Having a CAPTCHA On Your Site Damages Conversions With multiple ways to work on for improving user experience on your site, CAPTCHA’s (Completely Automated Public Turing test to tell Computers and Humans Apart) are another distorting elements that are meant to affect conversions negatively. In this post, we have disclosed few of the reasons that tells why having a CAPTCHA on your website sucks users. CAPTCHAs (An obstacle between you and your customers) Recently, MockingFish conducted A/B Testing on an eCommerce website and came to a conclusion that “with CAPTCHA being turned off, the overall conversion rate of website increased upto 3.5%.”
That website had a CAPTCHA designed on traditional word format as shown above. While testing, we analyzed that requiring users to identify such elements often hurts conversions as people find it hard to read it. It prevent users from filling out sign up forms or moving towards the conversion goal. SPAM is Bad but CAPTCHA’s Are Worst One of the most effective ways of fighting form spam is by enabling a CAPTCHA at the end of each form. This prevents bots and automated systems from sending the forms mindlessly. Since bots can usually detect text within images, they fail to enter the correct CAPTCHA text preventing the form from being submitted. However this comes at a price. CAPTCHA’s not only stop spam bots but also they are an obstacle to authorize human visitors. If you have a content that is accessible once a CAPTCHA is entered correctly, it’s quite obvious this content is out of agree for search engine spiders who even if they could, wouldn’t make miserable as soon as filling in CAPTCHA’s. Our clients say “We care more about leads than spam therefore, we normally prefer to avoid the CAPTCHA trap from our websites.” Conclusion
CAPTCHA’s have been known to lead to a negative user experience on your site as it annoys users, damages conversions and above all, they shift problem onto your users. This in turn declines conversions and ROI for your business. So, if you have a CAPTCHA on your website, it’s time to remove it now!!