How to utilize a Magento A/B testing tool for easy test campaign setup?
E-Commerce and conversion rate optimization are the two important things that go hand in hand in the online world. An eCommerce business without conversion is same as not having a website at all. We talk about conversion optimization tips about different eCommerce stores; some or easy to adopt and some are real tricky when it comes to implementation. A/B testing in one such tricky implantation that is easy to use, but user finds it very difficult to integrate an A/B testing tool on their stores. Here I am going to explain a very easy way to integrate an A/B testing tool on your Magento store, that too without having a technical knowledge at all. You have to need to have a basic knowledge of back-end navigation on a Magento back office that's it.
A/B testing without a personalized Magento A/B testing extension
In the general situations, when setting up A/B testing project, it gives the user a script that is needed to be placed in the code of your website so as to allow the A/B testing to track your website and provide the outputs. Website owners with no technical or coding knowledge find it very difficult to find the correct place in website codes to place the script. As a result, they end up either abandoning the test in the middle or look for an easy to use A/B testing tool. The twist is every A/B testing tool follow a similar approach of the script adding.
To tackle this user gap with the A/B testing tool, A Magento A/B testing personalized for Magento store could be handy. It is a very small Magento integration that provides a user-friendly interface to add the scripts in the Magento codes without messing with the codes at all. It provides an interface at the back-end to add the A/B testing from there itself. For example, this MockingFish Magento A/B testing tool is accompanied by the Magento A/B testing extension which allows the same user-friendly interface to add the script without any hassle.
Steps for using the Magento A/B testing tool:
Almost every A/B testing tool that provides a personalized experience with Magento sites work in a similar way. So, to explain it better, I am taking the example of our MockingFish A/B testing tool. So, how can you set up the Magento A/B testing project?
Following are the steps to initiate MockingFish A/B testing experiments on your Magento store:
1. Create an account on MockingFish. For the time being, MockingFish provides a free one-year trial period. So, you don't have to worry about spending a penny already.
Caption: Quick sign up process and instant access to A/B testing tool. Description: Sign up on MockingFish to start a Magento A/B testing experiment.
2. Create New Project and Experiment for your A/B testing campaign.
3. Configure the experiment and get the script code. You should always keep in mind the best practices of A/B testing experiments so that you do not commit any mistakes in your experiment setup. You have to just follow the instructions as shown in the MockingFish App from here. You can
also refer to this article where I have A/B tested a PrestaShop site using the MockingFish PrestaShop A/B testing tool.
4. Open MockingFish Extension in your Magento store’s admin console.
5. Paste the script, activate the module and save the settings.
6. That's it. Your MockingFish script is now added to every page of your store for experiments.
Concluding, A/B testing an importance it not anymore a thing that is needed to be explained. Everyone knows that it is a crucial phase that plays a very important role in conversion rate optimization. I hope this article give you a clear idea how you can easily set up the A/B testing experiment for any website platform you own. Whether it is a WordPress, OpenCart, PrestaShop, Magento, Drupal, Joomla or any other, you just need to download and install the respective A/B testing module and you are good to go with your A/B testing experiment.