How Can You See Exactly What Your Visitors Are Clicking?
A website click heat map is a precise tool to know what your visitors click and what not. A click heat map provides the real-time analytic of your site where your visitors' behavior is represented as a graphical information in the form of color codes. The color codes range from Red to blue where the red color denotes the most clicked areas while the blue one shows the least interesting areas which do not get the desired clicks. Getting a heat map tool for your site is one of the most important steps for its conversion rate optimization. The heat maps are the tool for your website who tell you about your visitor's activity-distribution in a user-friendly way. What can a website click heat map tell you about your site? It tells you about those visitors who are interested in your products or services. The distribution from orange to Red tell you that these visitors are mostly interested in your services or products while the blue color shows that most of the visitors are not interested in these products or elements.
It tells you about those areas which get the false clicks. There are some areas on a web page which do not have a clickable space but still they get a considerable amount of click. These areas probably are confused with the clickable links on the site where visitors click them either accidentally or they thought it's a clickable link. With the help of the Click heat maps, you can discover these areas and plan to improve the UI so that the confusion is not created. If these areas are getting attention for no reason, then it might frustrate the users eventfully when they find nothing happens after a click. You can provide the clickable links so that these spaces get used properly. It helps to find out and eliminate the distracting elements on your site. Like the non-clickable spaces, there are certain elements or interface issues that might cause a distraction when visitors visit your site with some specific purpose. A visitor with purpose on your site might not want to get distracted from his/her ultimate goal. You can use the heat maps to find out such areas/elements from your site and improve your site’s UX so that visitors do not distract from their goal and complete their motive of visiting your site. It helps you to find out which elements are getting attention and which are not. A website is composed of several elements. The performance level of each of the elements is not same. Some might be able to provide the desired conversion rates while some might just fail. Using a heat map tool on your site you can easily find out which elements are getting the desired attention and which are not. Knowing this you can plan better ways to make these non-converting elements as the converting ones. You can employ an A/B testing tool on your site to find out the confidence level for the success of the desired changes that you are implementing with a motive to increase your conversion rates. For this, you can trust a tool like Mocking Fish with both the A/B testing and Heat map tool present in a single package for free. Utilize these tips to optimize your conversion rates after a heat map tracking: 1. Put the important information above the fold. Always keep the most important elements on your site above the fold. Visitors never like to scroll till the infinity to get their desired info. So, It better to put the important info always above the fold.
2. Eliminate the distracting elements which deviate the users from their ultimate goal. Make your UI as simple and clutter free as possible. Unnecessary use of contrasting colors might distract the users. Use the easily noticeable yet simple color in your theme. 3. Optimize your landing pages by testing their several versions using an A/B testing tool. Always use your best and optimized landing pages on your site. As the landing pages are considered as the entrance gate to your site you might not want them to look ugly. 4. Test and improve the UX of your CTA buttons. Utilize the information from heat map tracking to change the UX of your CTA buttons so that they get the maximum conversion rates, 5. Use infographics and images on your site to attract the attention of the visitors. 6. Utilize the false click areas to show something more interesting or relevant by making them clickable. Heat maps tools are great option for discovering the user behavior on your site. Using a heat map tool, you can work in a better way to optimize your site’s conversion rate. Using a combination of Heat map and A/B testing on your site, you can work out to have a converting website for your business.