Everything you need to Know about Ecommerce Conversion Rate Optimization
If you have to sum the success criteria of an online business, it could be converged into a single term known as “Conversion rate optimization” which is an important key performance indicator (KPI). The progress of an online business, its success, failure and other such factors can be judged by the effectiveness of an eCommerce conversion rate optimization practices. In order to explain the huge frenzy around this KPI, you can take the help of this appropriate phrase “You can love them or hate then, but you just can't ignore them”. E-Commerce conversion rate optimization refers to all those collective efforts and practices that can help in turning the visitors on an eCommerce site into actual customers. There could be a number of reasons that can determine the success of your eCommerce site among your competitors. If you are not capable to improve the conversion rates for your eCommerce site, you would face a hard day in terms of customer engagement, conversion rates and product sales. Here are some of the factors that could be affecting the conversion rates for your eCommerce sites. Your product images are not crisp and clear- For any eCommerce store, images play a crucial role in grabbing instant customer attention and sales from targeted customers. This is because unlike bricks and mortar store, eCommerce customers can't check a product physically by touching it in order to determine its quality, fabric, color and texture. It is therefore, important to offer a clear, crisp and detailed product images to your targeted customers to provide them a better insight about a product. E-Commerce store owners can also take the help of 360 degree detailed product images that can provide a better product view from different angles to achieve higher eCommerce conversion rate optimization. Your eCommerce store is not properly arranged- Most often, visitors on an eCommerce store leave an eCommerce site when they feel that the products, categories and sub categories are not properly organized. You need to offer a better site navigation to ensure easy access to your products by your targeted customers. If you want to improve the