How to improve conversion rate optimization during peak seasons ?
With the onset of the festive season, the market is seen revitalized with the new vigor and energy in the air. The e-commerce, industry is also feeling the vibe of this atmosphere and is looking for ways to tap the potential of this season to make it count for them.In such a scenario conversion rate optimization seems to be the order of the day for these entities. What is conversion rate optimization? Conversion rate optimization generally means, to influence the visitor on your website to take an action which you want to be taken by him so as to enhance the revenue, growth, branding, social connect etc. of your website. For example a shopping website would want more clicks on its Call to action buttons, a branding website would wants more social connect in form of likes, shares, subscribe on its page. In order to achieve this, certain methods and techniques are deployed which can enhance the conversion rate optimization multiple times. Tools and techniques to optimize conversion
1. Feedback generation : Generating customer feedback through visitor survey and social connect play a vital role in gathering the nascent knowledge about your target audience. This along-with proper analysis of data can do wonders for your conversion rate. 2. Return Policy: Giving a clear cut idea of your return and revert policy through proper displaying plays a crucial role, as most of your visitor would be keen to tap on this vital piece of information, to visualize the degree of your customer service. 3. Navigating the customer: Proper navigation of the visitors movement as he/she scrolls down your website is effective in providing an insight in to the visitors mind. To navigate easily and effectively tools like Mockingfish Heatmap tool comes in handy. With Its two Variation that is click heatmap and scroll Heatmap the mockingfish provides you with some really effective data in hand. 4. Make effective Variations: Experimenting with some variation in regards to your CTA button’s, banner display, image description etc, can prove to be of extreme significance. Studies have shown that website making such changes have gained a significant edge over those who are seen neglecting this technique.In this regard Mockingfish’s A/B testing tool can prove to be vital link in the chain. 5. Smooth Check out process: A easy and smooth check out process always adds to the credibility of your website and will definitely be an add on for your website. A single page check out is the one which most of the websites eye in order to enhance the visitors experience.Adding effective plug ins for your website based on the CMS platform you are using can prove to be a master stroke for your Conversion rate optimization. Conclusion In order to reap the fruits of the peak season, the use of effective and efficient technique is inevitable. With an eye on conversion rate optimization this peak
season the significance of the above mentioned tools and techniques can’t be neglected.