Is your free ab testing tool really usable

Is your Free A/B testing tool really usable?

The market is full of A/B testing tools that claim to provide the best testing experience free of cost. Today, when I searched on the web, there were thousands of results in front of me on Google’s SERP. Unfortunately, I did not find a single tool which really serves my purpose.

A/B testing tools are real expensive when you talk about the paid versions. A careful investor like me would always like to test these tools very comprehensively before actually paying for them. The Free A/B testing tools are such versions of these highly paid tools that allow an investor to use and test the tool thoroughly and understand if the paid version of these tools would be helpful or not.

What would a careful investor like to see in a free A/B testing tool?

1. The tool should allow conducting an actual real-time test: I have encountered some free A/B testing tools that claim to be free. However, after completing all the procedures and setting up a Testing Campaign, the last step to deploy the test live just gave me a heart attack. It asked me to upgrade to the paid version in order to deploy the test live. Means, all the time I spent in setting up the project and registering an account on the tool, just went in vein.

Surprisingly, most of the top search results in Google’s SERP they were all behaving almost similar. Some asked to upgrade at the last step, some asked me to upgrade because they won’t allow more than two active pages in the free version.

In my views, if you are really providing the free A/B testing tool then you should make sure that these tools are actually useful. A user like me would want to deploy some actual test campaigns and test if the tool actually works.

2. Reporting system: If a website owner has deployed an A/B testing project live, he would want the tool to report on the status at a regular interval. For example, Free A/B testing tool MockingFish is quite impressive in this case. I could set an hourly reporting schedule without any limitation. In most of the free A/B testing tools, I could not even find this functionality.

3. Heatmap tracking: This is one such functionality which is a completely different aspect.

Though a heatmap tool is generally not a part of A/B testing tool, but the tools like MockingFish provide a free heatmap tool in the same package for free A/B testing tool. This is the ultimate reason why this tool might grab the attention of website owners. A heatmap tool can be considered as a complement to the A/B testing tool. A/B testing is a process to test versions of your web page and determine which version produces positive results. The heatmap tool will help you to decide the architecture of your testing version by analyzing the usability of the page. If you have an access to the both A/B testing tool and a heatmap tool, you can make some informed variations with high chances of success.

4. Duration of Free service- A/B testing is a process whose result strictly base on the duration of the testing campaign. You cannot trust the credibility of your A/B testing result if the campaign is not run for a suitable duration. Also, a single A/B testing campaign is not enough to make a conclusion. You cannot decide the efficacy of your variation, or even the free A/B testing tool by considering the results of a single testing campaign.

Thus, a comprehensive testing campaign is required here. For this to happen, your chosen free A/B testing tool should be accessible for some real long time. Not like some of the tools which just provide a free duration of one month that is not even enough to conduct a single testing campaign. You might find the MockingFish A/B testing tool a great option in this case. It comes bundled with the free heatmap tool which is accessible for a whole one year.

That’s a sufficient time to test both the tools and decide to upgrade to the paid version after getting sure if this is the one for you.

Finally, A free A/B testing tool is not like any other trial based software. A/B testing is a time sensitive tool and it works well only when you have sufficient resources and time to conduct

your A/B testing campaign. So, decide wisely and choose a correct A/B testing tool because a wrong choice will only cost you your precious time and effort. I think Mocking Fish could be an option for you. Just take a look at the free trial plan here: