How Can Competition Research Help In Conversion Optimization? I am certain that you must have done or in the way of doing whatever it generally takes to improve the conversion rate of your website. Perhaps, you have not left any of the points from the various CRO tips given by several CRO experts. Don't worry if it's yes. In fact, it's a sign that you have the hunger for making your website the best. But, does it still feels like an empty space in your stomach? Perhaps, a feeling that it could have been better? The tips and tricks from the CRO experts are indeed the best way to learn about doing correct CRO for your website. They act as the foundation of your knowledge base, which can further be enhanced by your own efforts included. Have you thought about an effort to do some competition research now? In addition to your own optimization techniques, conducting a competition research would give you an extra chance to not only improve your conversions but also make it better than you competitors. A healthy competition is always a motivating factor in growing more and more. Here, we will discuss different ways by which you can conduct a competition research and use this research to help you in your conversion optimization strategy.
1. Know who are your competitors Before you can know about the competition factors that can help in your CRO, you will need to know whom you are going to study. Who are your biggest rivals? Who gives you a direct competition and who is your indirect competition? These are the questions answers to which would complete the first step of this research. To understand the concept of direct and indirect competition, just consider this