How to plan your conversion optimization strategy

How To Plan Your Conversion Optimization Strategy?

Many successful companies who have already applied some Conversion rate optimization strategies can suggest you how they have opted to go through a proper plan instead of directly applying their desired modifications. When companies grow bigger in names, the risks of failure grow with it. Any business strategy you like to prefer would suggest you that it is not about the desired changes you want, but is it completely about the changes which will finally boost your conversion rates.

After all, it is the customers whom you want to impress finally. So, getting a conversion rate optimization for your website, landing pages, or any web element is not just a piece of cake. It is a responsibility to provide your customers with the best out of crap. Believe me; you do not want your ideas to end up as a reason for bounce backs and shopping cart abandonments on your store. Planning always helps; plan and test your ideas before you go for them.

Here are some useful methods that you can follow to prepare an effective plan for conversion rate optimization of your web elements: 1. It is imperative that you know where you standFor any plan to succeed, it is important that you know the status of your baseline. The baseline analysis helps to set up a starting point for the journey. Get to know the point from where you have to start with your strategies. Analyze your present status, it will help you decide your target status efficiently.

2. Analyze what stops your conversions-

The purpose of this phase is to identify all the different pages or elements on your site.

Track the present performances of the elements and decide the elements that do not meet up to your expectations. In simple words, employ a web tracking tool on your pages and elements that will track the performance level for each of them. It will help you segregate the crap on your site and simultaneously help you identify the bests too.

I prefer Mocking Fish Heat map tool for web tracking and analysis as it free of cost yet an efficient tool. However, you can opt for any of the available tools in the market.

3. Create an assumption and test itFrom step 1 and 2, you have identified the pages and elements that are stopping you.

Now, it is the time when you have to make some assumptions regarding the changes you want to make to those elements so that they start performing the way you want them to. Here, you want to make the best possible assumptions that you hope will accelerate the conversion rates on your site.

Decide the modifications and apply them. Now, initiate the testing phase where you can find if your assumptions(changes) are correct. You can deploy a web testing tool that can do both the jobs of modifications and testing for you. I prefer Mocking Fish Free A/B Testing tool for the same. With this, I can easily modify my elements and deploy them for testing. You can employ a multivariate test if you want to test a combination of multiple variations at the same time.

4. Review the test results and iterate After you complete the testing phase, you need to analyze the test results and find out if your assumptions are correct. Review and record your test results; it will help you get a more confident result in the next iteration of the tests. Iterate the tests till you are sure enough to apply them finally on your site.

You should remember that CRO plan is not a short-term strategy. It requires a lot of patience and long-term devotion. These small iterations and modifications will add up to your continuous improvement of the bottom line that you have identified in the first step.