Click Heatmap: An amazing way to know your user click activity

Click Heatmap: An Amazing Way to Know Your User Click Activity There are several questions in the minds of every business entrepreneur or the admin of various eCommerce stores that why their website is not converting as per their expectations. Even after implementing various search engine optimization techniques, your site does not convert well instead it has resulted in decreased conversion rates.

You need not to feel helpless about it as there is a valid reason behind this. This occurs as webmasters that are hosting their websites does not know how exactly their visitors are going to interact or engage with their site. If you don't have a knowledge about your visitor's browsing behavior, you would not be able to catch their nerves.

Knowing your visitor’s browsing behavior enables you to plan your website in such a way that can fulfill the expectations and interests of your customers.

But, the big question arises- How can you do that? How can you get a fair idea about your visitors expectations? Which elements make your visitors interested and which elements make them disheartened on your site? How would you know at which point your shopping carts are being abandoned?

The answer to all these questions is that you just need to know how your visitors are behaving with the different elements on your website. For instance, let us say that visitors of your website do not find anything interesting or wishful in the kids category section of your eCommerce site. If you are having a hint that your kid's section is rarely browsed by the visitors, you can find out the possible reasons for it and can initiate the respective counter measures for the above problem for achieving higher customer attention and product sales. Mocking Fish Heatmap tool is one of those excellent tools which gives a complete idea about the browsing behavior of your site visitors by analyzing the user activity on your website or a particular section. It is an elegant website testing and tracking tool that can do wonders for your business.

How does a Heatmap works?

The heatmap is an indicator which shows how your visitors are browsing your website. It analyzes the scroll and click behaviors and represents the data in the form of color variations according to the clicks and scroll activity of your visitor.

The most clicked elements of the site are called as hot areas while the less clicked ones are known as cold areas. One can use this data to analyze what are the elements that visitors don’t find amusing and can accordingly take steps to overcome the issue, for achieving better conversion rates and sales.

Click Heatmap: Heatmap based on click behavior of the visitors

Click Heatmaps are based on visitor's clicking variations and patterns. The Mocking Fish Heatmap tool analyzes which are the areas or elements on your web page that are getting maximum clicks and which are the non engaging elements of your site. It presents a graphical view in the form of color variations representing the hot and cold areas which helps to find out which elements gives the maximum conversion rates and which does not.

Out of the various heatmaps, the Click Heatmaps are the most efficient way to track the behavior of your site visitors. It monitors the behavior of site visitors by analyzing the areas on your site which gets maximum clicks or mouse hovers. One can find the clicks everywhere on a web page on various links, headlines, CTA buttons or dead spaces but not everything is worth the attention of your targeted customers, so there arises the need for click heat maps for making the maximum out of your user click activity.

It distinguishes the most clicked areas from the least clicked areas by assigning different colors like orange or bright red for most clicked areas and blue or purple for areas that are getting minimum clicks. By analyzing the click behavior, you can deduce which areas of your website is mostly liked by your users. In the same way, you can track the services mentioned in your site to find out which services are attracting maximum visitors on your site.

Not just the clicks, but mouse hover behavior is too included in the package Click Heatmaps does not track the click activities of the visitors but it also shows the areas where they hover their mouse most. This tool shows for how long visitors hover their mouse over a particular area, helping you to convert these hover behaviors into

conversion rates.

Click Heatmaps are generated by the real-time behavior of your visitors. It gives you knowledge about how your visitor navigates on your site and which elements get the maximum clicks. It allows you to rearrange the items on your site or web page by taking help of the user behavior data that you collected from Click Heatmap analysis.

Thus, knowing the behavior of your visitors allows you to focus on the areas which are not showing adequate performance. After this analytical data, you can apply methods to improve that particular area so that it gives you better conversion rates.

This technique can be further utilized to remove the annoying elements from your site and fill it with effective contents and site elements for achieving desired business results.