Easy Tweaks To Convert Your Deals This Cyber Monday
It might be possible that this Cyber Monday would be the day for best revenue generation this year for you. After Thanksgiving Day and Black Friday, online shoppers would be in rush to steal the best deals online.
It's time now. Time has run out of your hands. However, still, you have a couple of days before the Cyber Monday hits the floor. So, take your call and emphasize on these small yet effective tweaks to get the maximum conversion this Cyber Monday.
Tweak your limelight to the best deals on Home Page- Usually eCommerce sites display a bulk of deals and offer on the home pages. However, this approach is good for advertising the products on the regular days, but not for the seasonal sales like Cyber Monday. If you showcase such a large number of products and deals on the homepage, people might end up being confused about which one to buy now. This approach will unintentionally diminish the total conversion rate. Focus your spotlight on the homepage on those products which you think might be a perfect deal that is likely to be converted. You don't want the visitors to just spend their whole time browsing the products and never buy it. The more visitors spent the time on the homepage, the more they get confused. Your ultimate goal is to get the customers to your checkout page. You can verify this by tracking your visitors using a heatmap tool too.
Better utilize the Headlines for promotions- Product name or Product headline is the first thing customers notice when they see the products on the SERPs. Instead of depending on just Product names, give them a solution in the name itself. Trust me, It makes a difference when