like Mocking Fish that can provide you detailed information about the user browsing behavior, browsing time, customer interest, device used and other such data through the help of insight heat map tool for effective customer targeting.
Encourage your customers to share their product reviews- There are numerous online shoppers who do a detailed study of the product reviews posted by other buyers before finally making a product purchase. You need to encourage your customers to post their reviews, opinions and views about your product and online shopping experience on their site for grabbing instant customer attention on your site. More the people will share positive opinions and reviews about your product, more will be your chances of making product sale and will improve your conversion rate optimization efforts. Make effective use of refer- a- friend approach- E- Commerce site owners can employ techniques like refer- a- friend for engaging more customers on their site for making more product sales and conversion rates. It is similar to the affiliate program and the referrer gets some reward, discount and other such offer for making the recommendation about your product or company. This web marketing approach will surely take your business to new heights and will give weightage to your social media marketing efforts. Take no chances with your business fortunes and adopt these effective social media marketing techniques for making a major turn around in your conversion rates, product sales and site traffic. Just grab the benefit of this social media platform for the ultimate growth and expansion of your business entity.