How To Boost Customer Search Through Web Analytics Tool?

How To Boost Customer Search Through Web Analytics Tool?

It is a common practice in the present scenario that customers first search for a particular product on an eCommerce store and then finally makes the purchase if he/she feels satisfied with the quality, price and brand of the product. One of the important component that is pushing this scenario ahead is the onsite search option available on various eCommerce website. So, it can be easily interpreted that an effective search result is shaping the consumer mindset and purchasing behavior of the potential customers. To make further inroads in this area, we can utilize the expertise of insight heat map that can help us in improving the quality and scope of our search results on our eCommerce store. With this tool, we can easily target the following areas of our onsite visitors and can provide them exceptional search results.

1) Location of the customer- Understanding the location of the customer can help the business organizations in decoding the interest, choice and preference of the customer regarding a particular product. It can help them design algorithms for their search engine that can provide search results based on the season, feastive occasion, culture and tradition of a user who is hailing from a particular location. Insight heat map reports of Mocking Fish can help in tracking the onsite visitors location and region and can contribute in generating location specific search results.

2) Wide scale monitoring of the customer- For any eCommerce store, it is important to closely examine the customer behavior and activity on their site so as to determine the products and services that could encourage that particular customer for making a purchase.

Business organization can keep track on the user activities like time of surfing site, browser and media platform used by the customer, age group of the customer, particular interest group of the site visitors and other such information through the use of insight heat maps.

3) Easy exploration of the product by customer- If the customer can easily explore the desired product on your site, it can enhance the chances of its purchase. The whole process of searching should be engaging for customers and should help customers in selecting the right product by tracking his/her interest, location, surfing activity and other such parameters through heat map of the web analytics tools. It will help in providing alternative products to customers that can boost his/her chances of making the product purchase.

Include the reports of these innovative tools in your search results so as to boost your conversion rates as well as store sales. By providing effective customer specific search results, we can easily keep people engaged to our eCommerce store. Always remember that “Searching should be user friendly and informative instead of being monotonous and irrelevant�. Make it a golden rule of your business and you will see the bumper cash collection through increased sales.