E-Commerce conversion optimization- Is your home page the only consideration?
When we talk about eCommerce conversion optimization, mostly we just don't get into its actual considerations. E-Commerce is a vast and diverse field of business, and many experts by bounded by a series of misconceptions. For example, they take it like a joke when someone says you can compete with the eBay. Most of them think that indulging with paid searches and providing to the point product descriptions would be enough to improve their conversion optimization. For most of them, they think that optimizing their homepage is enough to lure the customers on their site. They would apply their best to make the home page precise and alluring. With all these sizzling with the home page, they forget about the other considerations or an eCommerce conversion optimization strategy. They forget that customers are not at all interested in their home page. They really don't want to know about the variety of item you offers. They are just concerned about the particular product they seek and it is just because of that they have come online on your site. The main goal of any eCommerce website or any offline shopper is to buy the product they seek. They will search for their desired product directly in the site search box. For shoppers like me, I never look on the home page of an eCommerce site first. My only target when I land on an eCommerce site is to find my desired product, and for this, I directly go to the search box above the fold and type my search string. I might look to the home page occasionally when I would want to look for any offer or discount on any random product. But, despite the offers on the homepage, I am never assured of buying the product, unlike the situation when I am more likely to buy once I visit the site with