Conversion optimization trends to look for in 2017
Conversion rate optimization is a thing which is easier said then done. Most (generally all) of those who are in the eCommerce business can relate to this easily. With each year there comes certain opportunities, growth, advancement, and trends which unleash a whole new vigor to your business. This year too will bring on such advancements. However, what the eCommerce market will be interested in is what’s there in store for CRO this year. Keeping that requirement in mind, we will look at certain trends that are emerging and trends that are here to stay in this year. Trends in CRO for 2017 Now, lets take a look at those emerging and established CRO trends to look forward this year. 1. CRO for mobile users: The expansion and extent of mobile penetration in eCommerce business is a fact which is hidden from none. However, what matters is how you utilize this fact to your effect. Mobile access is one thing which is surely going to increase in the future. Along with this increase, the conversion opportunity is what you should eye for. To translate the huge base of mobile users into optimum potential conversions you need to make sure that you have an apt platform to satisfy your mobile users. Having a mobile app is what generally advised, however, you also have to ensure the responsiveness, loading speed, and error free access to your web pages. 2. Content quality: Quality management of your website’s content is one CRO trend that is here to stay for a long time. A well optimized content has the power to convert a general visitor on your website into a potential customer. The quality of content should not only be restricted to your web pages but should be aptly reflected in the social campaigns and promotional pop-ups for your website too. The focus here shall be on defining the products or services offered with a customer utility perspective so as to develop a connect immediately. This connect is what that will drive the conversions for you in the long run.
3. Personal touch: A personalized interaction with your visitors (and for that matter your potential customers) is what you should look for. An e-mail reminder, thanks for purchase message, greetings and offer reminders are those small things which lay a platform for building a personalized touch with the customer. You should not make the customer realize that he/she is just a profit extracting machinery for you. Rather, focus on making them feel the importance of their transactions for your business. This long-term connects will help you in earning some applauds on your conversion front. 4. A/B testing and standard tools: A/B testing tool and other standard tools like heatmap tools will surely stay in trend to cater the CRO needs of your business. These are the tools which have established themselves as a standard benchmark which your CRO strategy must cater. The effectiveness and accuracy of these tools are what that helps them staying in trend and will continue to do so for a long time. Final say Here, we looked at some emerging and established trends in the CRO arena that will make some serious effect in the coming future. You should look on to these trends if CRO is your target this year.