How can a b testing improve the campaign performance

How Can A/B Testing Improve The Campaign Performance?

Campaigns play an important role in the business environment as they help in pushing sales and conversions. People are running various promotional, sales, membership, charity and other such campaigns from time to time for achieving desired results. Most of these campaigns are implemented with a business point of view and hence they need to be successful.

However, the actual story is quite different. Most of these campaigns often fall flat in generating required revenue and conversions for a business. There could be “n� number of reasons for the failure of campaigns and A/B testing is one of them. Check out these important tips to make the effective utilization of an A/B testing tool for enhanced campaign performance.

Apply testing on considerable changes- To make the effective utilization of your campaigns, it is important to apply A/B testing without any second thought. You need to first analyze your campaign performance in a detailed manner before selecting any A/B testing element. Have a clear understanding of the impact that your testing can perform on your business campaigns. A/B testing experiments require time, money, and efforts for their fruition. So, it would be better to implement testing on the most relevant and conversion potential element in your campaigns.

Find out the required sample size of your A/B tests- In a business environment, it is important to take calculated risks for avoiding large-scale business losses. This is one of the important tips while implementing changes on a site, campaigns, product page, landing page or any other place. Don't include all your visitors as your sample size as it can have serious consequences on your conversions and product sales. Only include a certain portion of

traffic that is targeted by your campaign as “sample size” while performing A/B testing experiments.

In order to get the right sample size for your testing experiments, you need to take the help of A/B testing calculator. This could be an inbuilt feature in your A/B testing tool or you could avail this feature from a free third party tool.

Select an appropriate testing duration for your A/B tests-

You can't keep running your testing results for months and years for obtaining desired business results. This will only increase your testing cost and consume extra time in the decision making process. Be reasonable and realistic while selecting the appropriate testing duration for your A/B tests. Don't set a lengthy testing duration that is taking 6 months, a year or even longer while implementing A/B test. This will only cause confusion, loss in conversions and sales, delay in decision making, non-utilization of your A/B testing tool and much more.

Keep on testing again and again- A/B testing is not some treasure hunt exercise and it is more a game of “consistent trials” to reach perfection. It is not necessary that you can achieve bumper conversions through your first A/B testing experiment. To arrive out the comfortable business situation, it is important to keep on testing again and again. Don't be disappointed if your A/B testing results are not showing expected business results.

Conclusion There is no such shortcut that can offer you instant business results and A/B testing tool is not some magic wand also. Don't rely on the success of your testing hypothesis but take other required steps too. You need to take steps to improve the user experience, web design, loading time, navigation, and customer engagement on your website/campaigns for a complete turn around. Do follow these tips for optimizing the performance of your campaigns.