Common Marketing Mistakes That Can Affect The Future Of Your Business Organization A small error in the marketing strategies can act as a major blunder for your business organization and can affect the long term growth of your eCommerce site. Marketing should be planned depending upon your targeted customers and the type of the products your eCommerce store is dealing with. An effective marketing strategy can take your business organization to zenith if your marketing activities are implemented rightly. But, most often, business organizations commit some common mistakes that affects the outcomes of their marketing activity. Some of the mistakes that business organizations need to avoid strictly are as follows: 1) Absence of a clear and effective marketing strategy- Before starting out to promote your business organization, you need to have a strong marketing strategy that can help in changing the fortunes of your business organization. Marketing experts need to have a clear idea about how to promote their products among their targeted customers. Also, they can take the help of various website heat map tools like Click Tale, Mocking Fish, Mouse Flow and such others so as to prepare best marketing strategies for their eCommerce organization. 2) Selection of the wrong marketing channels- Apart from the marketing strategy, it is equally important to select the right marketing channel for the promotion of your business organization. You need to have a clear idea about the various mediums that are being used by your targeted customers to visit your site. Once, you are aware about those mediums, you can effectively promote your products among your potential customers by utilizing marketing channels like social media, PPC ads, online search ads, banner advertisements and other such platforms. 3) Ignoring the brand of your company- Various successful organizations around the world have made good monetary gains by establishing their business organization as niche brands. Make people understand about why your business organization is unique and different from other business rivals. You need to advertise about the USP of your advertised product and what makes it most desirable for your targeted customers. If you can convey your brand story effectively to your audience, you can easily become successful in drawing customers towards your eCommerce website. 4) Expecting instant coffee results out of your marketing efforts- In order to earn the trust and loyalty of your customers, you need to constantly work hard and provide customers the product that are best rather being the better. Apart from this, marketing efforts will take time to influence the mindset of your customers and to change their opinion about your business organization. So, don't expect any overnight results after you have promoted your product effectively among your customers. The focus should be on constanly improving your service and customer experience for your site visitors while making purchase through your eCommerce store. 5) Inability to measure the performance of your marketing results- You can only decide whether your marketing efforts are working in the right direction or not if you can
measure the performance of your marketing activities. You should encourage customers to post their feedbacks, product reviews and shopping experience on your eCommerce site so as to improve the user experience for your site visitors. Further, business organizations can take the help of various heat map based tools like Click Tale, Mocking Fish, Lucky Orange and such others that can help in understanding the mindset and behavior of the customers on your eCommerce site. Based on this observation, appropriate steps can be taken to improve the conversion rates and product sales for your business organization. Considering and understanding the severe repercussions of an ineffective marketing strategy on the fortunes of your business organization, it is important to keep a regular tab on your marketing activities. Further, by analyzing and making timely changes in your marketing activities, eCommerce organizations can make a formidable position among their business rivals.