Driving E-Commerce Conversions with Search Results Customization
For any online shopper, getting the desired product instantly through search results is nothing short of a “divine feeling” as nobody has much time to check out your each and every product category and sub category for getting the desired product. It perfectly makes sense to pay adequate attention towards search facility on your online store for making drastic improvements in the eCommerce conversion rate optimization process. Overlooking this crucial aspect can be a major “conversion killer” for your eCommerce site and can also affect your customer engagement and site traffic. In order to accomplish this “damage control” exercise, you need to implement these search result optimization tips for improving your site conversions and sales. 1. Apply appropriate filter in your search results- Provide your site visitors multiple options to perform search results filtering for ensuring the quick product searching on your eCommerce store. You need to have various filters for your product searching based on the product manufacturer, size, price range and other such filtering options for getting the quick access to your product. 2.
Involve a system that is intelligent enough to learn from your online shoppers-
With the changing business scenario, it is important to learn and adopt new age technologies for providing a seamless user experience to your targeted customers. Web analytics tools are one such medium that can provide crucial insight about the searching behavior of your site visitors. Based on the most searched items, most clicked product category and other such factors, you can easily take the required steps to improve the efficiency of your search results. If you are not having an idea about which heat map tool to use, we would advise you to try this Mocking Fish tool that has an amazing dashboard design, offers reliable test results, comes with affordable price and much more. With the analytical results of this tool, you can implement the corrective actions for making your search results more user friendly and responsive. 3.
Utilize the other alternative searching techniques-
There are times when shoppers are getting null search results due to reasons like misspelt search terms, semantic error or any other such factor. In circumstances like this, you need to have a synonym support for making your search results more effective and realistic in
nature. Apart from this, you need to employ techniques like “did you mean” which is particularly most useful for providing search results when the user uses a wrong spelling for the search terms on your site. 4. Allow your site visitors to take actions based on your search results- It would be a good “conversion booster” for your eCommerce site if you can make your site visitors purchase through your search results. You need to ensure that the product listing on your search results pages are identical to the one that is on your product category and subcategory pages for effective product searching. Further, don't forget to include key product details and features like price, size, nature of product stock, call- to- action button and other such components for providing seamless product purchasing facility. 5. Take the help of an effective testing tool- For ensuring quick navigation and searching on your eCommerce site, you need to test the different variations of your search results page to make the most of your site searching facility. Site owners can utilize the services of a mind blowing A/B testing tool in order to decide which is the most effective site search page for their online store. With an organized search results page, the chances of making an effective product sales and customer engagement are increased to a great extent. 6. Showcase your searching criteria on the top of your site page- It would be beneficial for your online store if you can display the concerned search products effectively on your site page for getting instant customer attention. It will also help you in implementing the “upsell” and “cross sell” on your site by showcasing the related product items to your targeted customers for boosting your conversion rates. 7. Pay attention to your targeted customers- Customers are the end users of your site and hence it needs to be checked if they are happy with your site search facility. You can't implement all the searching recommendations but try to include those suggestions in your search results that are making the maximum impact on your product searching. For improving your site search results, you can tag the products with pre- set terms and filters for providing quick access to the searched product. Don't let your shoppers scratch their hands while searching for a product on your eCommerce site but make the things much simplified and easier by utilizing these search result optimization tips without any delay. If you are unable to take corrective steps even now, you are surely taking things too lightly and are actually risking your conversion rates, product sales and customer engagement in a big way.