CaratLane Pioneering the eCommerce with its 3D Innovation E-Commerce was born with an aim to optimize and simplify the shopping experience of
people across the world. With features like online shopping, availability of the diverse range of products, home product delivery, no mandatory requirement of hard cash and other such functionalities, eCommerce has expanded its feet all around the globe. Among the above facilities, the absence of hard cash for shopping in eCommerce has been a great relief especially in the times of demonetization of 500 and 1000 notes in India. No doubt, the ban on 500 and 1000 notes have reduced the number of Cash on Delivery (COD) orders that accounted for nearly 60-70% of eCommerce orders. This definitely has caused a setback to the conversion rate optimization strategies of major eCommerce players like Amazon, Flipkart, Snapdeal and others. Inspite of this economic blues, CaratLane, an online jewellery store has revamped the entire shopping experience for jewellery buyers through its latest innovation. The company has tried to break the age old notion of “touch and feel” when it comes to purchasing jewellery. This online store is one of the leading online jewellery retailers that deals in diamonds, gemstone jewellery, solitaires, gold coins and other precious metals. The jewellery purchase scenario is based on the phrase “touch first and buy later” which was a major issue for online jewellery store like CaratLane. The above issue was directly affecting the sales and conversion rates of numerous online jewellery stores. In order to resolve this issue for boosting sales, CaratLane introduced an app for its traditional customers. It offers the facility to try and buy jewellery designs virtually with the support of an innovative 3D mirror. This jewellery online store wanted people to try out the perfect piece of jewellery and this technology was the ideal platform to accomplish this critical task. CaratLane is bringing the first virtual 3D jewellery Try-on app that has enhanced the jewellery testing ability to a great extent. This app utilizes the facial recognition and 3D
imaging technologies that provide life-like immersive try-on experience for jewellery buyers. The user just has to download this app on their laptop or mobile that can transform these devices into a handy mirror. In this way, people could check out the appearance of jewellery designs on them through multiple sides for a better visual experience. Describing the performance of the virtual mirror, Gurukeerthi G., the co-founder of CaratLane says “The app or the perfect look mirror lets you virtually try on a piece of jewellery, and be confident of buying it. The unique feature of this product is the art of superimposing and giving a realistic view of how the earring will look on a customers’ ear lobe. They will not be able to get this experience even on a real mirror.” This app provides a complete 180 degree view of the customer for the better feedback about the jewellery designs. Buyers can swipe their “virtual” face to have a detailed look from various angles to check the appearance of selected jewellery on them for making the right purchase. Speaking further about this app, Mithun Sacheti, Co-founder and CEO of CaratLane explains, “So, we have not only taken the true experience of trying jewellery on to the virtual world but made it significantly better. Customers don’t have to actually wear and remove a hundred earrings. They can now try on a thousand earrings without actually having to go through the tedium of wearing and removing each piece, and they get to see it perfectly well on their own face.” Lauding the performance and conversion rate potential of this app on their eCommerce business, Avnish Anand, Co-founder of the CaratLane quoted, “There has been an almost 20 percent increase in the earring business online because of this app, and a higher percentage in stores. However, we are not limiting ourselves to a certain kind of jewellery. We want to be the destination of choice to buy online jewellery in this country eventually. We want to offer all of it and our business model allows us to do that and that’s what we are going to do.” Finally... If you are into some kind of eCommerce business, you can give an altogether different shopping experience to your customers with state-of-the-art 3D technology. It can offer real life experience to online shoppers and can play a significant role in optimizing the conversion rate optimization efforts. Apart from applying this app, businesses can take the help of A/B testing and heatmap services of MockingFish for a quick business transformation.