Factors Affecting the Conversions of Your Site Forms - Volume 1
Web forms are an indispensable part of every website and are an infallible method to gather customer data. You can see web forms on account registration page, newsletter subscription page, checkout page or any other desired location on your site for better customer engagement and targeting. If you are unable to get optimum customer attention and conversion rates for your store, it is certain that your web forms may not be serving the desired purpose on your site. To guide you in this direction, you need to follow these important tips to optimize the performance of your web forms. 1. You are asking more than you actually require- Including a web form on your site does not mean you have to ask everything which may or may not be related to your business. Remember web forms are used to gather customer information for improving your service, website user experience and feedbacks or suggestions for improvement in your site. Don’t treat web forms as a tool to torture your customer in the name of asking irrelevant personal details and information. It will not only keep your customer engaged to your site but it will also save their valuable time in providing unnecessary details on your site. Keeping your web forms logical and concise will improve your conversion rate optimization efforts to a great extent. 2. Wrong placement of the labels- It is a common practice in the online world where labels are not positioned correctly which creates a sense of confusion and affects the customer engagement to a great extent. You need to check that the labels are placed properly in your web forms so that users can have a clear idea about what information is actually sought after by the site owners. Most of the users are habitual of filling out the information in front of the label fields and are often not used to the web forms that place labels on the below or right side of the
label fields. Further, you need to design your web forms in such a way that mobile user can enter the required information without any trouble and don’t have to perform much scrolling on their phones. You could also make use of a productive A/B testing tool like Mocking Fish in order to decide the best possible place for the placement of labels for getting maximum customer attention and conversions. 3. Adequate spacing and layout- No online user would like to engage with a site which is not having a clear and user friendly interface. In order to ensure a seamless movement of your visitors, you need to ensure that your site is not cluttered with web elements like call- to- action button, web forms, images and other such components. Similarly, you need to apply proper spacing among your form fields in order to facilitate better navigation of your visitors on your web forms for better conversion rate optimization and customer engagement. Apart from this, you need to pay adequate focus on the layout of web forms in order to grab maximum customer attention and sales for your online store. 4. Make selective or no use of captcha code- Captcha codes are used to implement user validation and security on a site but they also tends to affect the user engagement to a great extent. They take more time to load and thus delays submission of web forms by user. It is good that you don’t want to compromise with the security aspects of your site but you need to employ other alternative techniques that are less time consuming and faster. To improve your customer engagement, you need to make selective use of captcha codes and if possible not using them at all. You can apply A/B testing in order to analyze which is the winner web form for your site- the one with the captcha code or the one without it. Based on this analytical study, you can decide properly that dropping captcha codes on your web form would be a good idea to implement. Web forms can be your entry towards conversion rates and sales on your site, so work towards improving their user experience. You can take a leaf out from these helpful tips and can implement it successfully on your web forms for improving your conversion rate optimization efforts and sales. It is definitely worth your efforts and time given the amount of impact it can have on your website business and fortunes.