How to automate your emails for promotional activities

How to Automate Your Emails For Promotional Activities?

Emails are one of the perennial source of business marketing and promotion as the per customer acquisition and retention cost is the least when compared to other marketing mediums. Inspite of the emergence of numerous marketing and promotional tools, the love for emails have always remain unfazed. These emails are most economical and can be used for sending bulk messages at a much cheaper rate. But, in a professional environment, it is difficult to send every promotional email manually and thus arises an eminent need for email automation. For making the most of your email marketing campaigns, you need to hire a superb conversion rate optimization services for making a quick business turn around.

Here are the certain useful tips that can help your business entity in this crucial process of email automation.

Start with a welcome series- For building an effective rapport and engagement with your interested customers, a welcome email is the first thing to go for. Make a mechanism which triggers the sending of automated emails once the customer has signed up on your site newsletter. You can provide a small insight about what all you can share with your customer depending upon his/her interest. Once, you have established effective relationship with your targeted customers, you need to maintain the momentum by sending the emails at a regular interval. With these emails, you can feature your popular products, latest products or other relevant topics to make a strong mark.

Establish the triggered emails- If you want to effective response from your targeted customers, you need to start implementing the mechanism of triggered emails. With these trigger emails, store owners can inform the customers about a specific information, discount coupons, shopping offers or other such events once a particular action has been taken by the customer.

Utilize the various testing and tracking tools- For increasing the productivity of your promotional emails, you need to implement A/B testing on your emails through the help of an effective testing tool like Mocking Fish. You need perform testing on your subject lines, email layout and design, time of sending and other such factors for increasing the click- through- rates on your promotional emails. Apart from this, you need to take the help of a productive heat map tool for tracking the visitor's movement on your site for sending

promotional emails based on their click activity.

Initiate customer retargeting approaches- Customer acquisition is not a “one time process� and you have to make consistent efforts from time to time for retaining your customers. To help you in this critical phase, you need to retarget your customer effectively for improving your conversion rates and product sales. Send repeated emails to your customers on a regular time interval for getting their attention back on your site. If you want to have a better insight about this customer retargeting, you need to check out this article- 13 email marketing tips for an effective customer targeting.

Thus, by implementing these tips, store owners can effortlessly set up their email automation process. So, leave no strings loose but make an all out effort for making a tremendous change in your conversion rates.But, if it seems to be a much difficult task, it is time to hire the mind blowing conversion rate optimization services of a tool like Mocking Fish.