Difference between scroll heatmap and click heatmap

Difference between scroll heatmap and click

heatmap What is HeatMap?

Heat map refers to a graphical representation of a web page in form of various Color codes ranging from red, yellow, green and other such combinations.The term was first coined by software designer Cor mac Kinney to describe 2D display depicting real time financial market information.

At present it is used by various business and especially e-commerce websites to get an idea about most visited and liked areas of their website, which eventually help them to take decision regarding web site design improvement so as to increase the conversion rate.

Out of the various heat maps available, click heatmap and scroll heat map, are the one which are most widely used, but before choosing any of them you should understand the difference between them.

Click HeatMap

This type of heatmap tracks the mouse click activity of the site visitor, and provides the information about the elements which are most clicked on your website. Say for example, the call to action buttons. Moreover it also provide information about the areas which are providing the maximum conversion and the one’s which are left out. Click heatmap comes under the broad category of mouse tracking heatmap and provide result with an accuracy of 85% to 95%.However they lag behind eye tracking heatmaps as they come with an accuracy of around 100%.

Scroll HeatMap

Scroll heatmap also come under the category of mouse tracking heatmap, but unlike click heatmap, it tracks the scrolling behavior of the visitors and helps to understand their behavior by analyzing their scrolling pattern on the website.

However its Important to note the fact that people do scroll but their attention span is short, a recent study found that visitors spend 80% of their time studying above the fold where as a meager 20% of time is spent studying down the fold.

Add On Along with HeatMaps

While heatmaps provide you a graphical presentation of the visitors activity on the web page, if coupled with A/B testing will help you to dig more deeper into your visitor’s imagination and will help you to spot out what he is actually looking for when he/she visits your website.This will in turn help you to find out the hindrance in the path of your optimum conversion rate and the targets to achieve.Here MockingFish would come in handy as it provide both heatmap tool and A/B testing tool at one platform that too with an user friendly and easy to understand user interface.

Conclusion

In the era of internet and digital market, with most of the business going online comprehensive analysis of your target audience proves determinant in determining the position and growth pattern of your venture in the market, which make the use of this testing tool far more important in present arena.Thus effective utilization of these testing machinery can do wonder for your business.