Call- to- Action Buttons : A Smart Way to Grab your Customer’s Attention

Call- to- Action Buttons : A Smart Way to Grab your Customer’s Attention Call- to- action buttons (CTA) are those buttons on your site which invite your customers to do something. That something could be anything, it could be adding a product to shopping cart, downloading contents, requesting for quotes, or anything else. Designing a good CTA button is not only about making it attractive, but it's about making it more effective.

When do you say a CTA Button is effective?

A CTA button is said to be an effective one if it is resulting in conversions. Conversions are the main purpose why we design a CTA button. Designers emphasize on making a CTA button an attractive one which would be eye- catching. However, CTA buttons are not just about drawing attention, it's also about how it is persuading readers to perform the intended action.

What makes it so important?

Your CTA buttons are indeed one of the most important parts of your website, so it's really important to apply some remedies which can boost their performance. A good CTA button can direct your visitors to take the desired step you want them to undertake on your site.

Ultimately, it will revise your conversion rates and objective of your website.

While a poorly organized CTA button may result in negligible user’s attention and poor site performance. If you want to persuade your visitors to take the desired actions, then designing a converting CTA button would be a key advice from my side.

How can you design an effective CTA button to grab your visitors attention?

Designing an impressive CTA button is a vague concept to deal with. You can grab your customers’ attention in a flash by just following these design considerations: 1. What should be your message or text?

Do not make an unclear or an ambiguous call with your CTA button. Write your CTA message short and to the point which could communicate your brand values and ethics in an effective manner.

2. How can you place your call- to- action button?

Placement of call- to- action button is a very crucial concept. You can decide placing your button above or below the fold by taking the required assistance from an effective A/B testing tool like Mocking Fish.

3. What should be the size of CTA button?

The size of your CTA Button must be so that, it is easily noticeable. Do not make it so big that it starts distracting the main objective of the page. The size of your button must be easily adjustable while browsing through a mobile phone.

4. What should be the color?

Use colors so that the button easily stands out from the rest of the page. Put enough white space around it to make it visible.

How can you improve the performance of the CTA Button?

1. Test your CTA Button properly Before doing anything with the page or CTA button, you must apply an effective test method such as, A/B Testing to test and assess that what impact these changes are having on the customers. Are they giving better conversions? Assess your Landing Page performance with respect to the CTA Button and analyze that which changes are working and which are not.

2. Mind the location Location of placement of CTA button is a very important consideration to take. Place your CTA button on that part of landing page where it attracts attention and persuades your reader to take it as a priority.

3. Motivational text Your text should be persuasive one. Add a little motivation while writing the text or message of CTA Button. Use short, but action-oriented message which creates a sense of urgency in

the mind or your reader. For example, you can use "GRAB NOW" instead you "BUY NOW".

Do not make it ambiguous. It should be specific and relevant.

4. Language considerations CTA Buttons are designed in order to reach out to the maximum population. Designing a CTA button in local language could be a good option to draw attention.

5. Create an Urgency You want your visitors to perform the desired actions as soon as possible otherwise, they might get caught with an another offer from your rivals. Create a sense of urgency in the mind of your reader that it is the best offer anyone can give him and he must act quickly or he might lose the offer. Don't give your visitor any reason to abandon or pause but, do not mislead them at all. Misleading your readers with false messages could harm your reputation.

Designing a CTA Button is a broad thing, you can consider the points stated above for designing a CTA Button or you can let the experts do it for you, who can test your CTA buttons and implement the changes desired by your site for better conversion.