Implementing Website A/B Testing Report for a Site Revamp An engaging website has the potential to change the business fortunes for numerous site owners around the world. This is mainly because people do make up their mind to purchase a product/item only if it is exciting enough for their eyes. If your website is unable to excite your targeted customers, there is no guarantee that it can grab required conversions and sales for your online business. The road to conversions starts from the eyes of the site visitors and hence the website needs to be engaging. You can't provide a dull looking website to your targeted customers and then expect miracles in your conversion rates and sales. If you are disappointed with your web design, it is time to make a quick overhaul by utilizing the features and functionalities of a website A/B testing tool. Here are the certain A/B testing tips that can help in optimizing the visual appeal and design of your website. 1. Don’t go for an unappealing headlines- Headlines may be the small element of an website but it is certainly having a strong impact on the minds of targeted customers. It is the headline that encourage visitors to check out a website and thus helps in improving the customer engagement and conversions for a site without any trouble. If you are one of the site owners who are thinking about increasing the appeal of a website, it is time to take the expertise of a website A/B testing tool such as MockingFish that can provide you an engaging headline by testing the various variations. You need to ensure that the headline is short, crisp, informative and add value to your content. 2. Work towards making your site clutter free- No user would love to engage with a website that is not easy to navigate around. Make efforts to make your website more accessible and navigation friendly by implementing a wide range of techniques and approaches. You can take the help of various strategies that can improve the website design of your online business to a great extent. a. b. c. d. e.
Avoid using flash players and heavy background elements for grabbing maximum customer attention and sales. Organize your store and its products in a better way in order to offer a better product accessibility. Make use of HTM5, CSS3, JavaScript, jQuery Mobile and other techniques for delivering an engaging and responsive website design. Work towards improving the loading time of your website for keeping customers engaged and connected. Utilize the expertise of website A/B testing tool and heatmaps for getting an easy site redesign and customer tracking facility.
3. Make your CTA buttons more productive and appealing- CTA buttons are an
important element that is capable to drive more conversions and sales for any online store. You need to test the different variations of your CTA buttons among your sample space for grabbing the instant customer engagement, sales and conversion rates. Site owners can take the help of website A/B testing tool such as MockingFish that can perform A/B testing based on color, type, text, size, location and other such factors for grabbing bumper conversion rates, sales and customer engagement among your competitors. 4. Don’t ignore your title tags and meta descriptions- SEO results have a strong influence on the meta tags and descriptions of a site which needs to be taken care of. You need to have an engaging meta tags and descriptions that contain the targeted keywords for getting your site indexed properly. As, it is the basic element of the search engine optimization tips, hence title tags and meta descriptions need to be included. It is the need of the hour to pay adequate attention towards the website redesigning practices in order to grab instant attention and conversions from your targeted customers. If you are not getting a better idea about how to go for a website overhaul, it is time to explore the website A/B testing tool of MockingFish without any hurdles. For more information about A/B testing tips and tool, do visit the website at www.mockingfish.com.