Conversion Rate Optimization Tips for eCommerce Retailers (Part 1)
E-Commerce Retailers are spreading like never before and has been growimng like leaps and bounds in a short span of time. Due to the busy lifestyles of people and the freedom from handling multiple shopping bags, eCommerce industry is booming like never before as everything can be delivered at your doorstep only. However, with the uncontrolled growth of eCommerce stores, various small and medium stores are feeling the heat. They are losing their share of conversions, sales and growth opportunities to bigger players like Amazon, eBay, Alibaba and such others. If you are really concerned about improving your business fortunes, you need to check out these conversion rate optimization tips for your online store. Convey the security and safety of online payment to your customers- Due to the rising instances of online theft and forgery in the online business environment, there are numerous customers who are much concerned about the security and safety of their online transactions. To allay all such fears, you need to include security seals and trust badges on your site for facilitating a seamless online shopping experience. You need to show extra commitment and focus towards your customers in order to make them more confident while doing online shopping through your eCommerce site. If you are successful in your attempt, it will significantly improve your eCommerce conversion rate optimization efforts. Provide multiple payment options to your customers- While making online payment through a site, a customer has preference for various payment options based on their interest. Considering these circumstances, it is important to provide multiple payment options to your customers for better customer engagement and sales. As per a survey, 56% of customers want multiple payment options on a site for a seamless checkout facility. Most of the payment processors are capable of accepting online payment through multiple payment options like debit cards, credit cards, bank transfers, third party payment methods and other such mediums. Show your cart items to everyone- Online shoppers are eager to know the contents of their shopping carts in order to take a quick decision about what needs to be purchased or not. To help online shoppers in this critical task, it is important to provide a seamless access
to their shopping cart information. If they are able to access their shopping items without any trouble, it will surely help them in the quick checkout experience and better customer engagement. ď Ž Encourage your customers towards your store by adding testimonials, certifications and security seals- Use of security seals, certifications from third party sources, testimonials from clients, business professionals and other such factors can help in bringing customer attention towards your store. Once, you can keep your clients engaged and engrossed to your online store, making conversion rates and sales will not be a difficult task. These elements make online shoppers more confident while making a product purchase and thus helps in optimizing sales and customer attention. ď Ž Make your products accessible to your consumers in a better way- Unlike brick and mortar stores, consumers on an eCommerce store don't have the facility to check a particular product before making a final purchase. To solve this grave problem, you can offer product videos, optimized 360 degree images, appealing product descriptions and other such elements for providing a fair idea about your advertised product. However, use only the high quality and optimized images and videos in your site that does not make any difference in the loading time and performance of your website. For the proper positioning and placement of your images and videos, you can take the help of a mind blowing A/B testing tool such as Mocking Fish that can guide you in the right direction. If you are a beginner in the field of eCommerce, these brilliant tips can help in improving the customer reach and eCommerce conversion rate optimization efforts for your online store. With a significant improvement in this area, you can effortlessly improve your sales and conversion rates to be the undoubted champion among your competitors.