How to avoid Conversion Rate Optimization exercise from failing- Part 1 If you are one of those individuals who are unable to figure out the steep decrease in the conversion rate optimization exercise for your business entity, this article definitely needs your close attention. Although, you may be in the impression that you are doing enough for your conversion rates but in reality your “enough” is not just showing positive results. This may be due to multiple reasons that may be affecting the growth of your business entity in this cut throat competitive world. In order to make your mark, you need to be aware about the various mistakes that may be killing your conversion chances. Take a look at these tips that can prevent you from undertaking those “conversion killing” steps. ◆ Keep your headings relevant to your site and content- “Tall but empty promises don't work in a tough business environment and can actually go against your business interest” which could deteriorate your brand identity in the long run. In order to avoid this stalemate situation, you need to keep your headings very clear and relevant to your site and its content. If people are finding that you are not living up to their expectations, they will surely not engage with your company which in turn could affect your business fortunes to a great extent. ◆ Try to keep your registration forms short and simple- Onsite visitors are often not too happy with those lengthy, irrelevant and complex web forms that make it difficult for them to register on your site. To make things simpler in this direction, you need to take the help of an effective conversion rate optimization services that can turn the tides in your favor by simplifying your registration forms. If you want to take helpful tips for the same, you can take the help of this article that can encourage your site visitors to register on your site. ◆ Don't ignore your call- to action buttons- For taking your customers down the conversion funnel, you need to pay adequate attention towards your call- to- action button that can grab your visitor's attention towards your site. Some of the areas which needs special attention are button placement and positioning, button size, button statement and other such metrics. To help you in this crucial task, you need to perform A/B testing through a reliable tool like Mocking Fish on these above mentioned factors for improving the effectiveness of your CTA button. For better insight, do check this link. ◆ Include relevant images and videos in your text- Simple plain text is not enticing for your targeted customers anymore and it is time to give adequate attention to high quality appealing images and videos in your text. You need to make use of optimized 360 degree detailed product images for providing a better understanding about your advertised product. Apart from this, a 2 - 3 minute informative and optimized video can be more effective in spreading your word among your targeted customers and can boost your conversion rate optimization in a big way. So, it is the need of the hour to pay attention to these tips that can help you in avoiding those common conversion rate optimization mistakes that are proving too costly for your business fortunes in the long run. For making a strong mark in your business territory, you need to check out the second part of this article- How to avoid conversion rate
optimization exercise from failing- Part 2.