How to A/B test on Google Analytics?
Oh, it's so simple to A/B test, just like reciting the nursery rhymes. Design two versions of a page, divide the traffic between the versions and choose the one that gives more conversions. So simple, isn’t it? What if I tell you “No�. A/B testing is not that simple. In fact, the struggle of A/B testing starts even before you go for the testing. The struggle starts with the confusion in choosing the right A/B testing tool, knowing how to set up the test, and goes till "should I adopt the winner page? It's fishy" In this post, I will try to end your struggle for choosing a right tool by showing you how to use a free tool that is always available for youA/B testing on Google Analytics. I will also give some guidance on how to set up an experiment and when to stop the test. Hopefully, you will end up with a smart tool to start mastering A/B testing. So let's hop in.
Few words before starting A/B testing is always a great learning experience. You can learn so many things by testing different elements and variables. You can use