Make use of Mouse Movements to Identify the Behavior of Your Visitors Mouse movement is the most fundamental trait performed by any website visitor. Any visitor who comes to your site, browses your pages by either clicking or scrolling up and down through the site. What if you somehow get to know about the browsing behavior of visitors on your site? If someone could tell you that this particular element is browsed mostly and that other element does not get a proper attention at all. Well, that someone is none other than the mouse movement heat map tool of Mocking Fish. Yes, a mouse movement heat map can tell you everything about the browsing behavior of your site visitors. It can provide you with an incredibly accurate eye- tracking data, visualizing precisely what parts of your website or pages gets more number of visitors. Isn't it an amazing tool? Well! Yes, it is a superb incredible tool for maximizing your website's performance. Just imagine how precisely you can work out with the changes in your website, if you already know how visitors are going to behave with your site. You can optimize these elements seamlessly which does not provide the desired usability and conversion rates. Ways you can utilize to gather the mouse movement data of your site Testing professionals have got a number of ways to capture the mouse movements data. In this particular post, I would like to constrain my discussion to the two very basic yet most useful form of mouse movement data collection. 1. Mouse Click or Tap (in touch screen phones)-
Mouse movements are recorded in the form of click behaviors or taps on the web pages. When a visitor finds something interesting on your site
he either clicks or taps on it. The
heat map tools ( for e.g. Mocking Fish) are utilized to record the click patterns and later represent these patterns in the form of a visual data, composed of different color variations to distinguish the most clicked items from the least clicked ones.
Once you get this data, it becomes easy for you to identify the elements which need certain or a complete change. Thereafter, you can apply your testing tools to check the effect of each change that you have performed on your site. The market is full of numerous website testing tools but I would recommend you to go for Mocking Fish A/B testing tool here. It has got an easier interface, reliable test results, engaging dashboard design combined with a visual editor tool to perform the desired changes on your site. 2. The scrolling behavior of the visitor-
This is the second most seen trait that is performed by visitors on a
website. They scroll
through the various pages and see if they can find their desired contents on those pages or not. If something gets their attention, it's obvious that they will stop there and stick to that instance or portion of the page for a significant amount of time. Now, this scrolling movement is recorded by the various heat map tools and is analyzed to find out the most visited part of a site. The analysis is then converted into a visual interaction and is presented to the site admin in the form of a GUI based results that are composed of diverse color variations. This color variation is thereafter used to distinguish the most visited sections from the least visited sections of a site. Similarly, you can now, apply this analytical result to make changes in your website without any hiccups. Thus, I have tried to give you a very brief but informative explanation of how these two common traits of a visitor browsing behavior can be utilized by the sites to find out the loopholes in their design or site layout. A mouse movement heat map can help you a lot if you are facing issues like low conversion rates with your website. I hope this information will certainly help you to tackle your issue of low conversions and sloppy performance of your website.