How effective is A/B testing for your website?
The adoption of best online promotional strategies and marketing techniques is of prime significance in determining the presence of your website on the digital platform. With plenty of websites boosting everyday to make the competition really tough, you can not afford to share the percentage of conversion with your rivals. Understanding and tracking visitor’s behavior and their preference on your website is an important aspect in getting an insight in his/her mind. This vital piece of information helps you to decide the type of variations and experiments you should make to optimize your conversion rate. In this regards the effectiveness of A/B testing is what you should look upon to track the data from such changes so as to make informed choices. What is A/B testing? A/B testing also called split testing refers to a technique where we compare two different version of a web page by serving them to a similar set of audience so as to determine that which one enhances the conversion rate.The page with original content is called control page, where as the one with variation is termed as variation page at the end of the test the page which shows desired result is termed as winner page. How it works? A/B testing works by allowing you to make the changes on the basis of your hypothesis and research and analyzing the data so collected to make effective changes. You can make changes with regards to your call to action buttons, heading text, template's, banner theme, product display etc and observe the difference that they bring to your conversion rate.
Before choosing a testing tool to advance it is important to note that in A/B testing you are allowed to make only a single variation at a time. In case you are looking for multiple changes at a go then a different type of testing known as multivariate testing can be adopted. Mockingfish’s A/B testing tool is one such tool you can use to take your first test. The user friendly interface and simple test process would help you to utilize the test result in best possible manner. Combining your testing with the heatmap tracking of your page can provide you with some really vital piece of information. Benefits For your website 1. Promotes effective content on your website, as it is the one element for which you can take the test. Also the importance of an effective content can be understand from the fact that it can act as an area to downgrade your search rating if not managed properly. 2. Enhances the credibility of your big decisions like pricing and sales strategy as they are backed by some substantial results and informed statistics. 3. Improves the performance of your landing page, as various loopholes are surfaced through testing of wide variety of elements. 4. The choices made after analyzing the test more often than not results in decision that multiply the percentage of your conversion rate. Conclusion As we come to the end of this discussion, you might have got the basic idea about the effects of A/B testing for your website by now. With a target of conversion rate optimization in your mind you can not escape the A/B route, as it has some really effective data stored for you.