Linkedin Advertising- A Smart Way To Drive Your Sales And Conversions Social media is driving sales and conversions for numerous companies around the world due to its huge customer base and global exposure. It is not just restricted to being a platform for social engagement but has evolved continuously as an important business promotion tool. Although, there are numerous social media platforms like Facebook, LinkedIn, Instagram and others but LinkedIn is the only platform which is dedicated to working professionals and organizations around the world. This LinkedIn has been a major platform where working professionals are engaged together to improve their business links, sales and customer reach with their concerned business segments. Being an entire business engagement platform, LinkedIn is a brilliant social media platform that can help in improving the business fortunes without spending huge bucks on promotional activities. Various business entities are taking the help of LinkedIn advertising to boost their business fortunes without any hassle. Here are the various ways in which business owners can utilize this social media feature for their business advantage. Use of Sponsored content in a site- Similar to the Facebook newsfeed post, LinkedIn has come up with the idea of sponsored content for business users. It may appear as a non- advertising post but it is actually a promotional post for your particular brand. This sponsored content is also known as “native ads� works for most of the businesses and are capable of driving huge sales if utilized in an appropriate manner. By incorporating text ads- LinkedIn has revolutionized the online advertising by offering multiple advertisement options to its business users. Companies can make use of these text ads that appear on the right side of LinkedIn and are available on multiple page types. These LinkedIn ads comprise of a 50x50 pixel picture, a promotional link, and text for providing desired information about your product or service among global clients. Targeting customers through the Sponsored InMail- Emails are still one of the most popular and successful medium of customer acquisition and targeting for various business firms around the world. Understanding the importance of emails in a business environment, LinkedIn has introduced this Sponsored InMail feature where companies can directly send emails to LinkedIn users regarding their services and products. This is a unique form of advertising as the rate of customer acquisition with this medium is fairly high than other types of marketing and promotional approaches. Through the use of Dynamic Ads- With these ads, it is now much easier to engage with your targeted customers for increasing your business chances. Users can make the desired customization in these dynamic ads for grabbing the instant customer attention for achieving higher conversions and sales. It can help you present your product or service in the most appealing and unique manner. This feature also lets you personalize the ads for
maximum customer engagement on your website. With the support of display ads- These types of banner ads are a great way of promoting your business on the LinkedIn platform. You can include images, videos or ad copy in these ads for targeting your customers in an effective manner. They appear in a number of places like the inbox of a user, side and bottom place of the home page for getting required site conversions. These display ads can help in boosting the brand value, customer loyalty and company reputation in a big way. In the end... LinkedIn is a fast-growing social platform of business professionals and companies who are engaging with their concerned audience for grabbing maximum business gains. With the help of its advertising features, it is now more effective to promote your product or service to a large global customer base. Depending upon your business requirements and budget constraints, you can try out any of these LinkedIn advertising mediums to achieve an initial lead in your particular business domain.