Four Tips For Getting A Flying Start For Your A/B Testing Results

Four Tips For Getting A Flying Start For Your A/B Testing Results Are you planning out to try your hands at the A/B testing so as to make considerable improvement in the site traffic and conversion rates of your eCommerce organization? If yes, then this information is definitely for you. Often, various business organizations set themselves on the path of web testing without fully understanding the whole concept of A/B testing and mistakenly expect a huge surge in their product sales and conversion rates within a fortnight of their implementation. Such false assumptions often don't yield to expected A/B testing results and hamper the conversion rates of a business organization. In order to avoid any unsatisfactory outcomes, it is important to pay attention to the following tips that can help in enhancing the performance of your web testing results.

1) Start your test well with minor changes- As, you have made a recent foray into the world of web testing, it is important to start with small changes in your site so as to analyze its role in the conversion rates and product sales of your eCommerce organization. Go for minor tweakings in your website design so as to improve site traffic and customer engagement on your eCommerce site and also to avoid a major business blunder if the tests didn't yield the desired outcomes. Further, it is important to follow realistic goals instead of going after delusional goals.

2) Make appropriate plans for executing your test effectively- It is rightly said that “Great starts often fall flat due to poor planning� and this is perfectly apt when it comes to A/B testing which can ultimately take you to the wrong road if it is not planned properly.

You need to realise all the pros and cons of your web testing results so as to get the maximum benefits through them.

3) Don't aim your gun for a bigger shot- It is important to go for the small kill rather aiming for the far sighted bigger target so as to achieve the time bound results. You need to implement simple minor changes and that too one at a time so as to analyze if the changes in the conversion rates and the site traffic are actually driven by the site modifications or not.

Implementing multiple changes at a time will jeopardize the whole A/B testing situation and will make it unclear about what actually caused the surge in the conversion rates and product sales.

4) Always test small time bound results so as to initiate swift implementation- If you want your A/B testing results to pay your efforts, you need to select only those test variables that are having a limited time bound test duration so that their results can be swiftly implemented on your site. Taking variables with longer test duration will be of no good to your eCommerce organization as you will not be able to implement their test resuts in a time bound manner.

Once, all your eyes and ears are open to detect any anomaly in your web testing results, you can be sure of a rewarding A/B testing results. Ignoring the above guidelines will only result in sheer disappointment in terms of money, efforts and time.